Did you know that a well-planned, well-ran, membership program can actually add up to 25% to your organization operating budget? This panel showed how to help you capitalize on the relationship assets of your organization by creating, maintaining or enhancing your membership program. This is a rich, interactive seminar that’s filled with insights that every art house membership manager and executive director should know.
Improve Member Join/Renew Experience: Have You Called Your Association Lately?Billhighway
On-demand available here: http://bit.ly/2wVHL52
Has your association ever hired a “secret shopper” to evaluate your customer service? Do you know what membership prospects experience when looking for information on your website or calling your association? During a market research project, we learned much more than we anticipated about the membership prospect experience. The results were often so surprising (and disappointing) that we wanted to share them with the association community.
Creating a Habit of Giving with CollegiansBillhighway
Storytelling. Crowdfunding. Social media. Fun events… We’ve all heard about what is next in the world of fundraising, but you can only take on so much. You know your collegians best. How can you leverage this knowledge to take your fundraising to the next level? Join us on a journey from the initial ask, to receiving the donation to utilizing the donor data. Combine the power of your member knowledge and technology to create a cycle that starts with what inspires them to give and comes full circle with sharing their impact. We’ll cover best practices in fundraising and technology to keep them giving over and over again.
Originally presented on 8/24/16 at THE Foundations Seminar 2016 by Kyle Martin, Billhighway Client Relations Consultant
Creative and Innovative Recognition Strategies for Today's VolunteersVolunteerMatch
Are you doing the right things to recognize the work volunteers do for your organization? Are your recognition strategies and events stuck in the past? In this webinar we'll discuss what motivates today's volunteers and discuss strategies for matching recognition to motivation. We'll also share examples and ideas to incorporate creative and meaningful recognition into your volunteer engagement strategy
Is Finance Not Your Friend? Quick tips to Help Keep Your Chapters at the Top ...Billhighway
Not everyone is a finance whiz, but when working with collegiate members, it is important to have some level of knowledge regarding the data and information surrounding
chapters. Our session outlines five metrics that field staff can look for to quickly gain an overview of a chapter’s financial health. By having this knowledge, field staff can proactively get ahead of any potential financial issues and keep chapters on track. Our presentation will be delivered in a chronological sequence that aligns with the seasonality of chapters and what is most important at a given time.
Presenter: Erin Morris, Billhighway Client Relations Specialist
Originally presented on July 18, 2016 at the FEA Field Staff Conference
In a Volunteer Recruitment Rut? Steps to Up Your Tech GameVolunteerMatch
With new, powerful technology popping up all over the web, managing online volunteer recruitment can be a time-consuming undertaking. But it doesn’t have to be. What if we told you there’s an easier way to maximize your volunteer opportunities’ reach and streamline your online recruitment efforts so you can focus on other parts of your program, like engaging volunteers?
In this best practices webinar, VolunteerMatch and the Association for Leaders in Volunteer Engagement (AL!VE) for shared insights into recruiting great volunteers online and tips for crafting an irresistible volunteer opportunity.
If you recognize the value in recruiting volunteers online or are having trouble finding the right fit lately, watch this video recording of our webinar: http://bit.ly/2q8JNwv.
Improve Member Join/Renew Experience: Have You Called Your Association Lately?Billhighway
On-demand available here: http://bit.ly/2wVHL52
Has your association ever hired a “secret shopper” to evaluate your customer service? Do you know what membership prospects experience when looking for information on your website or calling your association? During a market research project, we learned much more than we anticipated about the membership prospect experience. The results were often so surprising (and disappointing) that we wanted to share them with the association community.
Creating a Habit of Giving with CollegiansBillhighway
Storytelling. Crowdfunding. Social media. Fun events… We’ve all heard about what is next in the world of fundraising, but you can only take on so much. You know your collegians best. How can you leverage this knowledge to take your fundraising to the next level? Join us on a journey from the initial ask, to receiving the donation to utilizing the donor data. Combine the power of your member knowledge and technology to create a cycle that starts with what inspires them to give and comes full circle with sharing their impact. We’ll cover best practices in fundraising and technology to keep them giving over and over again.
