The document discusses how websites and social media can collaborate effectively to grow a business. It advocates treating the website like a product rather than a brochure by maintaining and developing it through an ongoing, intentional process. The document provides 10 "musts" to add to a business's website roadmap, including visiting the site as a new user, testing changes, evaluating calls to action, optimizing images and page load time, showcasing reviews, using analytics tools, and trying Crazy Egg for heatmaps and scroll maps. The goal is to shift businesses to a product mentality of continuously improving their online presence.
12 Steps to Effective Growth Hacking (www.wepullthetrigger.com)Trigger
Do you consider growth hacking to be a fluffy concept and practice? Are you unsure how to crack the code on how to get started? Good news ahead. We have broken down the process in 12 effective steps that will help you kick off your growth (hacking) efforts. Let's get started!
PPC is not enough. How I learned to embrace holistic growth marketing at Moz ...Justin Vanning
I spent 10 years doing Performance Marketing. I used to think Performance Marketing and Customer Acquisition went hand in hand.
That was before I started working at Moz and interacting with Rand Fishkin. Over the past two years I've learned the value of Inbound Marketing and a more holistic approach to customer acquisition that I believe is the key to successfully growing a company.
Performance Marketers have all the skillsets necessary to be amazing at Inbound marketing. The sooner they can utilize these skillsets and start embracing alternative approaches to customer acquisition, the sooner they can reap the rewards.
Digital Intent partner Sean Johnson discusses tactics and strategies for optimizing each stage of the customer development funnel.
View the Udemy course for over 2 hours of additional material: https://www.udemy.com/the-ultimate-guide-to-funnel-optimization/
To learn more about Digital Intent, visit http://www.digintent.com.
To learn more about Sean, visit http://www.sean-johnson.com
"Les erreurs à ne pas faire sur votre homepage" par Oussama AmarTheFamily
- Va plus loin dans ton projet de startup avec Koudetat.co : http://bit.ly/1Fz1SXm
- Ne rate aucun événement de TheFamily, inscris-toi sur http://www.thefamily.co/education
- Youtube: https://www.youtube.com/watch?v=ixa_fiF1Dqs
Dans ce cours de growth hacking, Oussama te donne les règles pour bâtir une homepage pour gagner des utilisateurs.
- Une homepage ne devrait pas être faite pour plaire à tous. Elle t'aide à vérifier la pertinence de ta value proposition. Sois radicale, la haine est le plus court chemin vers l'intérêt ;)
- Par sa simplicité, une squeeze page te permet de savoir avec certitude ce qui marche.
- N'aie pas peur de recommencer. Si ta homepage n'est pas à 30% de conversion, tu n'y es pas encore.
- Une value proposition est la raison principale pour laquelle les gens vont s'inscrire sur ta homepage.
- Le but est de pouvoir expliquer clairement ce que tu fais, ce que ca apporte et pourquoi tu es le meilleur... en une phrase !
- Apprends le language de ta cible.
- Si tu vois quelque chose qui marche, tu le fais.
- Va plus loin dans ton projet de startup avec Koudetat.co : http://bit.ly/1Fz1SXm
- Ne rate aucun événement de TheFamily, inscris-toi sur http://www.thefamily.co/education
- Youtube: https://www.youtube.com/watch?v=ixa_fiF1Dqs
128 High Converting Growth Hacks - the most epic growth hacking listHelvijs Smoteks
Because of nothing much to do - we read 2 105 publications and articles. Result? The most comprehensive growth hacking list up to date.
All the growth hacks divided in easy to view AARRR sections - for pirates and growth hackers.
Growth Hacking for Corporates (www.wepullthetrigger.com)Trigger
Growth hacking is not only a startup trend, but also for corporates. Dive in to some of the fundamentals that corporates need to adopt to maximise the benefits of growth hacking and discover four things only a growth hacker can do (things a traditional marketer never will have the skills or guts to do). Hiring a growth hacker is one of the first steps for unlocking your growth!
12 Steps to Effective Growth Hacking (www.wepullthetrigger.com)Trigger
Do you consider growth hacking to be a fluffy concept and practice? Are you unsure how to crack the code on how to get started? Good news ahead. We have broken down the process in 12 effective steps that will help you kick off your growth (hacking) efforts. Let's get started!
PPC is not enough. How I learned to embrace holistic growth marketing at Moz ...Justin Vanning
I spent 10 years doing Performance Marketing. I used to think Performance Marketing and Customer Acquisition went hand in hand.
That was before I started working at Moz and interacting with Rand Fishkin. Over the past two years I've learned the value of Inbound Marketing and a more holistic approach to customer acquisition that I believe is the key to successfully growing a company.
Performance Marketers have all the skillsets necessary to be amazing at Inbound marketing. The sooner they can utilize these skillsets and start embracing alternative approaches to customer acquisition, the sooner they can reap the rewards.
Digital Intent partner Sean Johnson discusses tactics and strategies for optimizing each stage of the customer development funnel.
View the Udemy course for over 2 hours of additional material: https://www.udemy.com/the-ultimate-guide-to-funnel-optimization/
To learn more about Digital Intent, visit http://www.digintent.com.
