Before you launch your idea test it and see if there is initial interest. This presentation will help you to test your idea and refine it before you launch. Lets make your idea more successful.
Testing Business Ideas by David Bland & Alex Osterwalder Peerasak C.
"This new Strategyzer book builds upon the Business Model Canvas and Value Proposition Canvas by integrating Assumptions Mapping and other powerful lean startup-style experiments." The Strategyzer
Free download: https://www.strategyzer.com/emails/testing-business-ideas-preview-free-download
To buy: https://www.strategyzer.com/books/testing-business-ideas-david-j-bland ; Amazon.com: Testing Business Ideas (9781119551447): David J. Bland, Alexander Osterwalder: Books https://amzn.to/2Pg7foy
From Idea to Business with Lean Startup & the Progress Board Strategyzer
This deck shows how you get from idea to business by using the business model canvas and lean startup methodologies. It introduces the Progress Board, a new tool that brings it all together.
Building Invincible Companies With Effective Business Portfolio Management
Alex will discuss how you can manage a portfolio of products successfully. How can you invent new business models (explore), improve existing ones (exploit), and manage them all across the organization (manage)? How should you visualize your business model portfolio, in order to be prepared for the future?
You will learn how to map the exploration of new business ideas and test them in a simple and practical way. You will learn how to manage and improve the businesses and products you already have, understand how much profit existing business models generate and point out any synergies/conflicts between your models.
Testing Business Ideas by David Bland & Alex Osterwalder Peerasak C.
"This new Strategyzer book builds upon the Business Model Canvas and Value Proposition Canvas by integrating Assumptions Mapping and other powerful lean startup-style experiments." The Strategyzer
Free download: https://www.strategyzer.com/emails/testing-business-ideas-preview-free-download
To buy: https://www.strategyzer.com/books/testing-business-ideas-david-j-bland ; Amazon.com: Testing Business Ideas (9781119551447): David J. Bland, Alexander Osterwalder: Books https://amzn.to/2Pg7foy
From Idea to Business with Lean Startup & the Progress Board Strategyzer
This deck shows how you get from idea to business by using the business model canvas and lean startup methodologies. It introduces the Progress Board, a new tool that brings it all together.
Building Invincible Companies With Effective Business Portfolio Management
Alex will discuss how you can manage a portfolio of products successfully. How can you invent new business models (explore), improve existing ones (exploit), and manage them all across the organization (manage)? How should you visualize your business model portfolio, in order to be prepared for the future?
You will learn how to map the exploration of new business ideas and test them in a simple and practical way. You will learn how to manage and improve the businesses and products you already have, understand how much profit existing business models generate and point out any synergies/conflicts between your models.
Best Practices on Platform Product Management by PayPal Sr PMProduct School
Main takeaways:
-Understanding problem and building product sense
Creating the right content for the audience
-Align on the KPIs/goals to build product strategy
-Collaborating to execute relentlessly
-Continuous learning to inspire and educate
Finding Product / Market Fit: Introducing the PMF Matrix - Presentation by Ri...Rishi Dean
These slides were used to facilitate a discussion of entrepreneurial MIT alums, mainly from the MIT Sloan business school. My intention was to introduce many of the newer, leaner concepts of early stage start-up development to a group that often sees "technology first" businesses.
This presentation centers on the concept of Product / Market Fit: what it is, why it's important, and how to achieve it. I propose my "Product Market Fit Matrix" that helps to characterize the issues of the start-up and presents various frameworks that can help guide development. In a sense the Product / Market Fit Matrix is a meta-framework.
For more information please visit: http://www.rishidean.com
ChatGPT for Data Science Projects presentation introduces the capabilities of ChatGPT, an AI large language generative model that can assist data scientists in various stages of a project. The presentation covers three main topics: data exploration and analysis, building predictive models, and model evaluation and selection. Each topic includes examples of questions that can be asked of ChatGPT to generate insights and assist with decision-making. The presentation also includes a section on setting up ChatGPT for data analysis, covering topics such as installing required libraries, preparing data, and initializing ChatGPT. This presentation is ideal for anyone interested in exploring the capabilities of AI language models in data science projects.