Originally presented on 8/24/16 at THE Foundations Seminar 2016 by Kyle Martin, Billhighway Client Relations Consultant
Creative and Innovative Recognition Strategies for Today's VolunteersVolunteerMatch
Are you doing the right things to recognize the work volunteers do for your organization? Are your recognition strategies and events stuck in the past? In this webinar we'll discuss what motivates today's volunteers and discuss strategies for matching recognition to motivation. We'll also share examples and ideas to incorporate creative and meaningful recognition into your volunteer engagement strategy
Is Finance Not Your Friend? Quick tips to Help Keep Your Chapters at the Top ...Billhighway
Not everyone is a finance whiz, but when working with collegiate members, it is important to have some level of knowledge regarding the data and information surrounding
chapters. Our session outlines five metrics that field staff can look for to quickly gain an overview of a chapter’s financial health. By having this knowledge, field staff can proactively get ahead of any potential financial issues and keep chapters on track. Our presentation will be delivered in a chronological sequence that aligns with the seasonality of chapters and what is most important at a given time.
Presenter: Erin Morris, Billhighway Client Relations Specialist
Originally presented on July 18, 2016 at the FEA Field Staff Conference
In a Volunteer Recruitment Rut? Steps to Up Your Tech GameVolunteerMatch
With new, powerful technology popping up all over the web, managing online volunteer recruitment can be a time-consuming undertaking. But it doesn’t have to be. What if we told you there’s an easier way to maximize your volunteer opportunities’ reach and streamline your online recruitment efforts so you can focus on other parts of your program, like engaging volunteers?
In this best practices webinar, VolunteerMatch and the Association for Leaders in Volunteer Engagement (AL!VE) for shared insights into recruiting great volunteers online and tips for crafting an irresistible volunteer opportunity.
If you recognize the value in recruiting volunteers online or are having trouble finding the right fit lately, watch this video recording of our webinar: http://bit.ly/2q8JNwv.
Bring your Non Profit to life. Making it Work : Building your annual fundraising plan. A look at the elements of a comprehensive annual fundraising plan including foundations, major donors, special events and members. How to set goals, research prospects, establish a calendar and use volunteers. We included a discussion about how to plan and carry out a successful fundraising event. How to train your board in fundraising.
Getting to Yes : Writing successful grant proposals. Learn the fundamentals of grant writing from one of the most successful grant writers in the Inland Northwest.
Online Presence : Making your non profit visible. Get up to speed with your online presence, it's there whether you manage it or not. How to setup, manage and engage through Facebook, Twitter, etc., Websites and Blogging
Fighting Hunger Together: The Basics of Volunteer ManagementVolunteerMatch
Modeled on our popular webinar The New Volunteer Manager’s Toolkit we’ll discuss all of the basic program components from volunteer handbooks to creating a comprehensive volunteer retention plan popular in volunteer engagement, but with a focus on the needs of hunger relief organizations. This webinar was originally designed for new volunteer managers, but even seasoned professionals can learn something new.
Starting a Phi Beta Lambda (PBL) is easy and rewarding if you follow these simple steps. This Quick Reference Guide gives you tips on recruiting members, promoting PBL benefits, and running your first meeting.
Stop Wasting Time! How to ‘Go Big’ with Your Employee Volunteer Program’s ImpactVolunteerMatch
We know the benefits employee volunteer programs have on business: increased employee engagement and satisfaction, better recruitment and retention, publicity, skill development, team-building, and more. But how do you maximize these benefits while also achieving the greatest community impact possible? VolunteerMatch delved into this topic in this webinar.
“Best Of” Digital Fundraising Examples: 45 Slides In 45 minutesBloomerang
https://bloomerang.co/resources/webinars/
Rachel Clemens will explore great content, unique thinking and delightful design through emails, websites, online advertising, donation pages, videos—and anything else that increases online donations.
