The document discusses strategies for integrating social media into websites to drive engagement. It recommends designing a plan with SMART goals and measuring results. Key networks to prioritize include Facebook, YouTube, Twitter, Pinterest, Instagram and LinkedIn. The document also provides tips on leveraging free widgets from these networks and creating content that connects with audiences by being helpful, emotional, exclusive and awe-inspiring. Building an engaged community is emphasized.
This document discusses using Google+ for social media and design. It provides an agenda for the topics covered, including why businesses should use Google+, how to design an effective social media plan, leveraging key Google+ features, creating engaging content, and building communities. The document provides tips and best practices for using Google+ to connect with potential customers, drive traffic, and achieve social media goals.
The Art of Social Media: Blogs & Content DevelopmentChristina Adams
The document discusses best practices for using blogs and social media for business purposes. It covers why businesses should create blogs, how to design a social media plan including setting goals and understanding audiences. It also discusses positioning a brand, choosing social media platforms like blogs, WordPress and Tumblr, and creating engaging content that builds community. The overall message is that an effective social media strategy can increase visibility, drive traffic, and establish credibility for a business.
The document discusses using YouTube as a social media platform. It covers why YouTube should be part of a business's social media plan, how to design an effective YouTube strategy by understanding goals, audience and brand identity. The document also provides tips for leveraging YouTube features, creating engaging content through video, and building an online community. The overall message is that YouTube can help businesses connect with customers and achieve search engine optimization through video.
TAFE 2016 - Digital Resources to Improve your Marketing & your LifeSaffire
This document provides tips and recommendations for using digital resources and social media platforms to improve marketing efforts and overall productivity. It discusses the major social media platforms like Facebook, Instagram, Snapchat, and Twitter and provides ideas for how to use each effectively. It also recommends apps and tools for tasks like photo editing, scheduling, to-do lists, fitness tracking, listening to music, traveling, and more to improve various areas of life. The document aims to give attendees ideas on how to enhance their marketing and be more efficient using free or low-cost digital resources and platforms.
How to Create an Editorial Calendar & Plan Online Content Christina Adams
Are you writing or managing social media content for clients or your own brand? The struggle is real.
Christina and Jamie are here to help you get organized so you can focus on being creative.
This free 30 minute webinar is ideal for marketing managers, social media managers, and copywriters who want to hone their social media skills.
Robin Horton, Blogging With The Stars: Snapshots of Four Successful BlogsGardenBloggersConference
This document describes the evolution and goals of a blog called Urban Gardens over 20 years from its beginnings as a print publication to its current hybrid digital/physical form. It started in 1998 as a print magazine focused on urban gardening designs from around the world. In 2009 it transitioned to a digital blog to more broadly share garden trends and ideas. Over time it has experimented with different revenue models like branded content, affiliate marketing, and social media influencer relationships. Its current approach aims to cultivate engaged audiences and host hybrid online/offline brand storytelling experiences through pop-up shops and events. The goal remains to inspire, connect, and share ideas about gardening globally.
Develop a Social Media presentation by Mouneeb Shahid of www.2webdesign.com from workshop June 10th at Women Entrepreneurs of Saskatchewan Inc. Selecting a social media channel for your business, creating content your audience will love, and defining metrics and understanding analytics. Please check out the associated workbook at http://www.2webdesign.com/blog/develop_a_social_media_strategy
This document summarizes a 55 minute presentation on social media tools, tips, and ideas for the real estate business. It introduces the presenter Ken Blevins and his definition of social media. It provides an overview of the presentation topics which will include social media tools and websites, why real estate professionals need to learn about social media, mobile tools, and resources. The purpose is to get attendees thinking about how to grow their real estate business using social media.
This document discusses using Google+ for social media and design. It provides an agenda for the topics covered, including why businesses should use Google+, how to design an effective social media plan, leveraging key Google+ features, creating engaging content, and building communities. The document provides tips and best practices for using Google+ to connect with potential customers, drive traffic, and achieve social media goals.
The Art of Social Media: Blogs & Content DevelopmentChristina Adams
The document discusses best practices for using blogs and social media for business purposes. It covers why businesses should create blogs, how to design a social media plan including setting goals and understanding audiences. It also discusses positioning a brand, choosing social media platforms like blogs, WordPress and Tumblr, and creating engaging content that builds community. The overall message is that an effective social media strategy can increase visibility, drive traffic, and establish credibility for a business.
The document discusses using YouTube as a social media platform. It covers why YouTube should be part of a business's social media plan, how to design an effective YouTube strategy by understanding goals, audience and brand identity. The document also provides tips for leveraging YouTube features, creating engaging content through video, and building an online community. The overall message is that YouTube can help businesses connect with customers and achieve search engine optimization through video.
TAFE 2016 - Digital Resources to Improve your Marketing & your LifeSaffire
This document provides tips and recommendations for using digital resources and social media platforms to improve marketing efforts and overall productivity. It discusses the major social media platforms like Facebook, Instagram, Snapchat, and Twitter and provides ideas for how to use each effectively. It also recommends apps and tools for tasks like photo editing, scheduling, to-do lists, fitness tracking, listening to music, traveling, and more to improve various areas of life. The document aims to give attendees ideas on how to enhance their marketing and be more efficient using free or low-cost digital resources and platforms.