Test for Success: A Guide to A/B Testing on Emails & Landing PagesOptimizely
Email marketing is a key component to any successful marketing strategy — and it's constantly evolving! That's why testing and optimizing your communications is just as important as the strategy itself.
Sometimes knowing how, what, and when to test can seem overwhelming but don't worry, we've got your back. Join this informative webinar with Jessica Langensand of Marketo and Allison Sparrow of Optimizely to discover:
How to design an effective email A/B test
What to test in your emails and landing pages
Testing ideas you'll want to share with your team!
Understanding GenAI/LLM and What is Google Offering - Felix GohNUS-ISS
With the recent buzz on Generative AI & Large Language Models, the question is to what extent can these technologies be applied at work or when you're studying and how easy is it to manage/develop your own models? Hear from our guest speaker from Google as he shares some insights into how industries are evolving with these trends and what are some of Google's offerings from Duet AI in Google Workspace to the GenAI App Builder on Google Cloud.
An introduction to the framework "Business Model Canvas" illustrated by concrete Business Models of digital champions such as Linkedin, Scoop.it, HelloMentor, Viadeo, HP, eBay, Google, GMF, AXA, P&G.
Expanding SaaS Funnels with Product-Led GrowthLucas Neo
Its instinctive to think about Marketing and Sales when we talk about Growth. Between 2016 and 2017, we took a Product-led approach and significantly expanded our top of funnel leads. Learn about why product led growth is the future and how your company can move towards it too.
This talk was presented at Holistics Office on 2nd August 2018 in Ho Chi Minh.
A primer on how ab testing can be set-up for success in an e-commerce environment. Includes guidelines of how to set-up ab tests including hypotheses definition, sample size determination, statistical testing and avoiding bias that can come in any experiment's set-up
[DSC Europe 23] Marcel Tkacik - Augmented Retrieval Products with GAI modelsDataScienceConferenc1
This session will provide a balanced insight into the technical development and business-centric application of augmented retrieval products, utilizing Generative AI models. We will traverse from requirements engineering to prototyping and user acceptance testing, spotlighting the critical role of optimizing vectorizers for superior smart search functionality within a business ecosystem. A substantial focus will be on demonstrating the deployment of these advanced models on Azure infrastructure, ensuring scalable and efficient solutions. Additionally, the integration of strategic feedback mechanisms will be addressed, essential for perpetually enhancing the quality of answers and aligning products with evolving business goals and user requisites, ultimately fostering refined decision-making and improved business operations.
NZA PRESENTACIÓN DE GRABADOS EN VIDRIO Y/O CRISTALNicole Zela Awe
Encuentra el regalo perfecto para toda ocasión
Piezas exclusivas de diseño grabadas a mano, utilizando la técnica de punta y de taladro, según sea el gráfico elegido. Te ayudo a escoger la imagen y/o el tipo de letra más adecuado para la pieza que desees tallar. Si no te convence una imagen en particular te puedo hacer una composición de diseño en base a lo que te gustaría plasmar, dando como resultado piezas exclusivas con diseños personalizados.
Excelentes regalos para cumpleaños, aniversarios , matrimonios, etc.
Best Practices on Platform Product Management by PayPal Sr PMProduct School
Main takeaways:
-Understanding problem and building product sense
Creating the right content for the audience
-Align on the KPIs/goals to build product strategy
-Collaborating to execute relentlessly
-Continuous learning to inspire and educate
Finding Product / Market Fit: Introducing the PMF Matrix - Presentation by Ri...Rishi Dean
These slides were used to facilitate a discussion of entrepreneurial MIT alums, mainly from the MIT Sloan business school. My intention was to introduce many of the newer, leaner concepts of early stage start-up development to a group that often sees "technology first" businesses.
