1. Leveraging Ads on Facebook,
Twitter & LinkedIn
Even if Your Budget is Zero
Debbie Horovitch
Social Sparkle & Shine
@Sparkle_Agency
@Sparkle_Agency
2. This Presentation Will Cover
• Create Immediate ROI on Zero Budget
• 18Minutes + 12 minutes Q&A
• 30 Point Font
– Thank you Guy Kawasaki!
@Sparkle_Agency
3. Presuming Your Budget is Zero
• Access the FB Ad Platform Free
– Market research & planning
• Geographic isolation / test markets
• Demographic test markets
• Competitor test markets
– Up to date statistics of connected
consumers
@Sparkle_Agency
9. Compare 2 Similar Markets
Waterloo, Ontario, CA – 100k pop
@Sparkle_Agency
10. Compare 2 Similar Markets
Cambridge, Mass, USA – 100k pop
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11. 50% of Populations
Active Users of Facebook
Google Search
current population of
Canada: 34,482,779
17.749MM = 51%
@Sparkle_Agency
12. Facebook Self-Serve
Ad Platform
• Creating benchmarking goals
– 50% of business community is active on
Facebook > email optin list
– Girl Guides Canada
• 40,000 email list < Already identified
as want to hear from them, optin
• 1,000 Facebook Likes at start, 11k now
• Goal: Easiest results 50% of email list
connected on Facbook page
@Sparkle_Agency
13. Achieving Goals
– Girl Guides Canada: 20,000 goal
• 40,000 email list < Already
identified as want to hear from
them, optin
–Emails promoting FB Page w/link
• Printed materials
• Girl Guide Cookies packaging
• FB “Offers” = ad promoted coupons
@Sparkle_Agency
16. Test Paid Sponsored Stories
• What to sponsor?
– Test updates – if, after 24 hours your
update has more likes, comments &
shares than average updates, THEN
sponsor story for 3 days
– Choose the most popular updates &
events every few days, to promote with
a small budget
– Interact w/the people who support you
@Sparkle_Agency
17. For a limited time, schedule a free 30
min meeting with Debbie Horovitch
about your traditional online ads,
Facebook, Twitter, or Linkedin CPC on
LiveNinja.com
@Sparkle_Agency
18. Connect With Your #Sparkle
Debbie Horovitch
UX/IA Partners 26Mondays
Interns Patrycja Wygnal & Matt Alexander
@Sparkle_Agency
http://theSparkleAgency.com
debbie@theSparkleAgency.com
416-553-2157
@Sparkle_Agency
19. Who is Social Sparkle & Shine
• Advertising, marketing & PR experience since 1996
• Social media consulting & training since 2008
• Clients include job seekers, professionals, small
business, media channels, large business, not for
profits & government organizations, globally
• Speaking & training programs available
• SEO Optimized guest blog posts available
• Relevant guest blogs accepted & promoted
• #HappinessTrain Mental Health Awareness Campaign
• #SparkleSOS Book Authors & Publishers – monthly
Google+ Hangouts on Air (web TV show)
• Social Media Mastermind
@Sparkle_Agency
