Google+ is Google's social network that allows users to share updates, photos and videos, video chat, and organize contacts into circles. It launched in 2011 and now has over 1 billion daily items shared. Both praise and worries have been expressed about Google+'s ability to compete with other social networks. The document provides tips on getting started on Google+ including setting up a profile, uploading photos, adding contacts and circles, and promoting a business profile. Potential pros for businesses include easily organizing followers, video chatting capabilities, and targeted content sharing. Cons include competing with other social networks, too much noise making content less visible, and difficulty reaching a targeted audience.