To learn more about Sean, visit http://www.sean-johnson.com
"Les erreurs à ne pas faire sur votre homepage" par Oussama AmarTheFamily
- Va plus loin dans ton projet de startup avec Koudetat.co : http://bit.ly/1Fz1SXm
- Ne rate aucun événement de TheFamily, inscris-toi sur http://www.thefamily.co/education
- Youtube: https://www.youtube.com/watch?v=ixa_fiF1Dqs
Dans ce cours de growth hacking, Oussama te donne les règles pour bâtir une homepage pour gagner des utilisateurs.
- Une homepage ne devrait pas être faite pour plaire à tous. Elle t'aide à vérifier la pertinence de ta value proposition. Sois radicale, la haine est le plus court chemin vers l'intérêt ;)
- Par sa simplicité, une squeeze page te permet de savoir avec certitude ce qui marche.
- N'aie pas peur de recommencer. Si ta homepage n'est pas à 30% de conversion, tu n'y es pas encore.
- Une value proposition est la raison principale pour laquelle les gens vont s'inscrire sur ta homepage.
- Le but est de pouvoir expliquer clairement ce que tu fais, ce que ca apporte et pourquoi tu es le meilleur... en une phrase !
- Apprends le language de ta cible.
- Si tu vois quelque chose qui marche, tu le fais.
- Va plus loin dans ton projet de startup avec Koudetat.co : http://bit.ly/1Fz1SXm
- Ne rate aucun événement de TheFamily, inscris-toi sur http://www.thefamily.co/education
- Youtube: https://www.youtube.com/watch?v=ixa_fiF1Dqs
128 High Converting Growth Hacks - the most epic growth hacking listHelvijs Smoteks
Because of nothing much to do - we read 2 105 publications and articles. Result? The most comprehensive growth hacking list up to date.
All the growth hacks divided in easy to view AARRR sections - for pirates and growth hackers.
Growth Hacking for Corporates (www.wepullthetrigger.com)Trigger
Growth hacking is not only a startup trend, but also for corporates. Dive in to some of the fundamentals that corporates need to adopt to maximise the benefits of growth hacking and discover four things only a growth hacker can do (things a traditional marketer never will have the skills or guts to do). Hiring a growth hacker is one of the first steps for unlocking your growth!
Secrets to Writing Content That Matters - Gillian MuessigMiva
You've got products. You've got content. Some of it might even be very good content. But is it content that will rank? Content that will sell? In short, is it the RIGHT content? Gillian takes a deep dive into a revolutionary process for determining the most valuable content to write. From the subject to the page where it resides, where it links and how it will rank, you'll finally have a firm grip and a replicable process for identifying, scheduling, writing and posting content that will actually boost your bottom line.
MivaCon 2016, Friday session 3.
Growth Hack Your Way to Startup Traction by @rocketshpRocketshp
Got $4,000 lying around and dying to grow your startup? Look no further, we share lesser-known methods to blast through obstacles and get traction fast. Dive in.
A session from Ben Rowe at Product Camp Melbourne / October 2014.
We've all accepted that creating an MVP is the smart way to build digital products. The problem with MVPs, though, is there’s a danger in rushing to market with something that’s viable, but misses the ‘delight’ factor. See more of the talk details at http://pcampmelbourne.com
Introduction to Growth Hacking:
- Principles
- Examples (from US and from #FrenchTech)
- Theory
- AARRR / Metrics
- Tools
- Must read stuff
And plenty other things!
How Patrick McKenzie built a small software business from nothing to the point where he could quit his full-time job, plus tactical advice for other small businesses on how to save time by outsourcing, automating, and eliminating low-value tasks.
As companies look for ways to grow their user base quickly and at scale, they've turned to the growth strategies made popular by companies like AirBnB, Quora, Facebook and others. Growth Hacking at its core is the discipline of marrying product features with distribution tactics to get massive user growth with very little paid marketing spend. This presentation reviews popular growth hacking case studies, how you can evaluate your product for growth hack opportunities, and how to get your team and product focused on growth for 2013.
Get our designing for viral growth infographic here: http://bit.ly/12badgO
Learn more about digital telepathy here: http://www.dtelepathy.com/
13. Case: Ervaringen met conversie optimalisatie bij Ahold (Roel Willems)OrangeValley
Ahold is in Nederland één van de koplopers als het gaat om data driven marketing. Aan de hand van een case legt Roel uit welke drie principes er zijn om aan het verbeteren van de conversie te werken. Roel gaat er op in hoe traditionele research technieken helpen om als data driven marketeer succesvol te zijn.
CRO PROS conversion forms and funnel best practiceCatchi
Stop your forms being the fallout of your funnel by leveraging behavioural economics and the psychology of persuasive design to create a chain of yeses. We’ll equip you with how to avoid the missteps organisations make in funnel set up and how asking the right personal identifiers leads to successful progressive profiling. Use the tips and ideas to create new and exciting experiments as part of your CRO roadmap!
2016 Ecommerce Trends & Conversion Best PracticesMiva
Ecommerce is a quickly evolving universe. Learn which new features in the ecommerce marketplace actually work, convert sales, and will help your business grow.
MivaCon 2016, Friday session 2.
Learn how to build a business. This deck covers growth principles, equations, and a process for creating a startup. Taught by Brian Balfour of Boundless. Find more great classes at http://Intelligent.ly/learn
Finding the one growth metric that mattersSean Ellis
From social media to website analytics, there are literally hundreds of things you could track, measure and try to improve. But what is the one metric that if improved would mean a big win for your business?
