The document discusses trends in internet usage and provides tips for businesses to effectively utilize their websites and email marketing. Some key points covered include: - The total active web population worldwide is 452 million, with 174 million users from the US. Over half of users are between ages 25-49. - Affluent online users, those with incomes over $100,000, represent 22% of total online users. They frequently use the internet for business, news, and travel information. - Tips for businesses include integrating the website with other marketing, customizing content for different user segments, and using the website to enhance customer service. - Email marketing is much cheaper than direct mail and expected