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HOW MEDIA CONSUMPTION HAS CHANGED SINCE 2000 News is pervasive, portable, personalized, participatory – and a social experience Lee Rainie Director – Pew Internet Project Newhouse MOB conference – NYC 6.24.10
June 24, 2010 2000 46% of adults use internet 5% with broadband at home 50% own a cell phone 0% connect wirelessly <10% use “cloud”  0% = tech social networkers THEN: slow, stationary connections built around  my computer The internet is the change agent  Then   and now 2010 79% of adults use internet 64% have broadband at home 82% own a cell phone 59% connect wirelessly >two-thirds use “cloud” 48% = tech social networkers NOW: faster, mobile connections built around  outside servers and storage
June 24, 2010 2000 25% of adults use internet on “average day” 28% go online to “have fun” or “kill time” 31% of internet users say “very hard” to give up internet  43% of cell owners say “very hard” to give up phone (2006) Internet and mobile phones are more important Then   and now 2010 62% of adults use internet on “average day” 56% go online to “have fun” or “kill time” 45% of internet users say “very hard” to give up internet (2009) 51% of cell owners say “very hard” to give up phone (2009)
June 24, 2010 8 ways the media ecosystem has changed in the digital age
Information and media ecosystem changes  ,[object Object],[object Object],[object Object],[object Object],June 24, 2010
Information and media ecosystem changes ,[object Object],[object Object],[object Object],[object Object],June 24, 2010
June 24, 2010 How the news audience’s attitudes and behaviors have changed in this new media ecosystem
June 24, 2010 For the audience, news is pervasive
Pervasive (1) -- People use diverse platforms June 24, 2010
Pervasive (2) -- People graze across platforms  June 24, 2010
Pervasive (3) – Platforms have converged online  ,[object Object],[object Object],[object Object],June 24, 2010
Pervasive (4) -- People blend old and new media June 24, 2010 On typical day,  59% of adults  get new online and from  at least  one offline source
June 24, 2010 For the audience, news is portable
33% of cell owners get news on handhelds June 24, 2010
June 24, 2010 For the audience, news is personalized
The “Daily Me” and “Daily Us” is being built  ,[object Object],[object Object],[object Object],[object Object],[object Object],June 24, 2010
June 24, 2010 For the audience, news is participatory
37% of internet users are news contributors / disseminators
June 24, 2010 For the audience, news is a social experience
People use news as a social currency (1) ,[object Object],[object Object],[object Object],June 24, 2010
People use news as a social currency (2) ,[object Object],[object Object],[object Object],[object Object],June 24, 2010
People use news as a social currency (3) ,[object Object],[object Object],June 24, 2010
June 24, 2010 4 implications for and impacts on news operations
Implication 1 ,[object Object],June 24, 2010
Implication 2 ,[object Object],June 24, 2010
Implication 3: Paradoxes abound (1) ,[object Object],[object Object],[object Object],[object Object],June 24, 2010
Implication 3 – Paradoxes abound (2) ,[object Object],[object Object],[object Object],[object Object],June 24, 2010
Implication 4 ,[object Object],June 24, 2010
The Online News Consumer June 24, 2010 Do you have a favorite online news source, or do you not have a favorite? % of Online News Consumers
The Online News Consumer June 24, 2010 Do you have a favorite online news source, or do you not have a favorite? % of Online News Consumers  Only 15% of those with a favorite site – 7% of all people who get news online – would be willing to pay for continued access to that site
Implication 5 ,[object Object],June 24, 2010
June 24, 2010 2 models to help you organize your thinking about your place in the value chain
Pew Research Center’s Tom Rosenstiel model: Journalism as a service – not product The Eight Functions of 21st Century Media - Authentication  - Sense Making - Watch Dog - Smart Aggregation - Witness  - Empowerment - Forum Leader  - Role Model
June 24, 2010 Charlie Firestone model
Thank you! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],June 24, 2010

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How Media Consumption Has Changed Since 2000

  • 1. HOW MEDIA CONSUMPTION HAS CHANGED SINCE 2000 News is pervasive, portable, personalized, participatory – and a social experience Lee Rainie Director – Pew Internet Project Newhouse MOB conference – NYC 6.24.10
  • 2. June 24, 2010 2000 46% of adults use internet 5% with broadband at home 50% own a cell phone 0% connect wirelessly <10% use “cloud” 0% = tech social networkers THEN: slow, stationary connections built around my computer The internet is the change agent Then and now 2010 79% of adults use internet 64% have broadband at home 82% own a cell phone 59% connect wirelessly >two-thirds use “cloud” 48% = tech social networkers NOW: faster, mobile connections built around outside servers and storage
  • 3. June 24, 2010 2000 25% of adults use internet on “average day” 28% go online to “have fun” or “kill time” 31% of internet users say “very hard” to give up internet 43% of cell owners say “very hard” to give up phone (2006) Internet and mobile phones are more important Then and now 2010 62% of adults use internet on “average day” 56% go online to “have fun” or “kill time” 45% of internet users say “very hard” to give up internet (2009) 51% of cell owners say “very hard” to give up phone (2009)
  • 4. June 24, 2010 8 ways the media ecosystem has changed in the digital age
  • 5.
  • 6.
  • 7. June 24, 2010 How the news audience’s attitudes and behaviors have changed in this new media ecosystem
  • 8. June 24, 2010 For the audience, news is pervasive
  • 9. Pervasive (1) -- People use diverse platforms June 24, 2010
  • 10. Pervasive (2) -- People graze across platforms June 24, 2010
  • 11.
  • 12. Pervasive (4) -- People blend old and new media June 24, 2010 On typical day, 59% of adults get new online and from at least one offline source
  • 13. June 24, 2010 For the audience, news is portable
  • 14. 33% of cell owners get news on handhelds June 24, 2010
  • 15. June 24, 2010 For the audience, news is personalized
  • 16.
  • 17. June 24, 2010 For the audience, news is participatory
  • 18. 37% of internet users are news contributors / disseminators
  • 19. June 24, 2010 For the audience, news is a social experience
  • 20.
  • 21.
  • 22.
  • 23. June 24, 2010 4 implications for and impacts on news operations
  • 24.
  • 25.
  • 26.
  • 27.
  • 28.
  • 29. The Online News Consumer June 24, 2010 Do you have a favorite online news source, or do you not have a favorite? % of Online News Consumers
  • 30. The Online News Consumer June 24, 2010 Do you have a favorite online news source, or do you not have a favorite? % of Online News Consumers Only 15% of those with a favorite site – 7% of all people who get news online – would be willing to pay for continued access to that site
  • 31.
  • 32. June 24, 2010 2 models to help you organize your thinking about your place in the value chain
  • 33. Pew Research Center’s Tom Rosenstiel model: Journalism as a service – not product The Eight Functions of 21st Century Media - Authentication - Sense Making - Watch Dog - Smart Aggregation - Witness - Empowerment - Forum Leader - Role Model
  • 34. June 24, 2010 Charlie Firestone model
  • 35.

Editor's Notes

  1. 10:15   How Media Consumption Has Changed Since 2000 Consumption of news, information and entertainment has radically changed, and not just online. Lee Rainie, director of the Pew Internet &amp; American Life Project, presents the latest data and trends.
  2. expand
  3. expand