The document discusses how the author designed their magazine to attract their target audience of rock music fans. They used intriguing band names, terms related to genres like "punk rock" and "merchandise." Font choices like "Kill em all" and "Impact" were meant to appeal to the rock aesthetic. Images included a gothic female on the cover and photos related to music. The color scheme of black, red, white and yellow was intended to feel darker than other magazines. Complex page layouts with contrasting text colors were aimed at attracting a younger audience interested in such designs. Overall, the author made stylistic choices throughout to craft a magazine that would appeal specifically to fans of rock music.