The document discusses potential names for a magazine focused on alternative music genres, including "Overdrive", "IN/D", "Sound", and "ALT". It provides reasoning for and against each name in terms of how well it would attract the target audience, represent the genre, and be easily understood at a glance. While some names like "Overdrive" and "IN/D" may attract only certain fans or be difficult to read, "Sound" creates positive connotations and is short to catch attention, and "ALT" introduces the genre without stigma while using specialized language recognized by fans.

1. - Specialised language relating to music
would be recognised by the target
audience who are knowledgable in this
subject, thus, attracting them.
- The word holds connotations of a loud
sound. This evokes an ambience of
strength, sharpness and the idea of
power through music. This strength is
attention grabbing and would catch the
eye of my TA.
- It is the sound made by guitars and is
extremely loud. Therefore i would say
this name would be more fitting for a
rock magazine which focuses on guitar
music as appose too my chosen genre.
- This sound can sometimes be
unpleasantly overpowering so may hold
negative connotations when seen. The
word “over” means there’s too much of
something so it may imply negative
things about the contents of my
magazine,
NAMES:
OVERDRIVE
- This would attract my target audience
due to the individual style of how the
word is presented. It does not conform
to literary rules which fits with the
representation of these fans.
- The incorporation of punctuation is
something thats frequently used on
social media sites by these fans. The
name itself states the genre but not to
obviously and the use of the word “in”
creates a community feeling of
involvement on something unique.
- It may be difficult to read and
understand at first glance due to the fact
it does not form an actual word and it is
split up. May struggle to attract new
audiences.
- A lot of fans of this genre do not
appreciate being categorised as indie as
it holds negative connotations ans
represents them in an untrue way that
they see as negative. Indie is often used
to refer to young females who like more
indie pop music.
IN / D

2. - “sound” is a word that is used as
description when something is good so
this would create positive connotations
about the content of my magazine from
the offset.
- This name is short and snappy therefore
it would catch peoples’ eyes as they
walk past, thus, encouraging them to
pick it up and look inside.
- ALT is a computer reference and
terminology that is used throughout that
topic so I would want to avoid confusion
however I could do this by splitting the
word up which would also create
individuality.
- This immediately introduces the genre
of music my magazine is focused upon
however it avoids the stigma
surrounding the word indie. Shortening
the word “alternative” makes it much
more snappy and attention grabbing.
- It is a form of specialised language as
many bands within the genre use this
word within their name. This means it
will be recognised by the fans and give
them ideas as to what will be featured
within my magazine
- The word “sound” is informative of the
fact it is a music magazine however it
does not define which sub genre of
alternative music that my magazine falls
in to.
- Sound has now developed into a slang
word used by young people who are
stereotyped to listen to more rap and
house music this name may not be
appropriate for my target audience to
relate to.
ALT
SOUND