How to Attract the Influence of Celebrities To Your Brand Social Media Content Using Google+ Hangouts on Air


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Sheblogs LINK Keynote Presentation
Join the LIVE Google+ Hangout on Air at 4pm ET from the conference!

Included in THIS document is a link to the #SCANDALspin Aftershow Pitch Outline document, a publicly viewable doc on Google Docs. Use it to create your own Hangout show outline!

Debbie is currently working on her first book, about how every business marketer can be using Google+ Hangouts on Air to easily create compelling content, that is fun to make, delights our audience, and attracts valuable partners to our business. In this session, Debbie will reveal the key elements to planning her successful G+ HoA series, #SparkleSOS Book Authors & Publishers that has welcomed celebrity book authors & organizations including Guy Kawasaki, Chris Guillebeau, Dorie Clark, Mike Michalowicz, Sam Fiorella, Kindle Direct Publishing and a recurring group of aspiring and working authors, for monthly conversations about the ups & downs of being a successful author.

Later this week Debbie is launching #SCANDALspin, a live after show to the hit prime-time TV show SCANDAL on ABC / CityTV, which enjoys an active social media conversation on hashtag #SCANDAL and even sees reference terms like "gladiators" used in official White House tweets. For this series, following the airing of Season 3 new episodes, Debbie will welcome a different feature guest host each week, who will interpret the scandal seen moments before on the show, and draw parallels to navigating drama that occurs in our everyday real life.

If you've seen Debbie speak before, this is all new, never-presented-before content! Join the discussion, and you may find your new Hangout show featured in her book!

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How to Attract the Influence of Celebrities To Your Brand Social Media Content Using Google+ Hangouts on Air

  1. 1. How to Attract the Influence of Celebrities to Your Digital Content Using Google+ Hangouts on Air Tuesday, October 1, 2013 3:30pm #LINK2013 Live Hangout at 4pm
  2. 2. Will Weinraub - CEO & co-founder
  3. 3. Guy Kawasaki & Shawn Welch APE: Author, Publisher, Entrepreneur – How to Publish a Book
  4. 4. Chris Guillebeau The $100 Startup
  5. 5. Dorie Clark – Harvard Business Review
  6. 6. Mike Michalowicz – MSNBC Business “Fixer” & Author The Pumpkin Plan
  7. 7. #SCANDALspinAftershow • Creates conversational programming for an existing enthusiastic audience • #SCANDAL tweets & conversation are embedded on-screen TV by ABC &CityTV, live conversation is most active during first-run episodes & immediately following
  8. 8. #SCANDALspinAftershow • Initial notes – brainstorming details & links • Pitch overview doc • Timing • Contact links • Episode outlines • Social setup – FB & G+ event pages • Casting weekly experts as hosts
  9. 9. G+ HoA Producers’ Training • Live training beginning October 23, 2013 – Personal assessment of G+ HoA programming to meet biz objectives – 6 weeks of step-by-step training calls, recorded for later review – 24/7/365 G+ HoA Mastermind Group – Your Hangout promoted & possibly featured in my book Upgrade: – 6 weeks of private one-on-one coaching, planning & execution calls – fill out card to win!
  10. 10. 1 – Dream Big, Start Small • Think about the group of people you most want to help, prioritize – (September) wanted to help everyone! – Multi-format & weekly show planned • Propose multiple categories, but channel energies to subjects where successful – Focusing efforts on #SparkleSOS Book Authors & Publishers, monthly show
  11. 11. 2 – Expect to Iterate • A refined process grows your audience • Expect to start off crappy – Execute & iterate to work out the kinks – Started with QSR / resto: not good tech – Tried “Hangouts” Hangout: NOT good – Tried “Twitter” Hangout: so/so attendees – Have been beating to pulp #SparkleSOStweetchat, still working to work
  12. 12. 3 – Pre & Taping Promotions • Twitter is a much more known network – Pre - promotion & connection with likely interested people / biz orgs – During - Interns assigned to: • tweet out live quotes on #SparkleSOShashtag • ask live audience Q’s on HoA – Leverage “newness” of G+ &HoA
  13. 13. 4 – Creating Audience • Like TV, most audience comes AFTER live taping event – Optimize video with keywords / SEO – Introduce speakers & guests before “live” taping begins – Select 10 people (including hosts & special guests), for ON Hangout video who are most excited & connected
  14. 14. 5 – Share Video w/Open Mind
  15. 15. 6 – Optimize the Video • Send celebrity Hangouts video to other celebrities & ask them to participate – Dorie Clark (HBR / Forbes writer) joined us on Chris Guillebeau early – Mike Michalowicz said “yes” to guest spot, day before Guy Kawasaki live – Keyword, category, links
  16. 16. 7 – Post Taping Marketing • Share your video – In gmail/email to potentially interested audience / fans of subject – Provide everyone on the Hangout with live YouTube embed code & invite to post to their own communities – “Celebrity” guests likely to post to their own blogs / communities
  17. 17. 8 – Follow Up, Ass Kisser! • Follow up w/link in email to participants – Share video with their email list – Ask for a review quote of the show – Invite them back to the panel – Ask if they know anyone else who would be a fit for the show – Review their book; drop in link to video of Hangout
  18. 18. 9 – Leverage the Opportunity • Google+ Hangouts on Air are NEW to most people – You’re likely 1st asking for G+ HoA – Teaching the experts something new – Now: • Sheblogs LINK Toronto October 2013 • Catersource Event Industry Conference in Las Vegas March 2014 • Live G+ HoA Producers’ Training Oct 13 • G+ HoA Book Proposal Oct-Dec 13
  19. 19. 10 – Repeat the Process
  20. 20. Even SM “Wastelands”…
  21. 21. Connect With #Sparkle Debbie Horovitch 416-553-2157 UX/IA Partners 26Mondays
  22. 22. Who is Social Sparkle & Shine • Advertising, marketing & PR experience since 1996 • Social media consulting & training since 2008 • Clients include job seekers, professionals, small business, media channels, large business, not for profits & government organizations, globally • Speaking & training programs available • SEO Optimized guest blog posts available • Relevant guest blogs accepted & promoted • #HappinessTrain Mental Health Awareness Campaign • #SparkleSOS Book Authors & Publishers – monthly Google+ Hangouts on Air (web TV show)