The document discusses how the author addressed their target audience of teenagers in a magazine article. Key points include using informal language and slang like "sick" and "buzzing" that would appeal to teenagers. Images made up around 50% of the double-page spread to keep the audience engaged without long texts. Features like a character smoking on the front and references to partying represented the target audience's lifestyle. The color scheme and layout were designed to attract the target market and be recognizable to the music genre.

1. How I attracted/addressed my
audience..?
BY BRIGIT GUNTON

2. Different ways I attracted my audience...
 Competition...
 Language I used was specific to the audience. E.g. ‘sick’ and ‘buzzing’, made the audience
feel it’s relevant to them.
 The information was relevant to their lifestyles, for example ‘Global gathering release
killer headliner’
 The character on the front is about the age of the target audience, making it feel more
targeted at the audience.
 The colour scheme is fitted to the genre, therefore the audience are attracted to it.
 The price is reasonable, and affordable for teenagers.
 The Layout is simple and similar to many other dance music magazines.

3. Colour scheme...
Existing product (Mixmag)– The colour
scheme is a contrast between the staple
colours, black and white, then contrasted
with bright and bold colours such as yellow
and pink. This gives off the effect of
loudness and in your face, which represents
the music genre.
My product (Wired) – The colour scheme is
similar, contrasting black and white with
bright colours such as yellow and pink. This
attracts the audience as they instantly know
what to expect by the stereotypical colours.
Teenagers would be attracted because it is
relevant to them and it looks fun and
exciting.

4. How did I address my audience...
 I chose to ‘speak’ to my audience using informal language, this is because my target
audience is teenagers and young adults. Using slang and conversational language
made it more attractive to them.
 This is because as a teenager you don’t want to read masses of long and complicated
words, it is better to keep it short and easy. I tried to keep the reading age to about
11/12 but I also used words that are above that age but understood by the audience,
such as ‘buzzing’. Somebody aged 11 may mistake this for a buzz like a bee, but my
audience understand and that is what I aimed to do, include things that are only
understood fully by my target audience to make it more personal to them.
Extract from my planning, shows I have stuck to my initial idea.
http://brigitgunton.blogspot.com/#!/2012/01/planning-of-my-article-double-page.html

5. Analysis of how I addressed the audience...
Words like ‘buzzing’
This is my opening which are most
two questions, commonly used by
starting it off with a teenagers make the
relaxed conversation. article feel more
relevant to the target
reader and easier to
connect with.
Phrases such as ‘Hey
man’ give off a
friendly and happy I have also used phrases
vibe to the audience, such as ‘bassy beyond
which is what my I have also chosen to use lexis such belief’ to add some light
target audience are as ‘sick’ instead of ‘good’ or hearted humour and to
looking for. ‘awesome’ because as I found out show that I have
in my research this type of thought about my
language is the style tha my target choice of words.
audience use.

6. Other ways of addressing the audience...
 The character on the front is seen smoking, which is a common
feature in my target reader = magazine being more relevant to
their lifestyle.
 I included lots of images because I found out in my preliminary
research my audience doesn’t like too much long text. The text to
image ratio is almost 50/50 on the double page spread. Which is
keeping to my research as I found the audience don’t want too
much bulky text but like there to be enough text with good
content.
 The effect of blurriness on the smaller picture on my double page
spread gives the idea of a hazy and drunk night at a club with the
trail of lights from the decks. This represents my target audience
because I found out in my research my typical reader goes out a
lot, spends their money on partying and alcohol.

7. What my image says to the audience...
 Location...
 The location for my front cover image is underground, which
suggests an ‘underground’ artist. Which is really popular in the
Djing world, producers and other DJ’s are always on the look out
for new underground DJ’s. The background is also plain and
focused on the one person, which also represents the type of
music, DJing is solely focused on one person
 Style...
 The image is quite simple, no props, plain brick white background and
medium close up with the model looking at the camera creates a
simplicity effect which represents the type of person in this type of
music being a solo producer. Also with the photo and background
being simple it meant I could add on anything I liked on top and really
create this colour scheme with the text.
 Clothing...
 The clothing is also simple, not dressed up in any specific way, just a
hoody, jeans and shirt shows that he is casual, his music is casual,
compared to the clothing image that a band such as ‘My Chemical
Romance’ would wear and represent. His clothing suggests music is a Original Image above
hobby and a day to day thing, he doesn’t make a big fuss about it.