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GENEROSITY MARKETING
WHY IT’S BETTER TO GIVE
What is Generosity Marketing?
Giving away your
best content or
products
(for FREE) to
generate trust and
loyalty among your
customers.
WHY NOW?
ENGAGEMENT
2014 study: 7 in 10 young adults (Millennials) consider
themselves “social activists,” 1 in 3 boycott or support
businesses based on the causes they care about, and 3
out of 4 believe that “corporations should create
economic value for society by addressing its needs.”
PUSHY
to
GENEROUS
REDEFINE YOUR
MARKETING
KNOW
LIKE &
TRUST
funnel
Whoareyou?
Whatdoyoudo?
ShouldIcare?
DoIlikeyou?
CanIrelatetoyou?
Areyouanexpert?
Canyouhelpme?
Haveothershad
success?
Know Like Trust
Tools
-Giving
-Helping
-Teaching
GIVING
❖Giveaways
❖Free Patterns
❖% of sales to causes
❖loyalty programs
❖Contests*
HELPING
❖Knit/Sewalongs
❖Customer service
❖Repairs on site
❖FAQ pages
❖Humor?
Make
them
Laugh!
TEACHING
❖Tips/ Tricks content
❖Tutorials /how to’s
❖E-books
❖Classes
ONLINE SETTING
How to wash woolens
How to wash holiday treasures
FACEBOOK
CAUTIONS
NOT….
CAPTURE Leads!!
It’s NOT about YOU
CHATBOOKS.com
Leanne Pressly
Leanne@stitchcraftmarketing.com
Call us! 719-539-3110
Stitchcraftmarketing.com

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Generosity marketing by Stitchcraft Marketing