Generosity marketing is becoming more important as a paradigm. Learn more about tools and techniques to employ this marketing style into your strategy.
Mom Central Consulting is a marketing firm that specializes in engaging mothers through word-of-mouth programs and social media strategies. The firm works with over 200 national brands to help them develop meaningful conversations with mothers. The CEO, Stacy DeBroff, is a nationally recognized parenting expert. Mom Central Consulting runs programs like Mom Ambassadors that engage influential mothers to recommend brands to others through online and offline interactions, fueling awareness, engagement, and sales. One case study example described a successful year-long program for Feld Entertainment that engaged 750 mom ambassadors across 20 markets to positively impact ticket sales.
"Trust: the cornerstone of successful business relationships"Martin Jack
Susan Grandfield SG Development Solutions
"Trust: the cornerstone of successful business relationships"
Susan will discuss how we build trust, how quickly trust can be broken and the competitive advantage to generating trust with customers, stakeholders, staff etc.
An integrated campaign is a 'sequence of individual, coordinated market events that share a common audience profile and messaging theme'. At the end of the day, an integrated campaign takes one strategic, creative idea and applies it to different channels, respecting that channel for the job it’s meant to do. It’s about consistency. It’s about being where your donor is – communicating with them in a way that suits them, and offering them choice in how they want to communicate with you. It takes a comprehensive understanding of all media, creative, strategy, production and data to bring an integrated campaign to life. This session will outline the process required to create an effective integrated campaign and present case studies of effective integrated campaigns created by Stephen Thomas Ltd.
Rethinking Marketing to Women: Presented by Crowdtap & Beeby Clark+MeylerCrowdtapforBusiness
With the rise of female-empowerment campaigns, marketing to women has shifted from painting an idyllic portrait of how life should be, to a refreshing and realistic reflection of how life is for millions of women. The challenge for brands in this new environment becomes how to surface the powerful stories of real women – and do so effectively and at-scale.
Learn how forward-thinking brands are putting people at the heart of their marketing to drive product ideation, inform marketing strategy and create authentic content that fuels earned media.
Speakers:
Mindy Davis, SVP, Professional Services, Crowdtap
Mariana Rodriguez, Senior Account Director, Beeby Clark + Meyler
This document provides guidance on effective campaigning. It emphasizes that campaigns need a clear message that addresses what needs to change, why the audience should care, and how they can help enact that change. It also notes that smaller, grassroots campaigns may need to be more creative with limited resources. Examples are provided of campaigns that drew people in through humor, pathos, or direct engagement with companies and consumers. The overall message is that an effective campaign conveys its goals in a memorable way through various online and offline mediums.
This document discusses how to effectively market a dental practice to women. It notes that women account for the majority of consumer purchases and healthcare decisions. The five key topics covered are: the importance of women as consumers, what women want in dental care, how to market to women, online marketing to women, and online review websites. It provides tips on making the office appealing to women, creating effective advertisements that target women, using social media and coupons to reach women online, and handling positive and negative online reviews. The overall message is that marketing directly to women can significantly boost a dental practice's profits and patient loyalty.
Leading Impact for the Future of Women's PhilanthropySusan McPherson
Susan McPherson and Sloane Davidson's presentation at the WomenLeading Philanthropy Symposium on April 3, 2014 in Chicago. Tips and tools to ensure the success of women's philanthropy going forward.
This document outlines 10 principles for effectively marketing to women. It begins by noting that women now make up over half the workforce, account for over 85% of consumer purchases, and are quick adopters of new technologies. However, women feel that only 9% of brands understand and market to them well. The document then provides a diagnostic for organizations to assess where they fall on a spectrum of marketing to women. It proceeds to outline 10 principles for improving marketing efforts to women, including understanding differences between men and women, treating women as "knowledge customers," incentivizing brand advocates, embracing technology, and acknowledging changing gender roles. The overall aim is to improve marketing practices and better reach both women and men customers.
Mom Central Consulting is a marketing firm that specializes in engaging mothers through word-of-mouth programs and social media strategies. The firm works with over 200 national brands to help them develop meaningful conversations with mothers. The CEO, Stacy DeBroff, is a nationally recognized parenting expert. Mom Central Consulting runs programs like Mom Ambassadors that engage influential mothers to recommend brands to others through online and offline interactions, fueling awareness, engagement, and sales. One case study example described a successful year-long program for Feld Entertainment that engaged 750 mom ambassadors across 20 markets to positively impact ticket sales.
