The document discusses strategies for advancing in relationship marketing, including personalizing experiences and overcoming engagement challenges. It features panelists who share insights and encourages audience participation through polls. Contact information for the panelists is also provided for further inquiries.

1. How To Move Up
The Ladder Of
Relationship
Marketing
#RelationshipWeb

2. Moderator and Panelists
Maddie Grant
SocialFish/WorkXO
Lisa Campo
ACTFL
Vivian Swertinski
Informz
Fran Vincent
IHS
#RelationshipWeb

3. Audience Poll
In what ways does your organization
use relationship marketing?
#RelationshipWeb

4. Essentials
of
Relationship
Marketing
#RelationshipWeb

5. Steps
to
personalize
the
experience
#RelationshipWeb

6. Audience Poll
What holds you back from engaging in
relationship marketing?
#RelationshipWeb

7. Relationship
Marketing
Take it to the
next level!

8. Q & A
#RelationshipWeb
Questions?

9. Our Contact Information
Maddie Grant: maddie@socialfish.org
Lisa Campo: lcampo@actfl.org
Vivian Swertinski: swertinski@informz.com
Fran Vincent: fvincent@ihsinfo.org
#RelationshipWeb

10. There’s no smarter solution
Marketing Sophistication
Made Simple
experts@informz.com
1-888-371-1842