How to be effective at inviting guests to your BNI chapter.
Feel free to use this at your BNI chapter meetings : )
My only request is you give me the following credit:
Mike Darnell -
http://VIMI.co | Website & App Production
Integrity | Simplicity | Harmony | Fun
https://bloomerang.co/resources/webinars/
Mark Quigley will explain the critical items needed to get started on early to position your capital campaign for success!
How to boost employee engagement with the volunteer match networkVolunteerMatch
Many companies invest a lot of time in researching nonprofits and curating one-off volunteer opportunities for their employees. Yet research shows that one-third of employees won’t actually give through their workplace because they’re not able to choose the causes that matter to them.
What if there were an easy way to connect employees with high-quality volunteer experiences that are meaningful to them?
There is. The VolunteerMatch Network is a consolidation of vetted, real-time nonprofit volunteer needs, all in one place. It can be easily integrated into your existing corporate giving platform in a way that’s tailored to your company’s goals and preferences.
On Tuesday, May 29, 2018 at 2pm ET/11am PT webinar attendees got a walkthrough of:
-Why it’s important to give your employees choice in your volunteer program
-How to balance employee choice with company-sponsored cause areas
-How the VolunteerMatch Network connects employees with causes that are meaningful to them
-How VolunteerMatch’s custom integrations can serve the interests of both your company and its individual employees, while saving you time and money.
Hosted by FBLA and PBL Presidents, Nikitas Kanelllakopoulos and Donnie Iorio, the Webinar Wednesday series is sure to Ignite Innovation among chapters across the nation. This webinar is designed for both members and advisers, highlighting the importance of membership recruitment and retention, running efficient chapter meetings, planning innovative service projects, and much more.
Check out the YouTube video at: http://www.youtube.com/watch?v=yZrg4zHDfpM
Also stay connected a follow our blog at: http://futurebusinessleaders.edublogs.org/?p=1308
The Connected Nonprofit: Fundraising with NGO ConnectHeller Consulting
Alliance to Save Energy (ASE) is one of the earliest organizations to be up and running on NGO Connect on the Salesforce1 for Nonprofits platform. Join Joseph Jagassar from ASE, Keith Heller and roundCorner founder Nick Ward to discuss why they chose NGO Connect and how they are using it to develop and execute strategic fundraising campaigns.
Inviting Visitors and Generating Referrals is core to any BNI Chapter. This presentation explains with the help of a live example how we can leverage LinkedIn for BNI.
Convert Supporters with Powerful Landing PagesBloomerang
https://bloomerang.co/resources/webinars/
Jay Wilkinson will share real-world examples of landing pages that every nonprofit should have and what we have learned from studying the best practices of hundreds of nonprofits.
Join this free webinar, hosted only once a year, to learn more about the CCVA and the process for applying for and receiving your CVA. Credentialing in any profession increases credibility and promotes career development. Learn about this unique performance-based credentialing program, the process for becoming Certified in Volunteer Administration and how it can benefit you and your organization. Recommended for those with at least 3 years of experience in any setting.
Bring your Non Profit to life. Making it Work : Building your annual fundraising plan. A look at the elements of a comprehensive annual fundraising plan including foundations, major donors, special events and members. How to set goals, research prospects, establish a calendar and use volunteers. We included a discussion about how to plan and carry out a successful fundraising event. How to train your board in fundraising.
Getting to Yes : Writing successful grant proposals. Learn the fundamentals of grant writing from one of the most successful grant writers in the Inland Northwest.
Online Presence : Making your non profit visible. Get up to speed with your online presence, it's there whether you manage it or not. How to setup, manage and engage through Facebook, Twitter, etc., Websites and Blogging
Fighting Hunger Together: The Basics of Volunteer ManagementVolunteerMatch
Modeled on our popular webinar The New Volunteer Manager’s Toolkit we’ll discuss all of the basic program components from volunteer handbooks to creating a comprehensive volunteer retention plan popular in volunteer engagement, but with a focus on the needs of hunger relief organizations. This webinar was originally designed for new volunteer managers, but even seasoned professionals can learn something new.
