This document provides guidance on launching a law firm's Facebook presence, including setting up a Facebook page, types of engaging content to post, and tips on increasing reach and engagement. It recommends setting up a Facebook page rather than a personal profile to represent the firm. Key steps include customizing the page details and images, keeping fresh content that provides value to clients, and using promotions and ads to build the audience. Metrics like reach, engagement, and click-through rates are more important than total fans. The document also covers using Facebook ads and groups.
A presentation by the Small Business Development Center at Eastern Kentucky University on how to use facebook to market your small business. Topics discussed include an overview of facebook, the impact of social media followers, how to set up a facebook business page, and tips and hints on how to market your page.
A guided tour of various destinations in the social media universe -- blogs, Facebook, Twitter, LinkedIn, YouTube -- and tips on using these networks to take your coaching business to the next level.
Chester Co Internet & Social Media Marketing Meetup - April 2012610 Digital, LLC
Slide deck from April 2012 Meetup.com meeting of Chester County Internet & Social Media Marketing
Two for Tuesday: Social Media Marketing and Ads & WordPress Blogging Basics
@ChescoMarketing #ChescoIM
Presented by @JeffTincher http://bit.ly/TinchLI
A presentation by the Small Business Development Center at Eastern Kentucky University on how to use facebook to market your small business. Topics discussed include an overview of facebook, the impact of social media followers, how to set up a facebook business page, and tips and hints on how to market your page.
A guided tour of various destinations in the social media universe -- blogs, Facebook, Twitter, LinkedIn, YouTube -- and tips on using these networks to take your coaching business to the next level.
Chester Co Internet & Social Media Marketing Meetup - April 2012610 Digital, LLC
Slide deck from April 2012 Meetup.com meeting of Chester County Internet & Social Media Marketing
Two for Tuesday: Social Media Marketing and Ads & WordPress Blogging Basics
@ChescoMarketing #ChescoIM
Presented by @JeffTincher http://bit.ly/TinchLI
3 timely topics for small businesses looking to get more out of marketing:
1. Improving Customer Experience
2. Developing Social Media with Branding Strategies
3. Marketing on a Shoestring Budget
Maverick's Catalyst 2015 Vol.4: How to produce engaging and relevant contentMaverickIndonesia
The material discusses heavily on why digital content matters, how to make it work, dos and don'ts, and how to come up with engaging content.
Speaker: Ndoro Kakung | Editor in Chief @BeritagarID
Slay your competitors on social media mDiana Esparza
The future is coming! Technology is turning business upside-down. Marketers are scrambling to keep up.
In this presentation you will learn to create brand evangelists through shareable experiences, win sales by leveraging the lastest social media principles of influence and evolve faster than your competition in the age of Digital Darwinism.
ASR August 14, 1020 - Leveraging the Power of Social MediaSage Island
Presented by: Mike Duncan, Sage Island Marketing Agency and Danny Keith, Santa Cruz Skate and Surf Shop
Over the last few years, social media platforms like Facebook and Twitter have gone from college networking sites to marketing powerhouses. Businesses today tap into Facebook to reach their audience in more targeted, local, and efficient ways than ever before. This seminar, presented by Danny Keith, owner of the Santa Cruz Skate and Surf Shop, and Mike Duncan CEO of Sage Island, teaches the latest tactics and applications that elevate social media from self promotion sites to professional lead generating tools.
Presentation to the Mendham Business Association on Digital Marketing Products.
Presented by Doug Doremus, Internet Marketing Manager - Recorder Community Newspapers.
3 timely topics for small businesses looking to get more out of marketing:
1. Improving Customer Experience
2. Developing Social Media with Branding Strategies
3. Marketing on a Shoestring Budget
Maverick's Catalyst 2015 Vol.4: How to produce engaging and relevant contentMaverickIndonesia
The material discusses heavily on why digital content matters, how to make it work, dos and don'ts, and how to come up with engaging content.
Speaker: Ndoro Kakung | Editor in Chief @BeritagarID
Slay your competitors on social media mDiana Esparza
The future is coming! Technology is turning business upside-down. Marketers are scrambling to keep up.
In this presentation you will learn to create brand evangelists through shareable experiences, win sales by leveraging the lastest social media principles of influence and evolve faster than your competition in the age of Digital Darwinism.
