This document provides an overview of key metrics and analytics for startups. It discusses the importance of tracking actionable metrics over vanity metrics to drive business decisions. Some key metrics discussed include activation rates, retention, churn, viral coefficient, net promoter score, revenue, and cost of customer acquisition. It also covers different types of metrics relevant for different business models like e-commerce, SaaS, and mobile apps. Cohort analysis and funnel analysis are presented as useful frameworks for analyzing user behavior and engagement over time.
Lean Analytics: Using Data to Build a Better Business FasterLean Startup Co.
Alistair Croll, Solve for Interesting , @acroll
At the core of Lean Startup approaches is a continuous cycle of measurement and learning. But what should you measure? To find the right metric, you need to understand the stage you’re at and the business model you’re in, as well as where to draw the line so you know when to cut your losses—and when to step on the gas. In these two sessions, entrepreneur and best-selling author of Lean Analytics Alistair Croll will show you how to put data to work.
How to think about data and what makes a good metric
The importance of cohorts and proper analysis
The five stages every startup goes through
Six business model archetypes and how to find your own
What “good enough” looks like and how to run experiments
What works for larger organizations trying to change and innovate.
This session is relevant for both early-stage founders and intrapreneurs in large organizations. Based on interviews with over 130 analysts, entrepreneurs, and investors, this session is packed with practical information, hard numbers, and concrete steps you can put to work immediately. Attendees need not be technical but should come armed with a basic understanding of web analytics, business metrics, and their current business model, plus a willingness to share with one another.
This workshop is sponsored by Amplitude.
I gave this presentation about the Lean Analytics book at the Lean Startup Meetup in Karlsruhe.
Follow my blog for updates: http://jan-koenig.com/blog/
Or Twitter: https://twitter.com/einkoenig
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a collection of PowerPoint diagrams and templates used to convey 20 different digital transformation frameworks and models.
INCLUDED FRAMEWORKS/MODELS:
1. Ten Guiding Principles of Digital Transformation
2. The BCG Strategy Palette
3. Digital Value Chain Model
4. Four Levels of Digital Maturity
5. Customer Experience Matrix
6. Design Thinking Framework
7. Business Model Canvas
8. Customer Journey Map
9. OECD Digital Government Transformation Framework
10. Accenture's Nonstop Customer Experience Model
11. MIT's Digital Transformation Framework
12. McKinsey's Digital Transformation Framework
13. Capgemini's Digital Transformation Framework
14. DXC Technology's Digital Transformation Framework
15. Gartner's Digital Transformation Framework
16. Cognizant's Digital Transformation Framework
17. PwC's Digital Transformation Framework
18. Ionolgy's Digital Transformation Framework
19. Accenture's Digital Business Strategy Framework
20. Deloitte's Digital Industrial Transformation Framework
Data Driven Strategy Analytics Technology Approach CorporateSlideTeam
"You can download this product from SlideTeam.net"
This complete deck can be used to present to your team. It has PPT slides on various topics highlighting all the core areas of your business needs. This complete deck focuses on Data Driven Strategy Analytics Technology Approach Corporate and has professionally designed templates with suitable visuals and appropriate content. This deck consists of total of thirteen slides. All the slides are completely customizable for your convenience. You can change the colour, text and font size of these templates. You can add or delete the content if needed. Get access to this professionally designed complete presentation by clicking the download button below. https://bit.ly/3G9zug3
A primer to growth hacking. Starts with the story of one of the web's most legendary growth hacks, then gets into what growth hacking is and how you can put it to work for your company. Originally presented at Growth Hacking Asia Singapore in Nov 2014
Growth Hacking / Marketing 101: It's about processRuben Hamilius
Outline of the repeatable growth process startups should adopt to do Growth Marketing. Show & tell deck on basic principles and mindsets of Growth hacking for early stage startups.
Presented at the Singtel Group-Samsung Regional Mobile App Challenge 2015
in the Startup Mentorship Programme
Lean Analytics: Using Data to Build a Better Business FasterLean Startup Co.
Alistair Croll, Solve for Interesting , @acroll
At the core of Lean Startup approaches is a continuous cycle of measurement and learning. But what should you measure? To find the right metric, you need to understand the stage you’re at and the business model you’re in, as well as where to draw the line so you know when to cut your losses—and when to step on the gas. In these two sessions, entrepreneur and best-selling author of Lean Analytics Alistair Croll will show you how to put data to work.
How to think about data and what makes a good metric
The importance of cohorts and proper analysis
The five stages every startup goes through
Six business model archetypes and how to find your own
What “good enough” looks like and how to run experiments
What works for larger organizations trying to change and innovate.
This session is relevant for both early-stage founders and intrapreneurs in large organizations. Based on interviews with over 130 analysts, entrepreneurs, and investors, this session is packed with practical information, hard numbers, and concrete steps you can put to work immediately. Attendees need not be technical but should come armed with a basic understanding of web analytics, business metrics, and their current business model, plus a willingness to share with one another.
This workshop is sponsored by Amplitude.
I gave this presentation about the Lean Analytics book at the Lean Startup Meetup in Karlsruhe.
Follow my blog for updates: http://jan-koenig.com/blog/
Or Twitter: https://twitter.com/einkoenig
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a collection of PowerPoint diagrams and templates used to convey 20 different digital transformation frameworks and models.
