This document discusses how brands can effectively utilize Google+ for social outreach. It provides information on key aspects of Google+ including pages in search results, hangouts, circles, communities and more. Brands are encouraged to use Google+ to reach millions of existing users, improve search rankings, and leverage ties to Google search. Features like pages, hangouts and circles allow brands to engage with customers, share content and build connections in new ways.

1. Google+ - How can brands effectively
utilize it for Social Outreach

2. Facts about Google+

3. Philosophy of Google+
o Messages are Impersonal
o Comments are not conversations
o Recommendations lack staying power
o Marketing is fragmented
New ways of sharing, across all of Google
This is what their tagline stands for. The core philosophy extending Google’s Information upheaval and
taking it to the next level, defines Google+ trying to at least come up with concept of Social Sharing and
Social Consumer engagement in terms of brands and people connecting with each other.

4. Why Google+ for brands?
• Millions of people are already using Google+ in what feels to be an organic and referral-based ecosystem.
• Google uses information gathered in Google+ to improve search rankings and findability of information.
• Being that Google is the no. 1 search engine in the world, you might have now another reason to be present
on Google+, a Google product.
• Google+ is tied to Google search, so by using it well you can use your primary website’s findability for folks
searching for it.
• Google+ is a clear signal that Google, a company that dominates search, thinks that social platforms send
important information that validates and verifies the importance of specific links.
• Therefore, you’re likely to get better search rankings and results if you appropriately use Google+.

5. Why Google+ for brands
What are some key differentiators of Google+
1. Google+ Pages in Search
2. Google+ Hangouts
3. Google+ circles
When your customers search on
Google, the results to the right may
include relevant posts, photos, and
videos from your Google+ page. Get
found across Google, right when
your customers are most interested.
From customer appreciation events to feedback sessions, distributed
team gatherings to concerts, Hangouts make it easy to reach out and talk
with people around the world. With one click, you can set up video
conversations with customers and colleagues alike -- all over high-
quality, easy-to-use video chat.
You can make the conversation even bigger by hosting a Hangout on Air,
allowing you to live-stream and record your Hangout so the whole world
can watch.
Google+ Circles helps
making Social more
accountable and sharing of
content stream to relevant
audience, influencers is
much more easier.

6. Google+ pages in search

7. Why Google+ for brands
Google+ Pages in Search
Think of your Google+ page as your brand hub. Your page,
along with your profile image and recent posts, is eligible to
show on the right-hand side of our results when relevant to
a customer’s search. Relevant posts can also show up within
search results for your page’s followers.

8. Why Google+ for brands
Google+ Pages in Search
It’s now easier than ever for
people to connect with you
or your business—right on
Google. People can find
popular and engaging
Google+ profiles and pages
on the right hand side of
results when relevant to
their search. For specific
searches, such as the name
of a popular band, we might
show the band's Google+
page.

9. Why Google+ for brands
Google+ Pages in Search – 3 steps to become eligible
1. Be sure to verify your page or profile and fill out the “About” section to let people know who you are, how to find you or your
business, the URL to your website and other information relevant to people that might want to follow your profile or page.
2. Grow your audience so more people can join in the discussion around the content you post and make your profile or page stand out.
3. Tell your story and post content regularly (within the last 72 hours) to make sure that when people search for you, you have fresh
posts to engage with them. The more your followers engage with the content you post, the stronger your following will be.

10. Why Google+ for brands
Google+ Pages in Search – Improve content appearing.
To improve the likelihood of your Google+ content
appearing whenever it’s relevant, you should link your
Google+ Page to your website by installing a small
snippet of code. This code lets Google know that your
website is associated with an official Google+ Page.
Social Extension for Adwords
From ads, to your site, to Google+, there are lots of ways
for people to recommend your company. Social
extensions let people see more of your customers'
recommendations across Google by linking your Google+
page to your AdWords campaign. We tally the social
interactions with your brand, including +1’s for your
Google+ page, website, and ads. The bottom line? Ads
with annotations average 5-10 percent more clicks.
Why use social extensions?
Search ads with Google+ average 5-10 percent more clicks, and
AdWords social extensions let you show more of them to people
across Google. Whether they’re seeing ads, search results, or your
Google+ page, your customers will see the annotations -- like +1’s --
your business has received.

