This document provides an overview of an online fundraising workshop. The agenda includes introductions, discussing what online fundraising is and why it's important, how to build networks and engage donors effectively, and how to join the GlobalGiving platform. The workshop teaches strategies for effective online fundraising, including identifying networks, developing fundraising plans and goals, engaging donors through social media and other tools, and recognizing donors to improve fundraising success.
Philanthropic Leadership: Engaging Board Members as Fundraising AmbassadorsBloomerang
https://bloomerang.co/resources/webinars
Elizabeth Abel will explore the role of the board in elevating fundraising activity and discuss effective strategies to recruit, engage, and deploy diverse board members as fundraising ambassadors.
Philanthropic Leadership: Engaging Board Members as Fundraising AmbassadorsBloomerang
https://bloomerang.co/resources/webinars
Elizabeth Abel will explore the role of the board in elevating fundraising activity and discuss effective strategies to recruit, engage, and deploy diverse board members as fundraising ambassadors.
Could your mission statement describe any of several other organizations that are similar to yours? Do you just haul it out once a year for your annual report and 990? If you’ve been around for many years, you’re clear about your nonprofit’s value to your community, your stakeholders and/or your cause, why bother to revisit your mission statement?
The answers to these questions can make the difference between sustainable success and failure in several ways. Organizations that have a page-long mission statements and think that any effort to review it would be just empty wordsmithing may want to join us for this webinar to see what a rigorously crafted mission statement can do for marketing, fundraising, stakeholder loyalty, strategy, and managing change.
Enter your mission statement in the 4th annual What’s Your Mission? Competition, at http://bit.ly.SyPmission
Takeaways:
Why your mission statement is so important.
Why it’s worth editing your mission statement–and how to do it.
What’s in a good mission statement, and what’s not.
How a good mission statement forms the basis for strategic decisions.
How to measure your performance against your mission statement, and why that’s valuable.
Many entrepreneurs – social, triple bottom line or otherwise – do not avail themselves of all potential capital sources when seeking funding to grow or scale, limiting prospects to cash flow their initiatives. This seminar explores a range of options for funding: external in the marketplace, internal within an organization, new ideas and classics not to overlook.
Enterprise Online Fundraising Plan and ResearchRebecca Higman
Enterprise Community Partners (a nonprofit national leader in investment capital and development services for affordable housing and community revitalization) spent some time wondering how to up their online fundraising results, and a whole lot more time acting.
The deck includes research topics, creating donor profiles and personas and six strategies to online outreach.
This presentation was first shared at the Network for Good and Maryland Nonprofits "ePhilanthropy 101: Effective & Inexpensive Fundraising in a Downturn" program on March 27, 2009.
LoriJacobwith ExpandYourReachEngageYourBoard Nonprofit Day Erie PA_oct2012Ignited Fundraising
Slides from October 10, 2012 Nonprofit Day 2012 hosted by Nonprofit Partnership in Erie, PA. Handouts reference in the session can be accessed via the Dropbox link posted in the slides.
Fundraising Day New York
Taking Leadership Online
Friday, June 12, 2009
Alia McKee of Sea Change Strategies, Nancy Haitch of the International Rescue Committee and Jono Smith of Network for Good explored what’s hype and what works in online fundraising. Here is their presentation slideshow.
This is a presentation by Justin Perkins, Director of Nonprofit Services at Care2.com featuring research on Social Network Fundraising and use of new media for nonprofit marketing.
Could your mission statement describe any of several other organizations that are similar to yours? Do you just haul it out once a year for your annual report and 990? If you’ve been around for many years, you’re clear about your nonprofit’s value to your community, your stakeholders and/or your cause, why bother to revisit your mission statement?
The answers to these questions can make the difference between sustainable success and failure in several ways. Organizations that have a page-long mission statements and think that any effort to review it would be just empty wordsmithing may want to join us for this webinar to see what a rigorously crafted mission statement can do for marketing, fundraising, stakeholder loyalty, strategy, and managing change.
Enter your mission statement in the 4th annual What’s Your Mission? Competition, at http://bit.ly.SyPmission
Takeaways:
Why your mission statement is so important.
