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How to Find
More Prospects
for Your
Membership Organization
Finding Prospects for Your Organization
•Should be an ongoing effort in finding new prospects
•Know your prospect to member ratio
• How many in the crowd of prospects raise their hand to
become members?
•Use this number to determine number of prospects needed
to hit membership goals
6 Tips for Growing Membership
Encourage active members to invite colleagues and associates.
Promote your organization on professional networking websites.
Plan an alumni event for inactive members.
Join forces with related community groups.
Take advantage of social networking media.
Redesign organizational strategies to attract bright and talented members.
Encourage active members to invite colleagues
and associates.
•Ask members who are taking on responsible
roles and providing effective support to invite
professional coworkers and acquaintances.
•Plan a business lunch to which current members
can bring a prospective member for free.
Promote your organization on professional
networking websites
Have LinkedIn and Facebook pages, update
regularly
Be sure contact information and FAQs are up to
date on association website
Plan an alumni event for inactive members
Host a dinner or party and invite past members
Update them on any exciting upcoming events
Play to their strengths.
Ex: If the person likes technology and your
organization has recently added some new tools,
share that
Join forces with related community groups.
Set up a recruitment table at a local business
fair
Have a combined meet-and-greet event with
and organization sharing your target market
Take advantage of social networking media
Have a LinkedIn page for your organization
Publish a blog with tips
Create YouTube videos during speaker or
seminar-type events
Redesign organizational strategies to attract
bright and talented members
Brainstorm with current members for
prospecting ideas
Send current members a survey asking them
what caused them to join
Inspiration for Growth
“All growth is a leap in the dark, a
spontaneous unpremeditated act
without benefit of experience.”
Henry Miller
Presented by
StarChapter
Local Chapter Management Made Easy
Website: starchapter.com
Email: info@starchapter.com

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How to Find More Prospects for Your Membership Organization

  • 1. How to Find More Prospects for Your Membership Organization
  • 2. Finding Prospects for Your Organization •Should be an ongoing effort in finding new prospects •Know your prospect to member ratio • How many in the crowd of prospects raise their hand to become members? •Use this number to determine number of prospects needed to hit membership goals
  • 3. 6 Tips for Growing Membership Encourage active members to invite colleagues and associates. Promote your organization on professional networking websites. Plan an alumni event for inactive members. Join forces with related community groups. Take advantage of social networking media. Redesign organizational strategies to attract bright and talented members.
  • 4. Encourage active members to invite colleagues and associates. •Ask members who are taking on responsible roles and providing effective support to invite professional coworkers and acquaintances. •Plan a business lunch to which current members can bring a prospective member for free.
  • 5. Promote your organization on professional networking websites Have LinkedIn and Facebook pages, update regularly Be sure contact information and FAQs are up to date on association website
  • 6. Plan an alumni event for inactive members Host a dinner or party and invite past members Update them on any exciting upcoming events Play to their strengths. Ex: If the person likes technology and your organization has recently added some new tools, share that
  • 7. Join forces with related community groups. Set up a recruitment table at a local business fair Have a combined meet-and-greet event with and organization sharing your target market
  • 8. Take advantage of social networking media Have a LinkedIn page for your organization Publish a blog with tips Create YouTube videos during speaker or seminar-type events
  • 9. Redesign organizational strategies to attract bright and talented members Brainstorm with current members for prospecting ideas Send current members a survey asking them what caused them to join
  • 10. Inspiration for Growth “All growth is a leap in the dark, a spontaneous unpremeditated act without benefit of experience.” Henry Miller
  • 11. Presented by StarChapter Local Chapter Management Made Easy Website: starchapter.com Email: info@starchapter.com

Editor's Notes

  1. 05/22/13 13:49 © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
  2. 05/22/13 13:49 © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
  3. 05/22/13 13:49 © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
  4. 05/22/13 13:49 © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
  5. 05/22/13 13:49 © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
  6. 05/22/13 13:49 © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
  7. 05/22/13 13:49 © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
  8. 05/22/13 13:49 © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
  9. 05/22/13 13:49 © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
  10. 05/22/13 13:49 © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
  11. 05/22/13 13:49 © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.