The document provides 6 tips for winning with social media: 1) have a strategy with goals, audiences, and channels; 2) plan content creation with categories, frequency, creators, and tools; 3) listen on social media with hashtags, keywords, and tools; 4) engage with hashtags and social situations; 5) promote channels on websites and materials; and 6) advertise with Facebook ads, Twitter promotions, and additional tools like Hootsuite, Google Docs, and Statigram.

1. 6 Tips to Win with Social Media
Presented by Tyler Thomas
Social Media Specialist – University Communications
@UNLincoln | @TylerAThomas
tthomas10@UNL.edu
August 1, 2013

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Tip 1: STRATEGY
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• Goals
– What do you want to accomplish?
– What do you want people (consumers) to do?
– Who is your audience(s)
• Which channels make sense to manage?
• How will you manage each channel?

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Tip 1 Cont’d: SETTING UP PROFILES
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• Do your research first – help people find you!
• Be consistent
– Profile Images, Short Descriptions, Overview,
Website Listings
• Maintain brand standards (if you don’t have them, create them).

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Tip 2: PLANNING
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• Content Creation
– What will you post
• Categories
– Events
– How often & when?
– Who will post? (create a
workflow)
– Is your content optimized
for sharing?
– Will you track your
content?
• TOOLS: Content Calendar,
Google Docs, Bit.ly

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Tip 2 Cont’d: PLANNING
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• Write Quality Posts
– Make sure your posts are relevant to your audience
and business
– Be succinct, friendly and conversational
– Share photos and videos because they tend to be
more engaging
– Ask questions or seek input
– Give access to exclusive information and specials
– Be timely by posting about current events, holidays or
news

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CONTENT CREATION IDEAS
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CONTENT CREATION IDEAS
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Tip 3: LISTENING
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• Content Curation
– Hashtags
– Keywords
– Phrases
• TOOLS: Statigram,
Hootsuite.

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Tip 4: ENGAGEMENT
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• Create & Promote
Specific Hashtags
– General
– Event Specific
• Create Social
Situations
• TOOLS: Statigram,
Hootsuite.

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Tip 5: CHANNEL PROMOTION
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• How will you promote
your social media
channel(s)/hashtag(s)?
– Basic touch points
• In-Store, Website,
Business Cards, Email
Signatures, Signage,
Enewsletters, Direct
Mail, Business
Stationary,
Presentations,
Advertising channels
– Contests/Promotions

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Tip 6 : ADVERTISING OPTIONS
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• Facebook for business
– Create an Ad
• Sponsored Story
– Promote a Post
– Create an Offer

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Tip 6 Cont’d: ADVERTISING OPTIONS
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• Twitter For Business
– Promote a Tweet:
Get your tweet in front of a
targeted audience
– Promote an Account:
Gain Followers who can
spread the word to others

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ADDITIONAL TOOLS
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• Hootsuite - Scheduling & Monitoring Twitter
• Google Docs – Creating a Content Calendar/Team
Collaborations
• Statigram – Tool to monitor and analyze Instagram
• Facebook, Twitter, Google+ & YouTube Insights
• Bit.ly – URL Shortener & Link Click Tracking
• Social Media Design Blueprint – Design Cheat Sheet
• Eventbrite – Event Management Made Easy

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Connect With Us: @UNLincoln, #UNL