INCLUDED FRAMEWORKS/MODELS:
1. Ten Guiding Principles of Digital Transformation
2. The BCG Strategy Palette
3. Digital Value Chain Model
4. Four Levels of Digital Maturity
5. Customer Experience Matrix
6. Design Thinking Framework
7. Business Model Canvas
8. Customer Journey Map
9. OECD Digital Government Transformation Framework
10. Accenture's Nonstop Customer Experience Model
11. MIT's Digital Transformation Framework
12. McKinsey's Digital Transformation Framework
13. Capgemini's Digital Transformation Framework
14. DXC Technology's Digital Transformation Framework
15. Gartner's Digital Transformation Framework
16. Cognizant's Digital Transformation Framework
17. PwC's Digital Transformation Framework
18. Ionolgy's Digital Transformation Framework
19. Accenture's Digital Business Strategy Framework
20. Deloitte's Digital Industrial Transformation Framework
Data Driven Strategy Analytics Technology Approach CorporateSlideTeam
"You can download this product from SlideTeam.net"
This complete deck can be used to present to your team. It has PPT slides on various topics highlighting all the core areas of your business needs. This complete deck focuses on Data Driven Strategy Analytics Technology Approach Corporate and has professionally designed templates with suitable visuals and appropriate content. This deck consists of total of thirteen slides. All the slides are completely customizable for your convenience. You can change the colour, text and font size of these templates. You can add or delete the content if needed. Get access to this professionally designed complete presentation by clicking the download button below. https://bit.ly/3G9zug3
A primer to growth hacking. Starts with the story of one of the web's most legendary growth hacks, then gets into what growth hacking is and how you can put it to work for your company. Originally presented at Growth Hacking Asia Singapore in Nov 2014
Growth Hacking / Marketing 101: It's about processRuben Hamilius
Outline of the repeatable growth process startups should adopt to do Growth Marketing. Show & tell deck on basic principles and mindsets of Growth hacking for early stage startups.
Presented at the Singtel Group-Samsung Regional Mobile App Challenge 2015
in the Startup Mentorship Programme
Building Invincible Companies With Effective Business Portfolio Management
Alex will discuss how you can manage a portfolio of products successfully. How can you invent new business models (explore), improve existing ones (exploit), and manage them all across the organization (manage)? How should you visualize your business model portfolio, in order to be prepared for the future?
You will learn how to map the exploration of new business ideas and test them in a simple and practical way. You will learn how to manage and improve the businesses and products you already have, understand how much profit existing business models generate and point out any synergies/conflicts between your models.
Data Storytelling: The only way to unlock true insight from your dataBright North
Data visualisation is failing. Many businesses are relying on tools like Excel and PowerPoint to deliver an engaging data story without first establishing the plot. Bright North's latest whitepaper explains why Data Storytelling is the only way to unlock true insight from your data and lists five steps you can take to give your data story a happy ending.
A riff on Dave McClure's startup metrics for Pirates redrawn as a Customer Factory Blueprint. You'll learn how to define, measure, and communicate the key levers for traction in your business.
Presentation on Lean Analytics at MicroConf 2013. Understanding what metrics are the most value, when, for your type of business.
* What makes a good metric?
* Types of metrics (qualitative vs. quantitative, vanity vs. actionable, etc.)
* Lean Analytics framework
Shared a number of case studies: Airbnb, Buffer, ClearFit, OffceDrop and others.
Phil Dillard, Black Ant, @PhilD0210
The objective of the Lean Startup 101 training is to introduce the concepts, terminology and approaches — and, to help organizations overcome resistance accepting the new approach so that exploration and learning can begin. This practical, interactive session will provide a solid foundation for advanced sessions, including the Lean Startup 201 & 301. This training is designed for practitioners in both the enterprise and in startups who are relatively new to the Lean Startup approach or who are seeking a quick refresher. Lean Startup 101 is a perfect way to kick off your week of Lean Startup!
Thanks to Lean Startup Co.’s law firm, Orrick, for being the sponsor for this track.
Aubrey Smith, Sparked Advisory
In this training, we will build on the foundation established in Lean Startup 101 and 201 by delving into examples and cases of the Lean Startup concepts in action. Attendees of Lean Startup 301 will be exposed to cutting edge work from thought leaders and experts using Lean Startup in practice today — at startups and within the enterprise. Participation in this session is essential: You will be asked to help design an MVP and experiment to test critical Leap of Faith Assumption(s) in groups and will be encourage to share experiences. The session is designed to allow attendees to stretch their skills and to push one-another to ‘learn by doing’. The session will also include:
Sample cases and live interviews with practitioners highlighting the application of core concepts;
Exercises designed to bring the concepts to life and challenge participants to deepen their skills;
Discussion of advanced topics such organizational culture and governance as well as industry-specific concepts such as using Lean Startup in heavily regulated markets.
Thanks to Lean Startup Co.’s law firm, Orrick, for being the sponsor for this track.
Finding Product / Market Fit: Introducing the PMF Matrix - Presentation by Ri...Rishi Dean
These slides were used to facilitate a discussion of entrepreneurial MIT alums, mainly from the MIT Sloan business school. My intention was to introduce many of the newer, leaner concepts of early stage start-up development to a group that often sees "technology first" businesses.