This deck will help you hone in on the metrics that really matter to your business. You’ll get their insights on the tools and strategies you need to find, prioritize and grow the numbers that will result in big wins for your business.
Business Rules Management: De meest voorkomende wijzigingen in de praktijkMartijn Zoet
De frequentie waarin bedrijfsregels veranderen versnelt. Deze versnelling wordt veroorzaakt door snel veranderende klantenwensen, wet- en regelgeving en beleid. Tegelijkertijd vindt er een beweging plaats waarin meer transparantie over de bedrijfsvoering wordt geëist. Deze beweging dwingt organisaties om aan te kunnen tonen welke bedrijfsregels in welke situaties zijn toegepast. Om de hoge frequentie van verandering bij te kunnen houden en aan de vraag van transparantie te voldoen wordt het beheer van beslissingen en onderliggende bedrijfsregels steeds belangrijker. De mogelijkheid om hierbij in te kunnen schatten welke impact gewijzigde wetgeving, nieuwe wetgeving, gewijzigde producten en/of nieuwe producten hebben op de ontworpen en gespecificeerde beslissingen is erg belangrijk. Maar wat zijn nu de veranderingen die plaatsvinden? Er bestaan meerdere theoretische modellen die alle mogelijke veranderingen beschrijven, maar welke veranderingen komen in de praktijk naar voren en hoe vaak komt elke verandering voor? Om deze vragen te beantwoorden zijn er verschillende versies van bedrijfsregelsets bij meerdere organisaties opgevraagd. Tot op heden zijn er 6017 wijzigingen die hebben plaatsgevonden geanalyseerd. De resultaten hiervan worden in dit artikel gepresenteerd.
Secrets to Writing Content That Matters - Gillian MuessigMiva
You've got products. You've got content. Some of it might even be very good content. But is it content that will rank? Content that will sell? In short, is it the RIGHT content? Gillian takes a deep dive into a revolutionary process for determining the most valuable content to write. From the subject to the page where it resides, where it links and how it will rank, you'll finally have a firm grip and a replicable process for identifying, scheduling, writing and posting content that will actually boost your bottom line.
MivaCon 2016, Friday session 3.
Growth Hack Your Way to Startup Traction by @rocketshpRocketshp
Got $4,000 lying around and dying to grow your startup? Look no further, we share lesser-known methods to blast through obstacles and get traction fast. Dive in.
A session from Ben Rowe at Product Camp Melbourne / October 2014.
We've all accepted that creating an MVP is the smart way to build digital products. The problem with MVPs, though, is there’s a danger in rushing to market with something that’s viable, but misses the ‘delight’ factor. See more of the talk details at http://pcampmelbourne.com
Introduction to Growth Hacking:
- Principles
- Examples (from US and from #FrenchTech)
- Theory
- AARRR / Metrics
- Tools
- Must read stuff
And plenty other things!
How Patrick McKenzie built a small software business from nothing to the point where he could quit his full-time job, plus tactical advice for other small businesses on how to save time by outsourcing, automating, and eliminating low-value tasks.
As companies look for ways to grow their user base quickly and at scale, they've turned to the growth strategies made popular by companies like AirBnB, Quora, Facebook and others. Growth Hacking at its core is the discipline of marrying product features with distribution tactics to get massive user growth with very little paid marketing spend. This presentation reviews popular growth hacking case studies, how you can evaluate your product for growth hack opportunities, and how to get your team and product focused on growth for 2013.
Get our designing for viral growth infographic here: http://bit.ly/12badgO
Learn more about digital telepathy here: http://www.dtelepathy.com/
13. Case: Ervaringen met conversie optimalisatie bij Ahold (Roel Willems)OrangeValley
Ahold is in Nederland één van de koplopers als het gaat om data driven marketing. Aan de hand van een case legt Roel uit welke drie principes er zijn om aan het verbeteren van de conversie te werken. Roel gaat er op in hoe traditionele research technieken helpen om als data driven marketeer succesvol te zijn.
CRO PROS conversion forms and funnel best practiceCatchi
Stop your forms being the fallout of your funnel by leveraging behavioural economics and the psychology of persuasive design to create a chain of yeses. We’ll equip you with how to avoid the missteps organisations make in funnel set up and how asking the right personal identifiers leads to successful progressive profiling. Use the tips and ideas to create new and exciting experiments as part of your CRO roadmap!
2016 Ecommerce Trends & Conversion Best PracticesMiva
Ecommerce is a quickly evolving universe. Learn which new features in the ecommerce marketplace actually work, convert sales, and will help your business grow.
MivaCon 2016, Friday session 2.
Learn how to build a business. This deck covers growth principles, equations, and a process for creating a startup. Taught by Brian Balfour of Boundless. Find more great classes at http://Intelligent.ly/learn
Finding the one growth metric that mattersSean Ellis
From social media to website analytics, there are literally hundreds of things you could track, measure and try to improve. But what is the one metric that if improved would mean a big win for your business?
This deck will help you hone in on the metrics that really matter to your business. You’ll get their insights on the tools and strategies you need to find, prioritize and grow the numbers that will result in big wins for your business.
