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11
How to Make GoodHow to Make Good
Oral PresentationsOral Presentations
22
• Identify your purpose.
– Decide what you want your audience to believe,
remember, or do when you finish.
– Aim all parts of your talk toward your purpose.
Preparing an Oral PresentationPreparing an Oral Presentation
33
• Organize the introduction.
– Get the audience involved.
– Capture attention by opening with a promise, story,
startling fact, question, quotation, relevant problem, or
self-effacing story.
– Establish your credibility by identifying your position,
expertise, knowledge, or qualifications.
– Introduce your topic.
– Preview the main points.
Preparing an Oral PresentationPreparing an Oral Presentation
44
• Organize the body of your presentation.
– Develop two to four main points. Streamline your topic
and summarize its principal parts.
– Arrange the points logically: chronologically, from most
important to least, by comparison and contrast, or by
some other strategy.
– Prepare transitions. Use "bridge" statements between
major points. (I've just discussed three reasons for X;
now I want to move to Y.) Use verbal signposts: however,
for example, etc.
Preparing an Oral PresentationPreparing an Oral Presentation
55
• Organize the body of your presentation.
– Have extra material ready. Be prepared with more
information and visuals if needed.
• Organize the conclusion.
– Review your main points.
– Provide a final focus. Tell how listeners can use this
information, why you have spoken, or what you want
them to do.
Preparing an Oral PresentationPreparing an Oral Presentation
66
Type Use Comments
Example Illustrate
Clarify
Add interest
Usually best in
groups of two or
three. Precede or
follow with story.
Story Prove point
Illustrate
Adapt to audience.
Must support
thesis. Control
length.
Types of Verbal SupportTypes of Verbal Support
77
Type Use Comments
Quotation Prove point
Add credibility
Add interest
Cite source. May
paraphrase or
read verbatim.
Follow up with
restatement or
explanation.
Comparison Improve under-
standing
Add figurative
interest
Link familiar with
unfamiliar. Be sure
comparison or
analogy is valid.
Types of Verbal SupportTypes of Verbal Support
88
Type Use Comments
Statistics Prove point
Add credibility
Link to audience
needs. Use
sparingly; round
off. Support with
visuals, handouts.
Types of Verbal SupportTypes of Verbal Support
99
• A Promise
– “By the end of my talk, you will . . . .”
• Drama
– Tell a moving story; describe a problem.
• Eye contact
– Command attention by making eye contact
with as many people as possible.
Nine Techniques for GettingNine Techniques for Getting
Your Audience’s AttentionYour Audience’s Attention
1010
• Movement
– Leave the lectern area. Move toward the
audience.
• A question
– Ask for a show of hands. Use a rhetorical
question.
• A demonstration
– Include a member of the audience.
Nine Techniques for GettingNine Techniques for Getting
Your Audience’s AttentionYour Audience’s Attention
1111
• Samples, gimmicks
– Award prizes to volunteer participants; pass out
samples.
• Visuals
– Use graphics and other visual aids.
• Appeal to the audience’s self-interest
– Audience members want to know, “What's in it
for me?”
Nine Techniques for GettingNine Techniques for Getting
Your Audience’s AttentionYour Audience’s Attention
1212
• Use imagery.
• Analogy (a comparison of something familiar
with something unfamiliar)
• Example: To understand how the heart is divided,
imagine a house with two rooms upstairs and two
downstairs.
• Metaphor (an implied, nonliteral comparison)
• Example: The old office building became a money pit.
• Simile (a comparison that includes the words like
or as)
• Example: His mind works like a computer.
Maintaining RapportMaintaining Rapport
1313
• Use other interest-building devices.
• Personal anecdotes
• Personalized statistics
• Worst- and best-case scenarios
• Send positive, nonverbal messages.
• Get out from behind the podium.
• Animate your body.
• Vary your facial expression.
• “Punctuate” your words.
Maintaining RapportMaintaining Rapport
1414
• Stomach butterflies
• Pounding heart
• Shortage of breath
• Sweaty palms
• Dry throat
• Unsteady voice
• Trembling hands
• Wobbly knees
• Tied tongue
Stage Fright SymptomsStage Fright Symptoms
1515
• Select a familiar, relevant topic.
• Prepare 150 percent.
• Use positive self-talk.
• Convert your fear into anticipation and
enthusiasm.
• Shift the focus from yourself to your visual
aids.
How to Overcome Stage FrightHow to Overcome Stage Fright
1616
• Give yourself permission to make an
occasional mistake.
• Ignore stumbles; keep going. Don't
apologize.