"Trust: the cornerstone of successful business relationships"Martin Jack
Susan Grandfield SG Development Solutions
"Trust: the cornerstone of successful business relationships"
Susan will discuss how we build trust, how quickly trust can be broken and the competitive advantage to generating trust with customers, stakeholders, staff etc.
An integrated campaign is a 'sequence of individual, coordinated market events that share a common audience profile and messaging theme'. At the end of the day, an integrated campaign takes one strategic, creative idea and applies it to different channels, respecting that channel for the job it’s meant to do. It’s about consistency. It’s about being where your donor is – communicating with them in a way that suits them, and offering them choice in how they want to communicate with you. It takes a comprehensive understanding of all media, creative, strategy, production and data to bring an integrated campaign to life. This session will outline the process required to create an effective integrated campaign and present case studies of effective integrated campaigns created by Stephen Thomas Ltd.
Rethinking Marketing to Women: Presented by Crowdtap & Beeby Clark+MeylerCrowdtapforBusiness
With the rise of female-empowerment campaigns, marketing to women has shifted from painting an idyllic portrait of how life should be, to a refreshing and realistic reflection of how life is for millions of women. The challenge for brands in this new environment becomes how to surface the powerful stories of real women – and do so effectively and at-scale.
Learn how forward-thinking brands are putting people at the heart of their marketing to drive product ideation, inform marketing strategy and create authentic content that fuels earned media.
Speakers:
Mindy Davis, SVP, Professional Services, Crowdtap
Mariana Rodriguez, Senior Account Director, Beeby Clark + Meyler
This document provides guidance on effective campaigning. It emphasizes that campaigns need a clear message that addresses what needs to change, why the audience should care, and how they can help enact that change. It also notes that smaller, grassroots campaigns may need to be more creative with limited resources. Examples are provided of campaigns that drew people in through humor, pathos, or direct engagement with companies and consumers. The overall message is that an effective campaign conveys its goals in a memorable way through various online and offline mediums.
This document discusses how to effectively market a dental practice to women. It notes that women account for the majority of consumer purchases and healthcare decisions. The five key topics covered are: the importance of women as consumers, what women want in dental care, how to market to women, online marketing to women, and online review websites. It provides tips on making the office appealing to women, creating effective advertisements that target women, using social media and coupons to reach women online, and handling positive and negative online reviews. The overall message is that marketing directly to women can significantly boost a dental practice's profits and patient loyalty.
Leading Impact for the Future of Women's PhilanthropySusan McPherson
Susan McPherson and Sloane Davidson's presentation at the WomenLeading Philanthropy Symposium on April 3, 2014 in Chicago. Tips and tools to ensure the success of women's philanthropy going forward.
This document outlines 10 principles for effectively marketing to women. It begins by noting that women now make up over half the workforce, account for over 85% of consumer purchases, and are quick adopters of new technologies. However, women feel that only 9% of brands understand and market to them well. The document then provides a diagnostic for organizations to assess where they fall on a spectrum of marketing to women. It proceeds to outline 10 principles for improving marketing efforts to women, including understanding differences between men and women, treating women as "knowledge customers," incentivizing brand advocates, embracing technology, and acknowledging changing gender roles. The overall aim is to improve marketing practices and better reach both women and men customers.
This document provides an agenda for a community management workshop. It introduces the presenter Amanda Foley and her background in marketing and community management. The workshop will cover elements of community management like social engagement, offline interactions, content strategy, and turning members into advocates. It emphasizes the importance of listening to the community to improve products and services. The value of building community is discussed as well as tools and resources for community managers.
This letter provides a strong recommendation for Carolyn Juergens. It summarizes that she was an intern at American Family Insurance, where she displayed dedication and enthusiasm. Carolyn successfully developed a social media marketing campaign with zero dollars that gained over three million impressions in two weeks. Though she was there for a short time, Carolyn helped with additional marketing projects and took a leadership role in creating a white paper. The author highly recommends Carolyn as an inspiring asset to any organization.