How to Create an Editorial Calendar & Plan Online Content Christina Adams
Are you writing or managing social media content for clients or your own brand? The struggle is real.
Christina and Jamie are here to help you get organized so you can focus on being creative.
This free 30 minute webinar is ideal for marketing managers, social media managers, and copywriters who want to hone their social media skills.
Robin Horton, Blogging With The Stars: Snapshots of Four Successful BlogsGardenBloggersConference
This document describes the evolution and goals of a blog called Urban Gardens over 20 years from its beginnings as a print publication to its current hybrid digital/physical form. It started in 1998 as a print magazine focused on urban gardening designs from around the world. In 2009 it transitioned to a digital blog to more broadly share garden trends and ideas. Over time it has experimented with different revenue models like branded content, affiliate marketing, and social media influencer relationships. Its current approach aims to cultivate engaged audiences and host hybrid online/offline brand storytelling experiences through pop-up shops and events. The goal remains to inspire, connect, and share ideas about gardening globally.
Develop a Social Media presentation by Mouneeb Shahid of www.2webdesign.com from workshop June 10th at Women Entrepreneurs of Saskatchewan Inc. Selecting a social media channel for your business, creating content your audience will love, and defining metrics and understanding analytics. Please check out the associated workbook at http://www.2webdesign.com/blog/develop_a_social_media_strategy
This document summarizes a 55 minute presentation on social media tools, tips, and ideas for the real estate business. It introduces the presenter Ken Blevins and his definition of social media. It provides an overview of the presentation topics which will include social media tools and websites, why real estate professionals need to learn about social media, mobile tools, and resources. The purpose is to get attendees thinking about how to grow their real estate business using social media.
Social media presents new and exciting opportunities for NGOs to advance their missions, raise much-needed funds, and mobilize huge bases of support, but how exactly can NGO leaders harness its potential? Join us for an interactive look at some of the most powerful and effective tactics and tools for making the move online. Presented by Darian Rodriguez Heyman at the December 5, 2012 Social Media for Nonprofits- New Delhi conference.
This presentation will give you at least FIVE things you can do to your profiles today to increase traffic and increase your ROI in your Pinterest and Instagram social media campaign efforts.
Visit www.teakwooddesign.com for more on Pinterest and small business!
Search and Social Media Content Strategy - PubCon Las Vegas 2015Bill Hartzer
Finding the right mix of content that works for social as well as SEO is a delicate balance. On one hand, keyword-heavy copy does not lend itself entirely to "click bait" and/or "share bait" on social networks. This session will look at strategies, options, tools, and specific tactics you can pursue for making your content attractive for social sites, as well as search engines.
This document provides an overview of FRSocialExpert, a social media management tool. It describes several key features of the tool, including social media management, engaging apps, content and posting tools, social listening stats, education resources, and visual social media services. The benefits for clients include increased brand awareness, engagement, and leads while saving time and money. Renters also benefit from an improved user experience.
The document describes the growth and success of NectarMedia and its related businesses over time. It started as a wine blogging site in 2009 with no traffic or social media presence. It has since grown to receive top traffic rankings and have over 20,000 monthly page views, 5000 Facebook fans, and 12,000 Twitter followers. NectarMedia also launched a tasting room business with 5 wineries and 40 wines, as well as a magazine. The document outlines social media strategies and best practices for businesses using platforms like Pinterest, Instagram, and Vine.
Class 9 seo, linked in, other social networksprds129
The document discusses search engine optimization (SEO) strategies and social networks. It outlines an 8-step SEO strategy including defining the audience, researching keywords, finding gaps and opportunities, defining competitors, analyzing competitors, customizing recommendations, identifying must-have recommendations, and prioritizing tasks. It also discusses using Google+, LinkedIn, and niche social networks for SEO and marketing purposes.
This document discusses various online content creation tools that can be used to generate additional content. It begins by covering video platforms like YouTube and Vimeo, noting that YouTube sees 3 billion daily views and is a good option for brand channels. Photo sharing services like Flickr, Instagram and Pinterest are then examined, with Instagram highlighted as a popular mobile photo app. The document also looks at check-in services like Foursquare and Facebook Places. Overall, it promotes using different content types across multiple channels to reach more people and get discovered more easily online.
The document discusses social media analytics and tools for measuring engagement on various social media platforms. It provides an overview of key metrics to track on Facebook, Twitter, Google Analytics and other platforms like mentions, shares, followers, reach, demographics, and engagement. Common analytics tools are also presented like Facebook Insights, Twitter analytics, Bitly, Google Analytics, Hootsuite and others for monitoring social conversations, benchmarking performance, and gaining insights. The importance of measurement for improving performance and campaigns is emphasized.
Tweet This | Social Media | Small BusinessLorraine Ball
Introduction to Twitter for small business owners. How to get started and best practices.
To view a recording of this presentation go to : https://attendee.gotowebinar.com/recording/2820578667748034819
Slides from the Social Media seminar at BRAVE, Bristol. Top tips on how to make social media work for your business - from Facebook and Twitter through to Pinterest and Instagram.
Is your business or brand just getting started on Instagram? Looking for tips? Learn how to effectively post content and measurements for tracking campaigns. See popular third-party apps and learn about regrams.
SEO Fundamentals, PubCon Las Vegas 2015Bill Hartzer
SEOs, both new and seasoned, need to understand the fundamentals of website optimization to have an effective SEO campaign. This session will cover basic site optimization techniques and the Google algorithm updates we all need to understand.