This presentation centers on the concept of Product / Market Fit: what it is, why it's important, and how to achieve it. I propose my "Product Market Fit Matrix" that helps to characterize the issues of the start-up and presents various frameworks that can help guide development. In a sense the Product / Market Fit Matrix is a meta-framework.
For more information please visit: http://www.rishidean.com
Introduction to Net Promoter Score (NPS)SatisMeter
Building true customer loyalty is an important thing you can do for your business. Here we will present you introduction to Net Promoter Score as an innovative loyalty measurement tool, which accelerates business growth and win customers for life. So how does it work? How to use it? Watch the presentation and find out...
There are seven key stages in a startup’s evolution from $0m to $50m in revenue. Understanding where you are in that evolution, and how to act at each stage is critical for success, as what is appropriate at one stage is not appropriate at another stage. David will lay out the roadmap, and detail the keys to success at each stage. The talk is aimed at technical/product founders plus their sales, marketing & product executives who are responsible for the go-to-market strategy for their company.
A comprehensive (but not complete!) review of the Lean Analytics book (http://leananalyticsbook.com), which was presented at the Lean Startup Conference in 2012. Focuses on the
Business Idea Generation for Management Consultants & ManagersAsen Gyczew
To build a business you need a good idea that you can explore and develop. Unfortunately, coming up with a good business idea is not easy. Most firms and universities don’t show how to come up with business ideas. They concentrate on teaching you how to run existing businesses. Luckily, there are a lot of proven methods to find interesting business ideas. If you are Management Consultant you can use them during consulting projects to help your customers grow their business. If you are a manager or startup founder they will prove priceless in your quest to discover new business opportunities. In this course I will show you different methods to come up with killer business ideas. In the course you will learn the following things:
1. How to come up with business ideas by improving existing products, solving existing problems
2. When specific methods of business idea generation can be applied
3. How specific business method should be applied
4. How to find ways to 10x existing solutions
5. How to innovate your product and your business model
6. How to build add-on business using your current business
For more check the following course: http://bit.ly/BusinessIdeasGeneration
Web Analytics 2.0 and Multiplicity - PixelMEDIAPixelMEDIA
Slides from a presentation at PixelMEDIA on Web Analytics 2.0 and the concept of Multiplicity. Producing insights, not reporting. By Jonathan B. O'Donnell
Our world’s digital landscape is evolving faster than ever before, the only constant is change and most enterprises are struggling to adapt. In this webinar, we deep dive into Digital Transformation – the business strategy that can unlock new, better and bigger growth opportunities for your company.
Finding the one growth metric that mattersSean Ellis
From social media to website analytics, there are literally hundreds of things you could track, measure and try to improve. But what is the one metric that if improved would mean a big win for your business?
This deck will help you hone in on the metrics that really matter to your business. You’ll get their insights on the tools and strategies you need to find, prioritize and grow the numbers that will result in big wins for your business.
Customer, market and business validation for early-stage startupsJeff McClelland
A collection of tips on how to go about validating your offer to customers, choose a market, and scope a business. Touches on JTBD, lean startup, business model canvas. Also a brief case study on TransferWise and the keys to it's success.
Developing a digital mindset - recordingSprout Labs
This webinar is based on our free eBook Developing a digital mindset: Powerful methods to disrupt learning. Digital technologies are disrupting business. But it’s not the technologies themselves that are causing the disruption, it’s what we do with them that’s creating change. It’s the thinking processes and mindsets around using technologies that hold the key. It’s about having a digital mindset.
The Lean Startup Basics and Intro for BeginnersBlaz Kos
The presentation focuses on providing an overview, fundamentals and history of the concept of the lean startup companies.
The presentation very clearly shows why business plans are not that much important anymore, what is waste in business and how to reduce it and why every start-up must be a learning organization.
The presentation is about business planning and how to write a business plan. For most of the start-ups agile and lean approach is much better than business plan, but for some traditional industries and more mature companies a business plan is still a tool to use.
In the presentation you will find all the relevant information why to write a business plan and how to do it. You will get the necessary knowledge how to write a business plan based on the following structure:
1. Company purpose
2. Market analysis
3. Marketing plan
4. Intellectual property
5. Production plan
6. Risk mitigation
7. Team
8. Timeline
9. Financial plan
10. Appendixes
Building Invincible Companies With Effective Business Portfolio Management
Alex will discuss how you can manage a portfolio of products successfully. How can you invent new business models (explore), improve existing ones (exploit), and manage them all across the organization (manage)? How should you visualize your business model portfolio, in order to be prepared for the future?
You will learn how to map the exploration of new business ideas and test them in a simple and practical way. You will learn how to manage and improve the businesses and products you already have, understand how much profit existing business models generate and point out any synergies/conflicts between your models.
Data Storytelling: The only way to unlock true insight from your dataBright North
Data visualisation is failing. Many businesses are relying on tools like Excel and PowerPoint to deliver an engaging data story without first establishing the plot. Bright North's latest whitepaper explains why Data Storytelling is the only way to unlock true insight from your data and lists five steps you can take to give your data story a happy ending.