Business Rules Management: De meest voorkomende wijzigingen in de praktijkMartijn Zoet
De frequentie waarin bedrijfsregels veranderen versnelt. Deze versnelling wordt veroorzaakt door snel veranderende klantenwensen, wet- en regelgeving en beleid. Tegelijkertijd vindt er een beweging plaats waarin meer transparantie over de bedrijfsvoering wordt geëist. Deze beweging dwingt organisaties om aan te kunnen tonen welke bedrijfsregels in welke situaties zijn toegepast. Om de hoge frequentie van verandering bij te kunnen houden en aan de vraag van transparantie te voldoen wordt het beheer van beslissingen en onderliggende bedrijfsregels steeds belangrijker. De mogelijkheid om hierbij in te kunnen schatten welke impact gewijzigde wetgeving, nieuwe wetgeving, gewijzigde producten en/of nieuwe producten hebben op de ontworpen en gespecificeerde beslissingen is erg belangrijk. Maar wat zijn nu de veranderingen die plaatsvinden? Er bestaan meerdere theoretische modellen die alle mogelijke veranderingen beschrijven, maar welke veranderingen komen in de praktijk naar voren en hoe vaak komt elke verandering voor? Om deze vragen te beantwoorden zijn er verschillende versies van bedrijfsregelsets bij meerdere organisaties opgevraagd. Tot op heden zijn er 6017 wijzigingen die hebben plaatsgevonden geanalyseerd. De resultaten hiervan worden in dit artikel gepresenteerd.
How meditation can reduce stress. This set of slides examines the types of meditation practices, mechanisms and rationale for meditation as a stress reduction technique, procedural guidelines and applications, efficacy based on peer reviewed articles, and lastly side effects and contraindications.
CHARACTERISTICS OF THE LEACHATE FROM MSW LANDFILL,BANGALORE Dr. Naveen BP
Bangalore city generates about 4,500 metric tons of municipal solid waste every day in that 75% is disposed in the landfill. The landfill leachate discharge may lead to serious environmental problems. Leachate may percolate through landfill liners and subsoil causing pollution of ground water and surface waters resources. The aim of this research study is to identify the characteristics of the leachate from landfill in Mavallipura. Landfill leachate contains various pollutants that can be categorized into four groups such as dissolved organic matter, inorganic macrocomponents, heavy metals, and organic compounds. The pH of the leachate is considered as alkaline as the pH is 7.6 in Mavallipura landfill leachate. The results showed that the highest metal concentration that exists in the leachate was Iron which is about of 12 ppm. BOD
and COD of the leachate are 1500 mg/L and 10400 mg/L, respectively. The leachate characteristics indicate favourable growth of algae in natural water contaminated with leachate with the alkaline condition and with the presence of magnesium as nutrient, which has been confirmed in the nearby surface pond.
Making Your Customer Experience Great Before You Hit Production - AppSphere16AppDynamics
AppDynamics can help you deliver a great experience for your customers in your live production environments, but what if you can measure and tune that experience before your app goes live? Using AppDynamics across your test cycles lets you identify potential performance and capacity bottlenecks sooner; helps you take action before new or changed code gets anywhere near a customer; and prepares you with metrics and insights that will help you know how your customers are experiencing your apps when they go live.
Learn ways to integrate AppDynamics with test tools, the metrics and dashboards that are most useful, and tips and tricks for getting the most out of APM across your app lifecycle.
Key takeaways:
o Why it's important to use AppDynamics Application Performance Management (APM) as soon as you have code ready for execution
o Ways to get the most value out of APM
o Ideas for metrics and dashboards that will give you early insight into your customer experience during development and test
For more information, go to: www.appdynamics.com
How Choice Hotels Aligned IT and Business Through Common Metrics - AppSphere16AppDynamics
Choice Hotels successfully implemented AppDynamics during the relaunch of choicehotels.com and successfully drove widespread adoption within IT operations, support, and the business.
Key Takeaways:
• Clearly define goals
• Create internal customer partnership
• Set realistic expectations
• Utilize business transactions and metrics to define criteria for success
• Hear about the strong partnership between Choice and AppDynamics
For more information go to: www.appdynamics.com
How Cerner Corporation Delivers End-to-End Workflow Visibility to Increase Cr...AppDynamics
In today's world where end-users desire a simple and intuitive web experience, we face correlating operational challenges. How does a simplistic experience equal a more complex system? Hear how AppDynamics End User Management (EUM) and Application Performance Management (APM) enable visibility into the end-to-end workflow, which gives everyone new insight into the workflow. This empowers support and operations teams with information from the SME developer on the application process flows in real-time.
From end-user devices to browsers to entry points to web apps to seeing transactions between systems, hear how AppDynamics makes all this visible. Learn how Cerner CTS is on its journey with AppDynamics and has gained visibility into workflows, delivering the potential to change the support game.
Key takeaways:
o Build a service-oriented culture
o Define an operational support process
o Improve meantime to resolution
For more information, go to: www.appdynamics.com
How to Optimize Your Business Website for the Holiday SeasonKabbage
During the holidays, consumer spending is at an all-time high, and you want your business to be prepared as your customers start swiping their credit cards.
Your business website is often the first calling card that potential customers look to when deciding to spend. Even if you don’t have an eCommerce website with a shopping cart, potential customers are online researching where to shop, who has the products they’re looking for, and what discounts are available.
