You’ve thought about what social networks to use for your organization, and you’re ready to take the next step. Where do you go from there? This seminar offers a closer look at the popular social media networks – Facebook, Twitter, LinkedIn, Pinterest, and Google+.
5. Agenda
5
1.Top 5 social networks
• Facebook
• Twitter
• LinkedIn
• Pinterest
• Instagram
2.Creating and curating content
3.Photos, word images, and video
4.Next steps
6. Agenda
6
1.Top 5 social networks
• Facebook
• Twitter
• LinkedIn
• Pinterest
• Instagram
2.Creating and curating content
3.Photos, word images, and video
4.Next steps
7. Business value: Reach large
audiences
1.Top 5 social networks: Facebook
Use Facebook’s Insights tool
Be aware of Facebook’s algorithm
Create and share the right content
8. 8
1.Top 5 social networks: Facebook
Facebook content that works
Photos Status updatesVideos
9. 1.Top 5 social networks: Facebook
The “EdgeRank” algorithm
shows posts based on …
9
Facebook has an algorithm
• Interest of your fans
• The post’s performance among other
users
• Performance of your past posts
• Type of post the users prefer
• How recent the post is
10. 1.Top 5 social networks: Facebook
What types of posts are doing well
Engagement metrics
Who engages with your content
10
Use Facebook’s Insights tool
to know what works for you
When your fans are online
11. Agenda
12
1.Top 5 social networks
• Facebook
• Twitter
• LinkedIn
• Pinterest
• Instagram
2.Creating and curating content
3.Photos, word images and video
4.Next steps
12. Business value: Fastest way
to reach your audience
1.Top 5 social networks:Twitter
UseTwitterAnalytics
Be helpful
Stand out with your tweets
13. 14
1.Top 5 social networks:Twitter
Twitter content that works
Images Short tweets Hashtags
14. 1.Top 5 social networks:Twitter
15
Be helpful
• Link to blog posts from you or experts
• Offer facts, stats or tips
• Answer customer questions
• Participate in conversations
• Don’t make it all about you
15. 1.Top 5 social networks:Twitter
Mentions
Top tweets
Engagements
16
UseTwitter’s analytics tool to
know what works for you
Audience insights
16. Agenda
18
1.Top 5 social networks
• Facebook
• Twitter
• LinkedIn
• Pinterest
• Instagram
2.Creating and curating content
3.Photos, word images, and video
4.Next steps
17. Business value: Establish
your expertise
1.Top 5 social networks: LinkedIn
Use LinkedInAnalytics
Be an information source
Share what you know and read
18. 20
1.Top 5 social networks: LinkedIn
LinkedIn content that works
Blog posts/long posts Images Links
19. 1.Top 5 social networks: LinkedIn
21
Build your expertise: Be an
information source
• Share current news (yours and industry)
