Post-truth refers to circumstances where appeals to emotion and personal belief have greater influence over public opinion than objective facts. It occurs when news reports lack substantial factual evidence and instead gratify social and emotional needs by providing alternative viewpoints. Politicians like Nigel Farage have contributed to a post-truth environment by making demonstrably false claims, such as promising that £350 million per week spent on EU membership would go to the NHS if the UK left, and later admitting it was a mistake. Technology has disrupted truth by allowing audiences to consume media that supports their preexisting views rather than objective facts, and trust sources like Farage that provide emotionally gratifying viewpoints over substantiated reporting.

1. POST-TRUTH
Amy, CHELSEA, Duaa
Figure printed on bus, was denied. This
claim proved Void towards Brexit debates.

2. POST-TRUTH what is it:
‘relating to or denoting circumstances in which objective facts are less
influential in shaping public opinion than appeals to emotion and personal
belief’
Simplified...its when news that's reported lacks substantial factual evidence to
back its accuracy
Why de we still consume it:
It gratifies our social integrative needs, as we are provided with an alternative
viewpoint within media
Sources:
Oxford Dictionary: https://en.oxforddictionaries.com/word-of-the-year/word-of-the-year-2016
BBC: http://www.bbc.co.uk/news/education-38557838
AC Grayling Quoting – philosopher
• “Everything is relative. Stories are being made up all the
time - there is no such thing as the truth. You can see how
that has filtered its way indirectly into post-truth.“

3. How
Technology
Disrupted
The
Truth
-Audiences are more likely to have
a negotiated reading, when it
comes to the recent news being
reported .
‘Isabel Oakeshott, the
Daily Mail journalist
who had co-wrote.
Admitted she wasn’t
certain her report was
even true, when asked
to provide evidence to
support her sensational
claim.’
‘Story reported in dozens of
newspapers and repeated in
millions of tweets and Facebook
updates ‘
‘ No evidence P.M
(D.Cameron) “inserted a
private part of his anatomy”
into the mouth of a dead pig ‘
Audiences response
appear passive, may have a
dominant reading from
reports as they value the
content coming from
established media

4. Nigel Farage
Admits "mistake" to promise that £350million
a week would be spent on the NHS if the UK
backed a Brevity vote.
A published false truth, demonstrates two step
in place.
In this instance the audience has received
information from a role model that they ‘trust’
SOURCE : Mirror
http://www.mirror.co.uk/news/uk-news/its-
era-post-truth-donald-9287117
Vote Leave campaign
backtracked on their claim that £350
million a week spent on EU membership
would go towards the NHS.
http://www.telegraph.co.uk/news/2016/06/24/nigel-farage-350-
million-pledge-to-fund-the-nhs-was-a-mistake/
Mr Farage
Supporters voting to leave under
False information

5. Thank you for Listening