You're Social, Now What?
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How businesses can use Facebook, Twitter, Instagram and Pinterest to market their businesses. This was presented at the Small Business Development Center in Anchorage by Kathy Day and Debbie Rinckey, Authorized Leading Experts (ALEs) in Constant Contact for Alaska.
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You're Social, Now What?
- 1. © Constant Contact 2015 You’reSocial, NowWhat? Which social networks are right for you and how to use them Kathy Day & Debbie Rinckey, Constant Contact
- 2. BE A MARKETER All it takes is Constant Contact® #BeaMarketer
- 3. Agenda 3 1.Top 5 social networks • Facebook • Twitter • LinkedIn • Pinterest • Instagram 2.Creating and curating content 3.Photos, word images, and video 4.Next steps
- 4. Agenda 4 1.Top 5 social networks • Facebook • Twitter • LinkedIn • Pinterest • Instagram 2.Creating and curating content 3.Photos, word images, and video 4.Next steps
- 5. Business value: Reach large audiences 1.Top 5 social networks: Facebook Use Facebook’s Insights tool Be aware of Facebook’s algorithm Create and share the right content
- 6. 6 1.Top 5 social networks: Facebook Facebook content that works Photos Status updatesVideos
- 7. 1.Top 5 social networks: Facebook The “EdgeRank” algorithm shows posts based on … 7 Facebook has an algorithm • Interest of your fans • The post’s performance among other users • Performance of your past posts • Type of post the users prefer • How recent the post is
- 8. 1.Top 5 social networks: Facebook What types of posts are doing well Engagement metrics Who engages with your content 8 Use Facebook’s Insights tool to know what works for you When your fans are online
- 9. 1.Top 5 social networks: Facebook Facebook:What to do next 1. Find out what content is working for your fans. 2. Create and share the content they want. 3. Use Facebook’s scheduling tool to post when your fans are online. 4. Evaluate your Insights (monthly, quarterly). 9
- 10. Agenda 10 1.Top 5 social networks • Facebook • Twitter • LinkedIn • Pinterest • Instagram 2.Creating and curating content 3.Photos, word images and video 4.Next steps
- 11. Business value: Fastest way to reach your audience 1.Top 5 social networks:Twitter UseTwitterAnalytics Be helpful Stand out with your tweets
- 12. 12 1.Top 5 social networks:Twitter Twitter content that works Images Short tweets Hashtags
- 13. 1.Top 5 social networks:Twitter 13 Be helpful • Link to blog posts from you or experts • Offer facts, stats or tips • Answer customer questions • Participate in conversations • Don’t make it all about you
- 14. 1.Top 5 social networks:Twitter Mentions Top tweets Engagements 14 UseTwitter’s analytics tool to know what works for you Audience insights
- 15. 1.Top 5 social networks:Twitter Twitter:What to do next 15 1. Keep track of what tweets get the most engagement. 2. Create and share the content that’s getting the best results. 3. Use a scheduling tool like Hootsuite or Buffer to post tweets. 4. Evaluate your analytics (monthly, quarterly).
- 16. Agenda 16 1.Top 5 social networks • Facebook • Twitter • LinkedIn • Pinterest • Instagram 2.Creating and curating content 3.Photos, word images, and video 4.Next steps
- 17. Business value: Establish your expertise 1.Top 5 social networks: LinkedIn Use LinkedInAnalytics Be an information source Share what you know and read
- 18. 18 1.Top 5 social networks: LinkedIn LinkedIn content that works Blog posts/long posts Images Links
- 19. 1.Top 5 social networks: LinkedIn 19 Build your expertise: Be an information source • Share current news (yours and industry) • Offer and ask for perspective on current topics • Use the right keywords for SEO • Post regularly
- 20. 1.Top 5 social networks: LinkedIn Clicks and interactions Engagement Follower demographics 20 Use LinkedIn’s analytics tool to know what works for you Visitor demographics
- 21. 1.Top 5 social networks: LinkedIn LinkedIn:What to do next 21 1. Start a blog or use LinkedIn’s Publisher tool. 2. Create and share the content that’s getting the best results. 3. Share content from a variety of sources. 4. Evaluate your analytics (monthly, quarterly).
- 22. Agenda 22 1.Top 5 social networks • Facebook • Twitter • LinkedIn • Pinterest • Instagram 2.Creating and curating content 3.Photos, word images, and video 4.Next steps
- 23. Business value: Drive people to your website 1.Top 5 social networks: Pinterest Use PinterestAnalytics Promote and provide value Share eye-catching images
- 24. 24 1.Top 5 social networks: Pinterest Pinterest content that works Beautiful images Long imagesWord images
- 25. 1.Top 5 social networks: Pinterest 25 Promote and provide value • Share product photos • Link to your blog posts • Use the right keywords in titles and descriptions • Maintain balance: Share content from other sources
- 26. 1.Top 5 social networks: Pinterest Engagement Popular content Pins from your website 26 Use PinterestAnalytics to know what works for you Audience demographics and interests
- 27. 1.Top 5 social networks: Pinterest Pinterest:What to do next 27 1. Create and pin images that get attention. 2. Add visual content to your website. 3. Make your pins searchable. 4. Evaluate your analytics (monthly, quarterly).