Whether you sell online or at a brick and mortar business, you need to optimize your business website for the holidays (and beyond). This webinar will help you with the tools to do just that. Our guest speakers, Josh Steimle, CEO of MWI and Hassan Bawab, CEO & Founder of Magic Logix, will cover:
-What every small business website must include
-How to use use past holiday website data & capture new data to spot trends
-Tips on holiday digital marketing: SEO, PPC, social media & content
-How to optimize your website for increased holiday traffic
-Must-dos to prepare your business website for the mobile revolution
-Website design tips – home page design, shopping carts
Green Cardinal Design is an independent branding agency that offers the very best in Bespoke Website Design. Their team consists of visual specialists with unrivalled expertise in branding and design foundations. They have years of experience working on brands all across the world. Their portfolio demonstrates their versatility and skill, and they're here to help you grow your business by creating the greatest brand possible so you can stand out. Consult Web Design Agency Near Me
The Power of SEO: WeddingWire World - John LincolnJohn Lincoln
In this presentation, John Lincoln covers the power of search engine optimization. This is a beginner SEO course that looks at how people are searching on the internet today.
https://ignitevisibility.com
Google Analytics Beginners: How to Measure Your Homepage DesignBop Design
After this presentation, you will understand:
- How to use In-Page Analytics
- When a high bounce rate matters
- User performance across multiple devices and browser types
- What changes can be made with the data you pull
Attensee is a tool for visual attention tracking. The innovative approach to capturing human information acquisition processes lets you see and analyze where people look when confronted with visual stimulus.
Superfast Business - Winning and keeping customers online (Dorset)Superfast Business
Superfast Business - offers fully funded support to help ambitious businesses in the South West with a focus on rural areas identify, maximise and profit from the opportunities that superfast broadband and new technologies present. They have a team of expert advisers, a programme of events on hot topics offering inspirational insights and practical solutions and access to IT specialists and knowledge.
The service is aimed at businesses who have heard superfast broadband is coming to their area or are already experiencing good connection speeds and fulfill ERDF eligibility criteria.
Register on their website today to see if your business is able to access the full support package and keep up to date with the latest technologies and information.
w: www.superfastbusiness.co.uk
e: info@superfastbusiness.co.uk
t: 0845 603 8593
How To Kick Ass Online Webinar - Part 3 Digital Leadership Website Sales Funn...Doyle Buehler
How to connect and re-align your website across your entire online platform.
What you actually need for a working, qualifying, sales and leads funnel.
Creating influence beyond your immediate reach through focussed advertising and analytics.
The ultimate goal is that you will gain incredible clarity of what you need to be doing online to maximise your ATM, and how to put all of your digital ecosystem pieces together, to work FOR you.
Want to build and maintain a compelling competitive online presence using your ATM? Based upon Doyle Buehler's award winning digital strategy framework, this KPI series will show you how to construct a comprehensive, integrated digital ecosystem that has all your online assets working together (strategy, social media, website, sales funnel, branding, content, advertising, SEO etc)
Specifically designed to complement the 5P framework, you will get a step-by-step understanding over 3 webinars that kicks your platform into high gear, with the tools and knowledge to really make things happen online for your business...
Driving Online Sales - Craig Sullivan, The future of the online marketplace 2...Invest Northern Ireland
Craig Sullivan,Group Customer Experience Manager, Belron
Craig is Group Customer Experience Manager at Belron (Autoglass) looking after 35 international websites using optimisation, web analytics and customer insight techniques to drive engagement and conversion. Craig has over 14 years of experience in the Industry and in the past has worked on projects for high street names such as LOVEFiLM,International, John Lewis Partnership and Waitrose.
Second part of presentation from AnDevCon V in Boston. Looks at parts of the marketing funnel that occur after the install and how to increase conversions.
Usability: whats the use? Presented by We are Sigma and PRWDNexer Digital
For websites, good usability is a matter of survival. If a website is difficult to use, people leave. If the homepage fails to clearly state what a company offers and what users can do on the site, people leave. If users get lost on a website, they leave. For intranets and applications the question is one of productivity. In many organisations employees waste inordinate amounts of time searching for and assimilating the information they need to do their jobs. This lost time has a real, tangible value so ROI for designing internal systems with User Experience in mind, and spending some time testing and improving the usability of the system, is pretty compelling.
As people with a strong User Experience focus we don’t need to be convinced of the value of good usability, but for many companies who are thinking of revamping their site, intranet or portal it isn’t quite so clear cut.
Presented by Chris Bush, www.wearesigma.com and
Paul Rouke, www.prwd.co.uk
How To Catapult Your Online Business With Digital Leadership - Part 2 - Prese...Doyle Buehler
How To Catapult Your Online Business With Digital Leadership - Part 2 - Presentation with The Australian Marketing Institute - Creating A Compelling Strategy With Content - Digital Strategy - And Online Sales Funnel Alignment - By Doyle Buehler 2015 06
How To Become The Ultimate Brand Authority Online - The Digital Leadership Training Series with Doyle Buehler
Want to build and create a compelling competitive online brand presence using your existing digital assets? This webinar series is designed to help you understand what your audience is looking for, and how to improve and create the ultimate online brand experience to drive sales and leads.
