SlideShare a Scribd company logo
1 of 43
Download to read offline
effective agile.
effective agile.
challenge everything
Don McGreal / Ralph Jocham
The Product Management Vacuum
Dallas, Houston, Minneapolis, Cleveland, Columbus, Calgary
linkedin.com/in/donmcgreal
@donmcgreal
Don.McGreal@improving.com
Switzerland / Europe
effective agile.challenge everything
linkedin.com/in/ralphjocham
@rjocham
Ralph.Jocham@effectiveagile.com
3
effective agile.
Let’s start with…
Follow the instructions on your handouts.
4 3 2 1 0
4 minutes!
effective agile.
Summer Meadows Exercise
Draw this:
10 blue flowers with 5 petals each
5 blue flowers with 6 petals each
13 red flowers with 6 petals each
2 cows with 3 black spots
1 cow with 5 black spots
2 cows with 4 black spots
2 birds to reside in the upper left corner
3 birds in the middle
1 sun to the right with 5 sun beams
Your success will be measured by
how closely you match the specs.
Draw a beautiful summer meadow with
blue and red flowers in green grass, some
cows and birds under a shining sun.
This scene reminds our customer of their
childhood growing up on a farm.
Your success will be measured by
how happy your customer is with it.
Where do
you suppose
these specs
came from?
What is
this?
How did
this affect
how you
worked?
How did
this affect
how you
worked?
What would
you do
differently
next time?
effective agile.
The Bigger Picture
Company Vision
Business Strategy
Product Vision
Product Strategy
Release Plan
Sprint
Plan
Daily
Plan
Vision
Value
Validation
Project Charters
Project Plans
(time, budget, scope)
Milestones
Focus on… Over…
Product
Management
Vacuum
effective agile.
Vision
effective agile.
Boiler Plate Warning
Boiler plate vision
statements tend to be
ignored.
Try pragmatic,
real, & emotional.
effective agile.
A Vision should have…
1. Clear Customer Segment
2. Clear Value Proposition
3. Emotion
4. Practicality
5. Pervasiveness
effective agile.
Techniques For Modeling Business Strategy
Business Model Canvas
The original business strategy canvas
Lean Canvas
A simple problem/solution approach targeted for
entrepreneurs and startups
Value Proposition Canvas
Helps design product and services your customers
want to buy
Have you used
any others?
effective agile.
Business Model Canvas for LinkedIn
©2008-2017 Improving Enterprises, Inc
businessmodelgeneration.com
Professionals
Recruiters
Companies
Networking News
Find
Candidates
Branding
Advertising
effective agile.
effective agile.
effective agile.
Innovation Games® Product Box
Front
• Product Name
• Image(s)
• Clear Target Customer
• Clear Value Proposition
Back
• Sub-features
effective agile.
Techniques For Creating A Product Vision
Product/Vision Box
A collaboration tool for identifying the most
important features and a vision for a product
Elevator Pitch Template
A popular template to help organize thoughts
about the vision
Have you used
any others?
effective agile.
Product Vision Template
FOR … [target audience]
WHO … [need, want]
[product name] IS A … [market category]
THAT … [one key benefit]
UNLIKE … [competition or current situation]
OUR PRODUCT … [competitive advantage]
* From “Crossing the Chasm” Geoffrey Moore
effective agile.
A Vision should have…
1. Clear Customer Segment
2. Clear Value Proposition
3. Emotion
4. Practicality
5. Pervasiveness
effective agile.
Two Brains
Emotional
Practical
Low High
LowHigh
Source: http://gamestorming.com/2-brains-tell-it-sell-it/
Happy
CPAs!
Speeds up the
mundane
work so you
can get home
for dinner
OptimizeWorkflowfor CPAs
Speeds up
workflow
effective agile.
A Vision should have…
1. Clear Customer Segment
2. Clear Value Proposition
3. Emotion
4. Practicality
5. Pervasiveness
effective agile.
Value
effective agile.
1-2-4 (Table) Exercise
What is value?
1 - 30 secs
3 2 1 0
2 - 60 secs Table – 1:30 secs
effective agile.
For People, Value is…
effective agile.
The benefit to the organization,
represented in money terms, that
results from the use of a product or
service.
For Organizations, Value is…
The benefit to society, not
necessarily represented in money
terms, that results from the use of a
product or service.
FOR-PROFIT ORGANIZATIONS NOT-FOR-PROFIT ORGANIZATIONS
effective agile.
Creating Value
What is the only way for a
Scrum Team to create value?
effective agile.
A Release Is Needed To Realize Value
ReleaseIdentifying requirements
Creating the business case
Analyzing the industry and competition
Identifying customers and their needs
Forecasting and feasibility
Strategic product planning
Release planning
Release execution
Product Launch
Auditing results
Sustaining the product
Product retirement
Creating a roadmap
Value
effective agile.
Traditional Development Delays Value
Value
Months
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
effective agile.
Business Value Over Time
Scrum
Waterfall
effective agile.
Validation
effective agile.
Project vs Product Exercise
What makes a
project successful?
Your success will be measured by
process compliance
Your success will be measured by
the validation of value delivered
What makes a
product successful?
4 3 2 1 0
4 minutes!
effective agile.
Product Owners Have a Product Mindset
Scope
TimeBudget
Leads to less
business
involvement, more
task management.
Project Mindset
Success upfront defined
inside out:
• Scope
• Time
• Budget
Product Mindset
Success continuously
driven by business metrics
outside in:
• User adoption/retention
• Revenue
• Cost savings per feature
Leads to less waste,
more creativity,
and more releases.
Focus on Value leads
to Frequent Validation
Focus on Projects leadsto Process Compliance
effective agile.
Release
Business Value Over Time
Scrum
Waterfall
effective agile.
Business Value Over Time – Optimized
Release Release Release
effective agile.
Two Forms of Validation
1. Expertise
2. Reality
Everything is
a guess until
this happens!
effective agile.
Minimal Viable Product (MVP)
• Has enough value that people
are willing to use it or buy it
• Demonstrates enough future
benefit to retain early adopters
• Provides a feedback loop to
guide future development
Kano Model
effective agile.
MVP Patterns
• Single Feature
• Promotional MVP
• Mining MVP
• Landing Page
• Wizard of Oz Kano Model
effective agile.
Measuring the Three Vs
Putting it all together
effective agile.
Delivery Metrics
Pizzas Delivered per Trip
Time taking an order
Time for Delivery
Miles per Delivery
Fuel Used
Order Accuracy (Quality)
Route Efficiency
Orders per Driver
Owner Metrics
Revenue
Investments/Costs
Customer Satisfaction
Repeat Customers
Employee Satisfaction
Growth
Market Drivers & Trends
Market Share
Circumstantial Direct
effective agile.
Delivery Metrics
Velocity
Number of Tests
Code Coverage
Defects
Coupling
Cohesion
Code Complexity
Build Failures
Process Adherence
Owner Metrics
Revenue
Per Release
Per Employee
Investments/Costs
Customer Satisfaction
Employee Satisfaction
Lead & Cycle Time
Innovation Rate
Customer Usage
Circumstantial Direct
effective agile.
Tracking Metrics
Sales
Employee Satisfaction
Cost:
$50k/Sprint
Wildly
Important
Goal
1. Focusing on the Wildly Important Goal
2. Acting on Lead Measures
3. Keeping a Compelling Scoreboard
4. Creating a Cadence of Accountability
effective agile.
Yes, We Do Scrum. And Our Product Owner Is A…
55
Product
Owner Role
Expected
benefits
EntrepreneurSponsorBusiness
Representative
ProxyScribe
Yes, And…
Not
Scrum
Initiating
Receiving
Dallas, Houston, Minneapolis, Cleveland, Columbus, Calgary
linkedin.com/in/donmcgreal
@donmcgreal
Don.McGreal@improving.com
Switzerland / Europe
effective agile.challenge everything
linkedin.com/in/ralphjocham
@rjocham
Ralph.Jocham@effectiveagile.com
Thank You!