• Make your listeners your partners. Get
them involved.
• Just before you begin to talk, take some
deep breaths.
How to Overcome Stage FrightHow to Overcome Stage Fright
1717
Medium Cost Size of
Audience
Level of
Formality
Overhead
projector
Low 2 to 200 Formal or
informal
Flipchart Low 2 to 200 Informal
Write-and-wipe
board
Medium 2 to 200 Informal
Slide projector Medium 2 to 500 Formal
Presentation EnhancersPresentation Enhancers
1818
Medium Cost Size of
Audience
Level of
Formality
Video monitor Medium 2 to 100 Formal or
informal
Computer
slides
Low 2 to 200 Formal or
informal
Handouts Varies Unlimited Formal or
informal
Presentation EnhancersPresentation Enhancers
1919
• Select the medium carefully.
– Consider the size of the audience and the
degree of formality desired.
– Consider cost, ease of preparation, and potential
effectiveness.
Designing and Using GraphicsDesigning and Using Graphics
2020
• Highlight main ideas.
– Focus on major concepts only.
– Avoid overkill. Showing too many graphics
reduces their effectiveness.
– Keep all visuals simple.
Designing and Using GraphicsDesigning and Using Graphics
2121
• Ensure visibility.
– Use large type for transparencies and slides.
– Position the screen high enough to be seen.
– Be sure all audience members can see.
• Enhance comprehension.
– Give the audience a moment to study a visual
before discussing it.
– Paraphrase its verbal message; don't read it.
Designing and Using GraphicsDesigning and Using Graphics
2222
• Practice using your visual aids.
– Rehearse your talk, perfecting your handling of
the visual aids.
– Talk to your audience and not to the visual aid.
Designing and Using GraphicsDesigning and Using Graphics
2323
• Getting distracted just before you speak.
• Being dull. Relying on only one or two
illustrations to make your points.
• Not repeating your main point often enough.
• Not answering the audience's most pressing
question: “What's in it for me?”
Eight SeriousEight Serious
Presentation BlundersPresentation Blunders
2424
• Failing to use signal phrases to focus on
main points.
• Neglecting to time your presentation and
practice it “out loud.”
• Forgetting to check your visual aids for
readability.
• Answering hypothetical questions after your
presentation.
Eight SeriousEight Serious
Presentation BlundersPresentation Blunders
2525
EndEnd

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Good Oral Presentations - Business Communication

  • 1. 11 How to Make GoodHow to Make Good Oral PresentationsOral Presentations
  • 2. 22 • Identify your purpose. – Decide what you want your audience to believe, remember, or do when you finish. – Aim all parts of your talk toward your purpose. Preparing an Oral PresentationPreparing an Oral Presentation
  • 3. 33 • Organize the introduction. – Get the audience involved. – Capture attention by opening with a promise, story, startling fact, question, quotation, relevant problem, or self-effacing story. – Establish your credibility by identifying your position, expertise, knowledge, or qualifications. – Introduce your topic. – Preview the main points. Preparing an Oral PresentationPreparing an Oral Presentation
  • 4. 44 • Organize the body of your presentation. – Develop two to four main points. Streamline your topic and summarize its principal parts. – Arrange the points logically: chronologically, from most important to least, by comparison and contrast, or by some other strategy. – Prepare transitions. Use "bridge" statements between major points. (I've just discussed three reasons for X; now I want to move to Y.) Use verbal signposts: however, for example, etc. Preparing an Oral PresentationPreparing an Oral Presentation
  • 5. 55 • Organize the body of your presentation. – Have extra material ready. Be prepared with more information and visuals if needed. • Organize the conclusion. – Review your main points. – Provide a final focus. Tell how listeners can use this information, why you have spoken, or what you want them to do. Preparing an Oral PresentationPreparing an Oral Presentation
  • 6. 66 Type Use Comments Example Illustrate Clarify Add interest Usually best in groups of two or three. Precede or follow with story. Story Prove point Illustrate Adapt to audience. Must support thesis. Control length. Types of Verbal SupportTypes of Verbal Support
  • 7. 77 Type Use Comments Quotation Prove point Add credibility Add interest Cite source. May paraphrase or read verbatim. Follow up with restatement or explanation. Comparison Improve under- standing Add figurative interest Link familiar with unfamiliar. Be sure comparison or analogy is valid. Types of Verbal SupportTypes of Verbal Support
  • 8. 88 Type Use Comments Statistics Prove point Add credibility Link to audience needs. Use sparingly; round off. Support with visuals, handouts. Types of Verbal SupportTypes of Verbal Support