This presentation centers on the concept of Product / Market Fit: what it is, why it's important, and how to achieve it. I propose my "Product Market Fit Matrix" that helps to characterize the issues of the start-up and presents various frameworks that can help guide development. In a sense the Product / Market Fit Matrix is a meta-framework.
For more information please visit: http://www.rishidean.com
ChatGPT for Data Science Projects presentation introduces the capabilities of ChatGPT, an AI large language generative model that can assist data scientists in various stages of a project. The presentation covers three main topics: data exploration and analysis, building predictive models, and model evaluation and selection. Each topic includes examples of questions that can be asked of ChatGPT to generate insights and assist with decision-making. The presentation also includes a section on setting up ChatGPT for data analysis, covering topics such as installing required libraries, preparing data, and initializing ChatGPT. This presentation is ideal for anyone interested in exploring the capabilities of AI language models in data science projects.
Test for Success: A Guide to A/B Testing on Emails & Landing PagesOptimizely
Email marketing is a key component to any successful marketing strategy — and it's constantly evolving! That's why testing and optimizing your communications is just as important as the strategy itself.
Sometimes knowing how, what, and when to test can seem overwhelming but don't worry, we've got your back. Join this informative webinar with Jessica Langensand of Marketo and Allison Sparrow of Optimizely to discover:
How to design an effective email A/B test
What to test in your emails and landing pages
Testing ideas you'll want to share with your team!
Understanding GenAI/LLM and What is Google Offering - Felix GohNUS-ISS
With the recent buzz on Generative AI & Large Language Models, the question is to what extent can these technologies be applied at work or when you're studying and how easy is it to manage/develop your own models? Hear from our guest speaker from Google as he shares some insights into how industries are evolving with these trends and what are some of Google's offerings from Duet AI in Google Workspace to the GenAI App Builder on Google Cloud.
An introduction to the framework "Business Model Canvas" illustrated by concrete Business Models of digital champions such as Linkedin, Scoop.it, HelloMentor, Viadeo, HP, eBay, Google, GMF, AXA, P&G.
Expanding SaaS Funnels with Product-Led GrowthLucas Neo
Its instinctive to think about Marketing and Sales when we talk about Growth. Between 2016 and 2017, we took a Product-led approach and significantly expanded our top of funnel leads. Learn about why product led growth is the future and how your company can move towards it too.
This talk was presented at Holistics Office on 2nd August 2018 in Ho Chi Minh.
A primer on how ab testing can be set-up for success in an e-commerce environment. Includes guidelines of how to set-up ab tests including hypotheses definition, sample size determination, statistical testing and avoiding bias that can come in any experiment's set-up
[DSC Europe 23] Marcel Tkacik - Augmented Retrieval Products with GAI modelsDataScienceConferenc1
This session will provide a balanced insight into the technical development and business-centric application of augmented retrieval products, utilizing Generative AI models. We will traverse from requirements engineering to prototyping and user acceptance testing, spotlighting the critical role of optimizing vectorizers for superior smart search functionality within a business ecosystem. A substantial focus will be on demonstrating the deployment of these advanced models on Azure infrastructure, ensuring scalable and efficient solutions. Additionally, the integration of strategic feedback mechanisms will be addressed, essential for perpetually enhancing the quality of answers and aligning products with evolving business goals and user requisites, ultimately fostering refined decision-making and improved business operations.
NZA PRESENTACIÓN DE GRABADOS EN VIDRIO Y/O CRISTALNicole Zela Awe
Encuentra el regalo perfecto para toda ocasión
Piezas exclusivas de diseño grabadas a mano, utilizando la técnica de punta y de taladro, según sea el gráfico elegido. Te ayudo a escoger la imagen y/o el tipo de letra más adecuado para la pieza que desees tallar. Si no te convence una imagen en particular te puedo hacer una composición de diseño en base a lo que te gustaría plasmar, dando como resultado piezas exclusivas con diseños personalizados.
Excelentes regalos para cumpleaños, aniversarios , matrimonios, etc.
