The document outlines a 5-phase usage lifecycle for increasing user interactions on a social network called The Werkcafe. The phases are: 1) unfamiliarity, 2) first visit, 3) repeat visits, 4) signup, and 5) active use. For each phase, strategies are provided to lower hurdles for users to progress to the next phase, such as optimizing content and design to encourage return visits and sharing value to promote signups. Community managers are also instructed to foster trust, commitment and a sense of belonging among active users.