Medical Tourism in Croatia - Presentation for "Medical Care Beyond Borders" conference in Istanbul (10-11 February, 2011). Medical Tourism in Croatia and Social media marketing (case study).
This is a presentation on social strategy and the process for developing social content, deploying and tracking effectiveness.
Also included at the end are a series of screenshots of the Facebook insights for a small Facebook page. This is meant to give you a peak at what can be tracked if you don't typically use Facebook and haven't been an admin on a page.
Medical Tourism in Croatia - Presentation for "Medical Care Beyond Borders" conference in Istanbul (10-11 February, 2011). Medical Tourism in Croatia and Social media marketing (case study).
This is a presentation on social strategy and the process for developing social content, deploying and tracking effectiveness.
Also included at the end are a series of screenshots of the Facebook insights for a small Facebook page. This is meant to give you a peak at what can be tracked if you don't typically use Facebook and haven't been an admin on a page.
Social media tools like Facebook are redefining how your customers and stakeholders interact online. Isn't it time to learn how your business can leverage this powerful platform?
WIth these slides from a SmartCompany webinar, you'll get practical steps on how to develop and implement a Facebook strategy for your business - including what NOT to do.
A presentation by the Small Business Development Center at Eastern Kentucky University on how to use facebook to market your small business. Topics discussed include an overview of facebook, the impact of social media followers, how to set up a facebook business page, and tips and hints on how to market your page.
This is a brief excerpt from a daylong comprehensive multimedia seminar on social media for business. Sections covered in the daylong event include:
Section #1: Fundamentals
An overview of the growth of Social Media in Malaysia, Asia and around the world, plus an in-depth examination of how a major German chemical company uses social media internally and externally.
Section #2: “Facebook Nation”
Facebook, with more than 900 million users, is the undisputed heavyweight of the social media world. This section discusses the new Timeline changes, and how they can be used for business.
Section #3: Everybody else
Everyone else include Google+, Twitter, YouTube and the up-and-coming Chinese microblog Weibo. The section covers the capabilities of each social tool, with special emphasis on business applications.
Section #4: Blogging, Pinterest, etc.
Blogging can establish your business as a thought-leader and support lead generation. Pinterest is the fastest-growing social media, and is perfect for visually oriented business such as fashion, tools, travel, jewelry, design, hobbies, etc.
Section #5: Social business tools
The primary social business tools can be used for community branding, career branding and personal branding. This section looks at the various platforms for each type of branding, plus examines various ways to measure your online brand.
Section #6: Management & measurement
The heart of a brand is community engagement, including building brand ambassadors. This section looks at the dos and don’ts of community engagement, as well as the options for building communities. Monitoring is required to learn what customers are saying behind your back, while measurement looks at the various returns on your investments in social tools.
Section #7: Planning, strategy & budgeting
Many social tools are free, but social media management is not. This section discusses how to create a comprehensive social media strategy, and take a look at costs for various types of social media efforts.
Section #8: Advice & tips
Social media success starts with senior management buy-in and support and continues through employee training and education. Other tips addressed in this section include establishing a social media policy.
Section #9: Social Business & the road ahead
Social media optimizes your brand, but Social Business optimizes your business. Learn more about this emerging area, and how it can make your human resources, strategic planning and R&D more effective.
Section #10: More case studies
A look at social media success stories from Cisco, Best Buy, Sprint, Fiskars, Sephora, Jimmy Choo and other well-known brands.
Facebook Marketing: Leveraging Best Practices on the World’s Most Powerful Social Network.
Did you know Nielson reported a 700% increase in time that people spent on Facebook in 2009 compared to 2008? With reported averages ranging from 4 to 5.75 hours a day for the 50% of total users that login daily – Facebook presents marketing opportunities to those willing and ready to engage. From the fundamentals to advanced applications and advertising tips, Jason Cormier will outline multiple practices for leveraging Facebook to your marketing advantage. Learn: · How and why Facebook is working for businesses.
· Facebook advertising tactics
· Best practices in community engagement
· Overview of new Facebook Social Plugins
· How custom applications extend the effectiveness and value
of Facebook as a leading online marketing channel.
