How To attract People To Your Brand’s Story
Have you ever wondered why some people are good at securing speaking opportunities and getting press attention? They are able to do this because they know how to attract people to their brand story. In this short presentation, Amie Samba I outline and question how you can attract people to your brand's story. This is more about you as a person and how you come across. Attracting people to your brand story is one of the most powerful ways of spreading the word about your business. People want to know what makes you tick and you have to be able to answer. What is the story behind your business? What is your journey and background? There is an audience waiting to hear from you. They want to understand your journey. The better you can communicate your story, the more people you will have to market for you and become your advocate. To receive 1 to 1 support with your brand's story visit: http://www.runfunstarz.co.uk/fitness-business-mentoring/
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How To attract People To Your Brand’s Story
- 1. ‘‘People are often more interested in your story rather than what your business actually does’’ Amie Samba ‘The Fitness Mentor’ @AmieSamba @RunFunStarz @asfitnessmentor All rights reserved © Run Fun Starz 2010-2014 http://www.runfunstarz.com
- 3. Top 50 UK Social Business 2013 – Ernst & Young Disability Athletics Club Client & Partner Young Entrepreneur of the Year 2012
- 4. Think about some of the most memorable brand stories you know. Check them out on: Google & Youtube. What makes them special?
- 5. Customer loyalty Differentiate from competitors You can only be at one place at a time Can be cost-effective marketing
- 6. ‘‘If it cannot be told, it cannot be sold’’ Can You Tell Your Own Story? Can She Tell It? Can He Tell It?
- 7. ALERT! What three words would your customers use to describe you if they heard your name/business name?
- 8. ‘‘Vision is nothing if you can’t shout about it. You must be able to emotionally connect with your audience’’ People always want to know that you’re authentic. What sets you apart? Involve people in your core vision How well are you communicating your message? ALERT! Why do you do what you do? Where is it coming from? Dig as deep as possible?
- 9. ‘‘If you want people to embrace your business they must first embrace you’’ What are the current: - Facts - Feelings - Interpretations Run a survey/focus group/interviews Is it different from what you thought or wanted?
- 10. What are they passionate about? How does your brand story relate to their values and beliefs? Find common values and create a brand strategy
- 11. Who would you like to tell your brand story? - Customers - Partners - Journalists - Staff
- 12. Work closely with people who love your brand story - Find the people who tend to connect to your brand story - Find opportunities to help potential advocates
- 13. STEP 1: Why do you really do what you do? STEP 2: What do people believe about you? STEP 3: How your brand story connect to people’s core beliefs and values? STEP 4: Who is telling your story? Who wants to tell your story? STEP 5: Turn people into advocates
- 14. ‘‘The best brands are built on great stories’’ Ian Rowden Chief Marketing Officer Virgin Group
- 15. Amie Samba ‘The Fitness Mentor’ Want 1 to 1 support with your brand story? Visit www.runfunstarz.com @AmieSamba @RunFunStarz @asfitnessmentor All rights reserved © Run Fun Starz 2010-2014 http://www.runfunstarz.com Follow Us!