Every business online is different, yet there are some key fundamentals and tools that will assist you in creating a digital ecosystem that keeps your audience educated and entertained and more importantly, interested in what you do and how you do it. If you can’t deliver a valuable brand experience, you’re only 1 click away from them leaving you, forever.
Based upon Doyle Buehler's award winning digital leadership and online strategy framework, this Online Brand Authority Webinar series will show you how to construct a comprehensive, integrated digital ecosystem that has all your online assets working together - strategy, social media, branding, websites, sales funnel, landing pages, content, advertising, SEO etc. It will show you exactly how to overcome the clutter of online, get clarity on what is really important, and become the digital leader and brand authority in your industry.
Specifically designed to complement what you are already doing online to build your brand authority, you will get a step-by-step understanding over 2 webinars that kicks your complete online platform into high gear, with the tools and knowledge to really make things happen for your brand.
Here is the 2 part break down of the Building Brand Authority Webinars:
Webinar 1 - Rocking Your Digital Ecosystem
Learn the 7 Disciplines of digital leadership for a successful online presence
Create a digital strategy framework that connects your value with the needs of your online audience
How to master your content and develop your voice online to deliver your core value
Webinar 2 - Integrating and Escalating Your Kick-ass Online Platform
How to connect and re-align your website across your entire online platform
What you actually need for a working, qualifying, sales and leads funnel
Creating influence beyond your immediate reach through focussed advertising and analytics
The ultimate goal is that you will gain incredible clarity of what you need to be doing online to maximise your Brand Authority, and how to put all of your digital ecosystem pie together.
Future now - 10 tipov na optimalizaciu eshopu. WebAnalytika
Optimalizacie webu a eshopu nie je nezvladnutelny projekt. Je to skor neustaly proces drobnych zmien a vylepseni, ktory ma za ciel zvysit konverziu, teda priniest viac nakupov.
Je to proces, ktory nikdy nekonci, pretoze sa nemi okolie, navstevnici stranok aj zakaznici.
Preskumajte 10 jednoduchych tipov, co robit. Navod je od FutureNow, ktory zostavili z kazdodennych poznatkov pri optimalizacii roznych webov. Je to velmi prakticke.
Introduction to Growth Hacking, part 1 – TrueUp at Digital Growth DayOMN
Digital Growth Day: September 18, 2014
INTRODUCTION TO GROWTH HACKING
What is growth hacking? Is it an alternative to marketing? Is it just about conversion rate optimisation? What about APIs? Is it completely legal? Is it only for coders? Is it a technique or state of mind?
In this session we'll explore why Growth Hacking has become one of the bigger buzz terms of 2013 and how a number of highly successful startups have used growth hacking techniques to achieve unprecedented levels of success.
We'll look at a variety of different growth hacks, tips and tricks that cleverly utilise data, technology and behavioural science across acquisition, conversion, retention, advocacy and the product.
This session will also teach you how create a structured framework that focus these techniques on the areas that will make the biggest difference to your business.
Liam Reynolds, Founder, True Up
“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
Multilingual SEO services are essential for businesses aiming to expand their global presence. They involve optimizing a website for search engines in multiple languages, enhancing visibility, and reaching diverse audiences. Filose offers comprehensive multilingual SEO services designed to help businesses optimize their websites for search engines in various languages, enhancing their global reach and market presence. These services ensure that your content is not only translated but also culturally and contextually adapted to resonate with local audiences.
Visit us at -https://www.filose.com/
Non-Financial Information and Firm Risk Non-Financial Information and Firm RiskAJHSSR Journal
ABSTRACT: This research aims to examine how ESG disclosure and risk disclosure affect the total risk of
companies. Using cross section data from 355 companies listed in Indonesia Stock Exchange, data regarding
ESG disclosure and risk was collected. In this research, ESG and risk disclosures are measured based on content
analysis using GRI 4 guidelines for ESG disclosures and COSO ERM for risk disclosures. Using multiple
regression, it is concluded that only risk disclosure can reduce the company's total risk, while ESG disclosure
cannot affect the company's total risk. This shows that only risk disclosure is relevant in determining a
company's total risk.
KEYWORDS: ESG disclosure, risk disclosure, firm risk
Get Ahead with YouTube Growth Services....SocioCosmos
Get noticed on YouTube by buying authentic engagement. Sociocosmos helps you grow your channel quickly and effectively.
https://www.sociocosmos.com/product-category/youtube/
Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
https://www.sociocosmos.com/product-category/tiktok/
Social media refers to online platforms and tools that enable users to create, share, and exchange information, ideas, and content in virtual communities and networks. These platforms have revolutionized the way people communicate, interact, and consume information. Here are some key aspects and descriptions of social media:
Grow Your Reddit Community Fast.........SocioCosmos
Sociocosmos helps you gain Reddit followers quickly and easily. Build your community and expand your influence.