More Related Content

What's hot

Scrum In Ten Slides (v2.0) 2018
Scrum In Ten Slides (v2.0) 2018Scrum In Ten Slides (v2.0) 2018
Scrum In Ten Slides (v2.0) 2018pmengal
 
Agile evolution lifecycle - From implementing Agile to being Agile
Agile evolution lifecycle - From implementing Agile to being AgileAgile evolution lifecycle - From implementing Agile to being Agile
Agile evolution lifecycle - From implementing Agile to being AgileMichal Epstein
 
SAFe® - scaled agile framework in practice
SAFe® - scaled agile framework in practiceSAFe® - scaled agile framework in practice
SAFe® - scaled agile framework in practiceIntland Software GmbH
 
Beyond the Scrum Master - Becoming an Agile Coach
Beyond the Scrum Master - Becoming an Agile CoachBeyond the Scrum Master - Becoming an Agile Coach
Beyond the Scrum Master - Becoming an Agile CoachCprime
 
Lean StartUp y Agile Software Development
Lean StartUp y Agile Software DevelopmentLean StartUp y Agile Software Development
Lean StartUp y Agile Software DevelopmentJohnny Ordóñez
 
Intro to Kanban - AgileDayChile2011 Keynote
Intro to Kanban - AgileDayChile2011 KeynoteIntro to Kanban - AgileDayChile2011 Keynote
Intro to Kanban - AgileDayChile2011 KeynoteChileAgil
 
Foundations of the Scaled Agile Framework® (SAFe® ) 4.5
Foundations of the Scaled Agile Framework® (SAFe® ) 4.5Foundations of the Scaled Agile Framework® (SAFe® ) 4.5
Foundations of the Scaled Agile Framework® (SAFe® ) 4.5netmind
 
Agile Mindset For Executives
Agile Mindset For ExecutivesAgile Mindset For Executives
Agile Mindset For ExecutivesMichael Tarnowski
 
Product Backlog - Refinement and Prioritization Techniques
Product Backlog - Refinement and Prioritization TechniquesProduct Backlog - Refinement and Prioritization Techniques
Product Backlog - Refinement and Prioritization TechniquesVikash Karuna
 
21 Story Splitting Patterns
21 Story Splitting Patterns21 Story Splitting Patterns
21 Story Splitting PatternsKent McDonald
 
Advanced Scrum master workshop
Advanced Scrum master workshopAdvanced Scrum master workshop
Advanced Scrum master workshopElad Sofer
 
Agile adoption vs Agile transformation
Agile adoption vs Agile transformationAgile adoption vs Agile transformation
Agile adoption vs Agile transformationMatthew Moran
 