Starting a Phi Beta Lambda (PBL) is easy and rewarding if you follow these simple steps. This Quick Reference Guide gives you tips on recruiting members, promoting PBL benefits, and running your first meeting.
Stop Wasting Time! How to ‘Go Big’ with Your Employee Volunteer Program’s ImpactVolunteerMatch
We know the benefits employee volunteer programs have on business: increased employee engagement and satisfaction, better recruitment and retention, publicity, skill development, team-building, and more. But how do you maximize these benefits while also achieving the greatest community impact possible? VolunteerMatch delved into this topic in this webinar.
“Best Of” Digital Fundraising Examples: 45 Slides In 45 minutesBloomerang
https://bloomerang.co/resources/webinars/
Rachel Clemens will explore great content, unique thinking and delightful design through emails, websites, online advertising, donation pages, videos—and anything else that increases online donations.
How to be effective at inviting guests to your BNI chapter.
Feel free to use this at your BNI chapter meetings : )
My only request is you give me the following credit:
Mike Darnell -
http://VIMI.co | Website & App Production
Integrity | Simplicity | Harmony | Fun
https://bloomerang.co/resources/webinars/
Mark Quigley will explain the critical items needed to get started on early to position your capital campaign for success!
How to boost employee engagement with the volunteer match networkVolunteerMatch
Many companies invest a lot of time in researching nonprofits and curating one-off volunteer opportunities for their employees. Yet research shows that one-third of employees won’t actually give through their workplace because they’re not able to choose the causes that matter to them.
What if there were an easy way to connect employees with high-quality volunteer experiences that are meaningful to them?
There is. The VolunteerMatch Network is a consolidation of vetted, real-time nonprofit volunteer needs, all in one place. It can be easily integrated into your existing corporate giving platform in a way that’s tailored to your company’s goals and preferences.
On Tuesday, May 29, 2018 at 2pm ET/11am PT webinar attendees got a walkthrough of:
-Why it’s important to give your employees choice in your volunteer program
-How to balance employee choice with company-sponsored cause areas
-How the VolunteerMatch Network connects employees with causes that are meaningful to them
-How VolunteerMatch’s custom integrations can serve the interests of both your company and its individual employees, while saving you time and money.
Hosted by FBLA and PBL Presidents, Nikitas Kanelllakopoulos and Donnie Iorio, the Webinar Wednesday series is sure to Ignite Innovation among chapters across the nation. This webinar is designed for both members and advisers, highlighting the importance of membership recruitment and retention, running efficient chapter meetings, planning innovative service projects, and much more.
Check out the YouTube video at: http://www.youtube.com/watch?v=yZrg4zHDfpM
Also stay connected a follow our blog at: http://futurebusinessleaders.edublogs.org/?p=1308
The Connected Nonprofit: Fundraising with NGO ConnectHeller Consulting
Alliance to Save Energy (ASE) is one of the earliest organizations to be up and running on NGO Connect on the Salesforce1 for Nonprofits platform. Join Joseph Jagassar from ASE, Keith Heller and roundCorner founder Nick Ward to discuss why they chose NGO Connect and how they are using it to develop and execute strategic fundraising campaigns.
Inviting Visitors and Generating Referrals is core to any BNI Chapter. This presentation explains with the help of a live example how we can leverage LinkedIn for BNI.
Convert Supporters with Powerful Landing PagesBloomerang
https://bloomerang.co/resources/webinars/
Jay Wilkinson will share real-world examples of landing pages that every nonprofit should have and what we have learned from studying the best practices of hundreds of nonprofits.
Join this free webinar, hosted only once a year, to learn more about the CCVA and the process for applying for and receiving your CVA. Credentialing in any profession increases credibility and promotes career development. Learn about this unique performance-based credentialing program, the process for becoming Certified in Volunteer Administration and how it can benefit you and your organization. Recommended for those with at least 3 years of experience in any setting.
