• Engage with Teachers, Donors, and Parents à TALK • Evaluate Campaign and Product Popularity à LISTEN • Promote Campaign and Brand Awareness à ENERGIZE • Enhance Customer Sa?sfac?on à SUPPORT Social Media Objectives
Focus on the Brand A=ributes Non-‐Proﬁt Organiza?on – Not for proﬁt company ImpacHul – Large network of tutors, powerful reading tools Caring – Children drive the organiza?on Experienced– 15 Years of Exper?se, John’s Story U@lize Social Func@onality Status, Links, Photos, Videos, Live Chat, Contents All with Brand ARributes in Mind Promote Campaign, Product, and Brand Educa@on Touching video from children par?cipants Photos of Tutor Training sessions Free copy of John’s Book for tutors who refer 3 others talk
Facebook – Status updates, Photos, Videos, Links, Contents, Campaign Info Twi=er – Links, Find brand advocates LinkedIn – Network with Tutors You Tube – Post compelling and touching videos, community engagement Social media platforms
Cause wishA fun and social way to raise money for your favorite social cause. Usethe events of your life – like a birthday, wedding, or a 10k run – to make adifferencePromote and encourage leads to start a Cause Wish
Youtubenonprofit program• Premium branding capabilitiesand increased uploading capacity• Listing on the Nonprofitchannels and the Nonprofitvideos pages• Ability to add a Call-to-actionoverlay on your videos to drivecampaigns• Posting a video opportunity onthe YouTube Video Volunteersplatform to find a skilled YouTubeuser to create a video for yourcause.