Running a Social Media Department of Onejenna_withrow
How can you maintain an extensive social media presence alone? This presentation provides tips on how to best make use of your limited time and resources when preparing to launch a social media presence for your brand. This presentation was originally presented at the National Association for College Admissions Council Annual Conference in 2012.
The Community Maturity Model - introNetworks Webinar Series with Rachel HappeintroNetworks.com
In this month's webinar we interview Rachel Happe from the Community Roundtable about her work and an interesting concept called the Community Maturity Model. You can listen to a replay of the webinar (free) at http://intronetworks.com/webinars.aspx
Running a Social Media Department of Onejenna_withrow
How can you maintain an extensive social media presence alone? This presentation provides tips on how to best make use of your limited time and resources when preparing to launch a social media presence for your brand. This presentation was originally presented at the National Association for College Admissions Council Annual Conference in 2012.
The Community Maturity Model - introNetworks Webinar Series with Rachel HappeintroNetworks.com
In this month's webinar we interview Rachel Happe from the Community Roundtable about her work and an interesting concept called the Community Maturity Model. You can listen to a replay of the webinar (free) at http://intronetworks.com/webinars.aspx
How to Attract the Influence of Celebrities To Your Brand Social Media Conte...Debbie Horovitch
Sheblogs LINK Keynote Presentation
Join the LIVE Google+ Hangout on Air at 4pm ET from the conference!
Included in THIS document is a link to the #SCANDALspin Aftershow Pitch Outline document, a publicly viewable doc on Google Docs. Use it to create your own Hangout show outline!
Debbie is currently working on her first book, about how every business marketer can be using Google+ Hangouts on Air to easily create compelling content, that is fun to make, delights our audience, and attracts valuable partners to our business. In this session, Debbie will reveal the key elements to planning her successful G+ HoA series, #SparkleSOS Book Authors & Publishers that has welcomed celebrity book authors & organizations including Guy Kawasaki, Chris Guillebeau, Dorie Clark, Mike Michalowicz, Sam Fiorella, Kindle Direct Publishing and a recurring group of aspiring and working authors, for monthly conversations about the ups & downs of being a successful author.
Later this week Debbie is launching #SCANDALspin, a live after show to the hit prime-time TV show SCANDAL on ABC / CityTV, which enjoys an active social media conversation on hashtag #SCANDAL and even sees reference terms like "gladiators" used in official White House tweets. For this series, following the airing of Season 3 new episodes, Debbie will welcome a different feature guest host each week, who will interpret the scandal seen moments before on the show, and draw parallels to navigating drama that occurs in our everyday real life.
If you've seen Debbie speak before, this is all new, never-presented-before content! Join the discussion, and you may find your new Hangout show featured in her book!
I recently presented this workshop to a group of finance and business executives. The workshop was interactive with questions being asked and discussion throughout. Attendees were signed into their respective LinkedIn profiles and could apply the information being shared, whilst the workshop was in progress.
CIMCIG Event: Social Media Engagement within ConstructionSu Butcher
Slides for the Chair's overview at the CIMCIG (Chartered Institute of Marketing Construction Industry Group) Seminar on Social Media Engagement in Construction at the Saint-Gobain Multi Comfort Centre in London, 23 October 2017
This workshop was part of the 2012 Grassroots and Groundwork conference, at Mystic Lake, MN - given June 8, 2012 by Amy Sample Ward. learn more at http://amysampleward.org and http://nten.org
This presentation will cover topics like
- Why should startups care about social media
- How to create a simple & effective social media plan that does not break the bank
- Simple growth hacking for startups (no cost hacks)
HOW TO SELL TO THE MODERN BUYER [INBOUND 2014]HubSpot
The buying process has changed; it's digital, it's mobile, it's heavily influenced by social. The modern Sales professional leverages Social Networks to be where her buyers are online, offline, #AllTheTime. Companies that invest in operationalizing and scaling Social Selling will have a massive competitive advantage, as 78% of sales professionals using Social Networks outperform their peers. Evolution of communication: Print > Radio > TV > Phone > Email > Web >...SOCIAL. Social Selling is all the rage, but most people don't understand that Social Selling is just old school research, networking and relationship building, leveraging new school channels like LinkedIn, Twitter and Google+. Jill will cover the Why, What and How to do Social Selling at an individual Sales Rep level. You'll walk away with fresh ideas on how to find, relate, connect and engage with your customers and future advocates.
How to Attract the Influence of Celebrities To Your Brand Social Media Conte...Debbie Horovitch
Sheblogs LINK Keynote Presentation
Join the LIVE Google+ Hangout on Air at 4pm ET from the conference!