Product Management for Startups by Dan Olsen
Product Management for Startups by Dan OlsenProduct Management for Startups by Dan Olsen
Product Management for Startups by Dan OlsenDan Olsen
 
The Agile Product Owner: Beyond the Books and Classrooms
The Agile Product Owner: Beyond the Books and ClassroomsThe Agile Product Owner: Beyond the Books and Classrooms
The Agile Product Owner: Beyond the Books and ClassroomsEnterprise Knowledge
 
Agile - Scrum Presentation
Agile - Scrum PresentationAgile - Scrum Presentation
Agile - Scrum Presentationgihanlsw
 

What's hot (20)

Scrum In Ten Slides (v2.0) 2018
Scrum In Ten Slides (v2.0) 2018Scrum In Ten Slides (v2.0) 2018
Scrum In Ten Slides (v2.0) 2018
 
What is Scrum
What is ScrumWhat is Scrum
What is Scrum
 
Agile evolution lifecycle - From implementing Agile to being Agile
Agile evolution lifecycle - From implementing Agile to being AgileAgile evolution lifecycle - From implementing Agile to being Agile
Agile evolution lifecycle - From implementing Agile to being Agile
 
Lets kanban
Lets kanbanLets kanban
Lets kanban
 
SAFe® - scaled agile framework in practice
SAFe® - scaled agile framework in practiceSAFe® - scaled agile framework in practice
SAFe® - scaled agile framework in practice
 
Beyond the Scrum Master - Becoming an Agile Coach
Beyond the Scrum Master - Becoming an Agile CoachBeyond the Scrum Master - Becoming an Agile Coach
Beyond the Scrum Master - Becoming an Agile Coach
 
Lean StartUp y Agile Software Development
Lean StartUp y Agile Software DevelopmentLean StartUp y Agile Software Development
Lean StartUp y Agile Software Development
 
Intro to Kanban - AgileDayChile2011 Keynote
Intro to Kanban - AgileDayChile2011 KeynoteIntro to Kanban - AgileDayChile2011 Keynote
Intro to Kanban - AgileDayChile2011 Keynote
 
Foundations of the Scaled Agile Framework® (SAFe® ) 4.5
Foundations of the Scaled Agile Framework® (SAFe® ) 4.5Foundations of the Scaled Agile Framework® (SAFe® ) 4.5
Foundations of the Scaled Agile Framework® (SAFe® ) 4.5
 
Agile Mindset For Executives
Agile Mindset For ExecutivesAgile Mindset For Executives
Agile Mindset For Executives
 
Product Backlog - Refinement and Prioritization Techniques
Product Backlog - Refinement and Prioritization TechniquesProduct Backlog - Refinement and Prioritization Techniques
Product Backlog - Refinement and Prioritization Techniques
 
Agile coach - roadmap and user story map
Agile coach - roadmap and user story map Agile coach - roadmap and user story map
Agile coach - roadmap and user story map
 
21 Story Splitting Patterns
21 Story Splitting Patterns21 Story Splitting Patterns
21 Story Splitting Patterns
 
Advanced Scrum master workshop
Advanced Scrum master workshopAdvanced Scrum master workshop
Advanced Scrum master workshop
 
Agile adoption vs Agile transformation
Agile adoption vs Agile transformationAgile adoption vs Agile transformation
Agile adoption vs Agile transformation
 
Product Management for Startups by Dan Olsen
Product Management for Startups by Dan OlsenProduct Management for Startups by Dan Olsen
Product Management for Startups by Dan Olsen
 
The Agile Product Owner: Beyond the Books and Classrooms
The Agile Product Owner: Beyond the Books and ClassroomsThe Agile Product Owner: Beyond the Books and Classrooms
The Agile Product Owner: Beyond the Books and Classrooms
 
Agile - Scrum Presentation
Agile - Scrum PresentationAgile - Scrum Presentation
Agile - Scrum Presentation
 
Scrum Master
Scrum MasterScrum Master
Scrum Master
 
Kanban
Kanban Kanban
Kanban
 

Similar to The Product Management Vacuum and the 3 V's

Customer Development for Startups
Customer Development for StartupsCustomer Development for Startups
Customer Development for StartupsGVA
 
Presented at Ford's 2017 Global IT Learning Summit (GLITS)
Presented at Ford's 2017 Global IT Learning Summit (GLITS)Presented at Ford's 2017 Global IT Learning Summit (GLITS)
Presented at Ford's 2017 Global IT Learning Summit (GLITS)Ron Lazaro
 
Framework Thinking - 7 Frameworks To Skyrocket Your Career
Framework Thinking - 7 Frameworks To Skyrocket Your CareerFramework Thinking - 7 Frameworks To Skyrocket Your Career
Framework Thinking - 7 Frameworks To Skyrocket Your CareerSean Johnson
 
Product Anti-pattern: Becoming Better Product Manager
Product Anti-pattern: Becoming Better Product ManagerProduct Anti-pattern: Becoming Better Product Manager
Product Anti-pattern: Becoming Better Product ManagerRangga Wiseno
 
200129 advise team training day 2
200129 advise team training   day 2200129 advise team training   day 2
200129 advise team training day 2ChrisGamuyao1
 
Building and Scaling a Product Team
 Building and Scaling a Product Team Building and Scaling a Product Team
Building and Scaling a Product TeamRich Mironov
 
Karla.Rodriguez.Portfolio
Karla.Rodriguez.PortfolioKarla.Rodriguez.Portfolio
Karla.Rodriguez.PortfolioKarla Rodriguez
 
