DJ Mag is an English monthly magazine dedicated to electronic dance music that was first published in 1991. Mixmag is a British monthly magazine dedicated to dance and club music that was first published in 1983. ATM magazine targets drum and bass/dubstep fans but is very small and unheard of, with little information available online or elsewhere. The author chose to analyze these three magazines to gain inspiration for their own magazine in a similar genre, to learn about popular design elements like color schemes, and details that attract specific audiences.

1. A short background to the
magazines I am going to analyse
By Brigit Gunton

2. Basic Background information
• DJ Mag is a English magazine, producing one copy a month.
• It is dedicated to electronic dance music.
• The first issue was in 1991, and since June 2010 it has started to be
translated to other languages, such as Italian and Portuguese.
• DJ Mag’s editor is Ben Murphy.
• DJ Mag created something called “DJ Blackbook” in January 2008,
which is DJ producers and promoters.

3. Basic Background information
• Mixmag is an British magazine, dedicated to dance and
clubbing music, they are released monthly.
• The first issue was released in 1 of February 1983.
• The magazine’s editor is called Nick Decosemo and is
published by Development Hell Ltd.
• They sell approximately 21,250 in a year, (January the 1 –
Dec 31st , figures from 2010)

4. Basic background information on
ATM/Atmosphere magazine...
• ATM magazine is a magazine
directed at drum and bass /
dubstep fans.
•It is a very small and un heard of
magazine.
•There are no web pages on the
internet for the magazine, and I
have not been able to find out
very much information.
•ATM is mainly sold via the
internet and specialist shops.

5. Why these magazines?
Why am I going to analyse them?
• I have chosen these three magazines to analyse because they are
the same genre and style as I am going to create.
• I also really like the style they have created and if I saw these
magazines in a shop they would attract my attention, so I want to
find out how they do this.
• By analysing these magazines I will be able to gain inspiration from
previously created magazine.
• I will be able to see which colour schemes are popular and what I
think looks good.
• I will also be able to see the little details they add to attract the
certain target audience, such as using informal language.