How to use Facebook for business marketing. Includes practical tips for getting seen, content ideas and three fabulous Facebook tools for customizing your Facebook presence.
Pubcon 2016: Leveraging Influencers for User AcquisitionMichelle LeBlanc
With organic reach dropping and social search growing in importance, influencers are a highly effective way to reach your marketing goals. Learn about the different types of influencers and how to engage your audience with compelling content-driven influencer programs. Facebook tactics in particular are covered.
The document discusses using Instagram effectively for artists and businesses. It provides tips for setting up an Instagram account, designing a social media plan with goals and keywords, leveraging features like hashtags and location tagging, and creating engaging content that connects with audiences. The content encourages sharing a brand identity, interacting with followers, and using Instagram specifically for artists to showcase work, gather feedback, and find inspiration.
The document discusses using LinkedIn for social media and networking. It provides an agenda that covers why users should care about LinkedIn, designing a plan for using LinkedIn, leveraging key LinkedIn features, creating engaging content, and building community on LinkedIn. The document gives tips for professionals such as setting goals and measuring outcomes, identifying target audiences, customizing profiles, posting content and media that provides value to connections, and interacting with other users.
Social Media Marketing Fall Series, Class 1Karen Kefauver
The document provides an agenda for a presentation on using social media for businesses. It includes an overview of major social media platforms like Facebook, Twitter, and LinkedIn. It also provides tips on how to transform a website into a social media hub, promote events on social media, and identifies some time-saving tools and resources for social media use.
Social Media Consultant and Freelance Journalist Karen Kefauver will present ten tips on boosting your Facebook marketing — tips you may not have considered before!
This 3 hr Social Media workshop was given to the Houston Apartment Association (HAA) on August 6, 2013 by Erica Campbell Byrum, the Director of Social Media for For Rent Media Solutions (ForRent.com) and Homes.com.
Building and maintaining an on-going positive relationship with consumers and customers through advanced social media tactics and technology is critical to your company’s success! The use of social media and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. Whether you are completely clueless, somewhat familiar, or advanced, Erica Campbell, Director of Social Media for Dominion Homes Media, the umbrella division for Homes.com and ForRent.com will discuss how to leverage social media and become part of the consumer dialogue. This session will provide attendees with strategic insight into creating a center of excellence, how and why social media works for businesses across all touch points, improving consumer engagement and other emerging opportunities.
Katie Laird and Erica Bogdan discuss the hows and whys of good design and social media marketing. Learn tips and tricks to get started creating awesome Twitter backgrounds and Facebook Fanpage images.
The role of social media and online communication in developing and growing...CraftsCouncilofIreland
This document discusses the importance of an online presence and social media for craft and design businesses. It covers choosing social media platforms based on your audience, maintaining a consistent brand and tone, engaging with followers by posting regularly and curating relevant content. The document provides tips on using social media effectively as part of an overall marketing strategy and tools to help manage social media accounts.
Social media presents new and exciting opportunities for NGOs to advance their missions, raise much-needed funds, and mobilize huge bases of support, but how exactly can NGO leaders harness its potential? Join us for an interactive look at some of the most powerful and effective tactics and tools for making the move online. Presented by Darian Rodriguez Heyman at the December 5, 2012 Social Media for Nonprofits- New Delhi conference.
This presentation will give you at least FIVE things you can do to your profiles today to increase traffic and increase your ROI in your Pinterest and Instagram social media campaign efforts.
Visit www.teakwooddesign.com for more on Pinterest and small business!
Search and Social Media Content Strategy - PubCon Las Vegas 2015Bill Hartzer
Finding the right mix of content that works for social as well as SEO is a delicate balance. On one hand, keyword-heavy copy does not lend itself entirely to "click bait" and/or "share bait" on social networks. This session will look at strategies, options, tools, and specific tactics you can pursue for making your content attractive for social sites, as well as search engines.
This document provides an overview of FRSocialExpert, a social media management tool. It describes several key features of the tool, including social media management, engaging apps, content and posting tools, social listening stats, education resources, and visual social media services. The benefits for clients include increased brand awareness, engagement, and leads while saving time and money. Renters also benefit from an improved user experience.
The document describes the growth and success of NectarMedia and its related businesses over time. It started as a wine blogging site in 2009 with no traffic or social media presence. It has since grown to receive top traffic rankings and have over 20,000 monthly page views, 5000 Facebook fans, and 12,000 Twitter followers. NectarMedia also launched a tasting room business with 5 wineries and 40 wines, as well as a magazine. The document outlines social media strategies and best practices for businesses using platforms like Pinterest, Instagram, and Vine.
Class 9 seo, linked in, other social networksprds129
The document discusses search engine optimization (SEO) strategies and social networks. It outlines an 8-step SEO strategy including defining the audience, researching keywords, finding gaps and opportunities, defining competitors, analyzing competitors, customizing recommendations, identifying must-have recommendations, and prioritizing tasks. It also discusses using Google+, LinkedIn, and niche social networks for SEO and marketing purposes.
This document discusses various online content creation tools that can be used to generate additional content. It begins by covering video platforms like YouTube and Vimeo, noting that YouTube sees 3 billion daily views and is a good option for brand channels. Photo sharing services like Flickr, Instagram and Pinterest are then examined, with Instagram highlighted as a popular mobile photo app. The document also looks at check-in services like Foursquare and Facebook Places. Overall, it promotes using different content types across multiple channels to reach more people and get discovered more easily online.