Included in THIS document is a link to the #SCANDALspin Aftershow Pitch Outline document, a publicly viewable doc on Google Docs. Use it to create your own Hangout show outline!
Debbie is currently working on her first book, about how every business marketer can be using Google+ Hangouts on Air to easily create compelling content, that is fun to make, delights our audience, and attracts valuable partners to our business. In this session, Debbie will reveal the key elements to planning her successful G+ HoA series, #SparkleSOS Book Authors & Publishers that has welcomed celebrity book authors & organizations including Guy Kawasaki, Chris Guillebeau, Dorie Clark, Mike Michalowicz, Sam Fiorella, Kindle Direct Publishing and a recurring group of aspiring and working authors, for monthly conversations about the ups & downs of being a successful author.
Later this week Debbie is launching #SCANDALspin, a live after show to the hit prime-time TV show SCANDAL on ABC / CityTV, which enjoys an active social media conversation on hashtag #SCANDAL and even sees reference terms like "gladiators" used in official White House tweets. For this series, following the airing of Season 3 new episodes, Debbie will welcome a different feature guest host each week, who will interpret the scandal seen moments before on the show, and draw parallels to navigating drama that occurs in our everyday real life.
If you've seen Debbie speak before, this is all new, never-presented-before content! Join the discussion, and you may find your new Hangout show featured in her book!
I recently presented this workshop to a group of finance and business executives. The workshop was interactive with questions being asked and discussion throughout. Attendees were signed into their respective LinkedIn profiles and could apply the information being shared, whilst the workshop was in progress.
CIMCIG Event: Social Media Engagement within ConstructionSu Butcher
Slides for the Chair's overview at the CIMCIG (Chartered Institute of Marketing Construction Industry Group) Seminar on Social Media Engagement in Construction at the Saint-Gobain Multi Comfort Centre in London, 23 October 2017
This workshop was part of the 2012 Grassroots and Groundwork conference, at Mystic Lake, MN - given June 8, 2012 by Amy Sample Ward. learn more at http://amysampleward.org and http://nten.org
This presentation will cover topics like
- Why should startups care about social media
- How to create a simple & effective social media plan that does not break the bank
- Simple growth hacking for startups (no cost hacks)
HOW TO SELL TO THE MODERN BUYER [INBOUND 2014]HubSpot
The buying process has changed; it's digital, it's mobile, it's heavily influenced by social. The modern Sales professional leverages Social Networks to be where her buyers are online, offline, #AllTheTime. Companies that invest in operationalizing and scaling Social Selling will have a massive competitive advantage, as 78% of sales professionals using Social Networks outperform their peers. Evolution of communication: Print > Radio > TV > Phone > Email > Web >...SOCIAL. Social Selling is all the rage, but most people don't understand that Social Selling is just old school research, networking and relationship building, leveraging new school channels like LinkedIn, Twitter and Google+. Jill will cover the Why, What and How to do Social Selling at an individual Sales Rep level. You'll walk away with fresh ideas on how to find, relate, connect and engage with your customers and future advocates.
Keynote presentation for the #SocialTools15 conference in San Francisco - October 27 & 28. The focus is using data and analytics to drive more effective storytelling and content strategy.
In her session, Jill will share data that illustrates the benefits of aligning Sales and Marketing, the key elements required to effectively align Sales & Marketing teams, how salespeople can leverage content to visible and valuable to buyers, and the mindset, skillset and toolkit required to successfully find, relate, connect, engage and nurture modern buyers
With over 67% of internet users worldwide using a social network, the era of social selling is here. Organizations should be using this powerful, proven strategy to help establish relationships with buyers and boost credibility. Join Jill Rowley, social selling evangelist with over twenty years in management consulting and sales, to learn how best-in-class marketing and sales teams can work together on social selling techniques to identify target buyers, deepen authentic connections, and meet company revenue goals.
Send InMails that yield higher response rates with this free ebook highlighting key strategies for crafting effective InMails.
See how one InMail can make in impact: http://linkd.in/GIsubO
Learn more about LinkedIn Talent Solutions: http://linkd.in/1bgERGj
Follow the LinkedIn company page: http://linkd.in/1f39JyH
Tweet with us: http://bit.ly/HireOnLinkedIn
How to Become a Thought Leader in Your NicheLeslie Samuel
Are bloggers thought leaders? Here are some tips on how you can become one. Provide great value, put awesome content out there on a regular basis, and help others.
How to Stay On Top of Social Media in 30 Minutes a DayArik Hanson
In this short presentation, Arik Hanson, ACH Communications, talks about tools and processes for keeping up with social media each day--in 30 minutes or less.
You’ve thought about what social networks to use for your business or nonprofit, and you’re ready to take the next step. Where do you go from there? This webinar will give you a closer look at the popular social media networks – Facebook, Twitter, LinkedIn, Pinterest, and Instagram.
