This document contains a series of questions posed to Ted Rheingold and his responses about social media engagement. Ted advises that people cannot just come to a company's website from other social platforms like Facebook and Instagram. He explains the value of social sharing and analytics to understand engagement on a brand, article, and content level. Ted also recommends prioritizing social platforms based on their demographics and the types of content that performs best. He provides a chart comparing major social networks and best practices for each. Ted cautions against trying to manage too many social accounts at once and advises authentic engagement over buying fake audiences.