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Flare and Pivot !
for Social Image
Sharing!
Erica McGillivray
Erica McGillivray
@emcgillivray
Senior Community Manager
at Moz
“Whoever controls
the media, the
images, controls
the culture.” —
Allen Ginsberg!
@emcgillivray
@emcgillivray
@emcgillivray
Five Basic Design
Principles!
@emcgillivray
High contrast
Clean
Branded
Bold
Unity
@emcgillivray
Five Psychological Triggers
for Sharing!
@emcgillivray
Match copy with images
Challenge
audiences
@emcgillivray
Take risks
@emcgillivray
Establish credibility
Make human connections
Working with the Team!
@emcgillivray
“Higher, further,
faster...more.” !
— Kelly Sue DeConnick!
@emcgillivray
<3 Designers!
@emcgillivray
Get them excited
Quickly pivot
Quickly pivot
Simple and customized templates, aka
easy image and text swaps
@emcgillivray
@emcgillivray
Simple and customized templates, aka
easy image and text swaps
@emcgillivray
A few technologies to help
@emcgillivray
A few technologies to help
<3 Developers!
@emcgillivray
Explain your business case
Implement Open Graph tags
Implement Open Graph tags
Implement Open Graph tags
Implement Open Graph tags
Implement Twitter cards
Implement Twitter cards
Build sharing into culture
@emcgillivray
@emcgillivray
All the info
for sharing!
Prioritize Repeatable and
Evergreen Projects!
@emcgillivray
Missteps Happen!
@emcgillivray
@emcgillivray
@emcgillivray
Can’t click
play button
Clone
club
Mix it up!
Be on time!
Learn, Improve, !
and Get Results!
@emcgillivray
@emcgillivray
Rival IQ top content (90 days)!
@emcgillivray
17 posts
15 posts
Average of 468.95% lift per blog post
promoted on Twitter
Google Analytics traffic data!
@emcgillivray
Thank You!!
Erica McGillivray
@emcgillivray
Senior Community Manager
at Moz
Resources!
²  Beginner’s Guide to Social Media
http://moz.com/beginners-guide-to-social-media
²  Ideal Image Sizes for Y...
Social Image Sharing for BrightonSEO 2015
Social Image Sharing for BrightonSEO 2015
Social Image Sharing for BrightonSEO 2015
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Social Image Sharing for BrightonSEO 2015

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Unleash your branding and gather your followers by using the right image in your social sharing. You have the basics down and your images are sized correctly, but now what? You need to figure out how to push your messaging, bring everyone to the party, and pivot quickly.

You'll learn how to:

- Use compelling layouts and typography that psychologically work
- Create messaging to compliment your images
- Work smarter with graphic designers and content marketers
- Quickly pivot your images to be golden across any social media network

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Social Image Sharing for BrightonSEO 2015

  1. Flare and Pivot ! for Social Image Sharing! Erica McGillivray
  2. Erica McGillivray @emcgillivray Senior Community Manager at Moz
  3. “Whoever controls the media, the images, controls the culture.” — Allen Ginsberg! @emcgillivray
  4. @emcgillivray
  5. @emcgillivray
  6. Five Basic Design Principles! @emcgillivray
  7. High contrast
  8. Clean
  9. Branded
  10. Bold
  11. Unity @emcgillivray
  12. Five Psychological Triggers for Sharing! @emcgillivray
  13. Match copy with images
  14. Challenge audiences @emcgillivray
  15. Take risks @emcgillivray
  16. Establish credibility
  17. Make human connections
  18. Working with the Team! @emcgillivray
  19. “Higher, further, faster...more.” ! — Kelly Sue DeConnick! @emcgillivray
  20. <3 Designers! @emcgillivray
  21. Get them excited
  22. Quickly pivot
  23. Quickly pivot
  24. Simple and customized templates, aka easy image and text swaps @emcgillivray
  25. @emcgillivray Simple and customized templates, aka easy image and text swaps
  26. @emcgillivray A few technologies to help
  27. @emcgillivray A few technologies to help
  28. <3 Developers! @emcgillivray
  29. Explain your business case
  30. Implement Open Graph tags
  31. Implement Open Graph tags
  32. Implement Open Graph tags
  33. Implement Open Graph tags
  34. Implement Twitter cards
  35. Implement Twitter cards
  36. Build sharing into culture
  37. @emcgillivray
  38. @emcgillivray
  39. All the info for sharing!
  40. Prioritize Repeatable and Evergreen Projects!
  41. @emcgillivray
  42. Missteps Happen! @emcgillivray
  43. @emcgillivray
  44. @emcgillivray Can’t click play button
  45. Clone club
  46. Mix it up!
  47. Be on time!
  48. Learn, Improve, ! and Get Results! @emcgillivray
  49. @emcgillivray Rival IQ top content (90 days)!
  50. @emcgillivray 17 posts 15 posts Average of 468.95% lift per blog post promoted on Twitter Google Analytics traffic data!
  51. @emcgillivray
  52. Thank You!! Erica McGillivray @emcgillivray Senior Community Manager at Moz
  53. Resources! ²  Beginner’s Guide to Social Media http://moz.com/beginners-guide-to-social-media ²  Ideal Image Sizes for Your Social Media Posts https://blog.bufferapp.com/ideal-image-sizes- social-media-posts ²  Must-Have Social Media Tags for Twitter, Google +, Facebook, and More http://moz.com/blog/meta-data-templates-123 ²  Working on Complex Marketing Teams http://bit.ly/1Hzv6Tm ²  Pablo https://buffer.com/pablo ²  Canva https://www.canva.com/
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Unleash your branding and gather your followers by using the right image in your social sharing. You have the basics down and your images are sized correctly, but now what? You need to figure out how to push your messaging, bring everyone to the party, and pivot quickly. You'll learn how to: - Use compelling layouts and typography that psychologically work - Create messaging to compliment your images - Work smarter with graphic designers and content marketers - Quickly pivot your images to be golden across any social media network

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