2010 04 28 The Lean Startup webinar for the Lean Enterprise Institute
2010 04 28 The Lean Startup webinar for the Lean Enterprise Institute2010 04 28 The Lean Startup webinar for the Lean Enterprise Institute
2010 04 28 The Lean Startup webinar for the Lean Enterprise InstituteEric Ries
 
Professional Project Manager Should Be Proficient in Agile
Professional Project Manager Should Be Proficient in AgileProfessional Project Manager Should Be Proficient in Agile
Professional Project Manager Should Be Proficient in AgileNitor
 
Motarme Customer Development Workshop for Trinity Launchbox July 2015
Motarme Customer Development Workshop for Trinity Launchbox July 2015Motarme Customer Development Workshop for Trinity Launchbox July 2015
Motarme Customer Development Workshop for Trinity Launchbox July 2015Motarme Marketing Technology
 
The Product Wall Release Planning Workshop by Alan Dayley
The Product Wall Release Planning Workshop by Alan DayleyThe Product Wall Release Planning Workshop by Alan Dayley
The Product Wall Release Planning Workshop by Alan DayleyAccenture | SolutionsIQ
 
Agile for the Masses: How to Make Any Team More Effective - John Wetenhall
Agile for the Masses: How to Make Any Team More Effective - John WetenhallAgile for the Masses: How to Make Any Team More Effective - John Wetenhall
Agile for the Masses: How to Make Any Team More Effective - John WetenhallAtlassian
 
Product development methods agile, scrum and lean startup
Product development methods  agile, scrum and lean startupProduct development methods  agile, scrum and lean startup
Product development methods agile, scrum and lean startupKrunal Naik, MBA, PMP, CSM
 
Lean startupworkshop
Lean startupworkshopLean startupworkshop
Lean startupworkshopPedro Santos
 
Four Laws of Tech Product Economics - Rich Mironov
Four Laws of Tech Product Economics - Rich MironovFour Laws of Tech Product Economics - Rich Mironov
Four Laws of Tech Product Economics - Rich MironovProductCampPortland
 
Build Winning Products
Build Winning ProductsBuild Winning Products
Build Winning ProductsTathagat Varma
 

Similar to The Product Management Vacuum and the 3 V's (20)

The Startup Lifecycle (Presented by CEI and friends)
The Startup Lifecycle (Presented by CEI and friends)The Startup Lifecycle (Presented by CEI and friends)
The Startup Lifecycle (Presented by CEI and friends)
 
Customer Development for Startups
Customer Development for StartupsCustomer Development for Startups
Customer Development for Startups
 
Prototype to production a startup perspective
Prototype to production   a startup perspectivePrototype to production   a startup perspective
Prototype to production a startup perspective
 
Presented at Ford's 2017 Global IT Learning Summit (GLITS)
Presented at Ford's 2017 Global IT Learning Summit (GLITS)Presented at Ford's 2017 Global IT Learning Summit (GLITS)
Presented at Ford's 2017 Global IT Learning Summit (GLITS)
 
Framework Thinking - 7 Frameworks To Skyrocket Your Career
Framework Thinking - 7 Frameworks To Skyrocket Your CareerFramework Thinking - 7 Frameworks To Skyrocket Your Career
Framework Thinking - 7 Frameworks To Skyrocket Your Career
 
Product Anti-pattern: Becoming Better Product Manager
Product Anti-pattern: Becoming Better Product ManagerProduct Anti-pattern: Becoming Better Product Manager
Product Anti-pattern: Becoming Better Product Manager
 
Launching A Product by BMA-STL
Launching A Product by BMA-STLLaunching A Product by BMA-STL
Launching A Product by BMA-STL
 
200129 advise team training day 2
200129 advise team training   day 2200129 advise team training   day 2
200129 advise team training day 2
 
Building and Scaling a Product Team
 Building and Scaling a Product Team Building and Scaling a Product Team
Building and Scaling a Product Team
 
Karla.Rodriguez.Portfolio
Karla.Rodriguez.PortfolioKarla.Rodriguez.Portfolio
Karla.Rodriguez.Portfolio
 
2010 04 28 The Lean Startup webinar for the Lean Enterprise Institute
2010 04 28 The Lean Startup webinar for the Lean Enterprise Institute2010 04 28 The Lean Startup webinar for the Lean Enterprise Institute
2010 04 28 The Lean Startup webinar for the Lean Enterprise Institute
 
Professional Project Manager Should Be Proficient in Agile
Professional Project Manager Should Be Proficient in AgileProfessional Project Manager Should Be Proficient in Agile
Professional Project Manager Should Be Proficient in Agile
 
Motarme Customer Development Workshop for Trinity Launchbox July 2015
Motarme Customer Development Workshop for Trinity Launchbox July 2015Motarme Customer Development Workshop for Trinity Launchbox July 2015
Motarme Customer Development Workshop for Trinity Launchbox July 2015
 
The Product Wall Release Planning Workshop by Alan Dayley
The Product Wall Release Planning Workshop by Alan DayleyThe Product Wall Release Planning Workshop by Alan Dayley
The Product Wall Release Planning Workshop by Alan Dayley
 
Treinamento Scrum - English
Treinamento Scrum - EnglishTreinamento Scrum - English
Treinamento Scrum - English
 