The Secret To Marketing To Women is the guide you need that’s going to take you straight to the money if you do it right. Women are a different breed and if you don’t know how to capture their undivided attention you really need to zone into the way they think and perceive things.
The only way you can do this is to understand them and that’s exactly what this guide does for you. It shows you how to use this knowledge to your advantage so you can get them on board quickly and for good. The secrets to marketing to women gives you the power to connect with this highly lucrative niche target market and that’s golden if you like money.
The Secret To Marketing To Women is your solution to uncovering the facts to attract women to your product or service with their purse open. Sounds pretty sweet to me.
Perfect partnerships - #JeffsMarch. Audience strategy conference, 26 May 2016CharityComms
Gareth Ellis-Thomas, head of digital, Prostate Cancer UK
Sadie Crabtree, digital engagement manager, Prostate Cancer UK
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
The document discusses building a company brand from within by establishing a clear company vision, cultivating the right culture, and feeding the culture through content marketing. It emphasizes that a company's vision should communicate what the company stands for beyond just products/services. Company culture is influenced by the vision and fed by brand ambassadors within the company who create and share content marketing. Selecting passionate employees as brand ambassadors, rather than those who see it as just another task, is important for effective content marketing.
Graduate Management Admission Council . Business 3.0 ConferenceJayant Murty
This talk delivered at the Intetnational GMAC Conference to Deans and heads of admission of MBA schools around the world seeks to examine what they can learn from brands across other industries. With MBA schools coping with declining admissions, strong overseas competition, disruption from MOOCs ( Massive Open Online Courses) and image parity across schools , there seems a dire need to disrupt and current model and embrace change with agility
Responsibility and Accountability of Your Personal Brand.
Shifting your Mindset on Referral Generation.
Proper Use of Hash Tags for Promotion.
Strategic Alliances.
Remarkability
Social Business - Guest Lecture at YES!DelftRick Mans
This document discusses how businesses can leverage social media and customer engagement to transform their business model. It provides tips on how to build communities and turn customers into evangelists by caring about each individual, knowing where potential fans are online, leading by example, and making offers that customers cannot refuse. The document also discusses how social transformation can impact various business areas like product development, marketing, production, and services. It provides examples of strategies like supporting customers, integrating feedback, interacting to solve problems, listening to customers, and empowering customers to evangelize the brand.
The document summarizes the key discussions and presentations from the B2B Emotional Engagement Conference in 2014. The conference highlighted the growing importance of emotional engagement in B2B marketing as buyers make more emotional decisions. Speakers discussed how marketers need to better understand audiences, leverage content marketing, and focus on building deeper connections rather than just promotions. The takeaway was that B2B buyers are people too, so marketers need to bring more humanity and personality to engage emotionally with audiences.
Why Marketing to Women Is a Waste of MoneyWomenkind
How to optimize a woman’s view of your brand.
What kind of relationship does your brand have with women? If, as studies have shown, 91% of women say that advertisers don’t understand them, then it’s likely that your brand is overlooking a critical aspect that could solidify the connection and motivate women to buy more. Do you know what your Blind Spots are? We set out to identify, define and measure the attributes women value most in healthy brand relationships. We interviewed 450 women, spanning the ages of 27-48, and contrasted their responses with men to distinguish how women’s needs and expectations are unique. Based on our marketing expertise, we developed a hypothesis and then put a category of brands to the test to find their Blind Spots. What are they not seeing that she does?
3 out of 4 women identify themselves as the primary shoppers for their households. We will discuss marketing to women from a merchant, OPM, and affiliate viewpoint.
Experience level: Beginner, Intermediate, Advanced
Target audience: Affiliates/Publishers, Merchants/Advertisers
Niche/vertical: Marketing
Kim Salvino, Sr. Account Manager & Affiliate Evangelist, buy.at (Twitter @Kim_Salvino) (Moderator)
Tricia Meyer, Owner, Sunshine Rewards (Twitter @sunshinetricia)
Kristin Kinsey, President/CEO, MadHatter Consulting, Inc. (Twitter @kc)
Laura Parvey-Connors, MomGeek/Media Designer, Vanns and Mamalode (Twitter @laurapconnors)
Fluid presented a seminar on how female-oriented marketing and messaging has changed over the decades and on how gender differences currently affect purchasing motivations and behavior, including insights into specific social media channels that most appeal to women.
