The document discusses building brand love in B2B. It suggests that brand love can help B2B brands stand out from competitors by creating emotional connections with customers. Five questions are provided to help assess if a brand has the key aspects to cultivate love, such as having a vision for a better world that customers identify with. The document argues that brand love provides benefits like protection from competitors, room for mistakes, and positive word of mouth. It emphasizes that brands should express their vision consistently across all touchpoints to foster love.
We wrote this to give you a sense of IDEO’s culture—the ties that bind us together as coworkers and as people.
Read more: http://blog.slideshare.net/2014/01/08/culturecode-what-makes-a-company-great/
Buffer culture 0.6 (With a change to Be a No Ego Doer)Buffer
This is the 6th evolution of the cultural values we try to live to at Buffer. Read more about our values and approach to business at http://open.bufferapp.com
One day we woke up and realized that our days are filled with all kind of stuff unrelated to code or product, that our goals are driven by product owners, and that our code design is dictated by architects trying to tell us how we should solve problems. A strong coding culture gives the power back to the developer to concentrate on one thing: Create awesome stuff!
Imagine a culture where the input of the whole organization turns an individual idea into a user story in just a couple of hours; where everybody's goal is to make the customer awesome, and where you work on stuff you love instead stuff you loathe. A great coding culture concentrates on making developers productive and happy by removing unnecessary overhead, bringing autonomous teams together, helping the individual programmer to innovate, and raising the awareness among the developers to create better code.
I will talk about how to establish and foster a strong engineering-focused culture that scales from a small team to a huge organization with hundreds of developers. I'll give lots of examples from our experience at Atlassian to show that once you're working in a great coding culture, you won't want to work anywhere else.
You can find a video version of the talk here: https://www.youtube.com/watch?v=rRc0FEg46kw
Hootsuite's Manifesto: Building a Social RevolutionHootsuite
This document is a resource for all Hootsuite employees. We give this to each new team member who joins us. Hootsuite's Manifesto contains our core principles, some stories of our history and culture, and a special Peepsbook.
Get creative inspiration for next presentation
Agencies in this presentation:
Tribal DDB
Wunderman
SapientNitro
GoViral
OlgivyOne
Draftfcb
Hill & Knowlton
HP
R/GA
Publicis
Contagious
thenetworkone
LeoBurnett
DDB
Dentsu
The Barbarian Group
Y&R
UNIQLO
Razorfish
Smirnoff
We wrote this to give you a sense of IDEO’s culture—the ties that bind us together as coworkers and as people.
Read more: http://blog.slideshare.net/2014/01/08/culturecode-what-makes-a-company-great/
Buffer culture 0.6 (With a change to Be a No Ego Doer)Buffer
This is the 6th evolution of the cultural values we try to live to at Buffer. Read more about our values and approach to business at http://open.bufferapp.com
One day we woke up and realized that our days are filled with all kind of stuff unrelated to code or product, that our goals are driven by product owners, and that our code design is dictated by architects trying to tell us how we should solve problems. A strong coding culture gives the power back to the developer to concentrate on one thing: Create awesome stuff!
Imagine a culture where the input of the whole organization turns an individual idea into a user story in just a couple of hours; where everybody's goal is to make the customer awesome, and where you work on stuff you love instead stuff you loathe. A great coding culture concentrates on making developers productive and happy by removing unnecessary overhead, bringing autonomous teams together, helping the individual programmer to innovate, and raising the awareness among the developers to create better code.
I will talk about how to establish and foster a strong engineering-focused culture that scales from a small team to a huge organization with hundreds of developers. I'll give lots of examples from our experience at Atlassian to show that once you're working in a great coding culture, you won't want to work anywhere else.
You can find a video version of the talk here: https://www.youtube.com/watch?v=rRc0FEg46kw
Hootsuite's Manifesto: Building a Social RevolutionHootsuite
This document is a resource for all Hootsuite employees. We give this to each new team member who joins us. Hootsuite's Manifesto contains our core principles, some stories of our history and culture, and a special Peepsbook.
