The document outlines the importance of Google+ for enhancing search engine optimization (SEO), highlighting how posts on this network directly impact search results. It provides guidance on setting up a Google+ profile, creating circles of connections, and sharing relevant content to boost visibility. Additionally, it includes resources for further learning and collaboration opportunities within the platform.

1. WHY YOU NEED TO
BE ON GOOGLE+

2. CONTENTS:
Another social network?
Why you should use it…………2
Your profile………………….….…4
Circles……………………………..10
Communities……….…………...12
Sharing………………….…........13
How we can work together….14
Training/Links to learn more…15
// Page 1

3. Not another
social network!
Yes, and an important one
if SEO (Search engine optimization
or being found in the search results)
matters to you.
Facebook. Linkedin and twitter are great for
socializing and sharing.
Keep doing those.
However, a network run by google
directly impacts google search.
Google indexes google+ posts.
This is impacting
search engine results
and why you need to
be there if you want
to increase your SEO.
// Page 2

4. None of my friends are on here,
so why would I want to use it?
Search engine results
are not influenced by
facebook posts.
That’s why !
Influence search engine results for yourself by what you write and share.
There is an undeniable relationship between Google+ and SEO.
// Page 3

5. Starting to set up your profile
If you do not have a google account, go to google.com to sign up for one.
After you log in to your google account, click into account here, then into
Google+ at the left
// Page 4

6. Starting to set up your profile
1. Make your selections for notifcations 2. Then click View Profile
This is your incomplete profile
3. Click into “About”
and complete your
profile
// Page 5

7. Create your profile
Google+ enables you to create an
indexable profile for yourself.
Include keywords you want to be
found for.
Make your profile complete.
// Page 6

8. Create your Profile
As of this writing, the SEO meta
description for this profile/page is what
you type in Name, tagline, occupation,
employer fields.
In your Introduction area you can
include LINKS. USE KEYWORDS you
want to be known for, describe your
specialties, market areas.
You can write quite a bit in the
introduction section.
// Page 7

9. Create circles of people and interact
You can connect with people with similar interests, people you don’t even
know yet! Search for your interests to find others to include in your circles.
+1 their posts and comment.
1. Enter criteria at top. Matches come up. 2. click add to circle (if a person) or
Click into the person or business follow (for a business)
3. Select a circle
Circling allows you to group people by interest. For example, you may
want a First Weber Circle, or an Active Rain friends circle, a ‘Realtors
to learn from’ circle, family, etc. When you post something to
google+, you can choose which circle you send the post to, or you
can select PUBLIC. Public may be best unless you have something
specific to share with a certain group.
// Page 8

10. Create circles of people and interact
You can also use this new feature
to find people
// Page 9

11. Communities
Communities are a great way to
find people with similar interests.
Look for communities at this
icon.
Select the ones that sound good.
Some will let you join right away,
others approve you before
adding.
You can also create
a community
and moderate it.
// Page 10

12. Sharing
What should I share? If you have a blog,
post links to your posts on google+,
making sure to use the headline space
wisely.
Real estate agents with blogs can benefit
greatly from creating content around their
subject of choice and posting links to that
content here. You can even use
google+ like a blog if you do not have
a blog. The content you write "right here"
in this space is indexed by google. Write
something about your business, your
market. Just sharing and +1-ing articles is
not enough.
Google is looking for CONTENT to prove
you know what you are talking about, that
you have knowledge to share on the
subject.
// Page 11

13. Sharing: What to share?
We make finding content easy
when you subscribe to our blog posts.
Sign up for email delivery of
firstweber.com blog posts at
http://blog.firstweber.com/.
You will receive an email everytime the
blog is updated. Use the social buttons
within the email to share the posts
to network(s) of your choice.
Remember to say something
using keywords when you share.
Make your own commentary
on the subject.
// Page 12

14. Sharing: How to share a link the right way
Make it public, have a profile
picture & make the title
meaningful.
You can write as much detail as
you want when you are sharing
a link. Google indexes this title
so use your keywords.
TIPS:
Do not be one of
those blue heads.
Upload a picture!
// Page 13

15. How we can work together
 Follow First Weber’s Page
 Give us a +1.
 Watch for our posts
and +1 or share those too.
We’ll circle you back
and
do the same for you!
// Page 14

16. TRAINING RESOURCES &
SUPPORTING ARTICLE LINKS
There is a lot to learn and this slideshare shows some of the highpoints.
If you want to learn more, these articles are recommended:
Google intro page http://www.google.com/+/learn more/
SEO for profiles http://searchenginewatch.com/article/2124899/SEO-for-Google-Profiles-and-Pages
Google + For Realtors - Who needs it? You do.
http://www.maxrealestateexposure.com/google-plus-for-realtors-who-needs-it-you-do/
How Google+ can help the real estate industry
http://massrealestatenews.com/how-google-plus-can-help-the-real-estate-industry/
Ultimate google_ quick start guide
http://www.martinshervington.com/the-ultimate-google-plus-quickstarter-guide/
100 top real estate profiles and pages to circle:
http://realtybiznews.com/100-google-real-estate-pages/98719728/
Circles, Plus ones and Shares explained
http://paulmaplesden.hubpages.com/hub/google-plus-introduction-shares-circles-explained
Photo credit http://www.flickr.com/photos/jannemei/1023015396/
Photo credit http://www.flickr.com/photos/quinnanya/3588989219/ Circle me:
Katie Huebschen
khuebschen@firstweber.com
// Page 15