Agile for the Masses: How to Make Any Team More Effective - John Wetenhall
Agile for the Masses: How to Make Any Team More Effective - John WetenhallAgile for the Masses: How to Make Any Team More Effective - John Wetenhall
Agile for the Masses: How to Make Any Team More Effective - John Wetenhall
 
Product development methods agile, scrum and lean startup
Product development methods  agile, scrum and lean startupProduct development methods  agile, scrum and lean startup
Product development methods agile, scrum and lean startup
 
Lean startupworkshop
Lean startupworkshopLean startupworkshop
Lean startupworkshop
 
Four Laws of Tech Product Economics - Rich Mironov
Four Laws of Tech Product Economics - Rich MironovFour Laws of Tech Product Economics - Rich Mironov
Four Laws of Tech Product Economics - Rich Mironov
 
Build Winning Products
Build Winning ProductsBuild Winning Products
Build Winning Products
 

Recently uploaded

QSM Chap 10 Service Culture in Tourism and Hospitality Industry.pptx
QSM Chap 10 Service Culture in Tourism and Hospitality Industry.pptxQSM Chap 10 Service Culture in Tourism and Hospitality Industry.pptx
QSM Chap 10 Service Culture in Tourism and Hospitality Industry.pptxDitasDelaCruz
 
PALWAL CALL GIRL ❤ 8272964427❤ CALL GIRLS IN PALWAL ESCORTS
PALWAL CALL GIRL ❤ 8272964427❤ CALL GIRLS IN PALWAL ESCORTSPALWAL CALL GIRL ❤ 8272964427❤ CALL GIRLS IN PALWAL ESCORTS
PALWAL CALL GIRL ❤ 8272964427❤ CALL GIRLS IN PALWAL ESCORTSkajalroy875762
 
A DAY IN THE LIFE OF A SALESPERSON .pptx
A DAY IN THE LIFE OF A SALESPERSON .pptxA DAY IN THE LIFE OF A SALESPERSON .pptx
A DAY IN THE LIFE OF A SALESPERSON .pptxseemajojo02
 
JEYPORE CALL GIRL ❤ 8272964427❤ CALL GIRLS IN JEYPORE ESCORTS SERVICE PROVIDE
JEYPORE CALL GIRL ❤ 8272964427❤ CALL GIRLS IN JEYPORE ESCORTS SERVICE PROVIDEJEYPORE CALL GIRL ❤ 8272964427❤ CALL GIRLS IN JEYPORE ESCORTS SERVICE PROVIDE
JEYPORE CALL GIRL ❤ 8272964427❤ CALL GIRLS IN JEYPORE ESCORTS SERVICE PROVIDEkajalroy875762
 
NAGPUR CALL GIRL ❤ 8272964427❤ CALL GIRLS IN NAGPUR ESCORTS SERVICE PROVIDE
NAGPUR CALL GIRL ❤ 8272964427❤ CALL GIRLS IN NAGPUR ESCORTS SERVICE PROVIDENAGPUR CALL GIRL ❤ 8272964427❤ CALL GIRLS IN NAGPUR ESCORTS SERVICE PROVIDE
NAGPUR CALL GIRL ❤ 8272964427❤ CALL GIRLS IN NAGPUR ESCORTS SERVICE PROVIDEkajalroy875762
 
PALWAL CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN PALWAL ESCORTS
PALWAL CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN PALWAL ESCORTSPALWAL CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN PALWAL ESCORTS
PALWAL CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN PALWAL ESCORTSkajalroy875762
 
How Bookkeeping helps you in Cost Saving, Tax Saving and Smooth Business Runn...
How Bookkeeping helps you in Cost Saving, Tax Saving and Smooth Business Runn...How Bookkeeping helps you in Cost Saving, Tax Saving and Smooth Business Runn...
How Bookkeeping helps you in Cost Saving, Tax Saving and Smooth Business Runn...YourLegal Accounting
 
00971508021841 حبوب الإجهاض في دبي | أبوظبي | الشارقة | السطوة |❇ ❈ ((![© ر
00971508021841 حبوب الإجهاض في دبي | أبوظبي | الشارقة | السطوة |❇ ❈ ((![©  ر00971508021841 حبوب الإجهاض في دبي | أبوظبي | الشارقة | السطوة |❇ ❈ ((![©  ر
00971508021841 حبوب الإجهاض في دبي | أبوظبي | الشارقة | السطوة |❇ ❈ ((![© رnafizanafzal
 
Goal Presentation_NEW EMPLOYEE_NETAPS FOUNDATION.pptx
Goal Presentation_NEW EMPLOYEE_NETAPS FOUNDATION.pptxGoal Presentation_NEW EMPLOYEE_NETAPS FOUNDATION.pptx
Goal Presentation_NEW EMPLOYEE_NETAPS FOUNDATION.pptxNetapsFoundationAdmi
 
Solar Panel Installation A Comprehensive Guide.pdf
Solar Panel Installation A Comprehensive Guide.pdfSolar Panel Installation A Comprehensive Guide.pdf
Solar Panel Installation A Comprehensive Guide.pdfDYFA Electrical
 
Progress Report - Oracle's OCI Analyst Summit 2024
Progress Report - Oracle's OCI Analyst Summit 2024Progress Report - Oracle's OCI Analyst Summit 2024
Progress Report - Oracle's OCI Analyst Summit 2024Holger Mueller
 