• Offer and ask for perspective on current
topics
• Use the right keywords for SEO
• Post regularly
20. 1.Top 5 social networks: LinkedIn
Clicks and interactions
Engagement
Follower demographics
22
Use LinkedIn’s analytics tool
to know what works for you
Visitor demographics
21. 1.Top 5 social networks: LinkedIn
LinkedIn:What to do next
23
1. Start a blog or use LinkedIn’s Publisher tool.
2. Create and share the content that’s getting the best results.
3. Share content from a variety of sources.
4. Evaluate your analytics (monthly, quarterly).
22. Agenda
24
1.Top 5 social networks
• Facebook
• Twitter
• LinkedIn
• Pinterest
• Instagram
2.Creating and curating content
3.Photos, word images, and video
4.Next steps
23. Business value: Drive people
to your website
1.Top 5 social networks: Pinterest
Use PinterestAnalytics
Promote and provide value
Share eye-catching images
24. 26
1.Top 5 social networks: Pinterest
Pinterest content that works
Beautiful images Long imagesWord images
25. 1.Top 5 social networks: Pinterest
27
Promote and provide value
• Share product photos
• Link to your blog posts
• Use the right keywords in titles
and descriptions
• Maintain balance: Share content
from other sources
26. 1.Top 5 social networks: Pinterest
Engagement
Popular content
Pins from your website
28
Use PinterestAnalytics to
know what works for you
Audience demographics and
interests
27. Agenda
30
1.Top 5 social networks
• Facebook
• Twitter
• LinkedIn
• Pinterest
• Instagram
2.Creating and curating content
3.Photos, word images, and video
4.Next steps
28. Business value: Photos help
people get to know you
1.Top 5 social networks: Instagram
Use Iconosquare for analytics
Put your audience in the moment
Share eye-catching images
29. 32
1.Top 5 social networks: Instagram
Instagram content that works
Photos that stand out Word images Videos
30. 1.Top 5 social networks: Instagram
33
Put your audience in the
moment
• Share behind the scenes images and
videos
• Educate them
• Use hashtags
• Tag your location
31. 1.Top 5 social networks: Instagram
Engagement
Top images
Best time to post
34
Use Iconosquare to know
what works for you
Hashtags
32. 1.Top 5 social networks: Instagram
Instagram:What to do next
35
1. Share images that tell the story of your business.
2. Use relevant hashtags to get found.
3. Use Iconosquare to find the right day and time to post.
4. Evaluate your analytics (monthly, quarterly).
33. Agenda
36
1.Top 5 social networks
• Facebook
• Twitter
• LinkedIn
• Pinterest
• Instagram
2.Creating and curating content
3.Photos, word images, and video
4.Next steps
34. 50% 30%
20%Ask questions,
use images & video.
Get likes, shares
& comments.
Be useful.
Give interesting
information.
Promotion
37
Content best practices:Write for your audience, not for you
2.Creating and curating content
36. 2.Creating and curating content
Where do you find it?
• Check the news
• Read blogs
• Follow others on social media
• Google Alerts
• Subscribe to email lists
• Customers or employees
• Don’t forget to give credit to
the original author or source!
39
Presidential election
predictions
Experts say it’s a tight race
between the top 2 candidates.
more on page 2 …
State economy outlook
Leaders discuss economy
improvements at annual meeting.
more on page 7…
Oscar nominees revealed
Academy announces list of this
year’s best films and actors.
more on page 12 …
44. 3. Photos, word images, and video
Broadcasting live from your
smartphone from wherever you are
• Show behind-the-scenes
• Interact with followers
• Answer questions
• Interview experts
• Use for training/how-to
Streaming video
45. • Up to 4 people can broadcast
• Can schedule broadcasts
• Promote your broadcast via
Twitter
• Viewers can comment or
appear as a guest
• Permanently appears on your
profile
Blab
• One person can broadcast at a
time
• Can schedule broadcasts
• Promote your broadcast via
Twitter
• Viewers can comment
• Disappears at the end of live
broadcast
Meerkat
3. Photos, word images, and video
• One person can broadcast at a
time
• No scheduling in advance
• Promote your broadcast via
Twitter
• Viewers can comment
• Appears on your profile for 24
hours
Periscope
46. Agenda
50
1.Top 5 social networks
• Facebook
• Twitter
• LinkedIn
• Pinterest
• Instagram
2.Creating and curating content
3.Photos, word images, and video
4.Next steps
47. Plan weekly
Take time on Friday to think about the next week
Be flexible
Leave 1 or 2 posts open for something that comes up
Take time for ideas. Create an editorial calendar.
51
4. Next steps
49. 54
4. Next steps
• Promote emails on social media with Social
Share
• Schedule your posts with Facebook or
Hootsuite
• Set up searches to monitor what others are
saying
• Spend 20 minutes at a time, 3-5 times a
week
Save time with simple tools
50. 1. Start with what you’ve got
• Growth takes time
• Growth is an ongoing process
• Efforts must be organized & consistent
• A combination of traditional and
modern methods are most successful
Growing your list sounds complicated
but it doesn’t have to be if you understand.