Lessons Learned from a Cool, Cause-Marketing Initiative presentation from the...Creatorbase
The Email Experience Council and Andre Agassi Charitable Foundation have teamed to help improve education for children in the US. Learn how this cause-marketing initiative is helping children and businesses.
RevenueRiser New Membership Presentation - 2015Revenueriser
The most affordable and rewarding business you will ever join. Create a website for your new business for only USD$83.00, complete with shopping cart + 6 creative pages + hosting + 1 year domain name registration + BIIP Bonus of USD$260.00
This Offer is exclusively by INVITATION only. Please visit http://revenueriser.com/memberapplication.html and fill-up the form and our friendly members will reach out to you to explain the program and invite you in.
Presented during Tshikululu's first Serious Social Investing workshop, which took place on 25 and 26 February 2010. Desiree Storey (Manager, FirstRand Volunteers Programme) discusses what works in staff volunteerism.
Monthly donor programs are a low-effort and high-impact way to increase donor retention and donor lifetime value, while also providing a steady and predictable stream of revenue that can help your nonprofit better budget and plan for the future. However, building and maintaining a monthly donor program isn’t as simple as adding a button to your donation forms. It takes planning, time, and effort to create an effective and profitable program. During this webinar, we will explore how to create and build a strong monthly donor campaign. We will also look at:
-Starting and building a monthly donation program
-Monthly Donation campaign ideas
-Explore some best practices from organization's that have grown their monthly donation program
-Tips for sustaining your monthly donors
What does member engagement look like? Why are the programs used by associations beginning to fail? What are members REALLY LOOKING FOR? Answers to these questions and practical recommendations are presented in this presentation.
As nonprofits consider the problem of program sustainability and capacity building; volunteers are a part of the answer. Effective organizations seek to engage volunteers in a variety of roles and responsibilities. This presentation provides information organizations can use as they seek to implement a volunteer program. This information will be helpful for organizations with current programs as ongoing review and revision is a part of effective volunteer management.
Engage, Empower, Grow!
Course Objectives
Understand your Local Organization better and prepare for recruitment
Provide your Local Organization with tools to conduct effective recruitment
Turn potential members into active & engaged members
Learn how to manage and maintain new and existing members
In 2008, the Email Experience Council partnered with The Andre Agassi Charitable Foundation (AACF) for its non-profit initiative. A volunteer-team of industry professionals, from more than twenty different organizations, has had its share of challenges and successes in creating and sustaining a program focused on growing the list, building awareness, and increasing donations from event and online channels.
Attend this session to learn and discuss:
· How our virtual team organized around a cause marketing strategy
· What not to do in a cause marketing context
· Why email marketing is a natural fit
· What can be accomplished with new media assets and channels (i.e. video, blogging, social networks, Twitter, etc.) on a limited budget
· How cause marketing can help your business grow and make a difference for others
Speakers:
Dylan Boyd, Vice President of Sales & Strategy, eROI
Chris Frasier, Account Development Manager, BlueHornet
Julie Krell, Director, Marketing & Communications,The Andre Agassi Charitable Foundation
Erick Mott, Communications Director, Lyris
Heather Vessey, Email Group Manager, Bonnier Corporation
Advocates are made, not born. Your ability to articulate the social, educational, and economic value of your organization to government and community leaders is critical to your funding. Randy Cohen, national arts advocacy leader, will take the mystery out of how to be an effective advocate in this lively keynote as we wrap up the conference. Bring home the tools and strategies that will make you the knowledge resource that decision makers look to for years to come.