GURGAON CALL GIRL ❤ 8272964427❤ CALL GIRLS IN GURGAON ESCORTS SERVICE PROVIDE
GURGAON CALL GIRL ❤ 8272964427❤ CALL GIRLS IN GURGAON  ESCORTS SERVICE PROVIDEGURGAON CALL GIRL ❤ 8272964427❤ CALL GIRLS IN GURGAON  ESCORTS SERVICE PROVIDE
GURGAON CALL GIRL ❤ 8272964427❤ CALL GIRLS IN GURGAON ESCORTS SERVICE PROVIDEkajalroy875762
 
10 Influential Leaders Defining the Future of Digital Banking in 2024.pdf
10 Influential Leaders Defining the Future of Digital Banking in 2024.pdf10 Influential Leaders Defining the Future of Digital Banking in 2024.pdf
10 Influential Leaders Defining the Future of Digital Banking in 2024.pdfciolook1
 
Challenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan
Challenges and Opportunities: A Qualitative Study on Tax Compliance in PakistanChallenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan
Challenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistanvineshkumarsajnani12
 
Pitch Deck Teardown: Goodcarbon's $5.5m Seed deck
Pitch Deck Teardown: Goodcarbon's $5.5m Seed deckPitch Deck Teardown: Goodcarbon's $5.5m Seed deck
Pitch Deck Teardown: Goodcarbon's $5.5m Seed deckHajeJanKamps
 

Recently uploaded (20)

QSM Chap 10 Service Culture in Tourism and Hospitality Industry.pptx
QSM Chap 10 Service Culture in Tourism and Hospitality Industry.pptxQSM Chap 10 Service Culture in Tourism and Hospitality Industry.pptx
QSM Chap 10 Service Culture in Tourism and Hospitality Industry.pptx
 
Obat Aborsi Pasuruan 0851\7696\3835 Jual Obat Cytotec Di Pasuruan
Obat Aborsi Pasuruan 0851\7696\3835 Jual Obat Cytotec Di PasuruanObat Aborsi Pasuruan 0851\7696\3835 Jual Obat Cytotec Di Pasuruan
Obat Aborsi Pasuruan 0851\7696\3835 Jual Obat Cytotec Di Pasuruan
 
PALWAL CALL GIRL ❤ 8272964427❤ CALL GIRLS IN PALWAL ESCORTS
PALWAL CALL GIRL ❤ 8272964427❤ CALL GIRLS IN PALWAL ESCORTSPALWAL CALL GIRL ❤ 8272964427❤ CALL GIRLS IN PALWAL ESCORTS
PALWAL CALL GIRL ❤ 8272964427❤ CALL GIRLS IN PALWAL ESCORTS
 
A DAY IN THE LIFE OF A SALESPERSON .pptx
A DAY IN THE LIFE OF A SALESPERSON .pptxA DAY IN THE LIFE OF A SALESPERSON .pptx
A DAY IN THE LIFE OF A SALESPERSON .pptx
 
JEYPORE CALL GIRL ❤ 8272964427❤ CALL GIRLS IN JEYPORE ESCORTS SERVICE PROVIDE
JEYPORE CALL GIRL ❤ 8272964427❤ CALL GIRLS IN JEYPORE ESCORTS SERVICE PROVIDEJEYPORE CALL GIRL ❤ 8272964427❤ CALL GIRLS IN JEYPORE ESCORTS SERVICE PROVIDE
JEYPORE CALL GIRL ❤ 8272964427❤ CALL GIRLS IN JEYPORE ESCORTS SERVICE PROVIDE
 
NAGPUR CALL GIRL ❤ 8272964427❤ CALL GIRLS IN NAGPUR ESCORTS SERVICE PROVIDE
NAGPUR CALL GIRL ❤ 8272964427❤ CALL GIRLS IN NAGPUR ESCORTS SERVICE PROVIDENAGPUR CALL GIRL ❤ 8272964427❤ CALL GIRLS IN NAGPUR ESCORTS SERVICE PROVIDE
NAGPUR CALL GIRL ❤ 8272964427❤ CALL GIRLS IN NAGPUR ESCORTS SERVICE PROVIDE
 
PALWAL CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN PALWAL ESCORTS
PALWAL CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN PALWAL ESCORTSPALWAL CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN PALWAL ESCORTS
PALWAL CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN PALWAL ESCORTS
 
Home Furnishings Ecommerce Platform Short Pitch 2024
Home Furnishings Ecommerce Platform Short Pitch 2024Home Furnishings Ecommerce Platform Short Pitch 2024
Home Furnishings Ecommerce Platform Short Pitch 2024
 
How Bookkeeping helps you in Cost Saving, Tax Saving and Smooth Business Runn...
How Bookkeeping helps you in Cost Saving, Tax Saving and Smooth Business Runn...How Bookkeeping helps you in Cost Saving, Tax Saving and Smooth Business Runn...
How Bookkeeping helps you in Cost Saving, Tax Saving and Smooth Business Runn...
 
Contact +971581248768 for 100% original and safe abortion pills available for...
Contact +971581248768 for 100% original and safe abortion pills available for...Contact +971581248768 for 100% original and safe abortion pills available for...
Contact +971581248768 for 100% original and safe abortion pills available for...
 