A riff on Dave McClure's startup metrics for Pirates redrawn as a Customer Factory Blueprint. You'll learn how to define, measure, and communicate the key levers for traction in your business.
Presentation on Lean Analytics at MicroConf 2013. Understanding what metrics are the most value, when, for your type of business.
* What makes a good metric?
* Types of metrics (qualitative vs. quantitative, vanity vs. actionable, etc.)
* Lean Analytics framework
Shared a number of case studies: Airbnb, Buffer, ClearFit, OffceDrop and others.
Phil Dillard, Black Ant, @PhilD0210
The objective of the Lean Startup 101 training is to introduce the concepts, terminology and approaches — and, to help organizations overcome resistance accepting the new approach so that exploration and learning can begin. This practical, interactive session will provide a solid foundation for advanced sessions, including the Lean Startup 201 & 301. This training is designed for practitioners in both the enterprise and in startups who are relatively new to the Lean Startup approach or who are seeking a quick refresher. Lean Startup 101 is a perfect way to kick off your week of Lean Startup!
Thanks to Lean Startup Co.’s law firm, Orrick, for being the sponsor for this track.
Aubrey Smith, Sparked Advisory
In this training, we will build on the foundation established in Lean Startup 101 and 201 by delving into examples and cases of the Lean Startup concepts in action. Attendees of Lean Startup 301 will be exposed to cutting edge work from thought leaders and experts using Lean Startup in practice today — at startups and within the enterprise. Participation in this session is essential: You will be asked to help design an MVP and experiment to test critical Leap of Faith Assumption(s) in groups and will be encourage to share experiences. The session is designed to allow attendees to stretch their skills and to push one-another to ‘learn by doing’. The session will also include:
Sample cases and live interviews with practitioners highlighting the application of core concepts;
Exercises designed to bring the concepts to life and challenge participants to deepen their skills;
Discussion of advanced topics such organizational culture and governance as well as industry-specific concepts such as using Lean Startup in heavily regulated markets.
Thanks to Lean Startup Co.’s law firm, Orrick, for being the sponsor for this track.
Finding Product / Market Fit: Introducing the PMF Matrix - Presentation by Ri...Rishi Dean
These slides were used to facilitate a discussion of entrepreneurial MIT alums, mainly from the MIT Sloan business school. My intention was to introduce many of the newer, leaner concepts of early stage start-up development to a group that often sees "technology first" businesses.
This presentation centers on the concept of Product / Market Fit: what it is, why it's important, and how to achieve it. I propose my "Product Market Fit Matrix" that helps to characterize the issues of the start-up and presents various frameworks that can help guide development. In a sense the Product / Market Fit Matrix is a meta-framework.
For more information please visit: http://www.rishidean.com
Introduction to Net Promoter Score (NPS)SatisMeter
Building true customer loyalty is an important thing you can do for your business. Here we will present you introduction to Net Promoter Score as an innovative loyalty measurement tool, which accelerates business growth and win customers for life. So how does it work? How to use it? Watch the presentation and find out...
There are seven key stages in a startup’s evolution from $0m to $50m in revenue. Understanding where you are in that evolution, and how to act at each stage is critical for success, as what is appropriate at one stage is not appropriate at another stage. David will lay out the roadmap, and detail the keys to success at each stage. The talk is aimed at technical/product founders plus their sales, marketing & product executives who are responsible for the go-to-market strategy for their company.
A comprehensive (but not complete!) review of the Lean Analytics book (http://leananalyticsbook.com), which was presented at the Lean Startup Conference in 2012. Focuses on the
Business Idea Generation for Management Consultants & ManagersAsen Gyczew
To build a business you need a good idea that you can explore and develop. Unfortunately, coming up with a good business idea is not easy. Most firms and universities don’t show how to come up with business ideas. They concentrate on teaching you how to run existing businesses. Luckily, there are a lot of proven methods to find interesting business ideas. If you are Management Consultant you can use them during consulting projects to help your customers grow their business. If you are a manager or startup founder they will prove priceless in your quest to discover new business opportunities. In this course I will show you different methods to come up with killer business ideas. In the course you will learn the following things:
1. How to come up with business ideas by improving existing products, solving existing problems
2. When specific methods of business idea generation can be applied
3. How specific business method should be applied
4. How to find ways to 10x existing solutions
5. How to innovate your product and your business model
6. How to build add-on business using your current business
For more check the following course: http://bit.ly/BusinessIdeasGeneration
Web Analytics 2.0 and Multiplicity - PixelMEDIAPixelMEDIA
Slides from a presentation at PixelMEDIA on Web Analytics 2.0 and the concept of Multiplicity. Producing insights, not reporting. By Jonathan B. O'Donnell
Our world’s digital landscape is evolving faster than ever before, the only constant is change and most enterprises are struggling to adapt. In this webinar, we deep dive into Digital Transformation – the business strategy that can unlock new, better and bigger growth opportunities for your company.
Finding the one growth metric that mattersSean Ellis
From social media to website analytics, there are literally hundreds of things you could track, measure and try to improve. But what is the one metric that if improved would mean a big win for your business?
This deck will help you hone in on the metrics that really matter to your business. You’ll get their insights on the tools and strategies you need to find, prioritize and grow the numbers that will result in big wins for your business.