The document discusses social media analytics and tools for measuring engagement on various social media platforms. It provides an overview of key metrics to track on Facebook, Twitter, Google Analytics and other platforms like mentions, shares, followers, reach, demographics, and engagement. Common analytics tools are also presented like Facebook Insights, Twitter analytics, Bitly, Google Analytics, Hootsuite and others for monitoring social conversations, benchmarking performance, and gaining insights. The importance of measurement for improving performance and campaigns is emphasized.
Tweet This | Social Media | Small BusinessLorraine Ball
Introduction to Twitter for small business owners. How to get started and best practices.
To view a recording of this presentation go to : https://attendee.gotowebinar.com/recording/2820578667748034819
Slides from the Social Media seminar at BRAVE, Bristol. Top tips on how to make social media work for your business - from Facebook and Twitter through to Pinterest and Instagram.
Is your business or brand just getting started on Instagram? Looking for tips? Learn how to effectively post content and measurements for tracking campaigns. See popular third-party apps and learn about regrams.
SEO Fundamentals, PubCon Las Vegas 2015Bill Hartzer
SEOs, both new and seasoned, need to understand the fundamentals of website optimization to have an effective SEO campaign. This session will cover basic site optimization techniques and the Google algorithm updates we all need to understand.
How to use Facebook for business marketing. Includes practical tips for getting seen, content ideas and three fabulous Facebook tools for customizing your Facebook presence.
Pubcon 2016: Leveraging Influencers for User AcquisitionMichelle LeBlanc
With organic reach dropping and social search growing in importance, influencers are a highly effective way to reach your marketing goals. Learn about the different types of influencers and how to engage your audience with compelling content-driven influencer programs. Facebook tactics in particular are covered.
The document discusses using Instagram effectively for artists and businesses. It provides tips for setting up an Instagram account, designing a social media plan with goals and keywords, leveraging features like hashtags and location tagging, and creating engaging content that connects with audiences. The content encourages sharing a brand identity, interacting with followers, and using Instagram specifically for artists to showcase work, gather feedback, and find inspiration.
The document discusses using LinkedIn for social media and networking. It provides an agenda that covers why users should care about LinkedIn, designing a plan for using LinkedIn, leveraging key LinkedIn features, creating engaging content, and building community on LinkedIn. The document gives tips for professionals such as setting goals and measuring outcomes, identifying target audiences, customizing profiles, posting content and media that provides value to connections, and interacting with other users.
Social Media Marketing Fall Series, Class 1Karen Kefauver
The document provides an agenda for a presentation on using social media for businesses. It includes an overview of major social media platforms like Facebook, Twitter, and LinkedIn. It also provides tips on how to transform a website into a social media hub, promote events on social media, and identifies some time-saving tools and resources for social media use.
Social Media Consultant and Freelance Journalist Karen Kefauver will present ten tips on boosting your Facebook marketing — tips you may not have considered before!
This 3 hr Social Media workshop was given to the Houston Apartment Association (HAA) on August 6, 2013 by Erica Campbell Byrum, the Director of Social Media for For Rent Media Solutions (ForRent.com) and Homes.com.
Building and maintaining an on-going positive relationship with consumers and customers through advanced social media tactics and technology is critical to your company’s success! The use of social media and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. Whether you are completely clueless, somewhat familiar, or advanced, Erica Campbell, Director of Social Media for Dominion Homes Media, the umbrella division for Homes.com and ForRent.com will discuss how to leverage social media and become part of the consumer dialogue. This session will provide attendees with strategic insight into creating a center of excellence, how and why social media works for businesses across all touch points, improving consumer engagement and other emerging opportunities.
Katie Laird and Erica Bogdan discuss the hows and whys of good design and social media marketing. Learn tips and tricks to get started creating awesome Twitter backgrounds and Facebook Fanpage images.
The role of social media and online communication in developing and growing...CraftsCouncilofIreland
This document discusses the importance of an online presence and social media for craft and design businesses. It covers choosing social media platforms based on your audience, maintaining a consistent brand and tone, engaging with followers by posting regularly and curating relevant content. The document provides tips on using social media effectively as part of an overall marketing strategy and tools to help manage social media accounts.
Social Media Success for Small Businesses Likeable Media
This document provides an overview of social media success strategies for small businesses. It discusses choosing social networks like Facebook, Twitter, and Yelp and making the most of limited time through tools and consistent content publishing. The presentation covers Facebook advertising, integrating online and offline efforts, social media best practices and case studies. Attendees are encouraged to ask questions and free resources are provided.
This document summarizes tips for using Facebook to promote a brand or business. It discusses Facebook statistics on user activity and provides advice on developing a Facebook strategy, creating effective posts, and using tools like events and groups. Key recommendations include posting engaging content like photos and videos, focusing 75% of posts on value and 25% on self-promotion, and using insights to measure post engagement. The presenter aims to help attendees leverage Facebook successfully.
The document discusses building custom social content on a budget. It recommends defining goals and key messages, using audience data for input, creating a monthly content calendar, developing evergreen content reserves, using channels strategically, amplifying high-performing content, leaving room for experimentation, and measuring performance to refine the strategy over time. The goal is to create efficient, structured processes for producing engaging social media content while saving money.