ASR August 14, 1020 - Leveraging the Power of Social MediaSage Island
Presented by: Mike Duncan, Sage Island Marketing Agency and Danny Keith, Santa Cruz Skate and Surf Shop
Over the last few years, social media platforms like Facebook and Twitter have gone from college networking sites to marketing powerhouses. Businesses today tap into Facebook to reach their audience in more targeted, local, and efficient ways than ever before. This seminar, presented by Danny Keith, owner of the Santa Cruz Skate and Surf Shop, and Mike Duncan CEO of Sage Island, teaches the latest tactics and applications that elevate social media from self promotion sites to professional lead generating tools.
Presentation to the Mendham Business Association on Digital Marketing Products.
Presented by Doug Doremus, Internet Marketing Manager - Recorder Community Newspapers.
Taming the Facebook Frontier: Facebook Business Page Development discusses the basics while providing advanced insight on how to develop results driven social media strategies that leverage Facebook for your brand.
Anthony William Tucker is available to speak to your company, chamber of commerce, main street association, economic development entity, or any organization that has members that could benefit from learning about social media strategy development. Email AWT, william@tuckerforoklahoma.com or call, 918-613-0411.
This presentation created by Anthony William Tucker of the Rogers State University Innovation Center discusses basic fundamentals and advanced tactics in Facebook business page development. For information on Facebook develop go to, http://www.GetMeFoundOnline.com
We'll run through groups and pages, highlight the differences and show you how to set up Pages for your business. We'll help you to understand Facebook Advertising, Check-in and other business related applications that can help you engage customers.
Medical Tourism in Croatia - Presentation for "Medical Care Beyond Borders" conference in Istanbul (10-11 February, 2011). Medical Tourism in Croatia and Social media marketing (case study).
Presentation given at the Berkeley WAG group on 2_4_15. Covering a variety of strategies and best practices for small businesses to leverage/optimize social media, blogging, online selling, Yelp, and other digital strategies.
This seminar will give you tips to improve your website's promotional strategy through blogging, social marketing, and Web 2.0 results. Learn to utilize the social web to connect with your client base, improve customer service, and generate sales leads. Streamline your blogging and social media marketing methods with the latest tools, techniques, and innovation. You will leave the seminar with actionable tactics you can use to make money NOW.
An updated version of Katie Moffat's presentations on how to use Facebook for your business in an effective manner.
Covers most of what you need to know from how to get started to the type of content to posts, how to manage your community and an insight into Facebook Insights!
With thanks to Katie for letting us share her slides and her invaluable tips and advice.
Beyond Facebook Profiles, YouTube Channels, and Twitter Accounts: Lessons from the Best Social Media Campaigns
Many successful social media campaigns involve strategies that go beyond traditional definitions of advertising and public relations to create innovative consumer experiences. Interactivity, community-building, and location are some of the elements of successful campaigns. In this talk, University of South Florida public relations professor and author of Celeb 2.0, Kelli S. Burns, Ph.D., will explore excellent social media campaigns using a variety of platforms as we challenge conventional ways of thinking about advertising, public relations, and even social media.
Campaigns covered in this talk include those that:
1) activate influencers to build buzz in social networks
2) create platforms for consumer engagement
3) inspire consumers to create and share content
4) use tools to connect with consumers based on location
ASHWINI KUMAR UPADHYAY v/s Union of India.pptxshweeta209
transfer of the P.I.L filed by lawyer Ashwini Kumar Upadhyay in Delhi High Court to Supreme Court.
on the issue of UNIFORM MARRIAGE AGE of men and women.
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These slides helps the student of international law to understand what is the nature of international law? and how international law was originated and developed?.
The slides was well structured along with the highlighted points for better understanding .
WINDING UP of COMPANY, Modes of DissolutionKHURRAMWALI
Winding up, also known as liquidation, refers to the legal and financial process of dissolving a company. It involves ceasing operations, selling assets, settling debts, and ultimately removing the company from the official business registry.
Here's a breakdown of the key aspects of winding up:
Reasons for Winding Up:
Insolvency: This is the most common reason, where the company cannot pay its debts. Creditors may initiate a compulsory winding up to recover their dues.
Voluntary Closure: The owners may decide to close the company due to reasons like reaching business goals, facing losses, or merging with another company.
Deadlock: If shareholders or directors cannot agree on how to run the company, a court may order a winding up.
Types of Winding Up:
Voluntary Winding Up: This is initiated by the company's shareholders through a resolution passed by a majority vote. There are two main types:
Members' Voluntary Winding Up: The company is solvent (has enough assets to pay off its debts) and shareholders will receive any remaining assets after debts are settled.