We’ll show you the benefits of using each, what kind of content to create, tips on using photos and videos, and examples of how other organizations are marketing with them. You’ll also get tips on how to use analytics tools to tell if your social media activity is working.
Social Media Made Simple - The Duct Tape Marketing WayNicole Croizier
As a small business owner, how do you figure out what you need to do on social media? This presentation is designed to help you sort that out. Learn where social media fits in your overall marketing system, the basic tools you need to set up, and a simple system for managing social media.
How businesses can use Facebook, Twitter, Instagram and Pinterest to market their businesses. This was presented at the Small Business Development Center in Anchorage by Kathy Day and Debbie Rinckey, Authorized Leading Experts (ALEs) in Constant Contact for Alaska.
You’ve thought about what social networks to use for your organization, and you’re ready to take the next step. Where do you go from there? This seminar offers a closer look at the popular social media networks – Facebook, Twitter, LinkedIn, Pinterest, and Google+.
Presentation on Social Media for the Texas Manufactured Housing Association, Dallas, TX Sept 16-18, 2018.
In The Big 5+ of Social Media, J.R. presents an overview on the most used and talked about social media tools such as Facebook, Instagram, LinkedIn, Google+, Twitter, YouTube, Pinterest, and others.
Social Network Prioritization - How to Prioritize Investment in Social Media Marketing Nutz
Marketing Nutz CEO / Founder delivers this presentation with practical strategies and tips to help prioritize social networks for investment. What social media network is the best one to market my business and make money?" Small business owners frequently ask this question – and just as often – puzzle over how to get it right!
Get the answers for your business when Pam Moore, the CEO of TheMarketingNutz.com, (and one of the nation's leading online marketing experts) discusses how to use an audience-based approach to prioritize and maximize your investment in social media.
How to Prioritize Social Networks Your Business Should Invest In Pam Moore
Every marketer and business leader is faced with the challenge of where to prioritize their time and investment. Time is our greatest asset in both business and life. How we spend our time can make or break our business success.
When it comes to digital marketing, social media and branding, it is no different. In my 20 years of business and marketing experience I have never heard a marketer exclaim, "I have so much time, resource & budget I don't know what to do with it."
Unfortunately, there are far too many "experts" online touting that you must be on every new shiny object and social network. They'll even go so far as to warn you that if you don't start snapping on Snapchat, storytelling on Instagram and delivering live video on Periscope that your business is destined to fail. Let me tell you right now this is 100% false.
Register for the full webinar and podcast on this topic at http://www.socialzoomfactor.com/214
This presentation was designed to help community-focused organizations elevate their social media marketing beyond the basics. From how to build a strategy, tips for content marketing, and tools to create/share better content, this presentation covers a wide variety of topics. Initially delivered to the Ohio Association for County Boards, government agencies that serve people with developmental disabilities, the presentation will help organizations look as amazing *online* as they are offline.
Beyond the basics, most social media initiatives crash and burn because of the lack of a cohesive strategic process. Learn the details to creating and implementing a social media plan that produces tangible results and accomplishes critical objectives.
Similar to How to Keep Up with Social Media in 30 Minutes a Day of Less (20)
Social Media Marketing Trends to Follow in 2023Arik Hanson
“What social media trends should I keep my eye on in the coming year?” It’s a question on all our minds heading into 2023. In this 50+ minute presentation, Arik shares 10 social media trends he thinks will emerge—based on research, data and real-world examples. Now in his 6th year of giving this presentation, this prezo will give you some fresh ideas and approaches to chew on that you can integrate into your plans for 2023.
How to Build and Nurture an Effective Employer BrandArik Hanson
In this presentation Arik gave at Social Media Breakfast-Minneapolis/St Paul, he talks about how to build and maintain a strong Employer Brand using case studies as examples, including work Arik has done directly with Sleep Number over the last five years to build their Employer Brand through social media channels and content.
8 Social Media Trends to Watch for the Rest of 2019Arik Hanson
In this short presentation, Arik discusses 8 social media trends to watch for the rest of 2019 backed up with stats and case studies, and ideas on how to best take advantage of these trends in your day-to-day work.
Taking your Tourism Social Content Strategy to the Next LevelArik Hanson
In this short presentation Arik Hanson gave at the Explore MN Tourism Conference on Feb. 6, 2019, he talks about tips and strategies tourism organizations can take to move their content game to the next level.
In this presentation, which I gave at the Minnesota Blogger Conference as the keynote on Oct. 14, 2017, I discuss the real benefits to growing your blog (and they have nothing to do with money or income).
