The document emphasizes the importance of identifying and understanding your ideal customer to improve business success. It encourages focusing on one specific customer persona, exploring their emotions, behaviors, and challenges, and using this information to craft tailored marketing strategies. By creating a narrative around this customer, businesses can better address their needs, leading to more effective engagement and sales without the need for aggressive chasing of clients.

1. And never have to chase people
again

2. • Finding the perfect customer will change the way you do
business and also change how much success you have
in your business.
• If you think everyone is your customer, than no one is
your customer.
• You need to focus on one person...preferably one you
can relate to...learn their story ...learn to communicate
and market to this person exclusively.
• I believe this is the most important exercise you can do
for your business.

3. • Male or Female?
• Age?
• Single or Married?
• Children?
• Hobbies?
• Job or work from home?
• More

5. • What does the customer Think & Feel?
• Major preoccupations
• Worries and aspirations
• What really counts
• What does the customer Say & Do?
• Attitude in public
• Appearance
• Behavior towards others

6. • What does the customer See?
• Environment
• Friends
• What the market offers
• What does the customer Hear?
• What friends say
• What boss says
• What influencers say

7. • What is the customer’s Pain?
• Fears
• Frustrations
• Obstacles
• What is the customer’s Gain?
• Wants/needs
• Measures of success
• Passions

8. • Write the answers to the empathy map questions.
• Expand…go into more detail.
• Take their frustrations and challenges and put it in a story
narrative…a day in the life.
• This exercise will help you discover where you can find
this customer. Where they “hang out”.
• Take this story and use it to serve, help and fulfill a need
for your customer.
• Write ads using this information.

9. • If you can relate to this perfect customer, you will be able
to help them better. So use yourself as a guide…your
challenges and frustrations... And then give them the
solution…your product or your business.
• Once you have all the details and put them in a story, you
will never have to chase people to buy your products or
join your business. They will come to you.