The document discusses how the author addressed their target audience of 15+ male and female students interested in mixed genres of music for their music magazine. They used neutral blue and red colors to appeal to both genders. They included previews or "puffs" of free concerts on the cover to attract students with little money. Short descriptive phrases or "slugs" were included to help readers easily identify article topics. Photos of artists showed a range of shot sizes - long shots to see full outfits, and closeups to connect readers to the featured artist. Upcoming YouTube artists were mentioned to appeal to their audience's internet interests. The language and tone was witty without being dull or too educated to keep students engaged.

1. Q5. How did you attract/address your
audience?

2. TARGET AUDIENCE
My Primary audience are students aged 15+, both male and female
who enjoy/ are passionate about mixed genres of music and are up to
experience new things.
This means I have a large target audience to consider. With my
magazine appealing to both male and female, I have to make sure I
have certain elements that will engage both sexes. Although the artists
advertised in my magazine may appeal more to females, I have to
acknowledge that my male audience group my dislike them so I have to
make sure my artists are mostly gender neutral.

3. COLOUR SCHEME
I kept my colour scheme quite neutral, as it appeals to the mixed genre
music as it doesn’t have a certain boundary for my audience. I didn’t
want to use bold or different colours so tried keeping it to the primary
colours. This means it will relate to a larger target audience as most people
enjoy blues and reds. I mainly used the blues and reds to highlight certain
bits of information. Blue has connotations of trust; by highlighting
information in blue, it shows that this information is true and reliable. Red
has the connotations of ‘passion’ and ‘love’. I used this colour as I want
my audience to be passionate and love the music in my magazine and love
the magazine in general. I tried adding the third primary colour (yellow)
but it made my magazine look too childish and I wanted to go for a more
sophisticated and older look.
Overall, I used two of the primary colours as it relates to both sexes and
implies that my music has no limit with genre. Therefore, more of an
audience would be inclined to buy my product. Furthermore, my colours
put forward trust, reliability, passion and power which are all positive
things to look for in a magazine.

4. LANGUAGE AND TONE
Personality is key with my writing in my magazine. I don’t want the
text to seem boring and dull to the audience, therefore my language
withholds high vocabulary and slight wittiness. With my target
audience being aimed at students, they will have the reading skills to
appreciate and understand the wit and language used. I have used a
happy and joyful tone to my text as most students are stressed and tend
to read as enjoyment. Therefore, I don’t want my text to have the tone
of being educated or lectured.
Although I don’t want my audience to feel like they are being
educated, I have used high vocabulary so that it also appeals to both
my primary and secondary audience (15+ along with it engaging 30+).
There is a balance between my language and tone, therefore making
the audience enjoy and appreciate what they are reading rather them
being bored and feeling like they are being patronised by less
ambiguous language.

5. SLUGS &
ADVERTISEMENTS
I attracted my audience by adding in a puff/advertisement on my front cover. By
doing this it engages the audience. Puffs appeal to my target audience as because
they are mostly students, ‘free’stuff that they are interested in, captivate them as they
have little money so being able to go to a concert for free, will really help to attract
my audience group.
Furthermore, I used slugs to address my audience. As most students don’t like to
read much, so by adding slugs it makes it easier for the reader to know exactly what
each article/each magazine print is specifically about. This will make it more likely
for them to purchase and read my magazine as if the slug has a topic they enjoy such
as ‘upcoming artists’, they will want to read it too get more information whereas if
there was no slug and they read the magazine and disliked the topic, they most likely
won’t purchase the next issue of my magazine.

6. GENRE CONVENTIONS
• Props
• Facial expressions/paralinguistic features
• Mise-en-scene
• Colour/font style
I had to take into consideration all the conventions above. I had to make sure that
all the conventions appealed to a mixed genre music audience. Therefore, for props
I made sure to use pianos/guitars that would relate to most genres of music. I made
sure that my models facial expressions and paralinguistic features were somewhat
relaxed yet strong but not intimidating. I wanted my audience to be able to relate to
my model and see them as an icon. When looking at mise-en-scene, I tried to keep
the background as natural and ambiguous as I could so that it would relate to all
audience members and all music genres. As for iconography, my model had a
‘shark tooth’ which is considered as luck. For colour and font, I had to make sure
that it related to the music and to my audience as if I had it big and bold with a lot
of special effects, then it wouldn’t appeal to much of my audience so instead I made
sure it was neutral so that it appealed to a larger group.

7. FEATURED ARTISTS
Using my surveys and questionnaires from before, I took into
consideration the artists that survey takers were interested in. I tried to
mention as many mixed genre artists as I could to attract my target
audience, I also tried to get my artists from all age ranges to appeal to
my secondary audience as well.
Furthermore, I added in some upcoming artists from Youtube as my
primary audience are interested in Youtube and the internet so this
would appeal to them more.

8. IMAGERY
With all my dominant images, I made sure there
was a direct mode of address to attract my
audience. I used different shot sizes, (long shot,
mid shot and a close up). This is because with
the long shot, you get a full image of my artist
and it makes the audience analyse the full image
of the model; hair, clothing and stance. My
model is standing strong and makes her look
independent and strong which is a real icon
image for student females. I used a close up shot
for my article so that my audience felt like they
connected and somewhat knew my artist; they
were already getting an insight through the
article, I wanted my image to link with this.
Whereas if I had an indirect mode of address
and a long shot image of my model, it would
contradict the article of ‘getting to know’the
artist.