The International Confederation of Art Houses (CICAE) is a nonprofit organization established in 1955 by the national art house cinema associations in Europe, designed to create a market for quality films and to help develop national schemes to support art houses. CICAE represents about 3,000 screens in 9 national structures and independent cinemas in 24 other countries, as well as a number of art house film distributors. Two AHC cinemas, The Jacob Burns Center and The Loft Cinema, are members of CICAE, which is also a network between cinemas and festivals. Fifteen festivals are members of the confederation, including Berlin, Festroia, Cannes (Directors’ Fortnight), Sarajevo, Venice, Annecy, Hamburg, Mons, where CICAE represents the choice of exhibitors through the Art Cinema Award. CICAE and AHC have a common goal: Ensuring that audiences have access to diverse and high quality art films from around the world. US art houses can learn much from the CICAE success in ensuring that the films we champion are recognized as an essential cultural art form.
Thinking about a renovation? Planning a restoration? Looking to replace a few seats? Join the Salt Lake Film Society, Maiden Alley Cinema and Music Box Theatre as they present case studies of their theater projects. These theaters will share their challenges, funding opportunities, and advice for these types of projects.
Avenue ISR returns for a second year to present the National Audience Survey data, which represents over 25 Art Houses and over 20,000 patrons in North America. Learn about our audience trends and patterns that can help us engage moviegoers more effectively and how this data can help make the case for support in your community.
Whether your art house has been a 501(c)(3) for years or is considering it for the future, it’s much more than a tax status. It’s a fundamental foundation of identity, message and mission. But for many audiences and the general public, a nonprofit movie theatre is not an easy-to-grasp association. Effective strategies to tell the story of an art house’s nonprofit role are crucial to its mission and to becoming a philanthropic cultural priority for prospective donors.
Thinking about a renovation? Planning a restoration? Looking to replace a few seats? The Music Box Theatre shares their challenges, funding opportunities, and advice for these types of projects.
Art House Marketing vs. Public Relations, What's the Difference?Art House Convergence
Art house marketers can feel like they’re stuck inside a hamster wheel of repetitive tasks. Learn about the difference between marketing and public relations and how the introduction of some classic public relations strategies can increase awareness of your organization and maybe even get more people out to see films.
Learn how other theaters work with schools and other community organizations to provide regular film appreciation and education for audiences who can’t make it to the cinema. The panel discussed forming partnerships, selecting content, developing lessons and activities, and acquiring the necessary equipment to take the show on the road.
It's Not Just For Kids Anymore: the Why and How of Film Education for AdultsArt House Convergence
This session discussed the opportunities and challenges of film education for adults and elucidates the ways in which it aligns with the broader art house mission. It offers a case study of BMFI’s own program, which presents more than 25 courses to nearly 800 students annually, and provides practical advice for those looking to start a program.
Bryn Mawr Film Institute presented the sixth annual Theater Operations Survey data which looks at everything from auditorium sizes to concession trends, from salary benchmarks to audience outreach. Find out the latest data on the nation’s Art Houses and the Art House movement and compare your theater’s operational statistics against nationwide Art House benchmarks.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
34-Rahul-Mande.pdf PROJECT REPORT MBA 4TH SEMESTER
Turning Relationships Into Gold
1.
2. Central Topics
Central Topic / Item Minutes
• Workshop Panel Introductions and Ground Rules 5
• Round Robin Introductions and Workshop Goals 5
• What is a Membership Program 10
• When Should you Start a Membership Program 10
• Why Start a Membership Program 10
• Who are your Members and Where do you find them? 10
• Establishing a Membership Program 10
• Maintaining a Membership Program 10
• Summary and Sharing Ideas 5
3. A. Participate!
This workshop is designed to be an idea sharing time.
B. Contribute!
You probably know something we don’t, but how will we learn if you don’t share your idea or best practice?
C. Keep on Track!
We’ve got a lot of ground to cover in 75 minutes.
D. Have Fun!
The best way to retain knowledge is to have fun while learning.
E. Participate!
This bears repeating!
Workshop Ground Rules
4. What is a Membership Program?
Why start a Membership Program?
When should you start a Membership Program?
Who are your Members and Where do you find them?
Establishing a Membership Program.
Maintaining your Membership Program.