Completely updated as of August 2011. Facebook strategy and best practices for creating and optimizing your Facebook Page. Includes: branding, messaging, design, content, timing, scheduling, applications, fan growth, virality, measurement and analytics.
Helen Todd, CEO of Sociality Squared, and Chris Thorton, Chief Marketing Officer of Definition 6, spoke about the importance of visual marketing at Social Media Week 2013.
Querying Mongo Without Programming Using FunqlMongoDB
Querying Mongo Without Programming Using Funql
Hans Marggraff, CTO, Qint Software
Funql is the federated unified query language. It is designed to make it fun to query and aggregate data from non-relational databases. MongoDB is the reference document database used for deloping Funql. This talk explains Funql, and how it maps into the MongoDB document model. We show how easy it can be to access MongoDB even for a non-technical person. We also explain the insights we gained devloping the driver for MongoDB and using the language with MongoDB.
Social media tools like Facebook are redefining how your customers and stakeholders interact online. Isn't it time to learn how your business can leverage this powerful platform?
WIth these slides from a SmartCompany webinar, you'll get practical steps on how to develop and implement a Facebook strategy for your business - including what NOT to do.
A presentation by the Small Business Development Center at Eastern Kentucky University on how to use facebook to market your small business. Topics discussed include an overview of facebook, the impact of social media followers, how to set up a facebook business page, and tips and hints on how to market your page.
This is a brief excerpt from a daylong comprehensive multimedia seminar on social media for business. Sections covered in the daylong event include:
Section #1: Fundamentals
An overview of the growth of Social Media in Malaysia, Asia and around the world, plus an in-depth examination of how a major German chemical company uses social media internally and externally.
Section #2: “Facebook Nation”
Facebook, with more than 900 million users, is the undisputed heavyweight of the social media world. This section discusses the new Timeline changes, and how they can be used for business.
Section #3: Everybody else
Everyone else include Google+, Twitter, YouTube and the up-and-coming Chinese microblog Weibo. The section covers the capabilities of each social tool, with special emphasis on business applications.
Section #4: Blogging, Pinterest, etc.
Blogging can establish your business as a thought-leader and support lead generation. Pinterest is the fastest-growing social media, and is perfect for visually oriented business such as fashion, tools, travel, jewelry, design, hobbies, etc.
Section #5: Social business tools
The primary social business tools can be used for community branding, career branding and personal branding. This section looks at the various platforms for each type of branding, plus examines various ways to measure your online brand.
Section #6: Management & measurement
The heart of a brand is community engagement, including building brand ambassadors. This section looks at the dos and don’ts of community engagement, as well as the options for building communities. Monitoring is required to learn what customers are saying behind your back, while measurement looks at the various returns on your investments in social tools.
Section #7: Planning, strategy & budgeting
Many social tools are free, but social media management is not. This section discusses how to create a comprehensive social media strategy, and take a look at costs for various types of social media efforts.
Section #8: Advice & tips
Social media success starts with senior management buy-in and support and continues through employee training and education. Other tips addressed in this section include establishing a social media policy.
Section #9: Social Business & the road ahead
Social media optimizes your brand, but Social Business optimizes your business. Learn more about this emerging area, and how it can make your human resources, strategic planning and R&D more effective.
Section #10: More case studies
A look at social media success stories from Cisco, Best Buy, Sprint, Fiskars, Sephora, Jimmy Choo and other well-known brands.
Facebook Marketing: Leveraging Best Practices on the World’s Most Powerful Social Network.
Did you know Nielson reported a 700% increase in time that people spent on Facebook in 2009 compared to 2008? With reported averages ranging from 4 to 5.75 hours a day for the 50% of total users that login daily – Facebook presents marketing opportunities to those willing and ready to engage. From the fundamentals to advanced applications and advertising tips, Jason Cormier will outline multiple practices for leveraging Facebook to your marketing advantage. Learn: · How and why Facebook is working for businesses.
· Facebook advertising tactics
· Best practices in community engagement
· Overview of new Facebook Social Plugins
· How custom applications extend the effectiveness and value
of Facebook as a leading online marketing channel.
Completely updated as of August 2011. Facebook strategy and best practices for creating and optimizing your Facebook Page. Includes: branding, messaging, design, content, timing, scheduling, applications, fan growth, virality, measurement and analytics.
