Lean Startup for Finance: Using Innovation Accounting for Valuation and Risk Management

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David Binetti, Dinadesa , @dbinetti Whether you’re in Finance — or just report *to* Finance — you’ll want to catch David Binetti’s talk on Innovation Accounting. David will show how to calculate the ROI and Risk of innovation projects while avoiding common traps that can doom entrepreneurs before they begin.

Measuring Learning in Dollars
David Binetti
@dbinetti

Financial Options
→ Right, but not obligation
→ Delay decisions until we know more
Where there is uncertainty, you'll ﬁnd options.

Given what you've learned,
are you better, worse,
or about the same?

Risk Sigma
→ Normalized metric
→ Comparable between projects
→ Enables corporate governance

Accurate bad news is
superior to inaccurate
good news

KPIs
→ Sensitivity and Speciﬁcity (Accuracy)
→ Fall out, miss rate, PPV, FOR
→ Clinical trials for your business model

Value, Risk, KPIs?
That's (Innovation) Accounting!

Product Happy
→ No traps
→ Focuses on learning
→ Rewards speed and truth

Finance Happy
→ Reports in dollars/sigma
→ Allocates resources
→ Meaningful KPIs

Aubrey Smith, early member of GE’s FastWorks initiative, will leverage her experience working with large, F500s on innovation transformation to talk through what it takes to drive a large-scale change within a complex enterprise. During this session, the audience will have the chance to work with expert coaches on exercises focusing on Portfolio Management (believe it or not, everyone has an innovation “portfolio” to govern) and Cultural change.

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