21 Helpful Tips for Interior Designers - Blogging and Social MediaDigitalSherpa
This document provides 21 tips for digital content marketing to build a business or personal brand. Some key tips include always analyzing website traffic and engagement using tools like Google Analytics, testing content frequently, using images and video rather than just text, leveraging different social networks like Pinterest and Houzz, and participating actively in online communities. The overall goal of the tips is to help marketers and business owners optimize their digital content strategy.
Chris Vaughn, Lynda Simonton - 21 Useful Tips for Digital Content Marketing t...DesignBloggersConference
This document provides 21 tips for digital content marketing to build a business or personal brand online. Some of the key tips include always analyzing website and social media analytics to understand audience and improve content, using images more than words as images engage audiences better, repurposing content across different online platforms, taking advantage of video and social media platforms like Pinterest to share content, and consistently creating and sharing new content focused on specific topics or themes. The overall message is that analyzing audience and engagement, creating visual and shareable content, and posting regularly are important for successful digital content marketing.
Social Media Workshop: Get Ready for 2020Chris Snider
This workshop was presented by Chris Snider at Drake University on Dec. 17, 2019. The goal of the workshop was to help companies and organizations improve their social media efforts in 2020.
Compelling graphics are essential to effective web marketing - and social media is by no means an exception!
Facebook fanpages and Twitter feeds are increasing in popularity as a way of connecting consumers with companies. Amazing graphics will help attract new clients to your product and make your company stand out from the rest of the crowd.
This webinar will cover such topics as:
- The Benefits to Using Social Media
- Basic Fundamentals of Marketing and Design
- Where to find Images and Fonts
- Incorporation of Branding and Consistency
- Creating graphics using free, online alternatives to Photoshop
- Implementing Your Graphics on Twitter and Facebook
Objective -
The product is not directly sold to end consumer. Hence we need to build Top of Mind recall for the brand
Build ‘Experiential campaign’ for the brand targeting for high engagement
This document summarizes a webinar on responsive web design presented by Shana Masterson of the American Diabetes Association. The webinar covered what responsive web design is, why non-profits should care about it, and how to think through implementing a responsive design for online fundraising events and pages using the TeamRaiser platform. Key topics included prioritizing content for different devices, emphasizing responsive functionality like APIs and social media, and revamping pages like event home pages, registration pages, donation pages, and personal fundraising pages to be fully responsive.
How to Reach the Right Audience With Paid Social PromotionsChristina Adams
Are you not getting enough return on investment from your social media?
Find out how to improve your results using sponsored posts on Facebook, Instagram, Twitter, and LinkedIn.
This free 30 minute webinar is ideal for business owners, marketing managers, social media managers, and anyone who wants to hone their social media skills.
How to Get the Best Results From Your Social MediaChristina Adams
Are you not sure whether your social media is bringing you enough business?
It’s a common concern that the return on investment for the time, effort, and money spent on social media is not adding up. In this presentation, Christina will share Antenna’s systematic approach to online content marketing without losing authenticity. You’ll learn how to measure success and apply the 6 best practices to growing and nurturing your community, plus get insight into how to make viral content.
This webinar will help you increase the reach of your brand by creating content that people want to share.
When content is shared, it reaches far beyond your existing fan base and grows your community. This is great for brand awareness and trust-building which in turn becomes sales.
If you’re interested in sharpening your social media skills, I’m offering free 30 min webinars every month. To register or find out more, please visit: http://antennasocial.ca/webinar-schedule.
Enhance Your Customer Service With Social MediaChristina Adams
The document outlines best practices for customer service on social media. It discusses examples of both good and poor customer service responses on social platforms. It recommends constantly monitoring for brand mentions to enable fast resolution of issues. It also suggests providing timely responses to customer questions and concerns in order to build community and loyalty. The key lessons are to listen on social media, respond to feedback publicly and authentically, and occasionally go above and beyond for customers.
6 Best Practices to Community Building & Reputation ManagementChristina Adams
Hone your social media skills and grow your online community. Provide answers to the questions your audience is asking and give it to them on the device they are already using.
Be sure to click on "Notes" to see my speaking notes for each slide.
Create content, not ads
Promote that content
Antenna's 4 Pillars of Sharable Content
EASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANEFebless Hernane
Using Google Teams (G-Teams) is simple. Start by opening the Google Teams app on your phone or visiting the G-Teams website on your computer. Sign in with your Google account. To join a meeting, click on the link shared by the organizer or enter the meeting code in the "Join a Meeting" section. To start a meeting, click on "New Meeting" and share the link with others. You can use the chat feature to send messages and the video button to turn your camera on or off. G-Teams makes it easy to connect and collaborate with others!
This tutorial presentation provides a step-by-step guide on how to use Facebook, the popular social media platform. In simple and easy-to-understand language, this presentation explains how to create a Facebook account, connect with friends and family, post updates, share photos and videos, join groups, and manage privacy settings. Whether you're new to Facebook or just need a refresher, this presentation will help you navigate the features and make the most of your Facebook experience.
UR BHatti Academy dedicated to providing the finest IT courses training in the world. Under the guidance of experienced trainer Usman Rasheed Bhatti, we have established ourselves as a professional online training firm offering unparalleled courses in Pakistan. Our academy is a trailblazer in Dijkot, being the first institute to officially provide training to all students at their preferred schedules, led by real-world industry professionals and Google certified staff.
