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No Time Like the Present: Optimize Your Twitter Process for #isum13

As you expand to new social networks, it's important to be able to balance your workload. Erica McGillivray, Social Community Manager at Moz, will show you how to use tools like Followerwonk, IFTTT, Buffer, Feedly, and more in way to get more output from your Twitter efforts. She will explain how to: - Find your targeted audience and track influencers - Speed up your content discovery for sharing - Join in conversations in a meaningful manner - Set up testing to measure your efforts - Track your success, both engagement and account growth

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No Time Like the Present:
Optimize Your Twitter Process
Erica McGillivray, Social Community Manager at Moz!
@emcgillivray #isum13!
Erica loves:
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Seattle and gray skies!
Space and time hijinks!
Comic books and cosplay!
Kittens, particularly Grumpy Cat!
Social media (duh)!
Building communities online and offline!
Tea, earl grey, hot!

Connect with me:
Twitter: @emcgillivray!
Email: erica@moz.com!
Everyone has to
start somewhere
@emcgillivray

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!#isum13!
Goals for Twitter

@emcgillivray

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!#isum13!
There is no “I” in “team”

@emcgillivray

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!#isum13!
Finding and tracking
influencers
@emcgillivray

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