Why it’s worth editing your mission statement–and how to do it.
What’s in a good mission statement, and what’s not.
How a good mission statement forms the basis for strategic decisions.
How to measure your performance against your mission statement, and why that’s valuable.
Many entrepreneurs – social, triple bottom line or otherwise – do not avail themselves of all potential capital sources when seeking funding to grow or scale, limiting prospects to cash flow their initiatives. This seminar explores a range of options for funding: external in the marketplace, internal within an organization, new ideas and classics not to overlook.
Enterprise Online Fundraising Plan and ResearchRebecca Higman
Enterprise Community Partners (a nonprofit national leader in investment capital and development services for affordable housing and community revitalization) spent some time wondering how to up their online fundraising results, and a whole lot more time acting.
The deck includes research topics, creating donor profiles and personas and six strategies to online outreach.
This presentation was first shared at the Network for Good and Maryland Nonprofits "ePhilanthropy 101: Effective & Inexpensive Fundraising in a Downturn" program on March 27, 2009.
LoriJacobwith ExpandYourReachEngageYourBoard Nonprofit Day Erie PA_oct2012Ignited Fundraising
Slides from October 10, 2012 Nonprofit Day 2012 hosted by Nonprofit Partnership in Erie, PA. Handouts reference in the session can be accessed via the Dropbox link posted in the slides.
Fundraising Day New York
Taking Leadership Online
Friday, June 12, 2009
Alia McKee of Sea Change Strategies, Nancy Haitch of the International Rescue Committee and Jono Smith of Network for Good explored what’s hype and what works in online fundraising. Here is their presentation slideshow.
This is a presentation by Justin Perkins, Director of Nonprofit Services at Care2.com featuring research on Social Network Fundraising and use of new media for nonprofit marketing.
Increasingly, small and medium sized charities are growing their fundraising programs by running team-based events like runs, walks, and other "-thons".
In this webinar, speakers Paul Nazareth and Shannon Craig from CanadaHelps will share concrete examples of successful small charity peer-to-peer campaigns and provide key insights on how to choose your event type, "right-size" your event, as well as share eight guide posts for maximizing your results.
How to Reinvigorate Your Donor Base Using Peer to Peer FundraisingArrevaSoftware
Could your donor base use a pick me up? Are you searching for a renewed and rejuvenated set of fundraisers? Then look no further than the fundraising fountain of youth: peer to peer fundraising.
In a world where crowdfunding sites are just a click away, peer to peer fundraising has the ability to engage younger generations more easily than other, more traditional forms of fundraising.
During this webinar we will outline how peer to peer fundraising:
-Engages Gen Z and Millennial volunteers.
-Yields more gifts from Baby Boomer and Mature donors.
-Increases your organization's reach across social media.
-Helps to spread mission awareness to newer audiences.
This presentation was made to the local AFP chapter in February 2009. The intent was to inform more than engage in conversation, particularly since very few people in the room participated in traditional or social media networking.
Creating an Effective Social Media Strategy for your NonprofitDonorPath
Social media expert Beth Kanter walks through creating an effective social strategy for your nonprofit.
It includes practical tips, case studies, and fundamental advice to creating a networked and socially active nonprofit
Learn what online fundraising is and how can it help your nonprofit raise more money, how to build an online fundraising strategy that is SMART and how to best use important tools in your fundraising efforts.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
2. Agenda
Introductions
Online Fundraising
What is it? Why is it important? How do we do it most effectively?
Network Building and Engagement
What attracts a donor? How do you maximize your impact and donor networks?
GlobalGiving – How to Join
Where do I go from here?
4. Introductions!
Would your current donors and community describe your organization the same way?
4
Who are
you?
What do
you do?
Why is it
important?
Imagine if you had to explain your organization to a potential funder in
a clear and concise way.
5. An online fundraising platform that helps
connect charitable organizations (like YOURS) around
the world to a large network of individual and
corporate donors to raise awareness and funds to
support their impact in their communities.