Creditors' Voluntary Winding Up: The company is insolvent and creditors will be prioritized in receiving payment from the sale of assets.
Compulsory Winding Up: This is initiated by a court order, typically at the request of creditors, government agencies, or even by the company itself if it's insolvent.
Process of Winding Up:
Appointment of Liquidator: A qualified professional is appointed to oversee the winding-up process. They are responsible for selling assets, paying off debts, and distributing any remaining funds.
Cease Trading: The company stops its regular business operations.
Notification of Creditors: Creditors are informed about the winding up and invited to submit their claims.
Sale of Assets: The company's assets are sold to generate cash to pay off creditors.
Payment of Debts: Creditors are paid according to a set order of priority, with secured creditors receiving payment before unsecured creditors.
Distribution to Shareholders: If there are any remaining funds after all debts are settled, they are distributed to shareholders according to their ownership stake.
Dissolution: Once all claims are settled and distributions made, the company is officially dissolved and removed from the business register.
Impact of Winding Up:
Employees: Employees will likely lose their jobs during the winding-up process.
Creditors: Creditors may not recover their debts in full, especially if the company is insolvent.
Shareholders: Shareholders may not receive any payout if the company's debts exceed its assets.
Winding up is a complex legal and financial process that can have significant consequences for all parties involved. It's important to seek professional legal and financial advice when considering winding up a company.
In 2020, the Ministry of Home Affairs established a committee led by Prof. (Dr.) Ranbir Singh, former Vice Chancellor of National Law University (NLU), Delhi. This committee was tasked with reviewing the three codes of criminal law. The primary objective of the committee was to propose comprehensive reforms to the country’s criminal laws in a manner that is both principled and effective.
The committee’s focus was on ensuring the safety and security of individuals, communities, and the nation as a whole. Throughout its deliberations, the committee aimed to uphold constitutional values such as justice, dignity, and the intrinsic value of each individual. Their goal was to recommend amendments to the criminal laws that align with these values and priorities.
Subsequently, in February, the committee successfully submitted its recommendations regarding amendments to the criminal law. These recommendations are intended to serve as a foundation for enhancing the current legal framework, promoting safety and security, and upholding the constitutional principles of justice, dignity, and the inherent worth of every individual.
PRECEDENT AS A SOURCE OF LAW (SAIF JAVED).pptxOmGod1
Precedent, or stare decisis, is a cornerstone of common law systems where past judicial decisions guide future cases, ensuring consistency and predictability in the legal system. Binding precedents from higher courts must be followed by lower courts, while persuasive precedents may influence but are not obligatory. This principle promotes fairness and efficiency, allowing for the evolution of the law as higher courts can overrule outdated decisions. Despite criticisms of rigidity and complexity, precedent ensures similar cases are treated alike, balancing stability with flexibility in judicial decision-making.
RIGHTS OF VICTIM EDITED PRESENTATION(SAIF JAVED).pptxOmGod1
Victims of crime have a range of rights designed to ensure their protection, support, and participation in the justice system. These rights include the right to be treated with dignity and respect, the right to be informed about the progress of their case, and the right to be heard during legal proceedings. Victims are entitled to protection from intimidation and harm, access to support services such as counseling and medical care, and the right to restitution from the offender. Additionally, many jurisdictions provide victims with the right to participate in parole hearings and the right to privacy to protect their personal information from public disclosure. These rights aim to acknowledge the impact of crime on victims and to provide them with the necessary resources and involvement in the judicial process.
Car Accident Injury Do I Have a Case....Knowyourright
Every year, thousands of Minnesotans are injured in car accidents. These injuries can be severe – even life-changing. Under Minnesota law, you can pursue compensation through a personal injury lawsuit.
DNA Testing in Civil and Criminal Matters.pptxpatrons legal
Get insights into DNA testing and its application in civil and criminal matters. Find out how it contributes to fair and accurate legal proceedings. For more information: https://www.patronslegal.com/criminal-litigation.html
1. Where Do I Start?
How to Launch Your Firm's
Facebook Presence
Kelli S. Burns, Ph.D.
2. Topics for Today
• Getting on Board
– Why have a Facebook page?
• Building your Boat
– Setting up your page
• Navigating a Sea of Content
– Managing your content and the secrets of the News
Feed
• Finding a Treasure Chest of Data
– Admin Panel Basics
• Advertising
• Joining Groups/Pages
3. Building your Business
• The legal practice is still very much a word
of mouth business built through solid
relationships with clients.