In this presentation I gave at Social Media Breakfast-Minneapolis/St. Paul, I take on glut of "social media trend" posts we see each year, and instead offer up more realistic social trends you can actually ACT on in 2017.
8 Golden Rules for Sure-Fire Success with Facebook AdsArik Hanson
In this presentation, Arik Hanson, ACH Communications, and Danny Olson, Weber Shandwick, review 8 simple--but effective--tips to see real success using Facebook ads through real-life examples and client case studies they have managed in the past.
8 Golden Rules For Sure-Fire Success with Facebook AdsArik Hanson
This presentation, from the Solo PR Summit 2014, focuses on guidelines and best practices shared by Arik Hanson, principal, ACH Communications, around Facebook advertising.
In this short presentation, Arik Hanson, principal of ACH Communications, discusses the 10 skills tomorrow's PR pro will need to succeed. Among the the must-have skills: advertising copywriting skills, analytics and video editing.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
25. 25
• Advertising
• Mainstays:
• Adrants
• AdFreak
• Blogs you haven’t heard of before:
• The Ad Contrarian
• The Copyranter
• Local flavor:
• Minneapolis Egotist
26. 26
• PR:
• Mainstays:
• Spin Sucks
• SHIFT Communications Blog
• Blogs you haven’t heard of before:
• The Future Buzz
• Local flavor:
• Communications Conversations
27. 27
• Social media:
• Mainstays:
• Convince & Convert (Jay Baer’s blog)
• Social Media Examiner
• Grow (Mark Schaefer’s blog)
• Blogs you haven’t heard of before:
• V3 Blog (Shelly Kramer’s blog)
• Danny Brown’s blog
28. 28
• Tools:
• Mainstays:
• All Facebook/Inside Facebook
• The LinkedIn Blog
• Twitter Blog
• Blogs you haven’t heard of before:
• Post Planner
• Jon Loomer
• Shoutlet Blog
29. 29
• News sites:
• Digiday
• ReadWriteWeb
• Engadget
• Social Media Examiner
• Note what’s NOT on this list…
38. • Subscribe to OTHER people’s lists:
– Social Media Divas (@leeodden)
– Social Media Top List (@scottmonty)
– Social Media Smarties (@susanbeebe)
– Most Influential in Tech (@scobleizer)
38
39. Strategy #4: Create or join key Facebook groups.
Time commitment: 3 minutes
39
72. SCAN
• #1: Blow through a bundle of blogs.
• #2: Peruse LinkedIn Pulse.
• #3: Only use Twitter lists when using Twitter.
• #4: Create or join key Facebook Groups.
• #5: Subscribe to 4 e-newsletters—no more.
• #6: Subscribe to Digg daily.
• #7: Find and subscribe to key content aggregators.
CONSUME
• #8: “Hear” content when you’re “confined”.
• #9: Turn your phone into a mobile-content-consumption machine.
BOOKMARK
• #10: Develop an air-tight bookmarking system.
72
3) And, the onslaught of potential social media and digital tools to use with your clients just continues to explode
Home page—highlight diff areas
Different ways to view your Feedly
Magazine layout
Index layout
Pinterest-like layout
Full article layout
Individual stories then look like this when you click on them in Feedly; multiple bookmarking (Evernote, Instapaper, Pocket) and sharing (G+, Twitter, FB, LinkedIn) options at top.
Preferences allow you to set your Feedly just the way you want it;
Mashable isn’t really even a social media news site anymore…
Looks for signals. People you trust. Quick reads (most posts should be 400-600 words)
Background noise:
Have on all day
Check at 8 am, noon and 4 pm
I look for: People who tweet interesting things that most do not (Adam Kmiec); topics that most aren’t tweeting about from different angles
Just a few to start with…
Jason Keath started this FB advertising group. I use it to stay current on FB advertising. Group of super-users.
Love SocialMedia.org’s email for case studies from the biggest companies in the US—tons of good examples and ideas here.
PSFK isn’t necessarily social focused, but it’s keyed in to the latest trends across the creative business. Scott’s enewsletter is a treasure trove of stats, tools and case studies each week.
Pinterest-like layout—easy to read
Curates from all sorts of sites—from The Atlantic to The Verge to the Washington Post
Great way to see what EVERYONE is talking about—not just the digerati
Or get it delivered straight to your inbox
Zite
Zite
Here’s what it looks like
Tags: use to categorize
Search: another easy way to find content once you’ve bookmarked it
Titles: Easy way to scan (I do this every week with Talking Points)
Use the Diigo bookmarklet—allows you to bookmark on the fly with just a couple clicks (click on bookmarklet, share this page and away you go!)
Here’s what pops up when you click on “Save”—insert tags
Here’s what pops up when you click “Share this page”