The document provides 4 ways to increase a customer base: 1) Highlight consumers on Instagram by posting related hashtags and finding new ways to attract customers. 2) Highlight consumers in your own community by understanding what pleases them and applauding positive feedback. 3) Hire a chief customer officer who thinks differently to engage with stakeholders and customers. 4) Maintain excellent customer support by treating all customers with dignity and addressing their needs.

1. 4 Ways to Increase Your Customer Base
We live in the time where many industries are being disrupted by innovative ideas that are widely
distinct.
The greatest leaders, thinkers and contributors are the people who think differently. The excellent
comedians, musicians, writers, actors, directors, etc. often have an impressive story of being
different.
Being “different” may mean different things to various people but in most cases it means someone
who has creative ideas, who is brave enough to speak for the right and are unique.
You would have observed if someone is running a successful business, he probably knows how
to pull customer and deliver pleasing offers and gain profit at the same time.

2. So what has ‘being different’ got to do with customers?
You have an access to your customers. They keep in touch with you via phone, WhatsApp, and
other social networking platforms. Are you thinking of plans to attract customers? Does the
marketing team of your organization identify dynamic customer differences? There are various
methods to recognize customers and their needs.
4 different ways:
Highlight the Consumer on Instagram
In Instagram, user’s growth has soar to 300 million active users and 30 billion photos shared.
The interaction of brands at Instagram is 400% higher than Twitter and Facebook.
For those who haven’t created an Instagram account, you are missing something big. Seek for
the hashtags associated with what your company sells and post them. Also find new methods to
draw customers.

3. Highlight the Consumers in your own Community
Your community acts as a treasure trove of star customers. Your community is erupting with
those customers who are passionate regarding your products as well as services. They want to
spread to other how happy they are using your product.
Involve yourself in your community and try to understand what is pleasing the customers. Applaud
them for their lovely feedback and remember to highlight what makes them special.

4. Hire a Different Chief Customer Officer
The work of the Chief Customer Officer is to work with the head of every department and report
to the CEO.
They act as your ears on the ground and consumer’s representative to the board. He will have
the capability to disclose the usage of your products and report the crucial data that you may
have missed. If the Chief Customer Officer is sitting at the top layer of your organization, you will
surely be engaged with the most valuable stakeholders and customers. Hiring a Chief Customer
Officer who thinks distinct, your business is more prone to an astonishing experience that will
please all customers at every corner of the world.

5. Keep and Maintain Excellent Customer Support
A consumer who contacts the customer support for the first time regarding a query or for placing
an order is as important as someone who seeks for help on the 10th call.
Make sure that you treat each customer with dignity and take a subtle action towards their
requirements. Ensure that your organization’s customer support executive talks politely with the
clients and note down their problems so that it becomes easy to take actions regarding the same.