Helen Todd, CEO of Sociality Squared, and Chris Thorton, Chief Marketing Officer of Definition 6, spoke about the importance of visual marketing at Social Media Week 2013.
Querying Mongo Without Programming Using FunqlMongoDB
Querying Mongo Without Programming Using Funql
Hans Marggraff, CTO, Qint Software
Funql is the federated unified query language. It is designed to make it fun to query and aggregate data from non-relational databases. MongoDB is the reference document database used for deloping Funql. This talk explains Funql, and how it maps into the MongoDB document model. We show how easy it can be to access MongoDB even for a non-technical person. We also explain the insights we gained devloping the driver for MongoDB and using the language with MongoDB.
Last week we were treated to another insightful digital skills workshop, this time on the popular platform Facebook. If you missed Facebook for Business, social media consultant and workshop leader Katie Moffat, has kindly provided us with her presentation slides.
So if you manage your organisation’s Facebook page and want to grow a large community on the platform it’s worth having a look through to pick up some tips and advice.
You’ve created a social media strategy, you’ve determined how to measure your success, and you’ve written your first tweet. Now what? Libby Hall of Flint Interactive gives examples of interactive content that enchants your customers, contests and promotions to grow your fan base, and using listening and measurement tools to build on what works and modify what doesn’t. Question? Conact @FlintGroup
In this presentation, Trevor Jones explains why businesses should consider using Social Media as a component of their communications plan, and the process they should use to develop goals, select networks, build an audience and ultimately measure success. Trevor also shares some real-life examples of social media’s impact on web search and customer service.
The presentation references several free tools that can make the process of social media marketing easier. Presented at Social Media Breakfast Maine, January 25, 2013.
Web Content & SEO Writing by Janette ToralJanette Toral
Web content writing techniques for search engine optimization as discussed by Janette Toral in an SEO writing workshop. Client sites used as examples are not included in the slide.
Effective content marketing for professionals and small businessDoug Hay & Associates
Content marketing is a critical part of an overall Internet marketing, social media marketing plan of action. It provides wanted and needed information for prospects and brand advocates.
Doing Business Socially on Facebook | Wahine Media at Pacific New MediaWahine Media
Your business has a Facebook page, now what? How do you find and build an audience? Find out what it takes to be visible on Facebook and how to build a vibrant community through outreach and engagement, who to talk to and how. Engagement is the magic 'key to the city' but it takes time. Step through time-saving and helpful tools, get insider tips and, during demonstration, analyze your page and make adjustments real-time. This is a fast-paced class so bring your laptop and a basic understanding of Facebook.
Prerequisite: An open, active Facebook account.
Gwen Woltz is co-founder of Wahine Media, a local social media agency that specializes in strategically building thriving and engaged online communities for businesses (wahinemedia.com). Gwen is a graduate of the University of Hawaii at Manoa, the president of Social Media Club Hawaii (smchawaii.org), a finalist for Pacific Edge Magazine's Young Professional of the Year, one of Hawaii's Top 15 Social Media Influencers in 2012, and has over 6 years of digital media and marketing experience.
Taught by Social Media Club Hawaii (SMCHI) professional member.
Bài trình bày của ông Huỳnh Kim Tước tại Hội nghị Định hướng Tiếp thị trực tuyến 2013 về xu hướng tiếp thị qua Mạng xã hội, cách ứng dụng mạng xã hội cho hoạt động kinh doanh của doanh nghiệp VN
Building and Enhancing Your Facebook PageParasolCC
Class 2 of Parasol Community Collaboration's "Hands-On Social Media" Summer Training Series. A brief review of Class 1, then instruction on how to set-up and enhance a Facebook Page.
ASR August 14, 1020 - Leveraging the Power of Social MediaSage Island
Presented by: Mike Duncan, Sage Island Marketing Agency and Danny Keith, Santa Cruz Skate and Surf Shop
Over the last few years, social media platforms like Facebook and Twitter have gone from college networking sites to marketing powerhouses. Businesses today tap into Facebook to reach their audience in more targeted, local, and efficient ways than ever before. This seminar, presented by Danny Keith, owner of the Santa Cruz Skate and Surf Shop, and Mike Duncan CEO of Sage Island, teaches the latest tactics and applications that elevate social media from self promotion sites to professional lead generating tools.