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISMAJHSSR Journal
ABSTRACT: Huzhou has rich tourism resources, as early as a considerable development since the reform and
opening up, especially in recent years, Huzhou tourism has ushered in a new period of development
opportunities. At present, Huzhou tourism has become one of the most characteristic tourist cities on the East
China tourism line. With the development of Huzhou City, the tourism industry has been further improved, and
the tourism degree of the whole city has further increased the transformation and upgrading of the tourism
industry. However, the development of tourism in Huzhou City still lags far behind the tourism development of
major cities in East China. This round of research mainly analyzes the current development of tourism in
Huzhou City, on the basis of analyzing the specific situation, pointed out that the current development of
Huzhou tourism problems, and then analyzes these problems one by one, and put forward some specific
solutions, so as to promote the further rapid development of tourism in Huzhou City.
KEYWORDS:Huzhou; Travel; Development
Your LinkedIn Success Starts Here.......SocioCosmos
In order to make a lasting impression on your sector, SocioCosmos provides customized solutions to improve your LinkedIn profile.
https://www.sociocosmos.com/product-category/linkedin/
Telegram is a messaging platform that ushers in a new era of communication. Available for Android, Windows, Mac, and Linux, Telegram offers simplicity, privacy, synchronization across devices, speed, and powerful features. It allows users to create their own stickers with a user-friendly editor. With robust encryption, Telegram ensures message security and even offers self-destructing messages. The platform is open, with an API and source code accessible to everyone, making it a secure and social environment where groups can accommodate up to 200,000 members. Customize your messenger experience with Telegram's expressive features.
1. The Art of
Social Media
Social Integration for
Websites
SOCIAL MEDIA & DESIGN 1
2. Agenda
• Social Integration for Websites – Why Should I Care?
• Designing a Plan
• Leveraging Widgets
• Content That Connects
• Building Community
#antenna • www.antennasocial.ca
2
4. Integration
• All roads should lead to
one destination
• Improved search ranking
• Improved recognition +
awareness
• Longer visits
#antenna • www.antennasocial.ca
4
5. Repeat Visits
• If there is something new
to interact with, people are
more likely to return
regularly
• Experiment!
• Ask for feedback...
#antenna • www.antennasocial.ca
5
16. The Who
• Who can help you achieve
your goal(s)?
• The more you know about
them, the easier it is to
find them.
#antenna • www.antennasocial.ca
16
17. Audience
• Geography
Where are they?
• Demographics
What are their common
attributes?
• Psychographics
What are they like?
#antenna • www.antennasocial.ca
17
18. Audience
Profile
• Create a personality
profile for your dream
audience
• List both demographics
AND psychographics
• Use a real person or
people as examples
#antenna • www.antennasocial.ca
18
19. Be The Answer
• Your audience doesn’t know you exist yet, so what are
they searching?
• Speculation is not a strategy
• Once you find out, BE THE ANSWER
#antenna • www.antennasocial.ca
19
20. Keywords
• Make a list of 6 - 10 words that:
• Answers the questions that your audience is asking
• Describes what makes you unique as an artist
• These will be used throughout your posts and in your
tags.
#antenna • www.antennasocial.ca
20
21. Brand Identity
• Embody the
characteristics that attract
your target audience
through:
• Logo
• Typography
• Colour Scheme
• Voice
#antenna • www.antennasocial.ca
21
23. Content
Driven
• Relevant
• Fresh
• Community building
#antenna • www.antennasocial.ca
23
24. Responsive
• Looks and functions well
on all devices
#antenna • www.antennasocial.ca
24
25. Prioritize
Social
• Where is your ideal
audience already hanging
out online?
• Prioritize those networks
#antenna • www.antennasocial.ca
25
26. Facebook
• Still the #1 social network
• 300,000 accounts in NL
• Great for brand
recommendations
#antenna • www.antennasocial.ca
26
27. YouTube
• Best way to achieve a high
search ranking
• 2/3 of the world’s data will
be video by 2017
• 18 - 34 year olds watch
YouTube
over cable (Neilsen)
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29. Pinterest
• Social discovery of
objects
• 80% Upper Middle Class
Women
• Drives traffic to sites
• Excellent for e-Commerce
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30. Instagram
• Sharable filtered
snapshots
• Integrating with
FourSquare to allow
check-ins at your favourite
spots
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31. Vine
• Vine was most
downloaded app in 2013
• 5 tweets per second
contain a vine link
• https://vine.co/
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32. Snap Chat
Sharing moments in a
moment with no image
/video left to haunt you.
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33. LinkedIn
• B2B Networking
• Professional development
• Majority of users in
Canada are 25 – 54 years
of age
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40. Instagram
• Board view, and scrolling,
and slideshow...
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41. Facebook
• Facebook feeds can be
integrated with widgets
through WordPress or
Facebook itself
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42. Pinterest
• There are all sorts of
customizations available
for Pinterest widgets
• Profile widget, board
widget, pin widget, pin
button...