This presentation focuses on the 18 to 35 year-old age group and what their desires are when they travel. It will be of use to those marketing travel products to them or travel advisors seeking to expand their portfolio of clients in this age bracket.
How to build effective word-of-mouth marketingDennis McCarson
There's no stronger form of marketing than word of mouth. It's free and it's easy. Your customers will sit up, take notice and start talking with any one of these word-of-mouth marketing ideas.
My deck from the LinkedIn event #Introsg15 in Singapore, June 18 2015. Focused on content marketing, personal branding, and social selling in today's new world, I hope you enjoy it. I also very much appreciated the invitation to speak from LinkedIn. A great opportunity for me.
Youtility - Why Smart Marketing is About Help Not HypeJay Baer
The executive summary of Youtility: Why Smart Marketing is About Help not Hype, the new marketing book from Jay Baer that shows how companies can use truly, inherently useful marketing to win customer attention and loyalty. This presentation includes 14 exclusive summary videos from Jay Baer.
Uncovering Your Unique Value Proposition - MSTATim Miles
If you've spent any time research UVPs or Mission Statements, you've realized two things:
1) Those two terms are fairly interchangeable.
2) They cannot be dictated from the top or an outside agency.
In this talk, we discover how to uncover the unique value inside an organization by leading that organization's members through a series of exercises that develop a meaningful statement which the team owns because they created it.
Multichannel Marketing for the Small NonprofitJulia Campbell
Social and Web 2.0 technologies have changed not just how we market and promote our programs and services, but also how we manage and lead our organizations, and how we build communities and create movements. Understanding the multichannel landscape is more important than ever before, as the pace of change is growing exponentially.
Email communications, social media, and mobile are important, but how will they help your nonprofit and the issues you work on every day? Most importantly, how the heck do you integrate and utilize these tools successfully without losing your mind?
This workshop will help you answer these questions, specifically with the small nonprofit in mind, and will guide you through the planning and implementation of online multichannel strategies that will spark advocacy, raise money and promote deeper community engagement in order to achieve social change in real time.
Care about learning 'The Social Enterprise of 2014' You will find this deck presented by Bhupendra Khanal (CEO, Simplify360) during Digital Marketing Webinar for Digital Vidya. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.com/webinars/
Today’s consumers gauge who they’ll hire by more than price or proximity. Learn what purpose-driven marketing is, why it’s important to today’s consumer, and how to get in on the action with real-world examples and easy-to-implement strategies.
This document provides an agenda for a community management workshop. It introduces the presenter Amanda Foley and her background in marketing and community management. The workshop will cover elements of community management like social engagement, offline interactions, content strategy, and turning members into advocates. It emphasizes the importance of listening to the community to improve products and services. The value of building community is discussed as well as tools and resources for community managers.
This letter provides a strong recommendation for Carolyn Juergens. It summarizes that she was an intern at American Family Insurance, where she displayed dedication and enthusiasm. Carolyn successfully developed a social media marketing campaign with zero dollars that gained over three million impressions in two weeks. Though she was there for a short time, Carolyn helped with additional marketing projects and took a leadership role in creating a white paper. The author highly recommends Carolyn as an inspiring asset to any organization.
The Secret To Marketing To Women is the guide you need that’s going to take you straight to the money if you do it right. Women are a different breed and if you don’t know how to capture their undivided attention you really need to zone into the way they think and perceive things.
The only way you can do this is to understand them and that’s exactly what this guide does for you. It shows you how to use this knowledge to your advantage so you can get them on board quickly and for good. The secrets to marketing to women gives you the power to connect with this highly lucrative niche target market and that’s golden if you like money.
The Secret To Marketing To Women is your solution to uncovering the facts to attract women to your product or service with their purse open. Sounds pretty sweet to me.