Why Should I Consider Abolition From Government SchoolsPaul Bass
Lawyer Kevin Novak has a bold assertion. Do you agree? Are you a person of faith? Do you follow the Bible and it's principles? Would you imagine that the Bible says something about where your money goes? This is a presentation from a live webinar by Homeschool Highways host Paul Bass.
Get to know the Wikitude SDK in its details. Learn what the Wikitude SDK is offering and how it is structured. See the advantages of the Native API vs. the JavaScript API.
Augmented World Expo (AWE) is back for its seventh year in our largest conference and expo featuring technologies giving us superpowers: augmented reality (AR), virtual reality (VR) and wearable tech. Join over 4,000 attendees from all over the world including a mix of CEOs, CTOs, designers, developers, creative agencies, futurists, analysts, investors, and top press in a fantastic opportunity to learn, inspire, partner, and experience first hand the most exciting industry of our times. See more at http://AugmentedWorldExpo.com
Moderator: Christian Villwock (SMI)
Panelists:
Fabian Quosdorf (Wonderlamp)
Ronald Liebermann (Shoutr Labs)
Nico Nonne (Trotzkind)
Michael Geidel (MiriquidiFilm)
Monika Bielskyte (AFE)
Discussion on RA offline streaming with shoutr.Boxx, Things we learned about Story telling in VR, bringing real 3D people to VR, and WebAR vs AppAR
Philipp Nagele (CTO, Wikitude) An Insider Deep-Dive into the Wikitude SDK AugmentedWorldExpo
Philipp Nagele (CTO, Wikitude GmbH) gives an Insider Deep-Dive into the Wikitude SDK
An introduction into the many options of the Wikitude SDK with a deeper look into advanced features like Plugins API and how to combine third party libraries with the Wikitude SDK. We will look into the general architecture of the SDK and deep-dive into a few outstanding (and maybe not so well-known) features of the SDK.
Wolfgang Stelzle (RE’FLEKT) Time to make Money with Augmented Reality – Tools...AugmentedWorldExpo
Covering next level AR & VR solutions all the way from prototype to final product. RE’FLEKT CEO Wolfgang Stelzle will explain influences the big five (Apple, Google, Facebook, Microsoft and Samsung) have on making money with AR as well as how enterprises can easily create their own content for an in-house scalable production of AR, VR and 360° Apps. To conclude, he will look at current smart assistant solutions incorporating Augmented and Virtual Reality as a digital assistant for everyday use.
Growth hacking - Talk at KTN Entrepreneurs Forum Sheffield on 26 May 2016Jamie Shuker
A quick-n-dirty 20 minute talk on Growth Hacking. After some debate the group arrived at the consensus that perhaps "marketing innovation" is a better term.
Ideation, business models; and how and where to startSaberi Marais
Presentation promotes the Lean Startup principles and includes Steve Blank's cusotmer development process and Osterwalder Business Model generation canvas as recommended by the authors
The Startup journey: From MVP to Product-Market FitAdrian M Odgers
This presentation comes from a lecture/workshop I gave to the Brinc.io startup accelerator program. The lecture was focused on outlining the journey a startup goes through from MVP to Product-Market fit.
It highlights what the different stages are, ideas on what you should measure as well as some of the key challenges startups will face.
Five Steps In Building A Bullet Proof Content Marketing StrategyGreg Shuey
Here are the slides from my presentation at the 2016 Great Salt Lake Business Conference where I discussed the five steps in building a bullet proof content marketing strategy.
Getting to Product Market Fit - An Overview of Customer Discovery & ValidationJason Evanish
An overview of the first two stages of Steve Blank's Four Steps to the Epiphany: Customer Discovery and Customer Validation. Includes in depth advice on the customer development interview as well.
I'm writing a book on How to Build Customer Driven Products based on tactics like the ones in this presentation. You can sign up to learn more here: http://eepurl.com/RZoO9
Are you thinking of starting your own business? Do you have an idea that you want to turn into a reality? Do you want to be your own boss?
If so, then the Business Start Up Boot Camp is for you! It will cover the initial building blocks of setting up a successful business and will provide support, advice, resources, guidance and mentoring to help you create a commercially viable venture.