Customer, market and business validation for early-stage startupsJeff McClelland
A collection of tips on how to go about validating your offer to customers, choose a market, and scope a business. Touches on JTBD, lean startup, business model canvas. Also a brief case study on TransferWise and the keys to it's success.
Developing a digital mindset - recordingSprout Labs
This webinar is based on our free eBook Developing a digital mindset: Powerful methods to disrupt learning. Digital technologies are disrupting business. But it’s not the technologies themselves that are causing the disruption, it’s what we do with them that’s creating change. It’s the thinking processes and mindsets around using technologies that hold the key. It’s about having a digital mindset.
The Lean Startup Basics and Intro for BeginnersBlaz Kos
The presentation focuses on providing an overview, fundamentals and history of the concept of the lean startup companies.
The presentation very clearly shows why business plans are not that much important anymore, what is waste in business and how to reduce it and why every start-up must be a learning organization.
The presentation is about business planning and how to write a business plan. For most of the start-ups agile and lean approach is much better than business plan, but for some traditional industries and more mature companies a business plan is still a tool to use.
In the presentation you will find all the relevant information why to write a business plan and how to do it. You will get the necessary knowledge how to write a business plan based on the following structure:
1. Company purpose
2. Market analysis
3. Marketing plan
4. Intellectual property
5. Production plan
6. Risk mitigation
7. Team
8. Timeline
9. Financial plan
10. Appendixes
The presentation is about minimum viable product, what is it, why is it important and how to build it. In the presentation you can find many ideas that will help you with the build, measure and learn loop.
The second part of the presentation is about pivoting. Pivots are fundamental changes in business strategy and very important part of avoiding the big failure without learning or even worse becoming a zombie company.
Startups don't win because of a great vision, but because of a superior strategy. If you want to have the superior strategy, you must simply have a better customer insight. Customer discovery principles can help you to get real insights about your customers.
The first rule is to fall in love with a problem, not your solution or business idea. You must have a clear picture what your product is hired to do. With customer interviews and different types of tests your job is to prove value hypothesis (that people are prepared to pay for your solution).
You can write down all your hypotheses on business model canvas, running lean canvas or even in a spreadsheet. Then you have to constantly sketch out alternative business models by asking yourself difficult questions and testing different assumptions.
Steps to customer discovery include developing a vision, setting the hypotheses, getting out of the building and performing a reality checks. The best way to start the customer discovery process is with the riskiest assumptions.
Important tools that can help you with customer discovery are also segmentation, personas, empathy map and value proposition canvas. After exploiting all the tools you should have a clear picture what are your customer's pains and gains and what are they willing to pay for.
When you are doing the customer discovery interviews to get the market insights you have to avoid doing any behavior predictions or being satisfied with compliments, opinions or stalling. What are you looking for is a real commitment from early-evangelists.
Remember, wrong assumptions are mother of all fu*ck-ups, and with customer discovery you can make sure you are not building your business based on the wrong assumptions.
Different types of startups, markets and whysBlaz Kos
This presentation is about various types of startup companies, markets and core competencies.
In the presentation you will learn why market trends are important, why markets always win, how to calculate market size and why you have to start with the strong why.
You will also learn the fundamental difference between established companies and startups. Startups are designed to search and established companies to execute.
The marketing choices available to you flow from your ability to deliver and capture value. Value is determined by how much satisfaction your product offers and much effort it requires. Positioning takes sacrifice. It means giving up the vast majority of the market, in exchange for a very small niche that your are best suited to dominate. The war may take place in the market, but each battle is fought in the mind. Social validation is the most powerful catalyst for action. Limit your efforts to 3 channels in parallel. The sooner you can start executing, the sooner you can find what channels will work for you. Check the math before taking on a new channel. Avoid getting lost in tactics and aimless execution, by defining what success looks like. Create the report you will use to measure success and build the infrastructure to support it. It is much easier to double your revenue by doubling your conversion rate than it is by doubling your traffic. Test copy over design, and drastic changes over subtle ones. Now that you’ve followed all the rules, it’s time to throw away the rulebook. Time to try some new ideas, and find unorthodox ways to multiply your customer base.
Slides to the growth hacking workshop I recently gave for AAU students in Prague. We covered the Lean Canvas, getting to product-market fit, Wow! moment, growth marketing, and the analytics you should be focused on.
These slides are from Noisy Little Monkey's Google Analytics training session. We run the courses from our offices in the Aardman Animations Studio in Bristol.
The slides cover:
- the basics of Analytics account set up
- what the measures mean and which of them are most useful for your business
- setting up goals
- using custom reports and segments
- if you are using AdWords, how Analytics can help to evaluate your ad spend.
Measuring engagement and revenue throughout the customer lifecycle by SilverpopSilverpop
In this presentation, Silverpop highlights several steps marketers should be taking in order to ensure engagement levels and the bottom line continue to rise, including the following:
Connecting revenue to the specific marketing channels and campaigns driving it
Integrating digital marketing and ecommerce systems
Developing campaigns targeted at crucial points in the buyer journey, such as first purchase, repeat customer and win back
Measuring and tracking customer engagement levels in order to target communications and understand resulting impact on engagement
The Art and Science of Selling and Growth HackingDaniele Fiandaca
First lesson as a visiting professor for the ESCP European Business school covering some of the basics of Growth Hacking and building on some of the topics covered in our new book, Creative Super Powers.