Perfect partnerships - #JeffsMarch. Audience strategy conference, 26 May 2016CharityComms
Gareth Ellis-Thomas, head of digital, Prostate Cancer UK
Sadie Crabtree, digital engagement manager, Prostate Cancer UK
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
The document discusses building a company brand from within by establishing a clear company vision, cultivating the right culture, and feeding the culture through content marketing. It emphasizes that a company's vision should communicate what the company stands for beyond just products/services. Company culture is influenced by the vision and fed by brand ambassadors within the company who create and share content marketing. Selecting passionate employees as brand ambassadors, rather than those who see it as just another task, is important for effective content marketing.
Graduate Management Admission Council . Business 3.0 ConferenceJayant Murty
This talk delivered at the Intetnational GMAC Conference to Deans and heads of admission of MBA schools around the world seeks to examine what they can learn from brands across other industries. With MBA schools coping with declining admissions, strong overseas competition, disruption from MOOCs ( Massive Open Online Courses) and image parity across schools , there seems a dire need to disrupt and current model and embrace change with agility
Responsibility and Accountability of Your Personal Brand.
Shifting your Mindset on Referral Generation.
Proper Use of Hash Tags for Promotion.
Strategic Alliances.
Remarkability
Social Business - Guest Lecture at YES!DelftRick Mans
This document discusses how businesses can leverage social media and customer engagement to transform their business model. It provides tips on how to build communities and turn customers into evangelists by caring about each individual, knowing where potential fans are online, leading by example, and making offers that customers cannot refuse. The document also discusses how social transformation can impact various business areas like product development, marketing, production, and services. It provides examples of strategies like supporting customers, integrating feedback, interacting to solve problems, listening to customers, and empowering customers to evangelize the brand.
The document summarizes the key discussions and presentations from the B2B Emotional Engagement Conference in 2014. The conference highlighted the growing importance of emotional engagement in B2B marketing as buyers make more emotional decisions. Speakers discussed how marketers need to better understand audiences, leverage content marketing, and focus on building deeper connections rather than just promotions. The takeaway was that B2B buyers are people too, so marketers need to bring more humanity and personality to engage emotionally with audiences.
Why Marketing to Women Is a Waste of MoneyWomenkind
How to optimize a woman’s view of your brand.
What kind of relationship does your brand have with women? If, as studies have shown, 91% of women say that advertisers don’t understand them, then it’s likely that your brand is overlooking a critical aspect that could solidify the connection and motivate women to buy more. Do you know what your Blind Spots are? We set out to identify, define and measure the attributes women value most in healthy brand relationships. We interviewed 450 women, spanning the ages of 27-48, and contrasted their responses with men to distinguish how women’s needs and expectations are unique. Based on our marketing expertise, we developed a hypothesis and then put a category of brands to the test to find their Blind Spots. What are they not seeing that she does?
3 out of 4 women identify themselves as the primary shoppers for their households. We will discuss marketing to women from a merchant, OPM, and affiliate viewpoint.
Experience level: Beginner, Intermediate, Advanced
Target audience: Affiliates/Publishers, Merchants/Advertisers
Niche/vertical: Marketing
Kim Salvino, Sr. Account Manager & Affiliate Evangelist, buy.at (Twitter @Kim_Salvino) (Moderator)
Tricia Meyer, Owner, Sunshine Rewards (Twitter @sunshinetricia)
Kristin Kinsey, President/CEO, MadHatter Consulting, Inc. (Twitter @kc)
Laura Parvey-Connors, MomGeek/Media Designer, Vanns and Mamalode (Twitter @laurapconnors)
Fluid presented a seminar on how female-oriented marketing and messaging has changed over the decades and on how gender differences currently affect purchasing motivations and behavior, including insights into specific social media channels that most appeal to women.
This presentation focuses on the 18 to 35 year-old age group and what their desires are when they travel. It will be of use to those marketing travel products to them or travel advisors seeking to expand their portfolio of clients in this age bracket.
How to build effective word-of-mouth marketingDennis McCarson
There's no stronger form of marketing than word of mouth. It's free and it's easy. Your customers will sit up, take notice and start talking with any one of these word-of-mouth marketing ideas.
My deck from the LinkedIn event #Introsg15 in Singapore, June 18 2015. Focused on content marketing, personal branding, and social selling in today's new world, I hope you enjoy it. I also very much appreciated the invitation to speak from LinkedIn. A great opportunity for me.
