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Everything you wanted to know about marketing DORSET

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Business Link South West - Events
Business Link South West - Events

The document provides an overview of key marketing concepts and strategies. It discusses the importance of branding, identifying target audiences, and differentiating yourself from competitors. Tactics mentioned include direct mail, PR, advertising, social media, and creating compelling content. The document emphasizes keeping communications simple, memorable, and focused on the benefits and needs of potential customers. It also stresses the importance of measuring the effectiveness of different marketing approaches.

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Everything you wanted to know about marketing – but were afraid to ask Jane Buswell June and October 2010
What they say about marketing ,[object Object],[object Object],[object Object],[object Object]
When is an opera not an opera… ,[object Object],[object Object],[object Object],[object Object],[object Object]
How do you want to come across as a company? ,[object Object],[object Object],[object Object]
What they say about brand ,[object Object],“ If this business were split up, I would give you the land and bricks and mortar, and I would take the brands and trademarks, and I would fare better than you.” John Stuart, former CEO of Quaker Oats
Core Values - choose 5 this is what you believe in and how you think your business should be conducted
Target Audience ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What they say about target audience ,[object Object]
Effective communication with your target audience ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Headlines – which are more likely to appeal? ,[object Object],[object Object],[object Object]
Identifying benefits that really work Make a list of your features Are they REALLY meaningful Which means that in terms of your target audience What’s in it for me gets to the emotional root
What creates DESIRE? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
ACTION: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Tactics (Sheepdogs) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Do’s and Don’ts of Social Networking ,[object Object],[object Object],[object Object],[object Object]
Differentiating yourself – strengths ,[object Object],[object Object],[object Object]
“ unlike other companies we…..” ,[object Object],[object Object],[object Object]
What they say about advertising ,[object Object],[object Object]
A bit of advice about advertising ,[object Object],[object Object],[object Object],[object Object],,
A bit about PR ,[object Object],[object Object],[object Object],[object Object],[object Object]
In Summary ,[object Object],[object Object],[object Object]
For more information: ,[object Object],[object Object],[object Object]

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Everything you wanted to know about marketing DORSET

  • 1. Everything you wanted to know about marketing – but were afraid to ask Jane Buswell June and October 2010
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  • 6. Core Values - choose 5 this is what you believe in and how you think your business should be conducted
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  • 11. Identifying benefits that really work Make a list of your features Are they REALLY meaningful Which means that in terms of your target audience What’s in it for me gets to the emotional root
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