  • 9. 99 • A Promise – “By the end of my talk, you will . . . .” • Drama – Tell a moving story; describe a problem. • Eye contact – Command attention by making eye contact with as many people as possible. Nine Techniques for GettingNine Techniques for Getting Your Audience’s AttentionYour Audience’s Attention
  • 10. 1010 • Movement – Leave the lectern area. Move toward the audience. • A question – Ask for a show of hands. Use a rhetorical question. • A demonstration – Include a member of the audience. Nine Techniques for GettingNine Techniques for Getting Your Audience’s AttentionYour Audience’s Attention
  • 11. 1111 • Samples, gimmicks – Award prizes to volunteer participants; pass out samples. • Visuals – Use graphics and other visual aids. • Appeal to the audience’s self-interest – Audience members want to know, “What's in it for me?” Nine Techniques for GettingNine Techniques for Getting Your Audience’s AttentionYour Audience’s Attention
  • 12. 1212 • Use imagery. • Analogy (a comparison of something familiar with something unfamiliar) • Example: To understand how the heart is divided, imagine a house with two rooms upstairs and two downstairs. • Metaphor (an implied, nonliteral comparison) • Example: The old office building became a money pit. • Simile (a comparison that includes the words like or as) • Example: His mind works like a computer. Maintaining RapportMaintaining Rapport
  • 13. 1313 • Use other interest-building devices. • Personal anecdotes • Personalized statistics • Worst- and best-case scenarios • Send positive, nonverbal messages. • Get out from behind the podium. • Animate your body. • Vary your facial expression. • “Punctuate” your words. Maintaining RapportMaintaining Rapport
  • 14. 1414 • Stomach butterflies • Pounding heart • Shortage of breath • Sweaty palms • Dry throat • Unsteady voice • Trembling hands • Wobbly knees • Tied tongue Stage Fright SymptomsStage Fright Symptoms
  • 15. 1515 • Select a familiar, relevant topic. • Prepare 150 percent. • Use positive self-talk. • Convert your fear into anticipation and enthusiasm. • Shift the focus from yourself to your visual aids. How to Overcome Stage FrightHow to Overcome Stage Fright
  • 16. 1616 • Give yourself permission to make an occasional mistake. • Ignore stumbles; keep going. Don't apologize. • Make your listeners your partners. Get them involved. • Just before you begin to talk, take some deep breaths. How to Overcome Stage FrightHow to Overcome Stage Fright
  • 17. 1717 Medium Cost Size of Audience Level of Formality Overhead projector Low 2 to 200 Formal or informal Flipchart Low 2 to 200 Informal Write-and-wipe board Medium 2 to 200 Informal Slide projector Medium 2 to 500 Formal Presentation EnhancersPresentation Enhancers
  • 18. 1818 Medium Cost Size of Audience Level of Formality Video monitor Medium 2 to 100 Formal or informal Computer slides Low 2 to 200 Formal or informal Handouts Varies Unlimited Formal or informal Presentation EnhancersPresentation Enhancers
  • 19. 1919 • Select the medium carefully. – Consider the size of the audience and the degree of formality desired. – Consider cost, ease of preparation, and potential effectiveness. Designing and Using GraphicsDesigning and Using Graphics
  • 20. 2020 • Highlight main ideas. – Focus on major concepts only. – Avoid overkill. Showing too many graphics reduces their effectiveness. – Keep all visuals simple. Designing and Using GraphicsDesigning and Using Graphics
  • 21. 2121 • Ensure visibility. – Use large type for transparencies and slides. – Position the screen high enough to be seen. – Be sure all audience members can see. • Enhance comprehension. – Give the audience a moment to study a visual before discussing it. – Paraphrase its verbal message; don't read it. Designing and Using GraphicsDesigning and Using Graphics
  • 22. 2222 • Practice using your visual aids. – Rehearse your talk, perfecting your handling of the visual aids. – Talk to your audience and not to the visual aid. Designing and Using GraphicsDesigning and Using Graphics
  • 23. 2323 • Getting distracted just before you speak. • Being dull. Relying on only one or two illustrations to make your points. • Not repeating your main point often enough. • Not answering the audience's most pressing question: “What's in it for me?” Eight SeriousEight Serious Presentation BlundersPresentation Blunders
  • 24. 2424 • Failing to use signal phrases to focus on main points. • Neglecting to time your presentation and practice it “out loud.” • Forgetting to check your visual aids for readability. • Answering hypothetical questions after your presentation. Eight SeriousEight Serious Presentation BlundersPresentation Blunders