How to Build a Web Site

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The document provides tips for building an effective website, including making the site action-oriented, prioritizing key goals, using visual cues and white space to make the site uncluttered, and encouraging sharing through opt-in permissions and viral features. It also recommends choosing the right tools like web-based software or an agency, monitoring the site, using analytics to measure performance, and keeping up with emerging technologies like mobile.

Technology Business

Building a Web Site or What works on the Web?

1. Action-oriented 2. Permissions 3. Viral 4. Uncluttered 5. Prioritize 6. Weight

Actions: Sign up Contact us Provide us Request more Email this Volunteer Donate Buy

Permissions: Opt In Not Opt Out Ask Ask Ask

Viral Worth sharing Easy to share Encourage sharing

Uncluttered: Less is More Even less is much more White space Clean lines

Prioritize: Key goals Mission driven Complimentary

Weight: Visual cues Page placement Shapes & sizes Colors

1. Web-based 2. Software 3. Consultant 4. Agency

Consultant independent virtual team online portfolio

Agency higher budget overhead integrated

1. About Us 2. Products or Services 3. Location(s) or Online Store 4. Actions 5. Contact

Track & Analyze: Google Analytics WebTrends Counters?

Today: 1. Blogs 2. Microblogs 3. Widgets 4. Social Networks 5. Podcasting

Aliza Sherman MediaEgg.com [email_address]

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