You can pledge for our new book here - https://unbound.com/books/creative-super-powers
Struggling with getting executive buy-in or demonstrating how & why Yammer could be useful for your organization, regardless of which version of SharePoint you are using? Then this session is for you! This fast moving presentation will balance quick wins with longer term aspirations. You’ll learn how to adjust the approach for different sets of stakeholders and have a framework to show how these qualitative and quantitative approaches come together.
It may be easier than ever today to collect data, but many marketers still find themselves scratching their heads when trying to decide how best to sift through it to uncover the gems. What’s often even more difficult, however, is developing reports that incite action and encourage future investment in the right strategies and optimizations – especially when findings challenge the status quo.
In this session, Ben Magnuson, Senior Data Strategist at One North, explore how to deliver reports that your stakeholders will actually care to read. Specifically, he dives into how you can shift your reporting strategy to ensure you are:
* Establishing the right baselines and goals to help you more accurately benchmark your progress towards KPIs
* Moving beyond simply showing your work to provide the right level of context around data trends that matter
* Including stakeholders in the development of metrics to prevent surrogation, or the confusion of strategic intent with the metrics meant to represent it
* Creating an influential narrative around your results that helps you overcome bias, combat conventional thought and improve decision making
Your Rock Solid Digital Approach to Attract More Industry AttentionAtlas Integrated
Learn how to identify which digital tools attract attention from companies, how to incorporate industry attraction into your digital media strategy, how to digitally target entrepreneurs within an industry, and how to digitally target site selectors and business location decision makers.
Non Profit Power Hour @LinkedIn Sydney - October 16th 2015Jesse Rothstein
Event information for Non Profit Power Hour 2015
Hosted by LinkedIn, Salesforce, Hubspot, Dropbox and Church Resources. Empowering non profits in the ANZ region with technology resources and ideas.
• WhyAnalytics
• Google Analytics Step by Step
• Who are the people who visit my website?
• What brought visitors to your site?
• What they do once they got on the website?
• Did they do what you wanted them to do?
The Economy of NOW - a digital approach to customer relationshipsRebecca Caroe
Delivered August 2017 to the Employers and Manufacturers Association 4th Annual Managers and Team Leaders conference.
- Customer expectations
- Big Data
- Manufacturing as a service
- Your Digital Organisation
Similar to Innovation accounting and key metrics for startups (20)
The only time management guide you will ever needBlaz Kos
The most valuable asset you have in your life is time. If you had infinite time on this planet, you could achieve every single thing you wanted. The time limitation is the biggest burden of our lives. Therefore the first rule of success is to manage time wisely.
In 77 slides you will get to know all the best time management techniques. You will learn how to manage distraction, organize yourself, deal with procrastination and how to organize your to-do lists.
The presentation has six parts:
1. The biggest time wasters
2. Procrastination
3. Eliminating distractions from your life
4. Organizing yourself
5. Productivity tricks
6. Agile and lean time management ideas
Enjoy it!
Initiative Startup Slovenia Brochure with all our programs and activities for supporting startups in Slovenia - from funding, mentoring to infrastructure and help with international connections.
The presentation covers the main reasons why and how to become a business angel.
It starts with who business angles are and why startups are such an interesting investment opportunities and continues with topics like mitigating risks, setting the investment strategy and investing criteria and so on.
The presentation ends with describing benefits of deal syndication and joining a business angel network.
The presentation is about basics how to build a winning start-up team. In the presentation you will find that people follow people (leaders) and ideas that emotionally excite them. If you have both is the far best combination.
But even more important fact is that many winning teams had worked together on a few projects where they had become synchronized before they founded their own startup and succeeded. Nevertheless you will find a few hints how to build your winning team from the scratch.
The presentation ends with a few thought about leadership.
The presentation is about creating a pitch deck for investors, following the 10/20/30 rule.
It shows how you should cover in only 10 slides the most important elements of your start-up strategy:
- Problem and the opportunity
- Solution, customers and vision
- Business and revenue model
- Technology and intellectual property
- Marketing and sales
- Competition
- Team
- Financial projections / Key Metrics
- Status and timeline
- Summary and business proposal
The presentation is about valuation of a start-up and usual deal structure - term sheet.
In the presentation you can find an overview why traditional valuation methods don't work (DCF, P/E multiple,...) and what are the real life approaches. You can also find more about types of the investments and potential exits.
The second part of the presentation is dedicated to the term-sheet and most frequent terms in an equity investment, especially in Central and Eastern Europe. In the presentation are listed the most frequent provision you can stumble upon, but no term sheet includes all of them.
In the presentation you can learn about many different clauses that influence economics and control in a venture capital deal. Nevertheless you should read more on the web (Term Sheet Hacks...) and the books like Venture Deal to have a clear picture if you have a good deal on the table or not for your startup.
The presentation is about the changes that took us into the post-information age and why are entrepreneurs so important part of the creative society.
In the presentation you will get familiar with the basics who are successful individuals in the creative society, who are entrepreneurs and what are elements of success for the startup companies.
The presentation also describes the biggest mistakes people make when starting a new business and how can good business ideas be categorized based on their core competence.
