This document discusses Rubbermaid's brand and marketing strategy. It explains that Rubbermaid identified its customers, defined its audience and advocates. This allowed Rubbermaid to understand its brand message and have successful conversations. It led to an 800% increase in reviews and ratings on Rubbermaid's website, growing sales and consumer trust through product development and consumer insight. Rubbermaid found professional organizers through blogs and Twitter to advocate for the brand.

2. @rubbermaid AKA: Rubbermaid Jim

3. The Rubbermaid Brand Helping people get organizedfor living

4. Told us what to TALK about…

5. …what to LISTEN for.

6. And guided our OBJECTIVE

7. Understanding (it just didn’t layout well on the slide ) Knowing our CUSTOMERS

8. Defined ourAUDIENCE…

9. …and identified ADVOCATES

10. SUCCESS

11. WOULD NOThave been possible without this information

12. Why

13. from Storage Bins

14. to OrganizationSolutions

15. What

16. EASY FIND LIDSBlogger Outreach & Sampling

17. Share your Story Share this Page Share on Facebook Real Stories Online Coupons

18. But before I posted this I asked a BIG TIME mommy blogger what she thought. And she LOVED it! Thanks @ConsumerQueen

19. And we sent a letter along with the sample describing how everything worked.Gave them online coupons to use, ecommerce promo codes, offered a sample for a sweepstakes, and anything else they would need.

23. 800% Increase

25. REVIEWS & RATINGS onrubbermaid.com

29. Product dev

30. Increase trust

32. We went looking for them & found them on Blogs & Twitter

41. Learnings

42. Understand Your brand

43. Know Your Message

44. Pick An Audience

45. Have a conversation