Youtility - Why Smart Marketing is About Help Not HypeJay Baer
The executive summary of Youtility: Why Smart Marketing is About Help not Hype, the new marketing book from Jay Baer that shows how companies can use truly, inherently useful marketing to win customer attention and loyalty. This presentation includes 14 exclusive summary videos from Jay Baer.
Uncovering Your Unique Value Proposition - MSTATim Miles
If you've spent any time research UVPs or Mission Statements, you've realized two things:
1) Those two terms are fairly interchangeable.
2) They cannot be dictated from the top or an outside agency.
In this talk, we discover how to uncover the unique value inside an organization by leading that organization's members through a series of exercises that develop a meaningful statement which the team owns because they created it.
Multichannel Marketing for the Small NonprofitJulia Campbell
Social and Web 2.0 technologies have changed not just how we market and promote our programs and services, but also how we manage and lead our organizations, and how we build communities and create movements. Understanding the multichannel landscape is more important than ever before, as the pace of change is growing exponentially.
Email communications, social media, and mobile are important, but how will they help your nonprofit and the issues you work on every day? Most importantly, how the heck do you integrate and utilize these tools successfully without losing your mind?
This workshop will help you answer these questions, specifically with the small nonprofit in mind, and will guide you through the planning and implementation of online multichannel strategies that will spark advocacy, raise money and promote deeper community engagement in order to achieve social change in real time.
Care about learning 'The Social Enterprise of 2014' You will find this deck presented by Bhupendra Khanal (CEO, Simplify360) during Digital Marketing Webinar for Digital Vidya. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.com/webinars/
Today’s consumers gauge who they’ll hire by more than price or proximity. Learn what purpose-driven marketing is, why it’s important to today’s consumer, and how to get in on the action with real-world examples and easy-to-implement strategies.
Beyond Selling: Creating Value Through Understanding Consumer Behavior | Ralp...RalphDiPiero
Shift your marketing mindset from selling to creating value by deeply understanding consumer behavior. This book offers insights into developing strategies that address real consumer needs and desires for more impactful outcomes.
The case for Purpose-Driven Marketing in Australia Allan Dib
Increasingly more companies are talking about the company and brand purpose, and rightly so. Shifting marketing from product-centric marketing to purpose-driven marketing has proven to be very successful for brands. This same thinking has also helped many corporations build their reputation and relevance with stakeholders
This document provides guidance on using social media to build a pharmacy's brand and stay relevant in a changing industry. It emphasizes engaging with customers where they are online to build trust and receive recommendations. A proposed eight step plan involves designating a social media evangelist, setting goals, researching platforms, developing online content and personas, identifying target markets, setting metrics, and executing a coordinated strategy. The overall message is that social media allows pharmacies to showcase their human side, welcome feedback, and strengthen customer relationships in the new marketing landscape.
How to Leverage a Social Impact Strategy to Gain Referrals in Young and Diver...Kristin Messerli
Social impact and corporate social responsibility have become common buzzwords amongst marketers when it comes to reaching Millennials. According to Nielsen, 72% of Gen Z will pay more for a product or service that has a social impact. In order to reach today’s socially-conscious consumers, it is important to not only adopt a social impact strategy for the sake of being “on-trend” but to put into action effective ways to support social causes that are important to consumers. In this webinar, participants will learn how to identify social causes that resonate with today’s consumers and practical ways to incorporate mission into regular business practices. Specifically participants will learn:
What motivates young consumers to care about social causes
Effective messaging tools based on storytelling
How to appropriately use social media for mission-based communication
Strategies to generate referrals through partnering with local organizations and nonprofits
Building Relationships with Business: the IYF ApproachYouthActionNet
This YouthActionNet webinar offers insights into approaches to building partnerships in the corporate sector, providing examples from International Youth Foundation's (IYF) experience and highlighting some common pitfalls of non-profit organizations who are stuck in "fundraising mentality". Presented by Jim Peirce, Vice President of Strategic Planning and Outreach at IYF. Brought to you by Sylvan Laureate Foundation.
8 Things Influencers Can Do for Your Brand- eBookMohamed Mahdy
This document discusses how influencer marketing can help brands by leveraging trusted voices to reach consumers. It outlines 8 ways influencers can support brands, such as being the face of the brand, spreading messaging, and defending the brand during crises. A case study shows how an influencer campaign increased engagement for a wine company. The document advocates finding the right influencers to meet goals and measuring results to optimize campaigns.
