The document discusses how Google+ can be utilized for recruitment, highlighting its features like circles, communities, and hangouts to enhance candidate engagement and build talent pipelines. Emphasizing the importance of SEO, it illustrates how Google+ influences search results and personal branding for recruiters. Andy Headworth, presenting for Sirona Consulting, encourages integrating Google+ into recruitment strategies to leverage its user base and enhance candidate experience.

1. Presented by
Andy Headworth
Sirona Consulting
Using Google+
For Recruiting

2. v
MD
of
Sirona
Consul/ng
v
Helps
companies
integrate
social
media
into
their
recruitment
strategy
/
processes
v
Recruitment
Companies
&
Corporates
v
Consultancy
|
Interim
|
Projects
v
Official
LinkedIn®
EMEA
Talent
Solu/ons
Partner
If
you
are
twee/ng
today
>>
@andyheadworth
<<

3.
Google+ is a no-brainer for recruiters
G+ users are 57% active in the stream
(based on the user base of 650M)
Image by Dustin.tv

4.
Before
we
get
started
……..
earlier
this
year
The Candidate Experience
Awards 2012
Job seekers: What social
media tools do you use in your
job search?
1. LinkedIn – 65%
2. Facebook – 38.5%
3. Google+ - 26.9%
1. LinkedIn – 74%
2. Facebook – 41%
3. Google+ - 24%

5.
Who is fearing Google Plus the most?

6.
What’s the deal with Google+ ?
Think Candidates
343Million
active users last
month
650M user base
SEO
&
Search
Build
Talent Pipelines &
Talent Communities
With
Circles and
Communities
Content
Distribution, Sharing
Video
Hangouts
Google +
Recruiters

7.
What
does
Google+
look
like?
? ?

8. A personal
Google+
Profile
1. BIG cover photo
2. Full content profile
3. Hyperlinks
4. Social Profiles
5. Keywords (SEO)

9. A Google+
Company
Page
Profile
1. BIG cover photo –
branding + message
2. Full content profile
3. Hyperlinks, anchor text,
web page links etc.
4. All Social Profiles
5. Keywords – short and
long tail (SEO)

10.
The future of search and the challenge of SEO

11. Google+ search influence
Analogy courtesy of Lee Odden
[When logged into Google with a G+ profile]
Your network and what they
have liked from a G+ perspective
can influence your search results
If you or your friends like
horses
If not more likely ……..

12. https://plus.google.com/authorship
Authorship
SEO & Authorship
Google
‘owns’
search.
Search
is
integral
part
of
Google+.
Google+
is
HUGE
for
SEO
Build up your authority
as an author
Who doesn’t produce
their own regular
content for their
website/blog?

13.
Google+
Circles,
Communi/es
Circles
aka Find People
Communities
Similar
to
following
People
In
your
circles
=
Following
In
others
Circles
=
Followers
Similar
to
the
original
LinkedIn
Groups

14. G+ search: People, Pages, Content, Communities

15. People and Pages
Remember only you see the name of the your
Circles. People just get notified that they have
been added to one of your Circles.
Detail rich profiles

16. Has the penny dropped yet?
Talent Communities | Talent Pipelines | Talent Clusters
Talent Puddles | Industries | Sectors | Job Titles

17. Sharing
Content
Keep content
focused on
Circle AND
DON’T SPAM!!

18. Google+
Communi/es
Simple to set up – public or private, invite only or
anyone join
Add community posting categories – completely
your choice e.g. Discussion, Tools, Advice, Jobs etc.
Great opportunity to get your industry keywords/
skills / job titles in YOUR community name and
strapline.
Social
Land
Grab!!

19. Finding
people
for
your
(Talent)
Circles
&
Communi/es
(1)
Look at the member
numbers and activity

20. Finding
people
for
your
(Talent)
Circles
&
Communi/es
(2)
§ View profiles- About has the details and social contact options
§ Add to your circles (creating new ones if needed)
§ See who are in their circles – likely similar types of people
§ If they are in a similar community (to yours) - likely to join yours
§ Post content, message and invite (to your communities)away

21. Google+
Hangouts
h]p://www.youtube.com/watch?v=-­‐gU09bWifFo

22. Google+
Hangouts
Video conferencing, video interview, group
meetings, collaboration (including sharing and
editing Google Docs), video share, screen
share, presentations, training, live webinars,
Hangouts on air, live YouTube broadcast,
candidate briefing, pre-IV assessments, client
meetings and anything else you can imagine!
Free 1-10 people
including you
Go to
Hangouts
(click on More
at bottom of
left menu)
Click
Start a
Hangout

23.
Sharing content on Google +
1. Posting content via plus.google.com website (slide 13)
2. Via mobile or tablet – excellent mobile experience
3. Browser extension (Chrome, Firefox, Safari)
4. Any website that has a +1
5. Hootsuite & Dlvr.it (allows you to schedule posts to Google+)
6. Get people to come to you first
(https://developers.google.com/+/plugins/badge/#faq-find-page-id)

24. Pages
Explore
Profile
Events
Find People
Communities
Why Google + is great for recruitment
Hangouts
Candidate Searching
SEO
Personal Branding
Talent Pipelines
Sharing Jobs
Interviewing
Pre-Interview Assessment
Client Meetings
Author Rank
Targeted Content
Sharing Content
Candidate Segmentation
Candidate Engagement
Delivering Presentations
Team Collaboration
Delivering Webinars
Live Broadcasting To YouTube
Company Branding
Event Calendar Integration
Unrestricted People Following
Talent Communities
Video Conferencing

25. Thank
You
Any
ques/ons?
www.sironaconsul7ng.com
+44
1903
206249
|
+44
7788
726019
blog.sironaconsul7ng.com
linkedin.com/in/andyheadworth
twiJer.com/andyheadworth
facebook.com/sironaconsul7ng
plus.google.com/u/0/104441951388767143757
(or
just
search
my
name!)
andy.headworth@sironaconsul7ng.com