Obat Aborsi Malang 0851\7696\3835 Jual Obat Cytotec Di Malang
Obat Aborsi Malang 0851\7696\3835 Jual Obat Cytotec Di MalangObat Aborsi Malang 0851\7696\3835 Jual Obat Cytotec Di Malang
Obat Aborsi Malang 0851\7696\3835 Jual Obat Cytotec Di Malang
 
00971508021841 حبوب الإجهاض في دبي | أبوظبي | الشارقة | السطوة |❇ ❈ ((![© ر
00971508021841 حبوب الإجهاض في دبي | أبوظبي | الشارقة | السطوة |❇ ❈ ((![©  ر00971508021841 حبوب الإجهاض في دبي | أبوظبي | الشارقة | السطوة |❇ ❈ ((![©  ر
00971508021841 حبوب الإجهاض في دبي | أبوظبي | الشارقة | السطوة |❇ ❈ ((![© ر
 
Goal Presentation_NEW EMPLOYEE_NETAPS FOUNDATION.pptx
Goal Presentation_NEW EMPLOYEE_NETAPS FOUNDATION.pptxGoal Presentation_NEW EMPLOYEE_NETAPS FOUNDATION.pptx
Goal Presentation_NEW EMPLOYEE_NETAPS FOUNDATION.pptx
 
Learn How To Start Buy Verified Payoneer Accounts
Learn How To Start Buy Verified Payoneer AccountsLearn How To Start Buy Verified Payoneer Accounts
Learn How To Start Buy Verified Payoneer Accounts
 
Solar Panel Installation A Comprehensive Guide.pdf
Solar Panel Installation A Comprehensive Guide.pdfSolar Panel Installation A Comprehensive Guide.pdf
Solar Panel Installation A Comprehensive Guide.pdf
 
Progress Report - Oracle's OCI Analyst Summit 2024
Progress Report - Oracle's OCI Analyst Summit 2024Progress Report - Oracle's OCI Analyst Summit 2024
Progress Report - Oracle's OCI Analyst Summit 2024
 
GURGAON CALL GIRL ❤ 8272964427❤ CALL GIRLS IN GURGAON ESCORTS SERVICE PROVIDE
GURGAON CALL GIRL ❤ 8272964427❤ CALL GIRLS IN GURGAON  ESCORTS SERVICE PROVIDEGURGAON CALL GIRL ❤ 8272964427❤ CALL GIRLS IN GURGAON  ESCORTS SERVICE PROVIDE
GURGAON CALL GIRL ❤ 8272964427❤ CALL GIRLS IN GURGAON ESCORTS SERVICE PROVIDE
 
10 Influential Leaders Defining the Future of Digital Banking in 2024.pdf
10 Influential Leaders Defining the Future of Digital Banking in 2024.pdf10 Influential Leaders Defining the Future of Digital Banking in 2024.pdf
10 Influential Leaders Defining the Future of Digital Banking in 2024.pdf
 
Challenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan
Challenges and Opportunities: A Qualitative Study on Tax Compliance in PakistanChallenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan
Challenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan
 
Pitch Deck Teardown: Goodcarbon's $5.5m Seed deck
Pitch Deck Teardown: Goodcarbon's $5.5m Seed deckPitch Deck Teardown: Goodcarbon's $5.5m Seed deck
Pitch Deck Teardown: Goodcarbon's $5.5m Seed deck
 

