This document provides an introduction to Google+ and Google Authorship. It discusses what Google+ is and its growth compared to other social networks like Facebook and Twitter. It then discusses how businesses can utilize Google+ pages and Google+ Local listings to increase website traffic and rankings. The document also explains what Google Authorship is and how adding rel=author tags and linking blogs to Google+ profiles can help content stand out in search results and improve click-through rates. It suggests that a new algorithm called Google AuthorRank may take author engagement on Google+ into account to determine search rankings.

1. Introduction to Google+ &
Google Authorship
By Becky Campbell - MD
@ReflectDigital
22nd November 2012

3. Agenda
What is Google+
The Rise of Google+
Google+ For Businesses
Google Authorship
Google AuthorRank?
Questions

4. Social Networking

5. Social Networking

6. Google+
To put this into perspective…
Facebook has 1 billion active monthly users
Twitter has 500 million users
LinkedIn 175 million users
Pinterest 25 million users
YouTube has 4billion views per day
http://expandedramblings.com/index.php/resource-how-many-people-use-the-top-social-media/

7. Why Google?
Google currently has
around 90% market share
in the UK
Google owns the second
largest search engine in
the world… YouTube!
Google is very powerful!

8. Google+
Google+ is
Google‟s answer
to Facebook
Google+ currently
has 400 millions
users
Google+ acquired
its first 10 million
users faster than
Facebook and
Twitter!

9. Google+
Google+ reached
that 10 million
users in just 2
weeks
4 weeks in G+ had
25 million unique
visitors
In one day the G+
iPhone app
became the most
popular free app

10. Facebook
Who has a Facebook page?

11. Google+
Who has a Google+ page?

12. Google+ Business Page
Profile Picture
Events
Circles
Integration with
Wall Posts Google+ Local

13. Google+ Personal Page
Profile Picture
Events
Photos
Circles
Wall Posts

14. Google+
Terminology
„Circles‟ – On Google+ you can divide the people you follow into
„circles‟ and they can also add you to their circles
„Hangouts‟ – Talk with multiple people
„Trends‟ – As with Twitter various topics can „trend‟
„Local‟ – Businesses are linked to their Google+ Local profile though
their Google+ page

15. Fastest Growing Profiles in Oct
YouTube - +278,377
Lady Gaga - +259,137
Android - +203,052
Britney Spears - +188,136
David Beckham - +183,815

16. How to Utilize Google+ For
Businesses…

17. Why Google?
Google has merged „Google
Places‟ with „Google+‟ to
create Google+ Local
This is a handy tool for local
businesses
Google acquired „Zagat‟ - a
tool for online ratings and
reviews

18. Why Google?
“Moving forward, Zagat will be a
cornerstone of our local offering –
delighting people with their
impressive array of reviews,
ratings and insights, while
enabling people everywhere to
find extraordinary (and ordinary)
experiences around the corner
and around the world.”

19. Why Google?
The reviews,
powered by Zagat,
help to build trust
Reviews are being
utilised more and
more online…think
TripAdvisor!

20. Why Google?
Google+ Local listings
help to increase website
traffic
If you don‟t rank in the
local listings then you will
be missing out on vital
traffic and leads
Google+ Local listings
direct traffic into Google+

21. Using Google+

22. Using Google+
Google Hangouts

23. Using Google+
Google Hangouts
Chat face-to-face with up to 10 people
You are able to connect via a computer, smartphone or
tablet
You can host virtual meeting – you can utilise tools such as
Google docs and share your screen
You can then broadcast your conversation to the world!

24. Google+
Digital marketing is becoming more „integrated‟

25. Google+
Google+ and social media
‘signals’ are going to
become an important
element of search engine
optimisation…

26. Google Authorship
By implementing the
rel=author tag on your
blog you can be an
authority source in your
field and generate
listings such as those to
the left

27. Google Authorship
Firstly, it helps your content to stand out in the search
results pages
It helps to improve your site‟s click through rate
It‟s widely believed that Google will be implementing
„AuthorRank‟ very soon which will affect search
engine rankings
It works alongside Google+ and encourages people to
join your „circle‟

28. Google Authorship
Our blogs are linked
to our Google+
profiles
This means that the
„rich snippets‟ like the
one below are
beginning to appear in
the search engine
results pages – the
image helps to
increase the click
through rate

29. Google Authorship
“17% of Google queries include at least one instance of
author verification within the first 100 search results”
Source: http://www.searchenginejournal.com/google-authorship-are-you-
taking-full-advantage-of-it/51142/

30. Google Authorship
Implementing Google Authorship
Create a blog or a website
Setup „authors‟ on the blog
Create a Google+ account
Link your Google+ account to your blog & link your blog to your Google+
account
Start publishing great content!

31. Google Authorship
Tracking Google Authorship
By utilising Google Webmaster tools you can then track how many people
are clicking on your content
You can also see your article‟s average position and total impressions

32. Google AuthorRank
Another algorithm to consider?
Authority of
publishing sites Avg. PR
Google+ +1s/Shares
engagement level
AuthorRank
per post
# of „circlers‟ Comments per Post
Posting Frequency

33. Google AuthorRank
It‟s thought that AuthorRank will be used to inform PageRank
This will enable Google to rank high-quality content more appropriately
This is going to have a significant effect on the SEO industry
Some suggest that AuthorRank will have a bigger effect on the SEO industry
than the Panda update!
It‟s therefore important to be prepared and start planning your content
strategy

35. Who are Reflect Digital?

36. Competition!
We’re giving away £3,000
worth of digital marketing
to spend on SEO or a
Social Campaign, to enter
please let me have your
business card!