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7 valuable tips to be
successful on
Social Media
Sonia ChughMarketing Automation, Demand Generation, Marketing & Sales Operations ROCKSTAR
@SoniaSpecialist
2
@SoniaSpecialist
I, ME & MYSELF
Known as “D Specialist” among my peers. A certified marketing
automation & salesforce expert with over 10 years of
comprehensive experience as a skilled demand generation & sales
leader. Recognized for successfully driving best-in-class
integrated email marketing campaigns and demand generation
programs. As a seasoned professional, you can always expect
some great tips from me on sales & marketing strategies,
marketing automation, digital marketing and social media
marketing.
I am a firm believer who follows two mantras in life i.e
“ Best is YET to come” & “Great things come to those who DON’T wait” !
So-called Social Media gurus are many, DON’T
fall in the trap of those self proclaimed ones,
do your research before you get going.
3
@SoniaSpecialist
Do you have
Social Media
strategy in mind?
Working hard to
cash in on some
audience via Social
Media?
4
@SoniaSpecialist
If yes, then focus on the TACTICS that promise
some real results. Do not go in for the one touted
the notion that things come FREE, you need to pay
if you want some real results to arrive.
5
@SoniaSpecialist
7 Valuable TIPS
which I have learnt over the years!!
(would be helpful to you as well)
6
@SoniaSpecialist
7
HAVE PRESENCE
ON MULTIPLE
SOCIAL NETWORKS
● Each social media network has its
own audience except few common
ones.
● It’s not that you need to be present
on each and every social media
platform.
● However I recommend to choose
at-least 3-4 platforms which caters
your audience and can give you
results.
1
@SoniaSpecialist
@SoniaSpecialist
8
POST MORE
OFTEN / REGULAR
● Just having a presence will not do any
good for you.
● You need to do regular posting so that
people find something common and
feels to connect with you.
● However, overdose of posting can get
the same people away.
● I would suggest to choose few specific
times as per your convenience to post,
anything between 5-10 post a day
would be great to go!
2
9
9
@SoniaSpecialist
9
CONTENT IS THE KEY
● Indeed it is, you need to post
specific content which shows your
interest as well as about your
specialization.
● Example: if I am a sales & marketing
professional, you will always find my
post somewhere related to that
itself.
● It gives my audience a clear
message.
3
@SoniaSpecialist
10
USE RELEVANT
KEYWORDS & HASHTAGS
● Only content sharing would hardly work,
unless you are not using the relevant
keywords and hashtags.
● Hashtags help in getting your post
noticed, when someone click on the
hashtags it brings similar content tagged
with the same hashtag.
4
11
@SoniaSpecialist
11
● Social media platforms like Pinterest and Instagram requires to post pictures in every
post, whereas platforms like Twitter and Facebook doesn’t have that boundation.
● And, that’s why most of the people avoid posting pictures/videos on these platforms. It’
s a HUGE mistake!!!
● Pictures and Videos have always a bigger impact, if it has been included in a right
manner.
5
IMPORTANCE OF
PICTURES & VIDEOS
12
@SoniaSpecialist
STOP SELLING!
START ENGAGING!
● Would you like to interact with a person who talks
only about himself?
● Ofcourse not! Similarly social media is just another
platform to interact with a set of audience,
unfortunately people/companies consider social
media as a platform to SELL...and that’s where
they fail miserably.
● I believe that rather than selling, you should
engage with your audience and add value. If they
would find you interesting, one day they will come
to you to have any kind of business association.
6
13
13
@SoniaSpecialist
BE PATIENT & CONSISTENT
Two areas in which most of the people/companies lack while being on Social Media as they
expect quick results and if it doesn’t happen, they find social media unfruitful and leave.
Don’t forget that “Rome was not built in a day !”, similarly you need to be patient as well as
consistent in your posts.
7
13
14
These are NOT the standard tips, there are MANY more!
I picked top 7 which could be useful for your Social Media success.​
@SoniaSpecialist
Thanks for reading…
Please feel free to reach me out and add value to my learning...
