SlideShare a Scribd company logo
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Download to read offline
Flare and Pivot !
for Social Image
Sharing!
Erica McGillivray
Erica McGillivray
@emcgillivray
Senior Community Manager
at Moz
“Whoever controls
the media, the
images, controls
the culture.” —
Allen Ginsberg!
@emcgillivray
@emcgillivray
@emcgillivray
Five Basic Design
Principles!
@emcgillivray
High contrast
Clean
Branded
Bold
Unity
@emcgillivray
Five Psychological Triggers
for Sharing!
@emcgillivray
Match copy with images
Challenge
audiences
@emcgillivray
Take risks
@emcgillivray
Establish credibility
Make human connections
Working with the Team!
@emcgillivray
“Higher, further,
faster...more.” !
— Kelly Sue DeConnick!
@emcgillivray
<3 Designers!
@emcgillivray
Get them excited
Quickly pivot
Quickly pivot
Simple and customized templates, aka
easy image and text swaps
@emcgillivray
@emcgillivray
Simple and customized templates, aka
easy image and text swaps
@emcgillivray
A few technologies to help
@emcgillivray
A few technologies to help
<3 Developers!
@emcgillivray
Explain your business case
Implement Open Graph tags
Implement Open Graph tags
Implement Open Graph tags
Implement Open Graph tags
Implement Twitter cards
Implement Twitter cards
Build sharing into culture
@emcgillivray
@emcgillivray
All the info
for sharing!
Prioritize Repeatable and
Evergreen Projects!
@emcgillivray
Missteps Happen!
@emcgillivray
@emcgillivray
@emcgillivray
Can’t click
play button
Clone
club
Mix it up!
Be on time!
Learn, Improve, !
and Get Results!
@emcgillivray
@emcgillivray
Rival IQ top content (90 days)!
@emcgillivray
17 posts
15 posts
Average of 468.95% lift per blog post
promoted on Twitter
Google Analytics traffic data!
@emcgillivray
Thank You!!
Erica McGillivray
@emcgillivray
Senior Community Manager
at Moz
Resources!
²  Beginner’s Guide to Social Media
http://moz.com/beginners-guide-to-social-media
²  Ideal Image Sizes for Your Social Media Posts
https://blog.bufferapp.com/ideal-image-sizes-
social-media-posts
²  Must-Have Social Media Tags for Twitter, Google
+, Facebook, and More
http://moz.com/blog/meta-data-templates-123
²  Working on Complex Marketing Teams
http://bit.ly/1Hzv6Tm
²  Pablo https://buffer.com/pablo
²  Canva https://www.canva.com/

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