Your business blog may be the most important online asset your company has. A blog is used to discuss topics relevant to your industry and issues your target audience experiences with solutions offered by your business.
Generating a custom Ruby SDK for your web service or Rails API using Smithyg2nightmarescribd
Have you ever wanted a Ruby client API to communicate with your web service? Smithy is a protocol-agnostic language for defining services and SDKs. Smithy Ruby is an implementation of Smithy that generates a Ruby SDK using a Smithy model. In this talk, we will explore Smithy and Smithy Ruby to learn how to generate custom feature-rich SDKs that can communicate with any web service, such as a Rails JSON API.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
3. How are Businesses
Using Facebook?
1. Go to
www.Facebook.com/search
2. Select the Pages option to filter
your results by Pages.
3. Enter direct competitors or
keywords in your industry to
find pages that may be in your
niche.
4. Realize that the Facebook
Search bar is not very robust
and sometimes does not find
the Facebook page you are
looking for - even when you
enter the exact name of the
page!
4. • Link from competitor’s
websites, or
www.FBInstant.net
• How often is the page posting?
What times are they posting?
• What are they posting? What is
getting the most interaction –
pictures, links, videos,
questions? What is working for
them?
• How many people post directly
on the page? How many
respond to a post? Take note
of the People “are talking
about this” number that these
metrics over a 7-day period:
5. – Liking the Page
– Posting on their Wall
– Liking, commenting or sharing one of
their Page posts (or other content on
your page – such as photos, videos,
albums)
– Answering a Question they Posted
– RSVP-ing to an Event created by their
page
– Tagging their page either in their status
or a photo
– Checking into their place
– Liking or sharing a check-in deal
• Does the page have a Welcome Tab or
any other custom tabs? How does the
Welcome tab showcase the business?
What other tabs do they have?
• Also note what isn’t working for the
pages and what you can do better.
6. Facebook Best Practices
• Post every day
• Focus on engagement
• Have a call to action
• Don’t oversell or
undersell
• Make it fun!
• Find out what works
for your audience
7. The Facebook Business Page
Learn to speak “Facebook-ese”
• Admin Panel Did you know…
• Application, or “App” for short
• Badge 56% of consumers are likely
• Cover to recommend a brand to
• EdgeRank a friend after “Liking” it?
• Fan
• Friend
• Friend List
• Group
• Highlights
• Insights
• Landing Page
8. • Four meanings for “Like”
1. “Liking” a page to Beyond “Liking” – Get
become a fan Ready for Many Verbs
2. Express agreement with
someone else
3. “Like” button installed on •“Like” is one of many
website verbs available
4. “Liking” a story which posts
to News Feed – does not •Applications can now
make someone a Fan take “actions” on
• Messages behalf of the user
• Milestone •Nike -“Ran”
•Trek -“Biked”
• Network •Lufthansa -“Visited”
• News Feed
• Notifications
• Open Graph
9. • Open Graph
• Questions (Polls)
• Page • Did you know…
• Page Tips
• Pin to Top …51% of consumers are
• Profile more likely to buy a
product after “Liking” the
• Social Plugin product on Facebook?
• Subscribe
• Tabs
• Tag (Tagging)
• Ticker
• Timeline
• Wall
11. Content Distribution
• Status Updates (Tips, How-to’s,
Interesting Tidbits)
• Relevant Content from Web (articles,
blog posts, etc.)
• Quotes
• Videos
• Photos
• Discussions / Comments
• Notes
• Music player (favorite songs while
you work?)
• Web Links
• Google Alerts
(yourcompany@gmail.com)
• Send an Update / Updates
• News Feed / Interest Lists
• Content Strategy
12. Customer Service
• When – and when not –
to respond to customer
comments
• Keep wall “clean” if
possible – use
“Messages” to conduct
business unless it will
benefit everyone
• Decide who will
respond to what types
of questions or
comments
13. Audience Building
• Tags
• Sharing Your Page
• Promoting Your Page
– Cross-Promotion
– Offline
• Making Your Page
Easier to Find (SEO)
• Join a Facebook Group
• Create a Facebook
Group
14. Facebook Ads
• Planning the campaign
• Designing the ads
• Creating the ad
• Defining your
demographics
• Pricing the campaign
• Managing your ads
• Purchasing ads through
a Facebook Sales Rep
15. Reputation Monitoring
• Monitor
– Monitor discussions
– Search for discussions
– Review fan postings
• Respond
– This part is also called “damage control”.
