This document discusses how the author appealed to their target audience in designing the front cover, contents page, and double page spread for a magazine. For the design elements, the author used dark, masculine colors like red, black, and grey that are associated with indie/rock. Sans-serif fonts were used to appeal to the younger, male target audience. Images featured close-ups of artists with angry facial expressions and dark costumes. The overall mode of address across the materials was aggressive but also conveyed passion through the body language and expressions in the images. Consistency was maintained through using the same design elements to create a recognizable house style.