An overview to the Lean Startup methodology and Lean Canvas tool, meant for an audience with little previous exposure to entrepreneurism or strategic project development. This overview can be provided in a 1-hour time slot, then follow-up can happen with an extended Lean Startup workshop or consulting session.
The First 2 Steps to the Epiphany: Customer Discovery, Customer Validation an...Jason Evanish
An outline of the key parts of the first two steps of Steve Blank's Four Steps to the Epiphany as well as how to do customer development interviews.
I'm writing a book on How to Build Customer Driven Products based on tactics like the ones in this presentation. You can sign up to learn more here: http://eepurl.com/RZoO9
Key business activities you need to consider before starting up. Different types of company, opening a business bank account, how to name your business to name a few
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...PaulBryant58
This article provides a comprehensive guide on how to
effectively manage the convert Accpac to QuickBooks , with a particular focus on utilizing online accounting services to streamline the process.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your company’s legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, we’ll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
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Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Explore our most comprehensive guide on lookback analysis at SafePaaS, covering access governance and how it can transform modern ERP audits. Browse now!
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At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
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HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
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It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
2. 10 testing principles
1. Realize that evidence trumps opinion
2. Learn faster and reduce risk by embracing failure
3. Test early, refine later
4. Experiments = reality
5. Balance learnings and vision
6. Identify idea killers
7. Understand customers first
8. Make it measurable
9. Accept that not all facts are equal
10. Test irreversible decisions twice as much
3. Do you have evidence?
Which gains matter most to
your customers?
Which ones are most
essential?
Which pains matter most to
your customers?
Which ones are most
extreme?
Which jobs matter to your
customers?
Which ones matter most?
Which one of your gain creators
customers really need or desire?
Which ones do they crave most?
Which one of your pain relievers helps
your customers with their headaches?
Which ones do they crave most?
Which one of your
products and services
customers really want?
Which ones they want
the most?
4. Testing your value proposition
1. Select a value proposition to test
2. Select factors of competition
3. Score your value proposition
4. Add competing value propositions
5. Score competing propositions
6. Analyse your sweet spot
5.
6. De Bono Thinking Hats
• Pitch
− White hat
−Information and data. Neutral and objective
− Black hat
−Difficulties, weaknesses, dangers, spotting the risks
− Yellow hat
−Positives, plus points
− Green hat
−Ideas, alternatives, possibilities, solutions to black hat issues
• Evolve and redesign if required
7. • Lets do it.
− Discuss your idea with your group
− Your group then goes through the De Bono hats a round at
a time
−First round white hat
−Second round black hat etc
You have 5 mins per round
8. Use experiments to test
Willingness to
pay
Priorities and
Preferences
Interest and
Relevance
Provide evidence that potential
customers are interested enough in
your value proposition to pay. Deliver
facts that show they will put their
money where their mouth is
Show which jobs, pains and gains
your potential customers and partners
value most and which ones they value
least. Provide evidence that indicates
which features of your value
proposition they prefer
Prove that potential customers are
genuinely interested. Show that your
ideas are relevant enough to them to
get them to perform actions that go
beyond lip service
9. Experiments
• Lab studies
− Minimum viable products
− Prototypes
• Sales actions
− Mock sales
− Presales
− Crowdfunding
• Tracking actions
− Ad and link tracking
− Landing page
− A/B testing
• Participatory design and evaluation
− Speedboat
− Illustrations, storyboards and scenarios
10. Lab studies
Minimum viable product
• Make your idea real as quickly as possible
• A MVP is a representation or prototype of your product
• Not finished or polished
• Goal is to design and produce a MVP to explore customer
interest
• How
− Storyboard
− Drawings
− Renders
− 3D prototypes
Questions to ask of a MVP
• Which MVP’s create value for you?
• Which ones should we progress with and which ones
should we ditch?
• What is missing?
• What would you like to see?
• What should be left out?
• What should be added?
• Could there be other options?