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43. YouTube
• YouTube makes it easy to
embed videos into your
site
• Embed single videos,
playlists,
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53. Build Community
• Interact with your fans
• Find the influencers in your niche category and interact
with them – keep it relevant
• The more you participate, the better your credibility
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54. Thank you
• Download “7 Steps To Social Media Success” and our
“Social Media Checklist” at antennasocial.ca
• Follow us on Facebook, Twitter, and LinkedIn
@antennasocial
#antenna • www.antennasocial.ca
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Editor's Notes
Welcome... I’m Christina Adams and I’m here to help you understand social integration for websites from an Artist’s perspective.
- BFA with Photography and Painting
- Board position at grunt Gallery Artist Run Centre
I co-own Antenna Social Media + Design – we create targeted and meaningful social media plans and content for our clients. We specialize in businesses that focus on consumer experiences, for instance boat tours, and boutique retailers who offer a unique atmosphere for their customers. Before starting Antenna, I created the Vancouver 2010 education programs website which included a strong social media component. My partner Greg has over a decade of experience as an Art Director with a focus in communication design, enabling us to provide clear and strategic creative.
Today you’ll learn: Why you need to know about integrating social media into your website; How to make a content plan; How to leverage widgets; creating content that connects; and building community.
What’s so important about integrating social networks into your website?
Your website should be a hub where all your content connects.
Many brands have content spread across the Internet – often in a disorganized manner. Social networks will work more effectively if the information links up to each other with a consistent look and tone. Creating an online hub for all your networks will improve search ranking, recognition and awareness, and keep visitors on your page longer due to fresh content.
And, if you are regularly updating your website with interesting social interactions, you are more likely to bring visitors back to see what’s new and exciting. Feel free to experiment. Leverage the community you’ve built on your social networks to have some fun on your website – for example if you run a Facebook contest, be sure to make that a main feature of your home page for the duration of the contest. Or ask your social audience for feedback.
I was impressed to see that the City of St. John’s is leveraging it’s social networks to get feedback on their snow clearing challenges, however they missed the opportunity of showcasing this on their home page in a big way.
Or use your community for collaboration. Ask them to help you to make creative decisions by offering a choice and asking for votes. Run this as a regular feature on your site. For example, the furniture store CB2 created a collaborative design project that encouraged users to give a lot of love to their product pins while making it fun and interesting for them.
Every social network has a feed widget or even several feed widgets that you can use to incorporate your social networks into your site. Here you can see in pink where a tweet has been fed onto the page amongst blog articles. Their home page even looks a bit like a newsfeed.
Be sure to include share buttons from blog entries so users can easily share content to their own social networks.
Putting a YouTube video front and centre will do wonders to improve your search ranking and also provide a personal connection to your audience. Change this video every so often, simply by uploading another YouTube video — if embedding a playlist, it will automatically update your home page.
Treat your site like a social network with a newsfeed... http://www.mymodernmet.com/
Before we get into the specifics of building social websites, we really need to talk about creating a plan. I’ll get into the types of widgets/feeds that you can use in a few minutes. The basis for any website is content, so this is how you develop a content plan.
This type of goal setting is important because it helps you identify what activities need to happen in order to achieve it. Start with a broad goal and then make it SMART. For example, for Antenna Social I may want to increase our online presence. This could be achieved with just one new visitor, which probably isn’t what I want. A SMART version would be: “By Sep 1, 2014, Antenna Social’s website will have increased to 1000 visitors per day.”
You’ve set up your goals, now make sure you have what you need to measure them. Be sure to install Google Analytics on your website and take a measurement before you make any changes so you have a baseline from which to compare against.
With your goal in mind, who do you need to to attract attention from in order to achieve it? Using my example, I’ll want to connect with they type of people who will like my film and watch it on YouTube. Sometimes your audience won’t be the final audience... perhaps I want to connect with distributors rather than directly to the audience. The more you know about your audience, the better you can target them and the more likely they will actually do what it is you want them to.
Often we focus on the obvious, easy-to-find characteristics such as Geography and Demographics – this is the first step. But it’s better to target psychographics. The difference is that demographics describes age, income bracket, gender and other identifiable attributes, where as psychographics describes interests, values, personality, and lifestyle characteristics.
The more you know about your audience, the better you can target them. A niche audience that is more likely to convert to taking whatever action you want them to take because they’re genuinely interested in what you have to offer.
So think again of your ideal audience. Now think specifically of a person or a combination of people to create a personality profile around. Consider the psychographics AND demographics that sets your ideal audience apart from others.
Behind every search there is a user typing a question. What’s the question that your target audience is asking that you can answer? Imagine that the audience doesn’t even know you exist...
Find out what your potential audience is actually thinking BEFORE they know about you. Don’t speculate about what your target audience wants or needs, ask them using surveys or even direct questions. Once you know what they’re searching for, BE THE ANSWER. This is how you lure your target audience to your website.
Now you know what your audience is looking for, make a list of 6 - 10 words that answer the question or sets you apart from other artists. These will be used throughout all your social content.
Having a consistent image is important for recognition. The more your brand is repeated, the more people will remember you. A great brand describes your Art while embodying your values and showcases characteristics that will attract your audience.
This includes: Logo; Typography; Colour Palette; Voice
Now you have an idea of your goals, who you’re talking to, and what you’re going to talk about in order to attract your ideal audience... here are a few things to keep in mind when setting up a new site or tweaking your existing site.
People visit your site for one thing only — the content. Whether to get some basic information or to engage with the community, it’s all about the message. Make it relevant to your audience, updated frequently (why social feeds are a great idea), and provide a sense of community.