Get creative inspiration for next presentation
Agencies in this presentation:
Tribal DDB
Wunderman
SapientNitro
GoViral
OlgivyOne
Draftfcb
Hill & Knowlton
HP
R/GA
Publicis
Contagious
thenetworkone
LeoBurnett
DDB
Dentsu
The Barbarian Group
Y&R
UNIQLO
Razorfish
Smirnoff
What does the future look like? Is it a dark space where we’re suffering from varying degrees of techamphetamine or are we heading towards a Utopian fantasy of abundance and harmony?
Understanding that our basic human needs and wants barely change, we explore the future state of a range of topics; from our need for physical sustenance through to our age-long fascination of transcending the limitations of our biology.
Looking at the future from a human perspective, our potential for greatness is teetering on a fine line between darkness and hope. We’re banking on the latter.
Viral video challenges are more popular than ever! What is a viral video challenge? They can be fun! They can be silly, but most challenges can be dangerous...
This is an excerpt from the book ZAG: The #1 Strategy of High-Performance Brands by Marty Neumeier
Build your brand from the inside out. www.neutronllc.com
Building A Strong Engineering Culture - my talk from BBC Develop 2013Kevin Goldsmith
This is the keynote talk I gave at the BBC Develop conference in London, UK in November of 2013. In it I talk about what I believe makes a strong engineering culture, how to protect it if you have it, and how to fix it if you don't. I use a lot of examples from Spotify (where I am a Director of Engineering). As usual, I go a bit light on the bullets, since I prefer to talk, but I think you can still get the gist of my points.
We Are Ometrians - The Ometria Culture DeckOmetria
We Are Ometrians - The Ometria Culture Deck, describing who we are, what we stand for and the kind of people we want to join us - http://www.ometria.com
This is a fantastic presentation from Marty Neumeier from his book Zag. If you are short of time skip to slides 63 - 68 to see the evolution from marketing to branding. Love it.
Today's consumer actively dislikes boring marketing. This presentation offers a way to completely transform you marketing into a Wow! experience that generate leads.
WTF - Why the Future Is Up to Us - pptx versionTim O'Reilly
This is the talk I gave January 12, 2017 at the G20/OECD Conference on the Digital Future in Berlin. I talk about fitness landscapes as applied to technology and business, the role of unchecked financialization in the state of our politics and economy, and why technology really wants to create jobs, not destroy them. (There is a separate PDF version, but some readers said the notes were too fuzzy to read.)
UpStart partners with the Jewish community’s boldest leaders to expand the picture of how Jews find meaning and how we come together. Our Culture Deck delves into the behaviors, systems, and practices that make us who we are...and determine where we're going. // https://upstartlab.org/
In its 7th edition, the report outlines the most important trends for businesses and consumers in 2020. In this webinar, we will share our recommendations on what clients should do to take action and adapt quickly.
60 Minute Brand Strategist: Extended and updated hard cover NOW available.Idris Mootee
This book includes the very latest thinking on branding and brand strategy. It has been published in different many languages and use by top global brands to train their brand managers. New updated hard cover version is not available from Amazon May 2013
Pls view in full screen mode. Published in more than 5 languages.
A non designeris guide to creating memorable visual slides.
If you’re like most people, you’ve probably created dozens of presentations in your lifetime, and many of these in just under a few hours. But ask yourself: Do you really know how to design a memorable presentation that will stick in your viewers’ minds for months, even years to come?
The answer is probably no. Most of us have never actually learned the design principles necessary to impact audiences through visual storytelling. Perhaps the closest we have ever come to crafting a visual message is a PowerPoint presentation full of bullet points, overused stock photos and bland color schemes.
But these kinds of presentations rarely inspire real change, especially in this new age of visual communication.
Why our executive team didn't write our culture deck, on Harvard Business Review: http://blogs.hbr.org/cs/2013/06/why_executive_teams_shouldnt_write.html
Is corporate culture really about organizational structure and incentives? What the company’s founders and executive team is on a mission to accomplish? How those same people ideally want their culture projected to investors? Or is company culture more about who people are and how they interact – what commonalities they share, and how they work and play?
Genuine culture is organic, not imposed. It’s why our executive team did not write our culture deck. Culture is what keeps people at Nanigans – not our mission statement or how our teams are structured. Our culture deck is a guide for company hiring and fit, as much as it is a signature of what’s made us so successful to date.
