Innovative Accounting will land you in prison, but Innovation Accounting will land you a product that matters. In this interactive Lean Startup workshop, David J Bland covers the basics of Innovation Accounting. We'll then dive into hands on exercises with Pirate Metrics, Lean Analytics Phases and the Passionate User Model. You'll leave this workshop with a better understanding of how to apply Innovation Accounting to both increase retention and reduce friction in your product or service.