Everyone uses a mobile device these days, some use them to go online more than desktops/laptops. Be sure your site works well for them.
So which social networks should you incorporate into your site? All of them? No, pick the top networks where your ideal target audience is hanging out and focus on those. Since you’ve done your planning from earlier in this presentation, you have a clear picture in your mind of who you are targeting. Research the various social networks to figure out which ones to prioritize. Keep in mind that there may be some features of a social network that you’ll want to use to enhance your site, even if your audience isn’t already on that network frequently. A good example is Instagram — this is mostly made up of people under 25 but it’s a great photo tool and links seamlessly to other social networks that I’d recommend it even if your audience is over 25.
Facebook is where everyone is hanging out these days. There are 300,000 Facebook Profiles in NL, 90% population.
People are entrenched in Facebook because it’s where they stay in touch with both passively and actively with 90% of their friends and family. Friends and family are our biggest influencers so if one of them recommends a brand or product, you’ll most likely want to give it a try. Facebook has great opportunities for paid promotions.
Videos are the best way to quickly improve your SEO. There are many ways to leverage YouTube – from a video blog to a series of professionally shot how-to videos. With over 1 billion monthly visitors, YouTube is one of the power houses in Social Media. Neilsen reported in 2013 that 18 - 34 year olds watch YouTube more than (and often instead of) cable TV. Home Depot has the right idea by providing a video on “How To Paint A Room”. They are #3 on the search rankings but their strong brand recognition might make you choose their video over the #1 ranking video. So few businesses are doing this that the time is ripe to gain a first page search ranking through video. Be sure to check out Jaeny Baik’s session tomorrow for more detail on that.
Twitter was developed in order to bring social networking to mobile phones. It became popular because it enabled anyone to connect personally with celebrities – Justin Bieber has more followers than Obama (but only by about 7 million)!
It allows for global group dialogues that are informal and tied to a particular topic. It provides headlines of current events for both broad and niche topics – hyper local news from the people, for the people. Twitter is also great for networking at live events such as conferences like this one. Twitter also has great opportunities for paid promotions.
Pinterest is centered around the social discovery of objects... More lucrative e-commerce than any site.
Average pin drives traffic to websites more than any other social sharing. Pinterest rules the iPad.
80% Female, upper middle class. Pinterest has great opportunities to directly sell products from your online store – through Rich Pins.
Because Twitter and Facebook didn’t share images easily from phones, at first, Instagram was created. This makes everyone’s snapshots look like works of art. Users can like, comment on, and share the images through the Instagram network which easily integrates into Twitter and Facebook, as well. A smartphone app and social network, Instagram is loved by young people and helps them avoid the watchful eyes of their parents. Even though it is a public network, not many parents have accounts yet. FourSquare and Instagram are now integrating so that’s a network to watch. FourSquare allows you to check in to locations to let your friends know what your favourite haunts are – if they get notified you’re at your best cafe, they may join you!
So now everyone’s phone not only has a camera but also a video camera. Vine was created by Twitter to enable users take 6 second video clips that loop and share with their social networks. By now we’ve also entered what I call the “era of the Bizarre”.
Snap Chat is one of the newest Apps that young people are using. This is a direct response to seeking privacy, whether from the watchful eyes of parents or for wanting to share a moment with someone without having it haunt them afterwards. Users take brief videos or photos and sends it to a friend of choice but once the friend views the video or image, it disappears forever.
LinkedIn is great for those of you who work with other businesses. It offers a lot of professional development opportunities, and there is excellent advertising potential.
Every social network has a widget that can work with your website. They are really simple to integrate, ask someone familiar with websites to help you set it up if you don’t already know.
Widgets offered by the original network are FREE such as Twitter, Facebook, and Pinterest. Those that are more customizable, look better, and integrate more than one social network cost $$. Prices vary. Most widgets allow you to sort by user handle or by #tag.
As well as “being the answer”, you need to build community. The common characteristic that unites all social networks is that their main purpose is to build community – rallying people together around a niche topic or cause. Here’s how you can build community: Be helpful. Provide amazing tips to make life easier.
Pull on those heart strings... This is why cute kittens and puppy dogs rule the Internet. Also, anything funny is an emotional trigger that has a far reach on the web, uniting people who have a common sense of humour. This can also include highlighting affiliations with not-for-profit organizations.
Be inclusive but make it feel exclusive. People like to feel that they belong to an elite group. The Internet has enabled groups of people with obscure interests from all over the world find each other and form communities, from Foodies to people who love “Saved by the Bell”. Form a community around the love of a particular style of art or artist, for example.
Be awe inspiring – bring a sense of wonder to your follower’s day. People love to share bizarre and quirky items.
Be awe inspiring – bring a sense of wonder to your follower’s day. People love to share bizarre and quirky items.
Be awe inspiring – bring a sense of wonder to your follower’s day. People love to share bizarre and quirky items.
Just like in face-to-face communities, online communities are more interesting when people interact with each other. The more you participate, the more likely people will remember you and your brand. Determine your influencers and interact with them and their fans and if you do it well, those fans will also become yours. The more you participate, the better your credibility.
Visit AntennaSocial.ca to get our 7 Steps To Social Media Success and the Social Media Check List – our handy reference guide to community management. For more tips and info, check us out on Facebook, Twitter, and LinkedIn @AntennaSocial.