The Product Management Vacuum and the 3 V's

  • 1. effective agile. effective agile. challenge everything Don McGreal / Ralph Jocham The Product Management Vacuum
  • 2. Dallas, Houston, Minneapolis, Cleveland, Columbus, Calgary linkedin.com/in/donmcgreal @donmcgreal Don.McGreal@improving.com Switzerland / Europe effective agile.challenge everything linkedin.com/in/ralphjocham @rjocham Ralph.Jocham@effectiveagile.com
  • 3. 3
  • 4. effective agile. Let’s start with… Follow the instructions on your handouts. 4 3 2 1 0 4 minutes!
  • 5. effective agile. Summer Meadows Exercise Draw this: 10 blue flowers with 5 petals each 5 blue flowers with 6 petals each 13 red flowers with 6 petals each 2 cows with 3 black spots 1 cow with 5 black spots 2 cows with 4 black spots 2 birds to reside in the upper left corner 3 birds in the middle 1 sun to the right with 5 sun beams Your success will be measured by how closely you match the specs. Draw a beautiful summer meadow with blue and red flowers in green grass, some cows and birds under a shining sun. This scene reminds our customer of their childhood growing up on a farm. Your success will be measured by how happy your customer is with it. Where do you suppose these specs came from? What is this? How did this affect how you worked? How did this affect how you worked? What would you do differently next time?
  • 6. effective agile. The Bigger Picture Company Vision Business Strategy Product Vision Product Strategy Release Plan Sprint Plan Daily Plan Vision Value Validation Project Charters Project Plans (time, budget, scope) Milestones Focus on… Over… Product Management Vacuum
  • 8. effective agile. Boiler Plate Warning Boiler plate vision statements tend to be ignored. Try pragmatic, real, & emotional.
  • 9. effective agile. A Vision should have… 1. Clear Customer Segment 2. Clear Value Proposition 3. Emotion 4. Practicality 5. Pervasiveness
  • 10. effective agile. Techniques For Modeling Business Strategy Business Model Canvas The original business strategy canvas Lean Canvas A simple problem/solution approach targeted for entrepreneurs and startups Value Proposition Canvas Helps design product and services your customers want to buy Have you used any others?
  • 11. effective agile. Business Model Canvas for LinkedIn ©2008-2017 Improving Enterprises, Inc businessmodelgeneration.com Professionals Recruiters Companies Networking News Find Candidates Branding Advertising
  • 14. effective agile. Innovation Games® Product Box Front • Product Name • Image(s) • Clear Target Customer • Clear Value Proposition Back • Sub-features
  • 15. effective agile. Techniques For Creating A Product Vision Product/Vision Box A collaboration tool for identifying the most important features and a vision for a product Elevator Pitch Template A popular template to help organize thoughts about the vision Have you used any others?
  • 16. effective agile. Product Vision Template FOR … [target audience] WHO … [need, want] [product name] IS A … [market category] THAT … [one key benefit] UNLIKE … [competition or current situation] OUR PRODUCT … [competitive advantage] * From “Crossing the Chasm” Geoffrey Moore
  • 17. effective agile. A Vision should have… 1. Clear Customer Segment 2. Clear Value Proposition 3. Emotion 4. Practicality 5. Pervasiveness
  • 18. effective agile. Two Brains Emotional Practical Low High LowHigh Source: http://gamestorming.com/2-brains-tell-it-sell-it/ Happy CPAs! Speeds up the mundane work so you can get home for dinner OptimizeWorkflowfor CPAs Speeds up workflow
  • 19. effective agile. A Vision should have… 1. Clear Customer Segment 2. Clear Value Proposition 3. Emotion 4. Practicality 5. Pervasiveness
  • 21. effective agile. 1-2-4 (Table) Exercise What is value? 1 - 30 secs 3 2 1 0 2 - 60 secs Table – 1:30 secs
  • 23. effective agile. The benefit to the organization, represented in money terms, that results from the use of a product or service. For Organizations, Value is… The benefit to society, not necessarily represented in money terms, that results from the use of a product or service. FOR-PROFIT ORGANIZATIONS NOT-FOR-PROFIT ORGANIZATIONS
  • 24. effective agile. Creating Value What is the only way for a Scrum Team to create value?
  • 25. effective agile. A Release Is Needed To Realize Value ReleaseIdentifying requirements Creating the business case Analyzing the industry and competition Identifying customers and their needs Forecasting and feasibility Strategic product planning Release planning Release execution Product Launch Auditing results Sustaining the product Product retirement Creating a roadmap Value
  • 26. effective agile. Traditional Development Delays Value Value Months 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
  • 27. effective agile. Business Value Over Time Scrum Waterfall
  • 29. effective agile. Project vs Product Exercise What makes a project successful? Your success will be measured by process compliance Your success will be measured by the validation of value delivered What makes a product successful? 4 3 2 1 0 4 minutes!
  • 30. effective agile. Product Owners Have a Product Mindset Scope TimeBudget Leads to less business involvement, more task management. Project Mindset Success upfront defined inside out: • Scope • Time • Budget Product Mindset Success continuously driven by business metrics outside in: • User adoption/retention • Revenue • Cost savings per feature Leads to less waste, more creativity, and more releases. Focus on Value leads to Frequent Validation Focus on Projects leadsto Process Compliance
  • 31. effective agile. Release Business Value Over Time Scrum Waterfall
  • 32. effective agile. Business Value Over Time – Optimized Release Release Release
  • 33. effective agile. Two Forms of Validation 1. Expertise 2. Reality Everything is a guess until this happens!
  • 34. effective agile. Minimal Viable Product (MVP) • Has enough value that people are willing to use it or buy it • Demonstrates enough future benefit to retain early adopters • Provides a feedback loop to guide future development Kano Model
  • 35. effective agile. MVP Patterns • Single Feature • Promotional MVP • Mining MVP • Landing Page • Wizard of Oz Kano Model
  • 36. effective agile. Measuring the Three Vs Putting it all together
  • 37. effective agile. Delivery Metrics Pizzas Delivered per Trip Time taking an order Time for Delivery Miles per Delivery Fuel Used Order Accuracy (Quality) Route Efficiency Orders per Driver Owner Metrics Revenue Investments/Costs Customer Satisfaction Repeat Customers Employee Satisfaction Growth Market Drivers & Trends Market Share Circumstantial Direct
  • 38. effective agile. Delivery Metrics Velocity Number of Tests Code Coverage Defects Coupling Cohesion Code Complexity Build Failures Process Adherence Owner Metrics Revenue Per Release Per Employee Investments/Costs Customer Satisfaction Employee Satisfaction Lead & Cycle Time Innovation Rate Customer Usage Circumstantial Direct
  • 39. effective agile. Tracking Metrics Sales Employee Satisfaction Cost: $50k/Sprint
  • 40.
  • 41. Wildly Important Goal 1. Focusing on the Wildly Important Goal 2. Acting on Lead Measures 3. Keeping a Compelling Scoreboard 4. Creating a Cadence of Accountability
  • 42. effective agile. Yes, We Do Scrum. And Our Product Owner Is A… 55 Product Owner Role Expected benefits EntrepreneurSponsorBusiness Representative ProxyScribe Yes, And… Not Scrum Initiating Receiving
  • 43. Dallas, Houston, Minneapolis, Cleveland, Columbus, Calgary linkedin.com/in/donmcgreal @donmcgreal Don.McGreal@improving.com Switzerland / Europe effective agile.challenge everything linkedin.com/in/ralphjocham @rjocham Ralph.Jocham@effectiveagile.com Thank You!