14. What does GlobalGiving do?
14
Access and
visibility to
potential donors
worldwide
Tax Deductions
for U.S. Donors &
GiftAid for UK
Donors
1-on-1
Consultations
Frequent
Webinars and
Tools & Training
Blog
Multiple Bonus
Days
Feedback and
Donor
Management
Tools
Strategizing Help
for Fundraising
and Campaigns
Outreach for
Driving
Awareness and
Donors to our
platform
15. 2014 Year in Review
15
Our best year yet!
GlobalGiving channeled $32 Million
to more than 1,800 organizations
*Number of donors, not $ sum
16. 16
GlobalGiving Sustainability
15 % Fee
2% Administration Fees
Keeps GlobalGiving sustainable as a
nonprofit to provide for you
Reliable connection with worldwide
donors and corporate partners
3% Credit Card Fees
Covers standard credit card fees
from donors’ cards
U.S. tax deductions for donations
10% Resources and Access that
Directly Benefit your Organization
Access to 400,000+ donors and 60+ Corporations
Donor Management Tools and Analysis
Free trainings, tools, and campaign strategizing
Free one-on-one consultations – call us anytime!
Calendar of Organization Campaigns & Matching Days
Gift Cards, Reoccurring Donations, and Tribute Giving
Rewards and benefits for being active
Continuous Innovation
17.
18. 18
2% Administration Fees
Keeps GlobalGiving sustainable as a
NGO to provide for you
Reliable connection with world wide
donors and corporate partners
3% Credit Card Fees
Covers standard credit card fees from
donors’ cards
U.S. tax deductions for donations
The majority of our donors cover at least a portion of the fee
as they complete their donation.
Averages to
9% Fee
10% Resources and Access for
Your Organization
Access to 400,000+ donors and 60+ Corporations
Donor Management Tools and Analysis
Free trainings, tools, and campaign strategizing
Free one-on-one consultations – call us anytime!
Calendar of Organization Campaigns & Matching Days
Gift Cards, Reoccurring Donations, and Tribute Giving
Rewards and benefits for being active
Continuous Innovation
21. Why Online Fundraising?
21
Manage, expand,
and engage your
network of donors
One additional
tool to the
fundraising
strategies you
already use
Network of ideas,
tools, and
resources to
increase
effectiveness
Boost funds,
transparency, and
awareness
22. Online Giving is Increasing!
$190 Million donated online to 100,000 charities in 2013!
22
Source: Network for Good
23. Difference between Offline and Online
Goals are still the same:
Creating and maintaining relationships
Building trust
Delivering a message
Giving people a reason to give
Continuing to increase and share
your impact!
26. What to Consider BEFORE Strategizing:
26
Past accomplishments
Capabilities & background of staff
Level of awareness and trust within
your community
A strong sense of your organization’s
identity, purpose, & action plan
Evaluation of your present and
potential network
27. Developing Your Strategy
PLAN! Online Fundraising doesn’t just happen.
Set realistic goals and quarterly benchmarks
Create an annual calendar with promotions & campaigns
Create a communications plan
Identify accountable staff and advocates
28. Setting SMART Campaign Goals
Set realistic goals
• Get 50 additional Facebook likes by a certain date
• Get 3 additional donors by next month
• Send out a monthly newsletter
• Create 2 Facebook posts a week
Importance of campaigns
• Creates a sense of urgency
• Focused on awareness, new ideas, impact, & funding
• Helps prevent donor fatigue
28
29. Create a sense of urgency
The last 3 months of the year
accounted for more than
1/3 of 2013’s overall giving!
Online giving in December is
more than 18.8% of total year’s giving.
29
34. Expanding your Network
Identifying your network & its potential
Create a communications plan
Find accountable staff members and “play to each of
their strengths”
Identify advocates to help you spread the word
36. If you needed to get an urgent message
out, how many people could you
reach? How?
Draw your network map.
Group Discussion
37.
38. Did you think of these people?
Family and current friends
Past colleagues and jobs
University peers and professors
Neighbors
Committee members
Church members
Interest group members
Friends of friends
Childhood friends and teachers
38
39. Close relationship to you or the organization
Influential person
Ability to reach into new networks
Willingness to spread the word
Time commitment
39
How do you choose an advocate?