Used this marketing presentation while teaching a Business Canvas Model Workshop. Looking at the difference between branding and marketing. The changing nature of branding and the basics of sales.
How to put 11 distinct, power-proven principles to work
for your financial institution so you can create, execute and maintain a healthy, vibrant and growing brand.
If you're interested in having the 11 Cs session presented at your next event, please go to www.iconiq.com and send an email.
What does the future look like? Is it a dark space where we’re suffering from varying degrees of techamphetamine or are we heading towards a Utopian fantasy of abundance and harmony?
Understanding that our basic human needs and wants barely change, we explore the future state of a range of topics; from our need for physical sustenance through to our age-long fascination of transcending the limitations of our biology.
Looking at the future from a human perspective, our potential for greatness is teetering on a fine line between darkness and hope. We’re banking on the latter.
Viral video challenges are more popular than ever! What is a viral video challenge? They can be fun! They can be silly, but most challenges can be dangerous...
This is an excerpt from the book ZAG: The #1 Strategy of High-Performance Brands by Marty Neumeier
Build your brand from the inside out. www.neutronllc.com
Building A Strong Engineering Culture - my talk from BBC Develop 2013Kevin Goldsmith
This is the keynote talk I gave at the BBC Develop conference in London, UK in November of 2013. In it I talk about what I believe makes a strong engineering culture, how to protect it if you have it, and how to fix it if you don't. I use a lot of examples from Spotify (where I am a Director of Engineering). As usual, I go a bit light on the bullets, since I prefer to talk, but I think you can still get the gist of my points.
We Are Ometrians - The Ometria Culture DeckOmetria
We Are Ometrians - The Ometria Culture Deck, describing who we are, what we stand for and the kind of people we want to join us - http://www.ometria.com
This is a fantastic presentation from Marty Neumeier from his book Zag. If you are short of time skip to slides 63 - 68 to see the evolution from marketing to branding. Love it.
Today's consumer actively dislikes boring marketing. This presentation offers a way to completely transform you marketing into a Wow! experience that generate leads.
WTF - Why the Future Is Up to Us - pptx versionTim O'Reilly
This is the talk I gave January 12, 2017 at the G20/OECD Conference on the Digital Future in Berlin. I talk about fitness landscapes as applied to technology and business, the role of unchecked financialization in the state of our politics and economy, and why technology really wants to create jobs, not destroy them. (There is a separate PDF version, but some readers said the notes were too fuzzy to read.)
UpStart partners with the Jewish community’s boldest leaders to expand the picture of how Jews find meaning and how we come together. Our Culture Deck delves into the behaviors, systems, and practices that make us who we are...and determine where we're going. // https://upstartlab.org/
In its 7th edition, the report outlines the most important trends for businesses and consumers in 2020. In this webinar, we will share our recommendations on what clients should do to take action and adapt quickly.
60 Minute Brand Strategist: Extended and updated hard cover NOW available.Idris Mootee
This book includes the very latest thinking on branding and brand strategy. It has been published in different many languages and use by top global brands to train their brand managers. New updated hard cover version is not available from Amazon May 2013
Pls view in full screen mode. Published in more than 5 languages.
A non designeris guide to creating memorable visual slides.
If you’re like most people, you’ve probably created dozens of presentations in your lifetime, and many of these in just under a few hours. But ask yourself: Do you really know how to design a memorable presentation that will stick in your viewers’ minds for months, even years to come?
The answer is probably no. Most of us have never actually learned the design principles necessary to impact audiences through visual storytelling. Perhaps the closest we have ever come to crafting a visual message is a PowerPoint presentation full of bullet points, overused stock photos and bland color schemes.
But these kinds of presentations rarely inspire real change, especially in this new age of visual communication.
Why our executive team didn't write our culture deck, on Harvard Business Review: http://blogs.hbr.org/cs/2013/06/why_executive_teams_shouldnt_write.html
Is corporate culture really about organizational structure and incentives? What the company’s founders and executive team is on a mission to accomplish? How those same people ideally want their culture projected to investors? Or is company culture more about who people are and how they interact – what commonalities they share, and how they work and play?