Summary and Review.
Workshop Outline
5. A membership program is one which asks people to contribute
something - money, time, their presence, their names,
and certain actions - to your organization, in return for
which they become somehow affiliated with it for a
set period of time -- usually a year.
What is a Membership Program?
6. Loyalty Program: A structured marketing effort that reward, and
therefore encourage, loyal buying behavior…behavior that is
typically beneficial to the organization.
Membership vs. Loyalty Program
7. Membership Program: The customer buys into the "mission"
of the organization and is aptly '"rewarded" for this both by the
organization as well as by his/her own good feelings of
accomplishment.
Membership uses the individuals need to be part of something
bigger, to leave a legacy, to develop a loyalty that far surpasses
anything a simple "loyalty program" can achieve.
Membership vs. Loyalty Program
8. What programs in your community have you joined?
Why did you join?
What benefits do you receive that bring value to your membership?
How often does the organization communicate with you?
ConsiderThis…
9. Building or Maintenance Fund
Venue Conversion (Film to Digital)
Team Building and Staffing
Community Engagement or “Buy-in”
Donor Discovery and Foundation Building
Why start a Membership Program?
11. A properly managed Membership Program can
contribute a whopping 25% to your venue’s
operating budget!
Did You Know?
Ticket Sales
Concessions
Merchandise
Membership
12. Could you use extra funding?
Could your venue’s image use a makeover?
Could you use some new fresh ideas?
Does your organization need Members?
If you answered “YES”, a Membership Program might be the way to do it!
However, the program MUST be executed flawlessly to make an IMPACT.
13. Don’t compete with large, community involved fund raisers.
Coincide with an important holiday or an event in your
community.
Partner with similar organizations to discover new
prospective members
Plan with your team in mind.
When do you really need the extra funding?
When should you start a Membership Program?
14. Who are your Members and Where do you find them?
Existing Customers and Patrons
Social Media platforms like Facebook and LinkedIn
Similar Community Organizations
Chamber of Commerce / Rotary / Exchange Clubs
Social Organizations
Film Festival Patrons
Faith-Based Organizations
15. Challenge: 20 Members in 20 Days
1. Plan to host a Venue Tour
2. Identify 20 People in Your Community
i. Personal connections
ii. Local Celebrities and Business Owners
iii. Current customers from the Customer Relationship Manager (CRM)
3. Commit to connecting with them in 7 days
4. Don’t pitch on the phone… (unless pressed to do so)
5. Invite your prospective members to the venue tour.
6. Send a reminder email 5 days and then 2 days before your event
7. Pitch your Membership Program options in person
16. Develop your top-tier Membership level first!
Create subsequent Membership levels with targeted demographics
For example: Student, Sustaining, Film-Lovers, etc…
Articulate your mission and goals clearly
Create packages that make sense for each demographic
Maintain records of each communication with prospects and new Members
Establishing a Membership Program
17. Make it easy for new members to join
Web, Box Office, Social Media and on the Phone
Stay away from manual forms – enable electronic membership signup forms if possible
Each level should make sense, and easy to enjoy
Benefits should be easy to deploy
Track benefit usage
Sharpen membership levels each year to encourage upgrades
Work within your budget
ApplyThe K.I.S.S. Rule (Keep It So Simple)
18. Train your Box Office personnel on non-abrasive membership program solicitation
Keep careful records of patron’s spending behavior
Keep careful records of current members benefit usage
Keep connecting with prospective members through networking and hosting events
Ask for endorsements, consider developing an Electronic Press Kit (EPK)
Maintaining your Membership Program
19. Use Email Marketing to stay in front of your members
Ask for referrals from board members and new members
Articulate how their membership dollars are being spent
Host a “Members-Recruiting-Members” Event
Communicate!
20. Is a Membership Program right for your organization
Understand the importance of timing
Understand how to develop a membership program
Manage Membership benefits, offerings and features
Understand how to attract new members
Understand the importance of maintaining careful records
Summary and Review.