Once you are notified about a negative
comment, it is very important to
determine the best response to minimize
the effect of the negative comment. Your
response can also determine to turn the
person that posted the comment into an
advocate.
• Repair
– Once the damage is done there is a
process you can follow to start repairing
your reputation. Since you can’t delete
what was said about you online, you have
to research and create a campaign around
the negative comment to push the
comment further down the search results.
This campaign will usually target a specific
keyword and keyphrase such as your
name.
16. Engagement
• Embrace Openness Quote:
• Understand Your Audience “A lot of brands want to be social, but they don't want to
listen, because much of what they're hearing is quite
– Who are they? simply not to their liking, and, just as in
relationships in the offline world, engaging with
– What are they looking for? your customers or your readers in a transparent and
authentic way is not all sweetness and light. So
– What motivates them? simply issuing a statement saying you're committed
to listening isn't the same thing as listening.”
• Listening (Huffington Post, 3/8/2012)
– "What it means to be social is
if you want to talk to me, you
have to listen to me as well." Weekly “Talking About This” Graph
(Sheryl Sandberg, Facebook)
• Understand EdgeRank and the Art
of Engagement
– Weight
– Affinity
– Time Decay
• Do’s and Don’ts - Handout
17. How does engagement help you
achieve your marketing goals?
• Branding and
Awareness
• Interest
• Desire
• Purchase
• Follow-Up
18. Content Mapping
• Content Mapping =
Content Calendar
• What is a content
map and why is it
important?
• Handout: Sample
Content Map
19. Automation
• How to use automation to save
you time
• Programs to consider
– Hootsuite.com
Monitor and auto post to multiple networks.
Good for teams. Schedule messages, use with
mobile phones, customize analytics. First
month free, $5.99 per month.
– SocialOomph.com
Robust program especially designed to interface
with Twitter (for future reference. ) FREE
version or Advanced $12.97 bi-monthly.
– Posterous.com
Excellent blog and auto post using email, mobile
phone or web editor. Good for posting to
Facebook. FREE!
20. Promotions
Promotions , i.e. Did you know…
– Discounts …61% of consumers interact with
– Giveaways Facebook businesses with the
– Sweepstakes primary purpose of taking
– Coupons advantage of promotions?
– Special Deals
– Contests, etc.
are very popular and are a good way to build
your audience.
• Follow the rules! Facebook is serious
about them! NO SPAM allowed!
www.facebook.com/promotions_guidelines.php
• Be consistent!
• Use third-party promotion apps –well
worth the investment.
• Popular choices:
– http://wildfireapp.com
– http://fanappz.com
– http://virture.com/apps
– http://www.involver.com
21. Events
• Economical way to build your audience
• Events allow you to stay in touch with
participants, posting photos, videos,
updates, etc. for a long time.
• Types of events:
– Launch a product or service
– Host a panel webinar
– Throw an online Facebook party
– Host a Live Chat on your Wall with an
expert in your field
• Steps:
– Create an event using Facebook Events
– Easy to update or edit your event
– Live Stream your event (add real-time chat
stream to accompany live content you’re
offering during the event.)
http://developers.facebook.com/plugins and click
Live Stream link.
– Video plug-in: http://facebook.com/ustream or
http://www.lingto.com
Check plug-ins with URL Linter
http://developers.facebook.com/tools/lint
– Follow-up is essential!
22. Facebook Places
• Useful for local
businesses
• Interfaces with
foursquare
• Is expected to
increase in popularity
in time due to mobile
apps
23. Facebook Analytics: Insights
• Must have 30 “Likes” to
access FB Insights
• Preview at www.facebook.com/Insights
• Users
– Like Sources
– Demographics
• Number of Interactions
– Views
– Likes
– Comments
– Unsubscribed
– Impressions
– Feedback