Everything you need to know about an investment and fundraising for start-ups. The presentation covers all different sources of financing for high growth companies:
- Bootstrapping and the four Fs
- Angel investors
- Startup accelerators
- Venture capital funds
- Investment documentation
- Alternative funding sources (crowdfunding, etc.)
- Grants and incentives
In the presentation you will also find some basics how to prepare your investment documentation and how to pitch to venture capital investors.
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Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
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Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
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At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
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Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
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In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your company’s legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, we’ll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
2. BLAZ KOS
• 10+ years working with start-ups
• Management of university incubator, technology park and business angel network
• Management of two start-up accelerators and co-working space
• PODIM Conference – one of the biggest conferences in Alps-Adriatic region
• 600+ lectures in CEE
• Mentored over 300 start-ups
• Two handbooks about startups, 1500+ pages on two blogs
I am on a life mission to make the world a more innovative, organized and transparent place to be by
helping individuals, organizations and communities achieve their peak potential and an entirely new level of
performance.
11. A match between product and
market segment that results in
high growth or high demand.
PRODUCT
MARKET FIT
12. “In a great market - a market with lots of real
potential customers – the market pulls product
out of the start-up”
“Conversely, in a terrible market, you can have
the best product in the world and an
absolutely killer team, and it doesn't matter -
you're going to fail.“
Marc Andreesen
You don‘t have to ask the question
14. AFTER PRODUCT – MARKET FIT
• Building a robust, feature-rich product
• Crossing the chasm
• Designing for virality & scalability
• Scaling a sales force
• Challenges with corporate partnerships
• Building a brand
• Scaling the exec team
• Metrics, analytics, funnels
15. Metrics reduce arguments based on opinion
Measure first, then manage/change
Answers about what really works
What you allow, you encourage
Metrics drive behaviour
INSTINCTS ARE EXPERIMENTS.
DATA IS PROOF.
Source: Lean Analytics
17. • The only metrics that entrepreneurs should invest
energy in collecting are those that help them make
decisions.”
— Eric Ries, The Lean Startup
VANITY METRICS
ACTIONABLE METRICS
18. If all metric does it stroke your
ego, it won‘t help.
WHAT WILL I DO
DIFFERENTLY BASED ON
THIS INFORMATION?
If you can‘t answer the question
you probably should not worry
about the metric too much.
19. If you don‘t know
which metrics
would change your
organization‘s
behavior,
you aren‘t data-driven.
20. Examples of Vanity Metrics
• Number of visits
• 1 person, 100 times or 100 people, 1 time
• Number of unique visitors
• What they did?
• Number of likes
• Time on site, number of pages
• What if it is complants page?
• Emails collected
• Will they do what you tell them?
• Downloads
• Activation, account creation,… Source: Lean Analytics
22. Good metrics
• Comparative
• Understandable
• Ratio (1:5) or rate (per sth)
• Changes your behavoiur
• Otherwise you waste your time
• Fool yourself in false progress
Source: Lean Analytics
23. Actionable metrics
• Success at your core business
• Directly relates to revenue
• Track individual customers
• Illustrate cause and effect
• Lead you to what to do next
Source: Lean Analytics
24. Actionable metrics aren‘t
magic. They won‘t tell you
what to do.
The point is that you‘re
doing something based on
the data you collect.
25. An organization drowning in data is little better off than
one without data.
Capture everything, but focus on
what‘s important.
26. On what to focus?
• Riskiest areas of your business
• Clear goals
• Focuses entire company
• Inspires a culture of experimentation
27. Using data to optimize one part of
your business, without stepping back
and looking at the big pictue, can be
dangerous or even fatal.
• Public image
• Long term goals
28. OMTM (Changes over time)
• It answers the most important question you have
• It forces you to draw a line in the sand
• It focuses the entire company
• It inspires the culture of innovation
Simple (number)
Immediate (generate it every night)
Actionable (change behaviour)
Comparable (track it over time)
29.
30. 10 COMMON PITFALLS
• Assuming the data is clean (check the data)
• Not normalizing (comparing apples to apples)
• Excluding/Including outliers (qualitative perspective)
• Ignoring seasonality
• Ignoring size when reporting growth (beginnings)
• Data vomit (no focus)
• Metrics that cry wolf (to sensitive trash holds)
• The „Not Collected Here“ syndrome (mashing up)
• Focusing on noise (bigger picture)
Source: Lean Analytics
33. Best – preforming (%)
Largest – volume (#)
Lowest – cost ($)
1
ACQUISITION
CHANNEL
34. ACTIVATION
From signup to their first happy experience of your product
• Customers use product for first time
• Entry page
• First user experience
• Product features
• ACTIVATION GOALS: Click on something, Sign Up,…
• Uptime, Page Load Time, Absence of bugs
• Feature Set
• Usability & Design
• Pages per visit, Time on site, Conversion
2
Source: Dave McClure
35. ENGAGEMENT – STICKINESS
RETENTION
• KPI
• Customer retention (what % comes back)
• Churn rate
• Usage frequency
• One of the best predictors of success
• Tactics to bring them back
• Alerts, blogs, E-mail, Social networks,…
3
Source: Dave McClure
37. RETENTION MANAGEMENT
• It takes 6 – 7 customers to replace existing one
• If you can stop that one customer per leaving, you have
doubled your revenue and cut your cost od customer
acquisition in half
• Companies who put in a customer retention program
are 50% - 95% more profitable
• Increasing retention (LTV) directly decreases CAC.