11. Sales actions
Crowdfunding
• Crowdfunding is one of the best ways of attracting pre
sales and analysing initial interest
• Its also a way of raising funds at the same time
• Look at sites like Kickstarter
• Kickstarter allows you to advertise a project and if people
like it they will pledge money in exchange for the item
itself
• The project receives funds only if you reach your
predefined funding goal – all or nothing.
Pre sales
• Main objective here is to explore initial interest not sales
• If there isn’t enough interest to produce the end product
the sale can be cancelled and the customer reimbursed
• It’s a good way of funding the first round of products
without using your own money
12. Tracking
Ad tracking
• Select search terms that best represent what you want
to test, i.e. pains, gains or the value proposition
• Design your ad / test with a headline, link to a landing
page and blurb. Make sure it represents what you want
to test
• Launch your campaign. Define a budget for your
campaign and launch it. Pay only for clicks on your ad
which represent interest
• Measure clicks. Learn how many people click on your
ad. No clicks may indicate a lack of interest
Unique link tracking
• Fabricate a unique and trackable link to more detailed
information about your idea with a service such as goo.gl
• Pitch and track your idea to a potential customer. During
or after the meeting give the person the unique link and
mention it points to more detailed information
• Learn about genuine interest. Track if the customer
used the link or not. If the link wasn’t used it may
indicate a lack of interest or more important jobs, pains,
and gains than those that your idea addresses
13. Landing page
• The goal of a landing page is to validate one or more
hypotheses, not to collect emails or sell, which is a nice by
product of the experiment.
• Elements
− Traffic – generate traffic with ads, social media or existing
channels
− Headline – Craft a headline that speaks to your potential
customers and introduces the value proposition
− Value proposition – ensure your value proposition is clear and
tangible to potential customers
− Call to action – get website visitors to perform an action that
you can learn from
− Outreach – Reach out to people who performed the call to
action. Investigate why they were motivated to perform the
action
Total audience
addressed
Visitors to
website
Visitors who
performed the
action
Visitors who
are willing to
talk to you
14. Experiments
• Lab studies
− Minimum viable products
− Prototypes
• Sales actions
− Mock sales
− Presales
− Crowdfunding
• Tracking actions
− Ad and link tracking
− Landing page
− A/B testing
• Participatory design and evaluation
− Speedboat
− Illustrations, storyboards and scenarios
Which ones
could you use?
15. Innovation Games
Product box
1. Design. Invite customers to design a cardboard box
for the product they would buy. Ask them to
feature key marketing messages, main features and
key benefits they would expect
2. Pitch. Ask them to now pitch the box to you.
3. Capture. Observe and note which messages,
features and benefits customers mention on the box
and in the pitch. Relate this back to your initial
value proposition
Speed Boat
1. Set up – Prepare a large poster with a speed boat
or sailboat at sea
2. Identify pains – Invite people to identify problems,
obstacles and risks that are preventing them
performing their jobs. Each one is an anchor and
the lower the anchor the more extreme the pain
3. Identify gains – Invite people to identify things that
will make the boat go faster.
4. Analyse – Compare the results against your own
initial thoughts
16. Lets try them
• One group do the speed boat test
• One group do the product box test
• Then swap
You have 20 mins per test
17. The testing process
Build
Measure
Learn
1. (Re)Shape your ideas 2. Extract your hypothesis
3. Design your test
4. Enter the learning loop
5. Capture the results
6. Measure progress
18. 10 characteristics of great value propositions
1. Are embedded in great business models
2. Focus on the jobs, pains and gains that matter most to customers
3. Focus on unsatisfied jobs, unresolved gains and unresolved pains
4. Target few jobs, pains and gains but do so very well
5. Go beyond functional jobs and address emotional and social jobs
6. Align with how customers measure success
7. Focus on jobs, pains and gains that a lot of people have or that some will pay a lot of money for.
8. Differentiate from competition on jobs, pains and gains that customers care about
9. Outperform competition substantially on at least one dimension
10. Are difficult to copy