Presentation

1. FACEBOOK FOR
BUSINESS SUCCESS
Speaker: Heather Mellon

2. Facebook Facts
•Over 845 million active users
•More than 50% of active users log in
daily
•Average user has 130 friends

3. Why use Facebook
 Go where your audience is
 Listen to customers
 Connect/build a relationship with customers
 Viral marketing
 Visible to everyone
 Including
non-Facebook users
 Shows up in search
 Drive traffic to website

4. How Facebook works
•Profile vs. Page
•What is “Timeline”?

5. Profile vs. Page
 Profile: personal user account
 It
is how you log in
 Real person: first & last name
 Page: public way for brands,
businesses, organizations and
public figures to connect with
Facebook users

6. Other Facebook terms
 Administrator: users that operate and
manage pages
 News Feed: stream of recent posts by all
pages your page has liked
 Timeline: a new page and profile format
on Facebook; allows you to fill in past
milestones
 Alsorefers to your page’s recent posts; users
can post on your Timeline

7. Setting up your Page
•facebook.com/pages/create.php
•How do I get “likes”?

8. Setting up your Page
1. Go to www.facebook.com/pages/create.php
 Select your classification & category
2. Enter basic info
 Business name, location, photo, brief bio (in
About field), website URL
3. Fill in the Page
 Open hours, description, email address, photos

9. How do I get “likes”?
1. Cross-promote
 Website, business cards, flyers, signage,
email, other social media
2. Invite people you know
 NOTE: It will take some time to build
 May need to purchase an ad to help build your
audience

10. What do I post?
•Figuring out what to post
•How often should I post?

11. What do I post?
 Ask questions  Connect to the
 Share info related real world
to your business (holidays, etc)
 Create an event  Contests, deals &
 Photos
offers (check the
rules)
 Behind the scenes
 Tools & tips
 Respond to
 Have fun!
comments

12. How often should I post?
 Minimum: once or twice a week
 Maximum: every 3 hours
 The key is consistency
 Letsyour audience know what to expect
 Keep a sustainable pace
 Some activity is better than none at all

13. Show me the data!
Using Facebook Insights

14. Facebook Insights
 Page posts
 Shows you past posts
 Sort by different categories to optimize day, time,
content
 People Talking About
 The number of unique users who have interacted
with your page (comments, likes, shares)
 Reach
 The number of unique users who have seen any
of your page’s content (News Feed, ads, friend
posts)

15. How do I know it’s working?
 Growth in audience
 Will be slow, but should be steady
 If you plateau, try something new
 Growth in customers
 Shouldhelp build regulars
 Eventually lead to increase in sales
 Note: Loyal customers become brand
ambassadors

16. Case Studies

17. Case Studies
 Coca-Cola
 Starbucks
 Dove
 Target
 Nike
 The Today Show

18. BONUS: Scheduling Tools
Scheduling tools help you with time
management

19. Scheduling Tools
 Why schedule?
 Optimize for time & day
 Increases efficiency & time management
 Tools provide analytics (data)
 How do I know what to post?
 Editorial calendar will help you stay focused
 Scheduling Tools (free! Facebook & Twitter!)
 Hootsuite
 Tweetdeck

20. Thank you!
Heather Mellon
heather.mellon@gmail.com
Twitter: @heathermayumi