Genuine culture is organic, not imposed. It’s why our executive team did not write our culture deck. Culture is what keeps people at Nanigans – not our mission statement or how our teams are structured. Our culture deck is a guide for company hiring and fit, as much as it is a signature of what’s made us so successful to date.
Used this marketing presentation while teaching a Business Canvas Model Workshop. Looking at the difference between branding and marketing. The changing nature of branding and the basics of sales.
How to put 11 distinct, power-proven principles to work
for your financial institution so you can create, execute and maintain a healthy, vibrant and growing brand.
If you're interested in having the 11 Cs session presented at your next event, please go to www.iconiq.com and send an email.
6 Commandments for Launching a Startup Brand - a lecture for the ASU Venture ...Mike Jones ⚡
Lessons learned from branding and launching J Walkyn - an online marketplace for buyers and sellers of Nike Air Jordan shoes. There were lots of lessons, both good and bad, learned in this process and we've distilled them down into 6 fundamental keys to a successful startup launch.
This presentation was given to the ASU Venture Devils startup incubator course in April 2017.
REAL ESTATE- Create more clients in 30 DaysDawn Doherty
Dawn Doherty http://dawnd.com demonstrates the step by step process for creating a consistent flow of income. You'll learn what to do each day to call in your next best client!
Rediscover and reconnect with your brand in our SynergyHSV Branding Workshop. We’ll solve your biggest brand strategy challenges.
Learn how to establish you own brand and critique others. Come with questions and a hungry mind. Suitable for new & established businesses, marketing staff and serious design students.
Branding - Creating a personality for your product!Bettina Grr
What is branding and why is it so important?
During the presentation you will find out how to create a personality for your product, service or company. A brand is the promise you make to your users. Follow these five groundrules to uncover or create your brand:
1. Your brand sets you apart.
2. Your brand is ingrained in all your company.
3. Your brand is who you are.
4. Your brand is the connection to your audience.
5. Your brand gives you loyalty.
Marc Loveridge's presentation to eMarketing students at UWA.
Citizen Marketing
Your brand is only what people say it is
Listening, Talking, Supporting & Embracing
We are the First representatives of our brands, our brands are an extension of our personality and as the brand driver our decisions concerning life has to be intentional.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
2. “That is how friendships begin: one
person reveals a moment of strangeness,
and the other person decides just to
listen and not exploit it.”
MEG WOLITZER
THE INTERESTINGS
18. Are we still doing
what we set out to do?
Solve problems for other human beings.
19.
20. It doesn’t matter to her that we’re building
the world’s most powerful jet engine. Or
that we’re using 3-D printing to make parts
lighter. What matters to her is that her
grandson is starring in a school play, and
the curtain rises at 3:00 sharp.”
“
21.
22.
23.
24. A little less about bullet points.
A little less business-to-business.
A little more human.
25. Driven by human needs.
(If the rules no longer serve
those needs, let’s change the rules.)
26. Willing to be vulnerable
and imperfect.
(To err is human.)
27. WE’RE SORRY.
A chicken restaurant without any
chicken. It’s not ideal. Huge apologies
to our customers, especially those
who travelled out of their way to find
we were closed. And endless thanks to
our KFC team members and our
franchise partners for working
tirelessly to improve the situation. It’s
been a hell of a week, but we’re
making progress, and every day more
and more fresh chicken is being
delivered to our restaurants. Thank
you for bearing with us.”
“
38. A mechanism to promote
mutual support for an
extended time period.
39. YOU
Believe in them.
Cheer them on.
Invest in them.
Advocate for them.
Teach them new things.
Want to see them succeed.
LOVED ONE
Believes in you.
Cheers you on.
Invests in you.
Advocates for you.
Teaches you new things.
Wants to see you succeed.
40. YOU
Believe in the brand.
Cheer the brand on.
Invest in the brand.
Advocate for the brand.
Teach the brand new things.
Want to see the brand succeed.
BRAND
Believes in you.
Cheers you on.
Invests in you.
Advocates for you.
Teaches you new things.
Wants to see you succeed.
41. A mechanism to promote
mutual support for an
extended time period.