Moving from 1% to 2% retention doubles revenue and
halves CAC.
3
Source: Lean Analytics
38. How would you feel if you
could no longer use this
product or service?
If 40%+ of people say they‘d be very disappointed to
lose the service, you‘ve found a fit, and it‘s time to
scale.
3
39. REFERRAL - VIRALITY
• Viral coefficient
• The number of new users that each user brings on
• Viral cycle time
• Speed with which a user invites another
• Type of virality
• Inherent: Built into product
• Artificial: Forced through reward system
• Word-of mouth: Satisfied users
4
Source: Dave McClure, Eric Ries
40. REFERRAL – VIRALITY
What % of users recommend you
• Make it easy for them to spread the word
• Referral mechanisms
• Social Media Sharing
• Invite a friend type mechanics
• App Reviews
• Word of mouth, Contests
• Affiliates
• E-mails, Widgets, Viral loops
4
Source: Dave McClure
41. NET PROMOTER SCORE
• How likely is that you would recommend our
company to a friend or colleague on a scale from 0 –
10?
• Promoters (9 – 10)
• Passives (7 – 8)
• Detractors (0 – 6)
• NPS = % Promoters - % Detractors
• NPS = 0 is good, NPS + 50 is excellent
4
42. REVENUE
• What % of users become paying customers
• Business Model
43. Metrics depand on your
business model
In every industry you have typical business models.
• E-commerce
• SaaS
• Advertising
• In-app purchases
• User generated content (social media)
• Two-sided marketplace
Source: Lean Analytics
44. E-commerce
• Conversion rate: N of visitors who buy sth
• Purchases per year: N of purchases made by each customer per year
• Average shooping chart size: Amount of money spent on a purchase
• Abandonment: % of people who begin to make a purchase, then don‘t
• CAC: Money spent to get soo to buy sth
• LTV: Revenue per customer
• Top keywords driving traffic to the site
• Top Search Terms
• Recommendation Engine: Added recommended produst
• Virality: Sharing per visitor
• Mailing list effetivnes
Source: Lean Analytics
45. Saas
• Attention: Attracting visitors
• Enrollment: Free trial
• Stickiness: Usage of product
• Conversion: Paying customers
• Revenue per customer: Money from customer in a time period
• CAC: Cost of getting a paying user
• Virality: Customers spreading the word
• Upselling: How often customers increase spending
• Uptime and reliability
• Churn: How many users leave in a given time period
• LTV: Worth of customers from cradle to grave
Source: Lean Analytics
46. Advertising
• Audience: How many people visit the site
• Unique visitors
• Engagement
• Churn: How loyal is the audience
• Ad Inventory: N of impressions that can be monitized
• Number of unique page views
• Ad rates (Cost per engagement): How much can a site make
• CTR: Impressions turnes into money
• Content/Advertising Balance: The balace of ad inventory rates and content
that maximizes overall performance.
Source: Lean Analytics
47. Free Mobile Application
(gatekeeper hampers experimentations)
• Business model: Downloadable content, New features (character appearance, advantages,…),
elimination of countdown timers, Upselling to a paid version, in-Game Adds
• Dawnloads
• CAC
• Launch rate: Downloaded, launch it, created account
• % of active users: DAU and MAU, daily/monthly active users
• % of paying users
• Time to first purchase
• APRU: Average monthly revenue per user
• Ratings click through: % of users who put a ration or a review
• Virality
• Churn
• LTV
Source: Lean Analytics
48. User Generated Content
• Number of engaged visitors: Stickiness
• Day to week ration: How many today‘s vistors were on the site erlier in the week
• Content creation
• Engagenemtn funnel changes: How fast are becoming more engaged
• Value of created content: Media Clicks
• Content sharing and virality
• Notification effectivness
Source: Lean Analytics
49. Two Sided Market
• Buyer and seller growth
• Inventory growth: New listings, completeness of listings
• Search effectivness
• Conversion funnels and what helps sell items
• Ratings and signs of fraud
• Pricing metrics for bidding methods
Source: Lean Analytics
50. COHORT ANALYSIS
COHORT = Group of users
Helps to measure user
engagement over time.
Growth -> Engagement
Users who join you in the first week will have a different
experience from those who join later on.
54. POST LAUNCH GOAL
Increase LTV = Improve value to customer
• Add features
• Improve features
• Remove features
• Find and foster loyalty behaviours
Decrease CAC
• Changes to messaging
• Changes to marketing channels
• Match experience and marketing
• Optimize customer acquisition
• Optimize funnel
• Experience for new users
61. (sources and references) Learn More
Steve Blank
@sgblank
http://steveblank.com/
Eric Ries
@EricRies
http://startuplessonslearned.com/
Ash Maurya
@ashmaurya
http://ashmaurya.com/
Dave McClure
@davemcclure
http://davemcclure.com/
Alex Osterwalder
@AlexOsterwalder
http://alexosterwalder.com
Brad Feld
@bfeld
http://feld.com/