https://www.sociocosmos.com/product-category/reddit/
Exploring Factors Affecting the Success of TVET-Industry Partnership: A Case ...AJHSSR Journal
ABSTRACT: The purpose of this study was to explore factors affecting the success of TVET-industry
partnerships. A case study design of the qualitative research method was used to achieve this objective. For the
study, one polytechnic college of Oromia regional state, and two industries were purposively selected. From the
sample polytechnic college and industries, a total of 17 sample respondents were selected. Out of 17
respondents, 10 respondents were selected using the snowball sampling method, and the rest 7 respondents were
selected using the purposive sampling technique. The qualitative data were collected through an in-depth
interview and document analysis. The data were analyzed using thematic approaches. The findings revealed that
TVET-industry partnerships were found weak. Lack of key stakeholder‟s awareness shortage of improved
training equipment and machines in polytechnic colleges, absence of trainee health insurance policy, lack of
incentive mechanisms for private industries, lack of employer industries involvement in designing and
developing occupational standards, and preparation of curriculum were some of the impediments of TVETindustry partnership. Based on the findings it was recommended that the Oromia TVET bureau in collaboration
with other relevant concerned regional authorities and TVET colleges, set new strategies for creating strong
awareness for industries, companies, and other relevant stakeholders on the purpose and advantages of
implementing successful TVET-industry partnership. Finally, the Oromia regional government in collaboration
with the TVET bureau needs to create policy-supported incentive strategies such as giving occasional privileges
of duty-free import, tax reduction, and regional government recognition awards based on the level of partnership
contribution to TVET institutions in promoting TVET-industry partnership.
KEY WORDS: employability skills, industries, and partnership
How social media marketing helps businesses in 2024.pdfpramodkumar2310
Social media marketing refers to the process of utilizing social media platforms to promote products, services, or brands. It involves creating and sharing valuable content, engaging with followers, analyzing data, and running targeted advertising campaigns.
www.nidmindia.com
Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
https://www.sociocosmos.com/product-category/youtube/
The Challenges of Good Governance and Project Implementation in Nigeria: A Re...AJHSSR Journal
ABSTRACT : This study reveals that systemic corruption and other factors including poor leadership,
leadership recruitment processes, ethnic and regional politics, tribalism and mediocrity, poor planning, and
variation of project design have been the causative factors that undermine projects implementation in postindependence African states, particularly in Nigeria. The study, thus, argued that successive governments of
African states, using Nigeria as a case study, have been deeply engrossed in this obnoxious practice that has
undermined infrastructure sector development as well as enthroned impoverishment and mass poverty in these
African countries. This study, therefore, is posed to examine the similarities in causative factors, effects and
consequences of corruption and how it affects governance, projects implementation and national growth. To
achieve this, the study adopted historical research design which is qualitative and explorative in nature. The
study among others suggests that the governments of developing countries should shun corruption and other
forms of obnoxious practices in order to operate effective and efficient systems that promote good governance
and ensure there is adequate projects implementation which are the attributes of a responsible government and
good leadership. Policy makers should also prioritize policy objectives and competence to ensure that policies
are fully implemented within stipulated time frame.
KEYWORDS: Developing Countries, Nigeria, Government, Project Implementation, Project Failure
The Challenges of Good Governance and Project Implementation in Nigeria: A Re...
Grow Your Business
1. Grow Your
Business:
How your website
and social media
can be the perfect
collaboration.
Laura Pearse
Founder, Pique
bepique.com
laura@bepique.com
2. Nashville, Tennessee
Laura Pearse
Columbus > Chicago > Nashville
We use design, development, and growth strategies to help our
clients launch, optimize and grow their impactful brands.
3. Today we’ll discuss:
Find this deck at bepique.com/smbm
•This is Social Media Breakfast — but I’m going to talk websites.
Chances are at some point your socials drive to your site.
What happens then? Is it primed to be the perfect collaboration?
•Thinking of your website as a product (+ not a brochure)
•What this means for ongoing growth (+ why it is vital)
•10 Website Musts
4.
5. Even if your business
is 99.9% in-person.
Even if your business
isn’t directly related to
digital or tech fields.
Even if you don’t sell
anything online.
Think of your website like a product.
It’s not a brochure anymore. It’s a product.
6. • Information based
• One-sided, you talking to them
• Limited
• Impersonal
• Passive
• Static, stagnant
Brochure Mentality
7. • Impacts every area of the Business
• Maintained + Developed
• Serves Something / Someone
• Ever Changing, Evolving
• Ongoing, Intentional Process
• Strategy > Evaluate > Strategy > Evaluate
Product Mentality
8. The digital world is the world.
A website is not a static, passive piece
of your strategy anymore.
9. Let’s change that.
Too many awesome businesses have websites
they operate with a brochure mentality —
a static, passive, piece of the strategy.
10. don’t be scared to do that
on your website too.
You experiment all the time on social media,
13. What is the one thing your site needs
to do better than anything else?
WHERE TO START:
14. • Heavy mobile traffic
• Heavy calls rather than form submissions
• Short conversion window
• 75% residential and same-day service
• 50% already knew of them from socials, advertising,
friends, or were already a customer
• 50% are new customers
Local Plumber
15. • What works best? Calls from mobile.
• Focus double the energy on it to supercharge
• Focus on showing up on first page of search
LOCALLY + 50 miles
• When they click, new landing page loads fast, is
perfected for mobile, is simple with concise
messaging, and has easy “click to call us” CTAs
Local Plumber
Did it drive growth?
16. • Heavy social media and email traffic
• Split 50/50 desktop/mobile
• Lots of product page views
• Lots of adds to cart
• Lots of checkouts started
• But conversion rates are much better when
customers spend more than $100
Shoe Brand
17. • What works best? Socials driving people there,
adding to cart, starting checkout.