44. Less likely to be
perceived
as a commodity.
BENEFIT OF BRAND LOVE IN B2B #1
45. Only 14% of
buyers perceive
a real difference
in B2B supplier
offerings.
FROM “FROM PROMOTION TO EMOTION,”
A STUDY CONDUCTED BY CEB
IN PARTNERSHIP WITH GOOGLE
51. In B2B, personal
value has twice the
impact of business
value across
consideration,
purchase,
premium payment
and advocacy. FROM “FROM PROMOTION TO EMOTION,”
A STUDY CONDUCTED BY CEB
IN PARTNERSHIP WITH GOOGLE
2x
52. 68% of B2B
buyers who see
personal value
will pay more
for a service.
FROM “FROM PROMOTION TO EMOTION,”
A STUDY CONDUCTED BY CEB
IN PARTNERSHIP WITH GOOGLE
57. “As brands respond to [changing customer
expectations], transformation takes time.
Brands that are loved benefit from greater
customer patience.”
KANTAR MILLWARD BROWN
FROM BRANDZ TOP 100 MOST VALUABLE
GLOBAL BRANDS REPORT, 2016
58. Time and space to
try new things,
take risks,
innovate
FROM JULIE ZHUO
59. “Apple looking into video of exploding
iPhone 7 Plus”
“iOS 11 will break a lot of very cool apps”
“High Sierra reportedly has a
password problem”
“Apple is investigating battery swelling
in iPhone 8 Plus”
“Face ID failed during iPhone X demo”
“iPhone X doesn’t work right in the cold”
“Apple delays HomePod speaker”
“Apple’s first TV show looks like a cry for help”
“Siri unaware women play
four quarters of basketball”
60. Record 4th quarter
revenue of $52.6B
Up 12% from Q4 2016
All-time high Services
revenue (iTunes, Apple
Music, App Store,
iCloud, Apple Pay)
63. “Brand love is great for
retaining customers,
but it doesn’t grow
brands.”
64. “Brand love is great for
retaining customers,
but it doesn’t grow
brands.”
65. 84% of B2B
decision makers
start the buying
process with a
referral.
FROM INFLUITIVE AND HEINZ MARKETNG,
“WHAT YOU SHOULD KNOW ABOUT B2B REFERRALS
(BUT PROBABLY DON’T)”
73. Razor-thin margins become
constant source of anxiety
Can negatively impact
product or service quality,
internal culture, customer
satisfaction
Easy to win on price
Clear differentiator that
doesn’t need a lot of
explanation
CHEAPEST BRAND
74.
75. Category disruption is very,
very difficult
Copycats can quickly catch
up or innovate beyond your
model (back to the
differentiation drawing
board)
Offer a new solution to
an old problem
Be so unique that you
have no peers to
compete with over bullet
points or price
DISRUPTOR
78. Clients form an emotional
attachment to salesperson,
not necessarily the brand.
When salesperson jumps
ship, the client may go
with them
Sales reps build
personal, one-on-one
relationships with clients
Create bonds that can’t
be easily broken by
competitors
STRONG SALES TEAM
84. “Good branding should always assert
the perfectability of all things…A good
brand is a door to what ought to be
from what is.”
JOAN KHOURY
CMO OF OPPENHEIMER & CO.
130. Our brand has a vision for a better world.
Our audiences see themselves in the brand’s vision.
Our vision is consistent.
We express our vision outside of what we sell.
We deserve the trust of clients and employees.
131. Our brand has a vision for a better world.
Our audiences see themselves in the brand’s vision.
Our vision is consistent.
We express our vision outside of what we sell.
We deserve the trust of clients and employees.
132. Our brand has a vision for a better world.
Our audiences see themselves in the brand’s vision.
Our vision is consistent.
We express our vision outside of what we sell.
We deserve the trust of clients and employees.
133. Our brand has a vision for a better world.
Our audiences see themselves in the brand’s vision.
Our vision is consistent.
We express our vision outside of what we sell.
We deserve the trust of clients and employees.
134. Our brand has a vision for a better world.
Our audiences see themselves in the brand’s vision.
Our vision is consistent.
We express our vision outside of what we sell.
We deserve the trust of clients and employees.