- 28. Agenda 28 1.Top 5 social networks • Facebook • Twitter • LinkedIn • Pinterest • Instagram 2.Creating and curating content 3.Photos, word images, and video 4.Next steps
- 29. Business value: Photos help people get to know you 1.Top 5 social networks: Instagram Use Iconosquare for analytics Put your audience in the moment Share eye-catching images
- 30. 30 1.Top 5 social networks: Instagram Instagram content that works Photos that stand out Word images Videos
- 31. 1.Top 5 social networks: Instagram 31 Put your audience in the moment • Share behind the scenes images and videos • Educate them • Use hashtags • Tag your location
- 32. 1.Top 5 social networks: Instagram Engagement Top images Best time to post 32 Use Iconosquare to know what works for you Hashtags
- 33. 1.Top 5 social networks: Instagram Instagram: Change Goes Into EffectToday 33
- 34. 1.Top 5 social networks: Instagram Instagram:What to do next 34 1. Share images that tell the story of your business. 2. Use relevant hashtags to get found. 3. Use Iconosquare to find the right day and time to post. 4. Evaluate your analytics (monthly, quarterly).
- 35. Agenda 35 1.Top 5 social networks • Facebook • Twitter • LinkedIn • Pinterest • Instagram 2.Creating and curating content 3.Photos, word images, and video 4.Next steps
- 36. 50% 30% 20%Ask questions, use images & video. Get likes, shares & comments. Be useful. Give interesting information. Promotion 36 Content best practices:Write for your audience, not for you 2.Creating and curating content
- 37. 37 2.Creating and curating content Content curation is sharing content from other sources.
- 38. 2.Creating and curating content Where do you find it? • Check the news • Read blogs • Follow others on social media • Google Alerts • Subscribe to email lists • Customers or employees • Don’t forget to give credit to the original author or source! 38 Presidential election predictions Experts say it’s a tight race between the top 2 candidates. more on page 2 … State economy outlook Leaders discuss economy improvements at annual meeting. more on page 7… Oscar nominees revealed Academy announces list of this year’s best films and actors. more on page 12 …
- 39. 39 2.Creating and curating content Repurpose and Reuse
- 40. Agenda 40 1.Top 5 social networks • Facebook • Twitter • LinkedIn • Pinterest • Instagram 2.Creating and curating content 3.Photos, word images, and video 4.Next steps
- 41. Instagram Pic Stitch Word Swag 3. Photos, word images, and video 41
- 42. PowerPoint Canva PicMonkey 42 3. Photos, word images, and video
- 43. Photos: Stock • FreeDigitalPhotos.net • StockVault.net • FreeImages.com 3. Photos, word images, and video 43
- 44. Create word images • Tips • Quotes • Promotions • Announcements 44 3. Photos, word images, and video
- 45. 3. Photos, word images, and video • *All sizes noted are in pixels 45 Facebook Cover photo 851x315 Profile photo 180x180 Tab 111x74 Link image 1200x627 Shared image 1200x1200 Twitter Header 1500x500 Profile photo 400x400 Shared photo 1024x512 In-stream photo preview 220x440 Google+ Profile photo 250x250 Cover photo 2120x1192 Shared image (minimum) 250x250 Pinterest Profile photo 600x600 Pins 735xinfinite (when clicked) Board thumbnail 222x150 LinkedIn Standard logo 100x60 Square logo 50x50 Banner image 646x220 Share image size limit 100 MB Profile photo 200x200 Cover photo 646x220 Instagram Profile photo 161x161 Square image in feed 600x600 Landscape image in feed 600x450 Portrait image in feed 1080x1350 YouTube Profile photo pulled from Google+ Channel art 2560x1224 Custom video thumbnail 1280x720 Photos:Social media image size guide*
- 46. 3. Photos, word images, and video Video 46 Share via social
- 47. 3. Photos, word images, and video Broadcasting live from your smartphone from wherever you are • Show behind-the-scenes • Interact with followers • Answer questions • Interview experts • Use for training/how-to Streaming video
- 48. • Up to 4 people can broadcast • Can schedule broadcasts • Promote your broadcast via Twitter • Viewers can comment or appear as a guest • Permanently appears on your profile Blab • One person can broadcast at a time • Can schedule broadcasts • Promote your broadcast via Twitter • Viewers can comment • Disappears at the end of live broadcast Meerkat 3. Photos, word images, and video • One person can broadcast at a time • No scheduling in advance • Promote your broadcast via Twitter • Viewers can comment • Appears on your profile for 24 hours Periscope
- 49. Agenda 49 1.Top 5 social networks • Facebook • Twitter • LinkedIn • Pinterest • Instagram 2.Creating and curating content 3.Photos, word images, and video 4.Next steps
- 50. Plan weekly Take time on Friday to think about the next week Be flexible Leave 1 or 2 posts open for something that comes up Take time for ideas. Create an editorial calendar. 50 4. Next steps
- 51. 51 4. Next steps Don’t forget about email
- 52. 4. Next steps
- 53. 53 4. Next steps • Promote emails on social media with Social Share • Schedule your posts with Facebook or Hootsuite • Set up searches to monitor what others are saying • Spend 20 minutes at a time, 3-5 times a week Save time with simple tools
- 54. Resources 54 Learn more... Local and online seminars www.constantcontact.com Scroll down to Seminars &Training Find help... Constant Contact Marketing Resources blogs.constantcontact.com/library Check out blog posts, guides, videos, infographics, recorded webinars and more!
- 55. 55 Special offer –Today only! Sign up and get a free 30-day trial Fill out cards here and we’ll set up your account Plans start at $20/month | No Contract | 100% Money Back Guarantee •Questions?
- 56. © Constant Contact 2015 Kathy Day, APR Owner, KD/PRVirtual & Constant Contact ALE Email: kathy@kdprvirtual.com 907-229-2470 cell / @Kathyvirtual / facebook.com/KDPRVirtual Thank you Debbie Rinckey Owner, Market Wise & Constant Contact ALE Email: drinckey@mtaonline.net 907-862-0319