• Checkout experience is intuitive and seems easy
• Notice the $ threshold - could it be it shipping?
• Test offering free shipping with purchase of $50 or
more rather than $100 or more
• Watch sales, what happened?
Shoe Brand
Did it drive growth?
18. • Usually announce shows on Mondays
• On-sale usually Friday at 10am
• Doesn’t always sell out same-day
• Shows every weekend
• Heavy desktop conversions
• Links over to Ticketmaster for the sale
Venue / Event Space
19. • What works best? Email list. Reminder of on-sale
morning of gets the most clicks + conversions
• Largest spike in sales within the first 3 hours
• Send a second email only to people who have not
bought tickets that day after 5 hours to notify them
of low ticket alert
• Take anything unnecessary off ticket page
Venue / Event Space
Did it drive growth?
20. One piece at a time —
That’s all it takes to shift to this mentality.
Hyper focus then supercharge.
(Then do it over and over again)
22. 1. Visit Your Website
Yep, that’s a real tip. When is the last time you went to your website,
logged out, and checked out every page as a new user would?
On mobile? Tablet? Is it easy to read? Is it easy to click?
Go to your website through the lens of a new customer and take notes.
23. 2. Test Something
Like the examples we talked about — what is one easily implemented
thing you can test before the holidays?
No budget, no implementation cost, come up with and test one piece
of the site that has the most impact on the bottom line.
Example: Shipping threshold. Took 3 minutes to implement, no dev costs
and time evaluating but BIG impact on bottom line and evolution of the
site over time.
24. 3. Grunt Test
If a caveman took a quick look at your website, would he be able to
grunt what it is that you offer?
• Show someone your website for 5 seconds and then shut the computer.
• “Who are we? What do we offer?”
• “How will it make your life better, different, solve a problem?”
• “What do you need to do to buy it, get started, sign up, etc.?”
• Bonus: “How would you describe us to a friend?”
We need to be concise and make the main thing the main thing.
But how?
25. 3. Grunt Test - Tell Your Brand Story
How much is a confusing website costing you?
Include:
• An effective, short, easy to understand tagline
• An obvious call to action (lead with your dominant revenue stream)
• Visually show the success your customer will experience because
they bought your product or interacted with your service
Resource: Donald Miller’s StoryBrand Resources
Visit 5minutemarketingmakeover.com (free)
26. 4. Test Page Load Time
Roughly 40% of users will abandon a site if it takes too long to load.
There are two sides to this:
What your users experience vs. what Google experiences.
Both matter.
Resource: Google’s PageSpeed Insights (free)
https://developers.google.com/speed/pagespeed/insights/
27. 5. You’ll probably need to optimize
Images (everyone does)
Images are a huge part of web design — and are really effective.
It’s one of the easiest page speed improvements you can make. If you
are not optimizing your images before you load them on your website,
you’re impacting page speed.
Resource: My favorite image optimizer (free)
https://imageoptim.com/mac (other versions available)
*There are also Wordpress, Drupal, Shopify, etc. platform plugins and apps that work really well.
Most are paid, but low cost. Email me the platform you’re on and I’ll send you my favorite image optimization to check out.
28. 6. Where’s The Action?
Look at your lead call to action — and how many CTA’s you’re making
on any given page. Is that really the thing you want them to do?
If you have more than 2-3 on the page, which ones take priority?
Make the main thing the main thing.
29. 7. Font Size Check
How small is your type? How long are your paragraphs?
Think not only if it is legible on all devices, but is it readable?
Is it skim-able?
This one is super easy to implement and a cool test. Make sure you
have analytics configured and then watch time spent on certain pages,
time spent on site, bounce rate, mobile bounce rates, scroll rates, etc.
30. 8. Showcase Reviews
Are people talking about you? Cool!
Show them off in a clean, elegant way throughout your site. Testimonial
pages are great, but even better to integrate customer reviews, great
tweets, Instagram photos, and testimonials throughout the pages
people are already looking at.
Where can you embed these feeds or posts on your site?
31. 9. Make Sure Google Analytics Is ON
I’m sure you’re all using this — but let’s just double check.
It’s insanely awesome. Even if you’re not data-savvy, turn this on.
Ecomm — make sure you have enhanced ecomm tracking turned on.
Resource: Google Analytics (free)
https://www.google.com/analytics
32. 10. Go Crazy
With Crazy Egg - Install it (one line of code) and turn on what they call
snapshots. This one’s paid but can give you key insights.
Start gathering data you can use. Even if you don’t do anything with it
until after the holidays, you’ll have a gold mine of data ready after a
few months.
My favorite: Scroll Maps
See who actually sees that content at the bottom of the page.
Resource: Crazy Egg (free for 30 days, then from $9/month)
https://www.crazyegg.com/
33. 10 Musts To Add To Your Roadmap:
1.Visit your website
2.Test something
3.Perform a grunt test
4.Test page load time
5.Optimize images
6.Evaluate CTAs
7.Font size check
8.Showcase Reviews
9.Turn on Google Analytics
10.Check out Crazy Egg
34. Let’s talk,
What questions
do you have?
Laura Pearse
Founder, Pique
bepique.com
laura@bepique.com
Find this deck at bepique.com/smbm