15
SoniaSpecialist
SoniaSpecialist
SoniaSpecialist@gmail.com

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7 valuable tips to be successful on Social Media in 2016

  • 1. 7 valuable tips to be successful on Social Media Sonia ChughMarketing Automation, Demand Generation, Marketing & Sales Operations ROCKSTAR @SoniaSpecialist
  • 2. 2 @SoniaSpecialist I, ME & MYSELF Known as “D Specialist” among my peers. A certified marketing automation & salesforce expert with over 10 years of comprehensive experience as a skilled demand generation & sales leader. Recognized for successfully driving best-in-class integrated email marketing campaigns and demand generation programs. As a seasoned professional, you can always expect some great tips from me on sales & marketing strategies, marketing automation, digital marketing and social media marketing. I am a firm believer who follows two mantras in life i.e “ Best is YET to come” & “Great things come to those who DON’T wait” !
  • 3. So-called Social Media gurus are many, DON’T fall in the trap of those self proclaimed ones, do your research before you get going. 3 @SoniaSpecialist
  • 4. Do you have Social Media strategy in mind? Working hard to cash in on some audience via Social Media? 4 @SoniaSpecialist
  • 5. If yes, then focus on the TACTICS that promise some real results. Do not go in for the one touted the notion that things come FREE, you need to pay if you want some real results to arrive. 5 @SoniaSpecialist
  • 6. 7 Valuable TIPS which I have learnt over the years!! (would be helpful to you as well) 6 @SoniaSpecialist
  • 7. 7 HAVE PRESENCE ON MULTIPLE SOCIAL NETWORKS ● Each social media network has its own audience except few common ones. ● It’s not that you need to be present on each and every social media platform. ● However I recommend to choose at-least 3-4 platforms which caters your audience and can give you results. 1 @SoniaSpecialist
  • 8. @SoniaSpecialist 8 POST MORE OFTEN / REGULAR ● Just having a presence will not do any good for you. ● You need to do regular posting so that people find something common and feels to connect with you. ● However, overdose of posting can get the same people away. ● I would suggest to choose few specific times as per your convenience to post, anything between 5-10 post a day would be great to go! 2
  • 9. 9 9 @SoniaSpecialist 9 CONTENT IS THE KEY ● Indeed it is, you need to post specific content which shows your interest as well as about your specialization. ● Example: if I am a sales & marketing professional, you will always find my post somewhere related to that itself. ● It gives my audience a clear message. 3
  • 10. @SoniaSpecialist 10 USE RELEVANT KEYWORDS & HASHTAGS ● Only content sharing would hardly work, unless you are not using the relevant keywords and hashtags. ● Hashtags help in getting your post noticed, when someone click on the hashtags it brings similar content tagged with the same hashtag. 4
  • 11. 11 @SoniaSpecialist 11 ● Social media platforms like Pinterest and Instagram requires to post pictures in every post, whereas platforms like Twitter and Facebook doesn’t have that boundation. ● And, that’s why most of the people avoid posting pictures/videos on these platforms. It’ s a HUGE mistake!!! ● Pictures and Videos have always a bigger impact, if it has been included in a right manner. 5 IMPORTANCE OF PICTURES & VIDEOS
  • 12. 12 @SoniaSpecialist STOP SELLING! START ENGAGING! ● Would you like to interact with a person who talks only about himself? ● Ofcourse not! Similarly social media is just another platform to interact with a set of audience, unfortunately people/companies consider social media as a platform to SELL...and that’s where they fail miserably. ● I believe that rather than selling, you should engage with your audience and add value. If they would find you interesting, one day they will come to you to have any kind of business association. 6
  • 13. 13 13 @SoniaSpecialist BE PATIENT & CONSISTENT Two areas in which most of the people/companies lack while being on Social Media as they expect quick results and if it doesn’t happen, they find social media unfruitful and leave. Don’t forget that “Rome was not built in a day !”, similarly you need to be patient as well as consistent in your posts. 7 13
  • 14. 14 These are NOT the standard tips, there are MANY more! I picked top 7 which could be useful for your Social Media success.​ @SoniaSpecialist
  • 15. Thanks for reading… Please feel free to reach me out and add value to my learning... 15 SoniaSpecialist SoniaSpecialist SoniaSpecialist@gmail.com