42. How to present your story online?
42
The motivation
The people
The idea
The problem
The place
43. Telling your story…
43
Brevity is key. Put the important things FIRST!
Make it about the cause
Make it so your audience can identify with it
Evoke empathy, not sympathy
Use powerful and hopeful visual imagery
A picture is worth a thousand words!
Be specific on how a donation will make an impact
44. What are your tools?
Photos
Videos
Personal anecdotes
Beneficiary stories
Statistics
47. Working for Engagement
Awareness
Engagement
Donation
Time
Commitment
Social
Media
Local
Events
Pictures
&
Videos
Emails
&
Blog
Posts
Thank
You
Notes
Show!
Don’t
just
tell.
Giving
credit
to
all
Planning
the
ASK
48. Online tools facilitate engagement!
Email à Newsletters, Updates
Email is still the largest drive of
online giving at 33%
Facebook à Create a community
Twitter à Create a conversation
Blogs à Update and engage
Share your successes and setbacks
with donors
49. Effective Outreach
• Know your audiences
• Personalize and tailor communication & emails
• Sort lists of donors (such as by past donation size or reasons for giving)
• Do not spam. Always include an unsubscribe link in every email
• Give donors a clear idea of what money is being used for
49
50. Keep Up with Your Donors
50
Project Reports
Holiday Campaigns
Bonus Days
Photo & Video
Competitions
51. Other
ways
to
Engage
Online!
• Video
&
Photos
• Interviewing
beneficiaries
• Start
online
tradi5ons
• Join
the
conversa5on
around
the
cause
• Collaborate
with
similar
organiza5ons
• Online
fundraising
campaigns
• Promo5on
of
events
• Story
telling
54. Donor Appreciation
Send thank you notes as soon as possible and personalize them
Share photos and beneficiary stories in project reports
Make donors feel like a crucial part of your organization and its success
46% of donors stop giving because they feel like their
donations are not recognized or appreciated!
62. Documents to Complete an Application
Certification of Government Registration
Letter of Reference
Program Materials
Founding Document (with dissolution clause)
Disbursement Information
Financial Documents (2 years of financial statements and a current year budget)
Names of senior staff and board members
GlobalGiving’s Terms and Conditions
We accept Google Translate as an acceptable English translation
of these forms. Please send questions to applications@globalgiving.org
63. Succeed in an Open Challenge
Test your online fundraising skills! Succeed and become a
permanent partner with GlobalGiving!
Open Challenges occur multiple times a year!
Requirements: Raise $5,000 (minimum) dollars from at least 40 unique donors
Duration: 1 month
Next Open Challenge: June, 2015
Last day to Register: April 24, 2015
At least one matching day during the 1 month period.
Email questions to challengehelp@globalgiving.org
"
64.
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66. Some Ideas for the Open Challenge
Train staff how to network and do outreach
Connect with diaspora groups or those abroad
Personalize emails and Facebook messages
Make donors an offer they can’t refuse
Eat for a Cause, using local restaurants
Reach out to similar organizations to learn more
66
67. Post a project. Let’s create a strategy…
1. Raise $5000 from 40 donors in 1 month online
2. Map out a communications plan to announce the
campaign and your month’s strategy
3. What will you do Before, During, and After to make the
campaign a success and drive awareness
4. Practice writing your concise project summary
5. Include how you will use Facebook, Email, and any other
resource you plan to use
68. Raise $5,000 in one month from
(at least) 40 donors
BEFORE
- Drive awareness
- Community events
- Outreach
- Social Media engagement
- Sense of urgency
68
DURING
- Get committed/closest contacts
to donate early
- Ask those closest to you
- The timing of the ASK
- Create sense of urgency
- Spread the message
AFTER
- Thank you notes
- Follow up with progress
69. Questions?
Email further questions to
inthefield@globalgiving.org
Free 1-on-1 Consultation
with a GlobalGiving staff member
69