– But social media help increase the speed of
word of mouth.
4. Why Have a Facebook Presence?
• Raises brand awareness
• Potential clients might be checking Facebook
for more information about your firm
• Improves Google’s search engine ranking
• Establishes your firm/attorneys as thought
leaders
• Allows clients to share experiences through
reviews
5. Page, Group or Profile?
• Profiles are for individual/personal use.
– Can only have one Facebook profile.
• Groups
– Better for small organizations/clubs that need to
communicate with members
• Pages
– Best choice for your law practice
– Most customizable and no limits on # of fans
6. Setting up your Page
• Create your page
– https://www.facebook.co
m/pages/create.php
• Are you a local
business/place or a
company/org/institution?
• Choose either Lawyer the
Legal/Law category
• Continue setup with
website URL and page
description
7. • Get a custom URL when your page reaches 25
fans
– https://www.facebook.com/video/video.php?v=67
0888052953
• Add a cover image and profile image
• The About section permits 155 characters of
text that are visible on your profile.
8. Buying fans?
• Look at a page’s likes to see
where fans live and age
group.
• How many will really be
“talking about this”?
– Your “irrelevant” content will
be shown to fewer people.
• Instead:
– Promote the page to your
clients (email)
– Promote online and offline
– Run ads
Recommended video:
https://www.youtube.com/watch?v
=oVfHeWTKjag
10. Keep Your Content Fresh
• Don’t limit your content to ad/marketing
messages.
• Think of yourself as a news source for your
clients/fans.
– Post links to recent news stories and legal decisions.
– Write opinion pieces
• Include content that is visual (photos) and
interactive (questions).
– Text only posts on Pages will get limited distribution
• Use link share instead of embedding links.
• Highlight your community involvement.
11. The Reality of Facebook
• The average number of pages liked by the
typical Facebook user increased 50% in 2013.
• The average user might have 1,500 posts that
could appear their feed each day. For others
with lots of friends and pages liked, that
number could be 15,000.
• Not all of your fans will even be online when
you post.
• Even if they are, Facebook curates the news
feed for users.
12. Are your fans seeing your posts?
• Organic reach of
pages is diminished.
• Facebook explained
decreased organic
reach is impacted by
increased sharing.
• Many contend that
Facebook is selling
more exposure in
news feeds.
13.
14. Performance Impacts Reach
• If you publish interesting posts that get
likes, comments, and shares, your reach
increases.
– If not, your reach decreases.
• More competition = more work for you
15. Reach is more important than fans
Here are two pages, one with
1M fans and the other with
500k fans. This screenshot
from our Facebook Page
Performance Barometer
shows the average number of
fans reached by each post of
the page for the last 50 posts.
But, even if the second one
reaches half the fans of the
first one, it still reaches 8
times more people each time
it publishes something. Don’t
you think you need to be
aware of that?
(Emeric Ernoult of AgoraPulse)
16. Admin Panel Basics
• Build Audience
– Invite Email Contacts
– Invite Friends
– Share Page (on your personal page)
– Promote Page ($)
• See Insights
– https://www.facebook.com/business/news/pagei
nsights
– Ads Manager
17. Promote Your Page
• From Admin Panel, click Build Audience and
then Promote Page.
18. Boost a Post
• Boost a post directly
from the post on your
news feed or from the
admin panel.
• Can select fans/friends
of fans or target your
audience through
demos.
19.
20.
21. Content Strategy
• Don’t calculate engagement by dividing those who
liked, shared, commented by total number of fans.
• Instead divide those who liked, shared, commented
AND clicked by reached users.
• What patterns do you see with the most engaging
content? Is it a certain type of content? Is it shared on
a specific day of the week or time of day?
22. Posting on Facebook
• Best times: Weekdays 6:00-8:00am and
2:00-5:00pm
• Worst times: Weekends 10:00pm-4:00am
29. Facebook Pages/Groups
• Join a page/group that would contain good
prospects for your law firm
– Can use Facebook ads to target people who liked or
joined pages/groups that are relevant to your business
• Start your own page
– Can use Google keyword advertising to direct people
to Facebook group
– Should disclose that your law firm sponsors the page
– Create contact form on page
30. Final Thoughts
• If you can’t keep the page fresh with new
content, it’s better for you to delete it.
• Instead of having a Facebook page for your
firm, you could use your personal page to
promote your brand.
• Be mindful of solicitation rules when using
electronic media.