Marketing and PR functions are explained in the document. Market research involves learning about target audiences to help design products and marketing strategies. Market analysis studies product attractiveness and dynamics compared to competitors. Marketing strategies consider both long and short term goals. Advertising is important for promoting brand awareness and visibility. Brand promotion uses various methods like ads, banners, posters, and TV commercials tailored to different times of year. PR involves managing messaging to portray the most positive brand image. Positive publicity and events can boost public perception while damage control aims to minimize harm from negative situations. Lobbying targets influential decision makers like government to facilitate favorable policies.
Cause Marketing: Building Profitable Relationships with Corporate PartnersSondra Dellaripa
Cause marketing partnerships can provide benefits to both non-profit organizations and corporations. When done effectively, it can boost sales and brand recognition for companies while increasing funding, promotion, and volunteer support for non-profits. However, there must be a clear fit between the cause and company, and transparency around how donations are used. Key factors for success include suitability, authenticity, and transparency in the partnership.
Advertisers target teenagers because they are easily influenced, prone to peer pressure, and want to fit in. Teenagers have disposable income, influence their peers and parents, and can establish brand loyalty. Advertising aims to create insecurities and then proposes products as solutions. Advertisers use celebrities in advertisements to target consumers' psyche and gain their affinity, as people want products endorsed by their favorite stars. Advertisers reach teenagers through various media like TV, movies, the internet, and licensed products in schools.
Empower your employees to become social championsSiobhan Ward
Your employees are becoming your best marketing asset. Research shows that a person is 3x more likely to trust a post from a company’s employee than the company itself. That means that you have a trusted branding source right at your door.
How can you engage and lead your company’s employees - your most valuable asset in branding your business?
Join our webcast to learn how to:
• Lead a socially engaged team
• Empower your employees to become social champions
• Use social to help grow your business
Empower your employees to become social championsLinkedIn Europe
This document discusses employee advocacy and empowering employees to support and amplify their company's brand on social media. It notes that employees have 10x more social connections and 8x more impact than the typical marketing message. Employees are seen as more honest and truthful information sources. The document provides tips for developing an employee advocacy strategy, including ensuring alignment with objectives, identifying social champions, empowering employees, community management, and measuring success.
The Student Room - MWL15 Tips to Gain the Loyalty of Young ConsumersThe Student Room Group
Jack Wallington shares his tips and insights on gaining loyalty from a youth audience along with a look to the future at The Brand Engagement & Innovation Theatre at Marketing Week Live 2015.
Similar to Generosity marketing by Stitchcraft Marketing (20)
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Martal Group
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
QuickBooks Sync Manager Repair Tool- What You Need to Knowmarkmargaret23
Occurrence of technical errors on QuickBooks is common but it can be resolved with the use of QuickBooks Sync Manager Tool . With the help of this too, users can sync the QuickBooks Desktop company file with the Intuit online server. It is compatible with versions QuickBooks Pro, Premier, or Enterprise. In case a user faces sync-related errors then they simply need this repair tool.
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
Boost Your Instagram Views Instantly Proven Free Strategies.InstBlast Marketing
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The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.
Yes, It's Your Fault Book Launch WebinarDemandbase
From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.
Tired of the perpetual tug-of-war between your sales and marketing teams? Come hear Demandbase Chief Marketing Officer, Kelly Hopping and Chief Sales Officer, John Eitel discuss key insights from their new book, “Yes, It’s Your Fault! From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.”
They’ll share their no-nonsense approach to bridging the sales and marketing divide to drive true collaboration — once and for all.
In this webinar, you’ll discover:
The underlying dynamics fueling sales and marketing misalignment
How to implement practical solutions without disrupting day-to-day operations
How to cultivate a culture of collaboration and unity for long-term success
How to align on metrics that matter
Why it’s essential to break down technology and data silos
How ABM can be a powerful unifier
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
6. 2014 study: 7 in 10 young adults (Millennials) consider
themselves “social activists,” 1 in 3 boycott or support
businesses based on the causes they care about, and 3
out of 4 believe that “corporations should create
economic value for society by addressing its needs.”