The document discusses how the creator attracted and addressed their target audience for their hip hop magazine product. They found through research and a questionnaire that their young audience was most attracted to bright colors. They used bold red throughout and ensured a cohesive color scheme. They also used relatable language and featured popular artists to engage readers. Images were edited to emphasize bright colors over dull ones. The creator aimed to make the magazine appealing yet affordable for their middle class, young, male target readers.

1. 4. Who would be the audience for your media product?
The target audience for my magazine would be 14-24 year olds who are
interested in hip hop music. I wanted to target young people as from my
research I discovered these were the type of people who would read my
magazine. The social class of my target audience would be around a C1
to a B, this is because my magazine wasn’t very expensive but people in a
class of C2 or D wouldn’t be likely to spend their money on magazines
where as people of a more middle class are more likely to buy magazines.
My magazine was also aimed at young black males as in my research of
existing magazine I found that most of the artists in the magazines were
young black male rappers. The target audience I have described would
very likely be mainstreamers/followers as the music and artists in my
magazine follow a certain kind of trend, they would believe they are
committed to the one genre of music.

2. 5. How did you attract/address your target audience?
In my questionnaire i asked the questionnaire ‘what is the most appealing feature about
the magazine?’ and these are the results for each page...
14 Cover
12
10
8
6
4
2
Contents
15
0
Bright Text Images Content 10
Colours
5
15 Article 0
10 Bright Colours
Text/Font Images Cotent
5
0
Bright Colours
Text/Font Images Content

3. 5. How did you attract/address your target audience?
I attracted my audience predominantly
with the colours I used, because from
doing my questionnaire I found that
younger people are more attracted to
bright colours, where as older people are
more drawn in by sophisticated simple
layouts. I used bright red a lot throughout
my magazine as it connotes aggression
and passion for the genre of music.
I also attracted my audience by the language I used within the article, as being a
teenager myself I am familiar with the type of language used within the age range
of my audience. For example in the article I used colloquial language like…

4. 5. How did you attract/address your target audience?
Bold red writing, I know
The colour scheme from
from my research that a
doing my research I found
younger audience are
that having a ‘house style’
more attracted by bright
and is more attractive as
bold colours.
opposed to lots of bright
Sans serif fonts are more colours in no scheme or
simple and easier to read order.
as opposed to serif font Banner telling the
which indicate a more audience about what is
sophisticated older inside the magazine, i did
audience. that to draw my target
Young, black model of a audience in.
similar age to the target I left the background a
audience so young people plain white colour as i
can relate to it , he is know from my
posing like some kind of questionnaire is appealing
famous artist to draw my to a younger audience as
audience in that a new it is simple and makes the
artist will be featured image stand out more.
within my magazine.

5. 5. How did you attract/address your target audience?
I edited the image of
the decks because
again it is more
appealing for young
One of the stories i people to look at bright
included in my magazine colours as opposed to
was to ‘win tickets to see boring colours like grey.
tinie tempah’ this would I mentioned a lot of
attract my target well known hip hop
audience as concerts are artists in my contents
a lot more popular with page, this was to draw
younger people, also the audience is because
because my magazine if they recognise the
wasn't very expensive and names they are more
solely aimed at middle likely to be interested
class, some of the people want to read
reading my magazine more, where as if i had
might not be able to made up all of the
afford a lot of concert artists there wouldnt be
tickets, so winning them anything for my target
would be appealing. audience to relate to.

6. 6. What have you learnt about technologies from the process of
constructing this product?
A tool that i used a lot when making this product
was the ‘drop shadow’ tool. I used this on a lot of
the text on the front cover, to make the text stand
out on a busy background. I could also put this
effect on shapes to make them more eye-catching
and stand out on an unclear background.
Another tool i used when making the front cover in
Photoshop was the ‘rectangle tool’ this i used to
make the text at the bottom of the page stand out.
The white font didn't show up on the image in the
background, but when i put the bright red box
behind it, it looked a lot more noticeable and clear
to read.
Before
After

7. 6. What have you learnt about technologies from the process of
constructing this product?
I used this tool to mark out where I wanted to put
my images. I then used the ‘place’ feature to place
the image I wanted into the box I’d drawn. This
meant that i could rearrange the image to the
position i wanted it within the box. I could also
select whether i wanted the image to fit frame
proportionally or fit content proportionally.

8. 7. Looking back at your preliminary task, what do you feel you have
learnt from it in the progression from it to the full product?
-I have learnt how to make the text
stand out more on a difficult
background.
-I also used better colours which
stand out a lot better and are more
suitable for my target audience.
-I think my image on ‘FFWD’ looks
more professional and is more
relevant to the genre of magazine.
-I did although use a very similar
layout, i included a banner at the
bottom, all cover lines down the left
hand side, masthead on the left and
the model positioned to the right of
the page.
-The background behind the model
looks a lot more realistic compared
to the preliminary cover where the
model is standing in front of a brick
wall.

9. 7. Looking back at your preliminary task, what do you feel you have
learnt from it in the progression from it to the full product?
-I have learnt how to use the tools
in Photoshop to make my contents
page look more realistic.
-I have done more research into
what an existing contents page
looks like and shown this in my
work, in my preliminary task I
didn't really follow many existing
features of a contents page.
-Also the images I took were more
professional as i prepared what i
wanted to take photos of as
opposed to in my preliminary task i
took images of whatever possible
at the time, they didn't have much
relevance to the magazine genre.
-I have used better colours that are
more suited to the genre of
magazine and target audience.