11. Why Google+ for brands
Inspire visitors to recommend and share with +1
People trust recommendations from people they know, and adding the +1 button to your site
makes it easy for visitors to show their support and share what they like about your content. You
can also extend that reach even further by enabling AdWords social extensions with a simple
snippet of code.
Why use the +1 button?
Encouraging others to share your Google+ and site content expands your reach. Drive greater
engagement with your company and your content by letting people see recommendations from
friends and colleagues.
How to add the +1 button?
Just place a short snippet of code to your site's HTML where you want to display the button. Visit
our +1 tool to customize your button size and and generate the code snippet.

12. Google+ Hangouts

13. Why Google+ for brands
Google+ Hangouts
From customer appreciation events to
feedback sessions, distributed team
gatherings to concerts, Hangouts make it
easy to reach out and talk with people
around the world. With one click, you can
set up video conversations with customers
and colleagues alike -- all over high-quality,
easy-to-use video chat. You can make the
conversation even bigger by hosting a
Hangout on Air, allowing you to live-stream
and record your Hangout so the whole
world can watch.
Connect face to face with Google+ hangouts

14. Google+ Badges

15. Why Google+ for brands
Google+ Badges
One of the easiest ways to promote your page is to add the badge to your site so visitors can engage with you on your Google+
page. How well does it work? Top publishers have seen an average follower increase of 38 percent after adding the Google+
badge to their sites.
You can add the Google+ badge to any of your pages simply by
adding a short snippet of code to the page’s HTML. Visit theGoogle+
badge configuration tool to customize your badge size and generate
the code snippet to add to your page.
Why use Google+ badges?
How to add the badge to your site?

16. Google+ Ripples

17. Why Google+ for brands
Google+ Ripples
Your content is your social currency, and now it’s easy to see who’s sharing the wealth. Google+ Ripples’ data visualization shows
you who’s sharing and resharing your posts most often. This lets you identify influencers and follow how their communities react
to your content.
Ripples visualizes sharing interaction data for your posts over time. This makes it easy to follow key influencers and learn what
content is most compelling to your audience.
Trace your post with ripples
Why use Google+ Ripples?
How to use Google+ Ripples?
Ripples provides a visual guide to who has publicly shared a post or URL and the comments they’ve made. Use it to spot trends and
track the spread of posts over time, or see how a post was shared and in which languages.

18. Attract followers to your
Google+ page

19. Why Google+ for brands
Google+ Pages – How to attract followers?
It's never a good idea to start promoting something before it's truly "ready," whether it's a new blog, a new campaign, or a new
social presence. Spend some time optimizing your Google+ page and building it up with content and posts before you start
promoting your presence. This way, when new visitors land on your page, they'll have a rich, positive experience that engages
them.
Optimize and Populate Your Page With Content First:
Promote Your Presence in Other Social Networks
Once your page is ready for prime time, use the other weapons in your social media arsenal to promote your new Google+
presence. Leverage the reach you've already built up on these other channels to encourage fans and followers to check out your
new Google+ Page and follow you there.
Write a blog about your new Google+ page
Speaking of leveraging your current reach in other channels, why not use your blog to promote your presence, too? Write a blog
post about your new Google+ Page, what you'll be sharing there, and why your blog readers should want to follow you.

20. Google+ Communities

21. Why Google+ for brands
Google+ Communities
Whether it’s for your family, your book club or people around the world who share your interests, communities give each of your
different groups a home base.
Post beautiful photos and videos, plan events or even have face-to-face discussions in a hangout. And stay connected on the go
through the Google+ mobile app.
Gather Together
Have rich conversations
Explore your interests?
From foodies, to volunteer groups, to football fanatics, communities help you find people who are into the same things you are.
Share news, ideas and passions with just the right people, or meet some new ones by joining public communities.

22. Why Google+ for brands
Google+ Communities
Gather real-world groups of people like your basketball
buddies, fellow classmates and family. If you find yourself
sharing regularly with the same core group of people,
communities are a fast and fun way to stay in touch
No matter what you’re into, there are people on Google+ you
can talk with about it. Search for public communities around
the topics you’re passionate about and join the conversation.
You’ll be learning new things and making friends in no time.
Create Private / Open Communities
Join Public Communities
Share how you want where you want
There are lots of way to share with your communities. Get home welding tips from your DIY pals in a hangout, share restaurant
reviews with fellow foodies, or use Google+ Events to plan your next block party. You can share with communities from anywhere
you find Google+: on YouTube, Google Maps, or through the +1 button on sites across the web.

23. THANK YOU
Srinivas Kulkarni
Social Web Advocate
@srinistuff